YPARTNERSHIP PRESENTS
portrait of
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understanding the unique lifestyles and social values of the affluent traveler is vital in today’s challenging economic environment. And to gain actionable insights into the ever-evolving travel trends and preferences of this highly desirable demographic group, you need the latest market intelligence. Ypartnership’s indispensable Portrait of Affluent Travelers™ puts you inside the mind of today’s upscale business and leisure travelers, delivering marketing insights that will enable you to establish a connection, gain their trust and acquire their patronage – and loyalty.
the leading source of insight Ypartnership is the nation’s leading authority on the evolving lifestyles and social values of Americans and their impact on leisure and business travel. And the Ypartnership Portrait of Affluent Travelers™ is the unrivaled source for travel service marketers targeting this growing and lucrative market segment. Affordably priced at just $3,250 per copy, the Ypartnership Portrait of Affluent Travelers™ includes an in-depth examination of the subjects listed below.
the rich, truly, are different
the most comprehensive profile of affluent travelers
This unique research report tracks the travel habits, preferences and intentions of the affluent travel market in the United States. This lucrative market segment, defined as U.S. households with an annual household income greater than $150,000, represents the top 8% of all U.S. households measured by current income. The topics examined in the report include: • Party composition of both leisure and business trips requiring overnight stays, including influence of children on trip decisions • Incidence of travel for leisure that required luxury accommodations during the past 12 months • Incidence of travel for business that required luxury accommodations during the past 12 months • Mode of transportation taken for leisure trips requiring luxury accommodations
• Primary decision maker on trip components – where to go, where to stay, what to do, etc. • Preferred luxury hotel chains and individual or independent properties for leisure travel • Preferred luxury hotels chains and individual or independent properties for business travel
probing analysis • Aided awareness of and interest in 58 luxury and resort chain brands, luxury individual or independent hotels or resorts (e.g., Four Seasons, The RitzCarlton, St. Regis Hotels & Resorts, Fairmont Hotels & Resorts, etc.) • Desirability of 72 attributes in a luxury hotel or resort when taking a leisure and/or business trip (e.g., VIP floor, personal butler service, 24-hour room service, full-service spa on property, all-inclusive pricing option, 5-star service, signature bathroom amenities, ability to personalize your stay with special features, limo and private car services available, ability to pre-register online, etc.) • Preferences in a resort or hotel’s frequent-guest program • Use of travel agents or online services to book leisure or business travel during the past 12 months • Preferences in paying for leisure and business travel services • Importance of key physical features and architectural design elements when selecting a resort or hotel for leisure trips • Perceived value of different experiences offered by luxury hotels and resorts
interesting insights • Aided awareness of and interest in sailing on 11 different cruise lines (e.g., Seabourn Cruise Lines, Crystal Cruise Lines, Cunard Line, Regent Seven Seas Cruises, Windstar Cruises, etc.) • Desirability of 26 attributes in a luxury cruise (e.g., Internet access from stateroom, availability of suites, luxurious bathroom in stateroom, private safe in stateroom, variety of restaurants, concierge services, etc.)
• Aided awareness of and interest in visiting 28 Destination Spas (e.g., Canyon Ranch, Golden Door, The Palms of Palm Springs, Red Mountain Spa, Lake Austin Spa Resort, etc.) • Desirability of 37 activities and preferences when on vacation (e.g., being able to gamble, visit architectural or historical sites, attend cultural performances, visit a spa, dine in new and different restaurants, visit a remote or untouched destination, participate in community outreach programs, take part in adventure-related activities, focus on health and wellness)
• Use of Internet and online sources to obtain information and book reservations for leisure and business trips • Membership in loyalty programs for luxury hotel/resort chains, airlines, Web sites and car rental companies • Magazines read on a regular basis; newspapers read in printed version and online • High-end retail stores shopped and other retail buying habits • Music formats and podcasts frequently listened to
The affluent traveler market segment, defined as U.S. households with an annual household income greater than $150,000, represents the top 8% of all U.S. households measured by current income. • Preferred dress code when traveling for leisure (formal vs. resort casual) • Influence of advertising and other information sources when selecting a luxury hotel and resort for leisure and business trips
traveling preferences • Interest in visiting 98 specific destinations, both domestic and international (e.g., Aspen, Palm Springs, The Hamptons, Boston, New York City, San Francisco, New Orleans, Miami, Maui, Vancouver, Dubai, Carmel, Argentina, Bermuda, India, China, Mexico, Spain, etc.)
• Familiarity with, ownership of and interest in fractional real estate ownership, private residence clubs, vacation homes, destination clubs, etc. and locations most desired for same • Agreement with various measures of success • Demographics To order your copy of the report, call Holly Boland at 407 875 1111 or you can order online by visiting the Publications section of www.ypartnership.com.
portrait of
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