Bordeaux
THE ECO-HEROES OF
ARE COMING TO NEW
YORK!
Week of October 24, 2022 GREEN BORDEAUX IS COMING TO NEW YORK! JOIN US FOR AN ECO-FRIENDLY PROMOTION OF BORDEAUX BIG BOTTLES.
GREEN BORDEAUX: Support our Eco-Heroes! This October, our Bordeaux Big Bottles Restaurant Promotion will focus on all sustainable wines from many appellations. We’re targeting 75+ restaurants in New York to feature special 3-Liter bottles, a rare double-magnum size to showcase Bordeaux’s collective commitment to sustainability.
REACHING MILLIONS OF NEW YORK CONSUMERS Our partnership with TimeOut New York will ensure that we reach top New York Tastemakers! Our Green Bordeaux Eco-Heroes campaign includes custom newsletters, editorial content, social media & digital and restaurant listings to drive consumer traffic to NYC Partners.
75+
Restaurants Week of October 24, 2022
GREEN BORDEAUX BY THE GLASS • • • • •
A dynamic Restaurant Week dedicated to the sustainable winemakers of Bordeaux Events and press outreach in New York City Big impact with exclusive 3-Liter bottles, a rare double-magnum size TimeOut New York media partnership to feature all participating accounts Staff training and Welcome kits distributed to all restaurants
SELLING
GREEN BORDEAUX All participating accounts receive training and promotional materials about our Bordeaux Eco-Heroes. Materials to include facts on the innovative sustainable efforts of our winemakers.
Bordeaux
THE ECO-HEROES OF
ARE COMING TO NEW
YORK!
HOW THE PROGRAM WORKS • • • • • • •
Consumers love Big Bordeaux Bottles! Our local consultants will work with distributors and importers to sell-through special 3-Liter wines from Bordeaux to over 75+ accounts across New York City. Accounts can purchase (4) 3-Liter bottles with very preferential pricing (order forms to be provided) courtesy of our winery and importer partners Estimated number of participating wineries will be 15 “Eco-Heroes” with a significant sustainable commitment from different appellations of Bordeaux TimeOut New York will promote the program, the participating accounts, and our wines to millions of consumers – making this a Bordeaux week to remember Participating accounts will receive POS kits for staff including training materials, program cards for consumers, and of course, some swag Additional exposure across platforms from our program media outreach
HOW TO BENEFIT FROM OUR PROGRAM •
Trade preview event: all interested buyers are invited to meet our participating importers at our sell-through event with Mary Gorman, MW and the Bordeaux consulting team (TBA: June 2022) • Take advantage of highly preferential pricing, purchase (4) or (8) 3-Liter bottles at our special Big Bottles rate • Place your orders by July 1, 2022! • Wine and POS kits will arrive in October, with our by-the-glass or by-the-bottle program launching October 24
CONTACT US FOR MORE INFORMATION Gregoryvine.com Katie Keith: katie@gregoryvine.com
YOU ARE INVITED! Join us for VIP media and trade pre-sell tastings and kick-off events in New York. Details to follow.
WWW.BORDEAUX.COM/US