Hammeken Cellars Growth

Hammeken Cellars, Not Your Typical Spanish Wine Company, Finds Success Reaching Young Consumers with Radio Boka, including Popular 3-Liter Bag in Box – Radio Boka 3-Liter Bag in Box reports 53% growth in 2020 shipments worldwide – – El Gringo and Hammeken Boutique Wines also thriving with approachable, quality-to-value wines made from authentic Spanish varieties – FOR IMMEDIATE RELEASE June 23, 2020 (Alicante, Spain) – Hammeken Cellars, a leading producer of Spanish wines, is counting on the popular appeal of their Radio Boka and El Gringo lifestyle wines to increase distribution in the U.S. Hammeken is focused on an unconventional approach to build lifestyle wines in the U.S., as well as more boutique wines such as Tosalet (Priorat), Oráculo (Ribera del Duero) and Pasas (Yecla). Available in Tempranillo, Verdejo and rosé, Radio Boka is particularly appealing to young consumers, who have responded positively to the approachable range of Spanish varieties, as well as a popular 3-Liter Bag in Box format that has grown 53% in shipments to all markets year-to-date.

“Together with our distributor partners, we’re excited to see how young consumers respond to our wines and are confident that there is room to grow the Spanish category in the U.S.,” said Nicholas Hammeken, Founder & CEO of Hammeken Cellars. “Radio Boka plays upon their love of sharing wine and music, and delivers a fresh, easy-to-drink flavor profile based on Spain’s top varieties. We see an opportunity to deliver a wider range of choices in the Spanish wine category, such as our sustainably made 3-Liter Box for Radio Boka, as well as vegan and organic wines.”

Learn more about Hammeken Cellars An independent thinker, Founder & CEO Nicolas Hammeken is a cellarmaster by training who developed an appreciation for the consumer appeal of approachable, quality wines after years in the retail sector.

By 2001, informed by years of travel in Spain, Hammeken had unlocked a winning approach: to use indigenous fruit from the best places in Spain to create fresh, approachable wines with partners who share in his modern vision. The company takes an unconventional approach; they do not own all their vineyards and prefer to work with long-term partners to source fruit in over 20 regions. Wine director Marcelo Morales brings over 20 years of winemaking experience, to lead a team of 6 winemakers and quality controllers throughout Spain. Each wine is made on-site in a designated cellar location with custom equipment reserved exclusively for the Hammeken wine team to manage every aspect from receiving the grapes to fermentation and maturation. It’s a flexible model that allows Hammeken to build brands with no compromise on quality. Flexibility also allows for innovation: Hammeken leads other Spanish wineries in the development of vegan and organic winemaking.

Recognized as one of the leading producers in Spain, Hammeken Cellars exports over 1.5 million cases each year to over 30 countries. Top brands include bestsellers like Radio Boka and El Gringo as well as critically acclaimed expressions of place in over 20 regions of Spain like Tosalet (Priorat), Oráculo (Ribera del Duero) and Pasas (Yecla). Hammeken Cellars is based in Alicante on the Mediterranean coast of Spain.

Media who are interested in scheduling interviews with Hammeken Cellars and receiving more information are invited to contact Helen Gregory (helen@gregoryvine.com).