Gray Whale Gin Media Kit

OUR STORY

At Gray Whale Gin, we believe a lovingly handcrafted spirit can bring people together — both for good times and for goodintheworld.

It's a simple notion that we cooked up on a camping trip to Big Sur. We were humbled by California's stunning beauty; we felt lucky to be on that rocky coast, surrounded by ancient trees and the endlessblueofthePacificOcean.

Now, we celebrate their 12,000 mile journey with a beautiful gin made of botanicalsforagedalongtheirmigratory path. From Temecula limes to sea kelp inMendocino—aswellasafewstopsin between — Gray Whale Gin honors the awe-inspiring, natural beauty of our world.

Looking out past McWay Falls at the turquoise sea, we spotted a Gray Whale and its calf on their own road trip up north. It’s a trip Gray Whales have made formorethan30millionyears,longbefore westoodupontwolegs.

That’s why the proceeds of every bottle of Gray Whale Gin supports Oceana, which helps to protect and restore the world'soceans.

It’s our hope that Gray Whales will continue to make that epic journey for another30millionyears.

OUR FOUNDERS

MarshandJanMokhtarimetina barinChicago20yearsago.It mightsoundtrite,buthey,they makegintogether,sonowit seemslikekismet. Marshisafood&adventureshow hostontheFoodNetwork, NationalGeographicandthe TravelChannel.Janisan award-winningcreativedirector andfilmmaker,creating campaignsandcontentforsome oftheworld'slargestbrands. In2016,theycombinedtheir superpowersandfoundedGolden StateDistillery,adistillerythat celebratesCaliforniaandsupports theGoldenStatethroughnature andwildlifeconservation.

HOW WE MAKE IT

Base Spirit: 6x Distilled

Our ultra clean, six-times distilled, gluten-free corn base spirit provides the perfect blank canvas to allow our wonderful Californian botanicals to truly shine. This is where we start our distillation process.

1The Botanicals

After the base spirit is set, we prepare the botanicals for distillation. Our carefully selected botanicals are sourced from sustainable farms or wild foraged. First, our sun-dried botanicals are weighed, inspected and poured directly into the pot still. Then, we place the fresh hand-zested citrus and fir-tree needles into a vapor extraction bag. This wonderfully fragrant giant tea bag is carefully tied inside our copper pot still helmet, directly above the base spirit.

The final and most important step is the botanical distillation. During distillation, the alcohol vapors rise up to the extraction basket and delicately heat the fresh citrus and fir, releasing all their wonderful flavors. These rich vapors continue across the line-arm and are cooled and condensed. Gray Whale Gin then rests for 48 hours until we bottle it.

3 IN POT STILL

IN VAPOR BASKET

Limes Fir Tree Mint

Juniper Kombu Almonds

The Final - Botanical Distillation: 7x Distilled

Juniper from BIG SUR

from TEMECULA VALLEY

BOTANICALS

Our botanicals are foraged along the migratory path of the California Gray Whale – from Temecula in the South to Mendocino in the North.

EVERY BOTANICAL USED IS SUSTAINABLY SOURCED OR WILD HARVESTED.

Our California Juniper is wild foraged from the rocky Big Sur coastline. Juniper is super-packed with antioxidants, praised as a natural detoxifier for centuries.

Juniper berries handpicked from the Golden State are the heart of our superbly smooth gin.

Limes, lemons and oranges from Temecula Valley are lovingly hand-zested for each batch. These bright citrus notes kick off our gin journey.

Limes

Sea Kelp from MENDOCINO COAST Fir Trees from SONOMA

Mint from SANTA CRUZ

from CENTRAL VALLEY

Sustainably sourced from a tree farm in Sonoma Valley, we harvest from living fir trees and de-needle each one by hand. The fir imparts a cool pine, coastal quality to our gin’s flavor profile – a breath of Northern California.

Our Kombu Seaweed is wild harvested from kelp beds on the Mendocino Coast. Abundant in flavor and rich in mineral content, Kombu is unlike any other sea vegetable, earning it the title "The King of Seaweeds." Kombu Seaweed adds an earthy umami flavor profile that grounds our gin and imbues a spray of the Pacific Ocean to every sip.

Mint is one of the oldest culinary herbs known to man, celebrated for its remarkable medicinal properties. California mint's native habitat is along freshwater stream banks, so refreshing flavor flows in every glass of our gin. Breathe in the aroma and your mind is instantly calmed, transported to an oceanic overlook.

California makes more almonds than anywhere else in the world. Each season, our almonds are harvested from Capay Valley. The almond trees bloom with white flowers in the spring and the almond seed is ready to be harvested in August. These almonds give our gin a delicate mouthfeel and a creamy finish.

Almonds

TASTING

ONE OF A KIND

An unmatched, singular profile delivering balanced and bold botanicals.

AN ORIGINAL MEDLEY INSPIRED BY THE COAST

Citrus aromas, juniper and a subtle hint of cool coastal fir trees blend with fresh mint and the umami flavors of kombu sea kelp.

Rounded out by a beautiful, lasting, creamy almond finish.

VERSATILITY

A sippable and mixable gin for all purposes.

COCKTAILS

The exceptionally balanced, botanical-forward makeup of Gray

Whale Gin makes it innately sippable and, of course, mixable.

SAVING OUR OCEANS

At Gray Whale Gin, we believe in a world where even the small choices we make each day can leave the planet in a better place than we found it. We believe in GIN FOR GOOD.

That's why every bottle of Gray Whale Gin is made with the environment in mind – inside the bottle and out. We sustainably source our ingredients from local farmers we know, and our bottles are thoughtfully designed with organic paint and a biodegradable cork.

We proudly support the conservation of our oceans and the incredible creature that inspired our gin through partnerships with Oceana and One Percent for the Planet.

As the world’s largest organization devoted solely to marine conservation, Oceana’s vision is to create the ideal environment for marine life like the California Gray Whale to survive. Partial proceeds of each bottle of Gray Whale Gin support Oceana.

Through our membership with One Percent for the Planet, we've further pledged to contribute at least one percent of our annual sales to environmental causes.

Karlsson