BRANDING + COMMUNICATIONS FOR SPIRITS, WINE, LIFESTYLE + HOSPITALITY
WHAT WE BRING OUR APPROACH We’re brand-builders and communicators. Founded in 2001, our agency represents wine, spirits and beer, as well as hospitality, food, lifestyle, events and destination clients. We’re globetrotters, fluent in six languages, and proudly developing talent from NYC and San Francisco to the Midwest and Madrid. We stand by every client to help realize their integrated marketing and business goals.
BRANDING + COMMUNICATIONS FOR SPIRITS, WINE, LIFESTYLE + HOSPITALITY
PRIMARY SCOPE Strategic Brand Development & Planning Research Press Relations Social Media/Digital Influencer/Trade programs Creative Content & Design
GREGORYVINE.COM
CLIENTS FINE WINE
DESTINATION + REGION
CRAFT/LIFESTYLE
GLOBAL BUSINESS
KEY AUDIENCES & REACH MEDIA REGIONAL, NATIONAL & INTERNATIONAL OUTREACH
DIGITAL/ SOCIAL MEDIA
BRAND STORY
TRADE/TASTEMAKERS BRAND ENGAGEMENT & ENDORSEMENT
REACH NEW CONSUMERS
CONSUMERS/ EXPERIENCE E-COMMERCE BRAND TRIAL & IMMERSION Collectors and Aficionados
SCRIPT HOW WE SET CAMPAIGN OBJECTIVES
Set strategic goals Create Content Review with client Identify targets Pitch Track
MEDIA BUREAU SUPPORT • All content: press releases, media fact sheets and pitch management • Identification of target media/category goals • Media tours and launch campaigns • Management of the news cycle for seasonal opportunity and trends • Numerics and Awards • Product sampling and handling (including specialty kits) • Social Media/Digital integration, including content management, digital promotion and creative HOW WE SET OBJECTIVES AND TRACK RESULTS • SCRIPT – detailed goals versus actual placement results • Weekly clippings monitoring and reprints distribution • Monthly status report meetings • Annual PR audits and planning meetings WHAT WE NEED FOR SUCCESS • Ongoing review of pitch themes and placement objectives • Access to images, original content and spokespeople as required • Protocols for managing sample requests generated by media outreach
COMMITMENT TO WOMEN + DIVERSITY AN AGENCY STANDARD We are a woman-owned agency with an expansive view of the wine world and over 20 years of global business experience in the beverage, travel, lifestyle and finance categories. Gregory + Vine is a “Certified Women-Owned Business” and a Partner-Member of Women of the Vine & Spirits. Founder Helen Gregory is committed to advancing social equity through lifelong learning as an active participant in the annual Princeton Prize in Race Relations and a Board member of BUSA (Best USA Sommelier Association).
SELECT CLIENT WORK
AGENCY EXPERIENCE: MEXICO
SPIRITS EXPERIENCE
BOURBON: GEORGE REMUS “BEST VALUE BOURBON WHISKIES:
Best Top-shelf Bourbon ($50 and over)”
“Yet Another
FIVE WHISKEYS
We're Revisiting During Quarantine”
“MOST UNDERRATED BOURBON” A Favorite High-Rye Bourbon – Christopher Osburn
“1000% Recommended! ”
“13 Newly Released Bourbons You Need to Track Down This Season”
“SEVEN NEW WHISKEYS TO WATCH FOR IN 2020” (George Remus Single Barrel)
“15 BEST NEW BOURBONS YOU SHOULD BE DRINKING RIGHT NOW”
“9 New Bourbons to Try Right Now”
RYE: ROSSVILLE UNION
“A Top Outstanding Rye Under $50”
“Best Rye Whiskey Under $40”
- Rossville Union Master Crafted
“A TOP Whiskey to ‘Build Your Best Manhattan’ at Home”
90
(Rossville Union Master Crafted)
Master Crafted
“RYE WHISKIES YOU NEED TO TRY”
Master Crafted
Barrel Proof
“Top 20 Best Rye Whiskey Brands”
PR CAMPAIGNS: WHISKEY Total Reach 100,000K+
SECRET CELLARS ●
Digital Publication of cocktails, regional bartenders and Secret Cellar locations
NATIONAL RYE MONTH ●
Digital Publication of cocktails and Rye content
DIGITAL/PR: WINE, SPIRITS, BEER
ECHOLANDS WINERY
FOUNDERS BREWING CO.
TILL VODKA
NATIONAL TRADE + PR: RÍAS BAIXAS REGION
Custom press kits, PR video content and tasting sheets D.O. Rías Baixas (Galicia, Spain)
Multilingual content capabilities. Sample video created by Gregory + Vine Madrid team (Spring 2021)
LINK
BORDEAUX PR: SAMPLE MEDIA PEOPLE OF BORDEAUX (Lifestyle/Luxury-Business)
SUSTAINABILITY
(Wine Trade/Lifestyle)
“Bordeaux Approves Six New Grape Varieties to Battle Climate Change”
BORDEAUX: US AGENCY (PR + EDUCATION)
EDV MEDIA PAGE
SUSTAINABILITY WEBINAR
PR/DIGITAL: ALEGRÍA CARIÑENA
VIRTUAL PR EDUCATION
WEBSITE
DIGITAL PR
¡Que Alegría! National PR and consumer awareness campaign resulting in over 1.5 Billion impressions and “Shoppable” PR content for the Cariñena region of Spain.
HOSPITALITY: BUSA
CRAFT BEER
Lifestyle Client since 2012. Founders is the 7th largest craft brewery by dollar sales and leads the craft segment with $4.4MM in growth. Our annual agency impressions exceed 1 billion in consumer reach, or over 500 annual media placements. We also support Founders social strategy, one of the the largest consumer beverage platforms in the country.
SPIRITS DEVELOPMENT TEAM HELEN GREGORY, PRESIDENT / FOUNDER
Prior to founding a lifestyle marketing agency in May 2001, Helen was a communications manager for ICEX/Wines from Spain and a director of the brand management team at Kobrand Corporation, overseeing prestige brands such as Maison Louis Jadot and Champagne Taittinger. She has worked in strategic brand management for industry leaders such as Moët Hennessy USA, Rémy Cointreau, Founders Brewing Co., MGP Ingredients, STOLI and Constellation Brands, and has led multi-annual regional campaigns for Drink Ribera, DO Rias Baixas, Bordeaux Wine Bureau, and Prosecco Superiore. A graduate of Princeton University with a B.A. in Politics/Economics and a recipient of the prestigious Jean Monnet Fellowship in Business from the Ecole Polytéchnique in Paris, Helen speaks French, Spanish and Italian and received the National Association of Women Woman of the Year Award for Excellence in Marketing. Helen is a supporting member of Women of the Vine & Spirits and a Board member of Best USA Sommelier Association.
NATASJA MALLORY, ACCOUNT DIRECTOR Tasja completed a Master’s Degree in Food Service Management at New York University and also holds a degree in Journalism. She simultaneously worked as the Purchasing Manager (overseeing a $3.5 million annual budget/inventory) for the prestigious Union Square Hospitality Group/Gramercy Tavern under top chef Tom Colicchio and her mentor, Danny Meyer. Tasja moved to Paris in September 1998 to work for Caves Augé as an Assistant Sommelier/Manager and was then recruited as the Director of the International Wine Department for Lavinia wine boutique in Spain, a position she held for 12 years. With her mastery of Spanish, French, Italian, and Portuguese, Tasja is a recognized judge for the European Taster’s Guild. She joined the agency in 2011 and has brought her significant wine and lifestyle communications experience to develop the European account division from Veneto to Oporto.
SPIRITS DEVELOPMENT TEAM
KATHERINE DOLECKI, SR. COMMUNICATIONS MANAGER Katherine’s creativity and comms talent has driven her career representing top brands like Red Bull, Fiji Water and CÎROC Vodka. But it all started with an eye-catching letter that was a mock-up of a Vogue magazine cover that landed her an internship at the fabled fashion publication. After surviving her The Devil Wears Prada moment, Katherine worked on influencer campaigns, event and sponsorship management, press relations and social media management at Grace Culture Marketing and later at LA-based Fiji Water. Katherine’s latest role was as the Director of Media Strategy & Outreach at Hunter PR developing dynamic PR campaigns and brand communication strategies for a wide range of consumer clients, including CÎROC, Amazon, Tequila Don Julio, Tabasco, Lactaid, Johnnie Walker, 3M, and more. Katherine earned a B.A. in Communications and Culture at Indiana University, and currently lives in Williamsburg, Brooklyn.
AMANDA DAVIS, ACCOUNT SUPERVISOR Amanda holds a degree in Mass Communications and has worked extensively on global spirits, beer, wine and business consulting campaigns. She has led agency growth in the Bourbon, Whiskey, Gin and Vodka categories including national communications and new product launches for George Remus Bourbon Whiskey, Rossville Union Rye, TILL American Wheat Vodka, Green Hat Gin and J. Rieger & Co. Her depth of contacts with spirits, wine, craft, lifestyle and business writers has resulted in top placements in Esquire Magazine, Forbes, Whisky Advocate, Drinks Business, The Wall Street Journal and Uproxx, surpassing client objectives with the highest level of professionalism. An accomplished fine artist and photographer with a background in architecture, Amanda is currently completing her WSET Level 2 certification in wine and spirits.
www.gregoryvine.com @gregoryandvine
Helen Gregory helen@gregoryvine.com (646) 621-3559
85 Broad Street, #17-102 New York, NY 10004