Build Your Business Program by Grendesign

Build Your Business Program with our workshops

2012 Presenters Include

Kath Luty - Website Promotion Guru Jim Schaefer - Sales and Marketing Expert Brenda Thomson - Renowned Networking Authority

improve, grow and prosper PG 2 Proudly presented by the Economic Development Unit of Frankston City Council

INDEX BY CATEGORY

BUSINESS PLANNING Cost Eﬀective Marketing for Small Business Logic Mapping to Identify Outcomes, Waste and Gaps Family Business – Combining Love and Money Writing a Business Plan

Page 18 Page 26 Page 06 Page 19

BUSINESS ENHANCEMENT AND GROWTH Your Human Resources – an Asset or a Liability? SMART Networking Let’s Get Clients Now Superior Customer Service Strategies

Page 20 Page 07 Page 24 Page 25

PROFIT ONLINE Building a Website (Beginner Course) Website Promotion and Search Engine Optimisation Social Media Marketing Creating an Online Business

Page 21 Page 09 Page 08 Page 10

GREEN BUSINESS Carbon Tax Information Workshop (FREE) Sustainability and the Bottom Line EcoSmart Electricians

Page 11 Page 16 Page 15

FINANCE AND TAXATION Introduction to Bookkeeping

Page 23

The Australian Taxation Oﬃce may be scheduling free tax workshops in the second half of the year, please check the events calendar at www.businessfrankston.com.au

PG 2

INDEX BY DATE

29 March

Family Business – Combining Love and Money

Page 06

17 April

SMART Networking

Page 07

3 May

Social Media Marketing

Page 08

8 May

Website Promotion and Search Engine Optimisation

Page 09

15 May

Creating an Online Business

Page 10

29 May

Carbon Tax Information Workshop (FREE)

Page 11

5-7 June

EcoSmart Electricians

Page 15

7 June

Sustainability and the Bottom Line

Page 16

7 August

Cost Eﬀective Marketing for Small Business

Page 18

14 August

Writing a Business Plan

Page 19

21 August

Your Human Resources – an Asset or a Liability?

Page 20

28 August

Building a Website (Beginner Course)

Page 21

11 September

Introduction to Bookkeeping

Page 23

18 September

Let’s Get Clients Now

Page 24

9 October

Superior Customer Service Strategies

Page 25

16 October

Logic Mapping to Identify Outcomes, Waste and Gaps

Page 26

If there are topics that are not covered and you are interested in, please contact Frankston City Council’s Economic Development Unit on 1300 322 322 or email business@frankston.vic.gov.au Note: EcoSmart Electricians workshops are only open to licensed contractors and must be booked through NECA

PG 3

Build Your Business Program improve, grow and prosper

Frankston City Council’s Economic Development Unit is proud to present the 2012 Build Your Business program. This program is designed to provide a wide range of topics. We recognise you are very busy, so we have intentionally limited the majority of the programs to a maximum of three hours and are keeping our prices as low as possible. If, after attending a workshop, you want more speciﬁc information for your business, we strongly recommend you follow-up with either the presenter or another local expert. Light refreshments are provided at most workshops. The Economic Development Unit would like to thank all businesses who have volunteered their time to help us with this important program.

PACKAGES AND DISCOUNTS GET FOUR FOR THE PRICE OF THREE Book any three of our $35 workshops and get another one free – that’s a saving of 25 per cent

FRANKSTON TOURISM INC. AND GREATER FRANKSTON BUSINESS CHAMBER MEMBERS If you are a current (2012) ﬁnancial member of either of the above organisations you are entitled to the following discounts: Discount 1: Attend any $35 workshop for just $30 Discount 2: Attend three workshops for $75 – a saving of $30 Discount 3: Attend four workshops for $100 – a saving of $40

PG 5

business planning FAMILY BUSINESS – COMBINING LOVE AND MONEY MAKES FOR A HEADY MIX Presented by Alf Priestly of Family Business Australia

Working together with family is quite common. Most businesses in Australia are private, family owned businesses. Very few however are actually set up with the intention of becoming a family business; this generally just evolves with the business. Families in business combine two of the most important aspects of people’s lives: love and work. As a consequence, when they are working well, it brings with it enormous rewards. While on the other hand, there are a number of dangers which can derail even the most successful family and business. Family Business Australia together with Bond University has developed a simple model called A.G.E.S to help you navigate your way through these risks to set you on the path to a harmonious family and successful business. Join FBA Accredited Adviser Alf Priestly and FBA Member, Graham Henderson of Mitchell Laminates to ﬁnd out how they have, and you can, enjoy the beneﬁts of working with family.

When: Time: Where:

Thursday, 29 March 2012 6:30pm – 8:30pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 6

$35 per person (inc. GST) Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Unit (refer to details on the form), phone 9784 1867 or email business@frankston.vic.gov.au.

business enhancement and growth SMART NETWORKING: GET A POSITIVE RETURN FROM YOUR NETWORKING EFFORTS Presented by Brenda Thomson of Networking World

SMART Networking is not about social chit chat or being able to work a room. SMART networking is just plain good business. More than 80 per cent of business in the marketplace comes either directly or indirectly from networking and referrals. However, for the majority of small business owners networking is a costly, frustrating and often miserable waste of time, rarely returning a positive return on investment. It really is a case of more than 80 per cent of the business going to less than 20 per cent of business owners. At this essential workshop you will learn: • The three key things you must have in place before you leave the oﬃce that will guarantee a positive return on your networking investment • A new approach to networking that will change your view on networking forever • The secret to eﬀective follow up so people will be thrilled to hear from you Plus you will have the opportunity to put your new found skills into practice with your fellow participants. This workshop is a must for small business owners who are serious about using networking as a marketing and business development strategy. Brenda Thomson, CEO of Networking World, founder of the Strategic Alliance Success Program and winner of the 2008 Australian Home Based Business of the Year, has spent the past six years researching what works and what doesn't in networking for small business owners. Hundreds of small business owners have successfully adopted her approach and improve their results.

When: Time: Where:

Tuesday, 17 April 2012 6:00pm – 9:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 7

proﬁt online SOCIAL MEDIA MARKETING Presented by George Ligocki of Chisholm Institute of TAFE

This workshop examines the social media phenomenon and why businesses are changing the way they interact with customers online. It looks at practical ways to attract and retain customers, identify competitors and ways to stay connected using regional and national networks. Topics covered include • Attracting and retaining customers • Identifying competitors through the Internet • Reducing the cost of marketing, • Communication and training • Regional and national networks. Please note that the content of this workshop is very similar to the WebWorks workshops held in 2011.

When: Time: Where:

Thursday, 3 May 2012 6:00pm – 8:30pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 8

proﬁt online WEBSITE PROMOTION AND SEARCH ENGINE OPTIMISATION Presented by Kath Luty of Web Design That Sells

Is your website really working for you? A website should create real business, attract new business and increase profits. Very few business owners realise the potential the Internet has to transform the way they do business and create a whole new level of success. In this two hour workshop Kath will cover: • The five biggest mistakes people make when commissioning their website and how to avoid them • The difference between a ‘website’ and a ‘website that sells’ • The easiest way to rank first on Google • The three simple steps to a website the creates real business for your existing business • The biggest kept secret that Internet millionaires don’t want you to know • How you can turn creating your business website into a huge opportunity to develop your business goals and objectives and discover new ways of achieving them • The ten things every business owner must know about search engine optimisation • How to increase your sales instantly with email marketing campaigns Kath Luty, a successful on and offline marketer and serial entrepreneur, has worked with the most influential names in Internet marketing in Australia. Through her business Web Design That Sells, Kath works closely with clients to create a personalised online business strategy and then deliver workshops and web training to keep you and your team up to speed on this rapidly changing landscape.

When: Time: Where:

Tuesday, 8 May 2012 6:00pm – 8:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 9

proﬁt online CREATING AN ONLINE BUSINESS Presented by George Ligocki of Chisholm Institute of TAFE

Keen to take your business online but unsure what it involves? This workshop covers techniques to attract customers, understand what makes a good website, how to enable e-commerce and the security and privacy requirements when you do business online. Please note that the content of this workshop is very similar to the WebWorks workshops held in 2011.

When: Time: Where:

Tuesday, 15 May 2012 6:00pm – 9:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

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PG 10

green business CARBON TAX INFORMATION WORKSHOP - FREE Presented by Cade Motteram of The Carbon Warrior

Come along to a free one hour workshop presented by Cade Motteram, a local accountant and authority on the carbon tax. A carbon constrained economy is now a reality with Australia’s carbon priced scheme passed as legislation set to begin from 1 July 2012. Organisations across all industries and sizes need to have a clear understanding of their requirements under a carbon price and ensure they are ready for the challenge. This workshop touches on key aspects of the new scheme including how it will operate, the practical reporting implications, how organisations can calculate and reduce their greenhouse gas emissions, plus the opportunities and beneﬁts a low carbon economy presents. The Carbon Warrior is a leading environmental consulting ﬁrm and pioneers of the Australian environmental reporting movement. Specialising in carbon accounting and reporting with extensive professional industry experience in chartered accounting, The Carbon Warrior aims to give clients sound and reliable advice in an increasingly complex area.

When: Time: Where:

Tuesday, 29 May 2012 6:00pm – 7:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

FREE – bookings are essential. Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Unit (refer to details on the form), phone 9784 1867 or email business@frankston.vic.gov.au.

PG 11

Build Your Business Program improve, grow and prosper

REGISTRATION FORM • Registration and payment must be received no later than three (3) business days before the event or your place will be forfeited • If you cancel your registration within three (3) business days of the event, your registration fee will not be refunded • Payments may not be made at the event

PAyMENT CAN BE MADE vIA CREDIT CARD, CHEqUE OR CASH

I _________________________________________ would like to register for the following event(s) (Insert numbers attending in columns over page)

PACKAGES AND DISCOUNTS GET FOUR FOR THE PRICE OF THREE Book any three of our $35 workshops and get another one free – that’s a saving of 25 per cent

PG 12

WORKSHOP

DATES COST

PRESENTER

Family Business – Combining Love and Money

29/3

$35

Alf Priestly

SMART Networking

17/4

$35

Brenda Thomson

Social Media Marketing

3/5

$35

George Ligocki

Website promotion and Search Engine Optimisation

8/5

$35

Kath Luty

Creating an Online Business

15/5

$35

George Ligocki

Carbon Tax Information

29/5

FREE

Cade Motteram

Sustainability and the Bottom Line

7/6

$35

Graeme Ambrose

Cost Eﬀective Marketing for Small Business

7/8

$35

Jim Schaefer

Writing a Business Plan

14/8

$35

Chisholm Institute of TAFE

Your Human Resources – an Asset or a Liability?

21/8

$35

Andrea McCall

Building a Website (Beginner Course)

28/8

$35

Mike O’Shea

Introduction to Bookkeeping

11/9

$35

Chisholm Institute of TAFE

Let’s Get Clients Now

18/9

$35

Brian Bijdeveldt

Superior Customer Service Strategies

9/10

$35

Chisholm Institute of TAFE

Logic Mapping to Identify Outcomes, Waste and Gaps

16/10

$35

Carolynne Wilson

NUMBER SUB TOTAL ATTENDING

GRAND TOTAL

PG 13

PAYMENT DETAILS

RC288

Payment Method (tick below) and fill out your details: CREDIT CARD

CHEQUE

CASH

Total Payment:

s # ASH PAYMENTS CAN BE MADE IN PERSON AT &RANKSTON #ITY #OUNCIL corner Young and $AVEY 3TREET &RANKSTON OR #USTOMER 3ERVICE #ENTRES IN ,ANGWARRIN AND 3EAFORD s #HEQUE PAYMENTS TO BE MADE OUT TO &RANKSTON #ITY #OUNCIL

s 9OU CAN MAKE A CREDIT CARD PAYMENT BY lLLING IN THE FORM BELOW AND MAILING IT OR YOU CAN PAY OVER THE PHONE ON

PLEASE NOTE THAT CASH PAYMENTS WILL NOT BE RECEIVED AT EVENTS. FAX THIS FORM TO 9784 1094 OR POST TO: &RANKSTON #ITY #OUNCIL 0/ "OX &2!.+34/. 6)# Name: Business Name: Email: Postal Address:

Mobile:

Phone :

H How did you find out about the Build Your Business Program:

Special Dietary Requirements: CREDIT CARD PAYMENTS Card Type:

VISA

MasterCard

Cardholders Name: Card Number: Expiry: /

Signature

PG 14

Bank Card

business green business enhancement and growth ECOSMART ELECTRICIANS With the continuing rising costs of electricity, consumers are looking at what can be done to help them reduce their energy use. Developed by the industry peak body, the National Electrical and Communications Association (NECA), the EcoSmart Electricians program provides consumers with a readily identifiable brand that denotes energy efficiency. The program trains electricians in energy efficiency across a range of areas from domestic through to commercial and industrial applications. Understand the best lighting options, especially in relation to the growing market in light emitting diode (LED) technology, to help achieve optimal results. The program is open to all fully licensed electricians. Residents can access their local EcoSmart Accredited contractor simply by going to www.ecosmartelectricians.com.au

When Tuesday, 5 June 2012 Wednesday, 6 June 2012 Thursday, 7 June 2012

Where: Bookings:

Time 4:00pm-8:00pm 8:00am-4:00pm 8:00am-4:30pm

venue Casuarina Room Acacia Room Casuarina Room

* The Casuarina and Acacia Rooms are located at the Civic Centre, corner of Young and Davey Streets, Frankston (Melway Ref: 100A C9) To register please contact the NECA oﬃce on 9645 5533. PG 15

business green business enhancement and growth SUSTAINABILITY AND THE BOTTOM LINE – BEYOND THE CARBON TAX Presented by Graeme Ambrose of EcoDecisions

There is increasing pressure by governments, customers and suppliers to do business with businesses that can demonstrate they are ‘sustainable’. There are also a lot of misconceptions about sustainability especially regarding cost and level of difficulty. This workshop will help demystify and debunk some of the myths about sustainability in business. The workshop is designed to show you: • How becoming sustainable can have a positive effect on your bottom line • How increased sustainability can increase business • Some simple methods to implement sustainability The workshop will also detail several case studies where substantial savings were made by organisations implementing simple sustainability measures. Graeme Ambrose is a sustainability consultant and managing director of EcoDecisions and specialises in environmental and energy auditing as well as commercial LED lighting solutions. He is passionate about showing organisations how to become more sustainable and profitable at the same time. Graeme is a consultant to East Gippsland Shire, Baw Baw Shire, Murrindindi Shire and Frankston City Councils as well as a variety of commercial enterprises and holds a Diploma of Sustainability and a Diploma of Management as well as a Certificate IV in Training and Assessment. Graeme teaches Sustainability and Environmental Management Systems at Swinburne University, is one of the pilot facilitators for the SECCA Sustainable Homes Program and is on the Sustainability Assessors Committee of the Building Design Association of Victoria.

When: Time: Where:

Thursday, 7 June 2012 6:00pm – 8:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 16

www.visitfrankston.com

FRanksTOn TOURIsm InC. Frankston Tourism Inc. is your local member-based Tourism Association which comprises over 245 members throughout Frankston and surrounding districts – including the Mornington Peninsula.

‘Frankston is the vibrant, urban waterfront destination in Victoria where arts, nature and cultural experiences connect’

A connected and knowledgeable tourism industry is integral to further establishing the greater Frankston area as a tourism destination. Currently the tourism industry is worth over $195million to the local economy and employs nearly 1,300 people. Every dollar spent by a visitor in our beautiful area beneﬁts the whole economy! Membership is open to any business that has a connection to both the local community and the visitor. The tourism industry works predominantly by referrals and regularly conducts networking functions and famil tours so that members can learn ﬁrst hand about other member’s goods and services. The shop front for Frankston Tourism Inc. is the Frankston Visitor Information Centre where our team is available to discuss your business needs.

To discover how you can capitalise on the beneﬁts of tourism, please call1300 322 842 or tourism@frankston.vic.gov.au.

PG 17

business planning COST EFFECTIVE MARKETING FOR SMALL BUSINESS Presented by Jim Schaefer of The Schaefer Group

This interactive and informative workshop will give you clear and simple insight into cost effective marketing strategies that are successfully used by many local businesses. We will discuss and develop actions around the following marketing elements: • How business and consumer spending has changed over the last 3 years • How effective marketing can increase your customer traffic, revenue and profits • A brief overview of how and why a marketing plan is compiled • Review and analysis of time proven marketing models • An insight into consumer and business buying behaviour This also includes practical marketing applications that work for small businesses: ·

Setting targets

Local media

Customer Relationship Management programs

Networking

Cross promotion

Direct marketing

Signage – retail, vehicle, etc

Public relations

Brochures

Promotions – value adding

Referrals

Public speaking

Loyalty programs

Internet

The workshop will conclude with an open discussion regarding issues that face your business – how to deal with them and turn them into opportunities.

The

Schaefer Group

marketing & communications

When: Time: Where:

Tuesday, 7 August 2012 6:00pm – 8:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 18

business planning WRITING A BUSINESS PLAN Presented by Chisholm Institute of TAFE

Without an eﬀective business plan it can be diﬃcult to navigate through an ever changing market place, the maze of marketing options, legal and operational requirements while avoiding business risks that can hurt your business success. In this workshop you will learn the basics of writing a plan for your business – providing you with an important tool that sets direction and focus and helps you to be proactive rather than reactive in your business decisions.

When: Time: Where:

Tuesday, 14 August 2012 6:00pm – 8:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

THE MOST INNOVATIVE LOCAL MARKETING IN MELBOURNE... FrankstonTV is Australia's ﬁrst community driven YouTube network showcasing why Frankston is the preferred destination to live, learn, work, visit, and invest. The video clips on FrankstonTV have been produced by the community and uploaded to the channel through www.frankstontv.com. Businesses located in Frankston City now have exclusive access to the channel as an advertising medium for FREE (subject to terms and conditions).

www.frankstontv.com

If you are frustrated by the lack of promotional opportunities, FrankstonTV could be the cost eﬀective, interactive, permanent and global avenue you are looking for. To have a video produced and featured on FrankstonTV please contact Council's Economic Development Unit at business@frankston.vic.gov.au or 1300 322 322. PG 19

business enhancement and growth YOUR HUMAN RESOURCES – AN ASSET OR A LIABILITY? Presented by Andrea McCall of Monash University

This workshop is of particular interest to those in small business who do not have a human resources department to deal with many of the day to day matters affecting people at work. Andrea will cover: • How to make the most of your people in a difficult economy • Ten tips for small business people • Strategies for recruitment, retention or removal • Survival strategies in strained circumstances Andrea has qualifications in History, Politics and Human Resources and is bilingual French/English. A trainer, mentor and mediator, she has lectured in a variety of Management subjects at Monash, Swinburne and Victoria Universities. She currently runs the Industry Based Learning, Workplace and Internship program for the Faculty of Business and Economics at Monash. Her work experience has included time as an executive secretary at Guinness and British American Tobacco, Ministerial Adviser to the Parliamentary Cabinet Secretary and seven years as a member of the Victorian State Parliament for the seat of Frankston. She also runs her own HR training and consulting business and has co-authored a Human Resource Management casebook. She designs and runs courses and is an experienced public speaker at conferences and workshops. She also hosts overseas business delegations visiting Melbourne.

When: Time: Where:

Tuesday, 21 August 2012 6:00pm – 9:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 20

business proﬁt online enhancement and growth BUILDING A WEBSITE (BEGINNER COURSE) Presented by Mike O’Shea of INTERgration

Are you yet to build a website for your business? Are you keeping up with competitors who have websites? Does your business need the additional marketing that a website provides? Do you understand the basics of Internet marketing? This program will inform you about the Internet and what it can do for your business and provide you with information such as: • Integrated marketing options • What websites work • Your business name on the Internet • Email addresses that promote your business This workshop will help you to take the next step in building a website that ‘works’ for your business. As Creative Director of both INTERgration Consulting and Pryor Marketing, Mike brings a wealth of marketing; web and print based communication development experience as well as extensive strategic business consulting skills to the projects he undertakes. Mike’s award winning ability in professional copywriting and creative design commenced with J Walter Thompson Advertising in London. He has written and directed national and international marketing campaigns for a broad range of corporations, government departments and academic institutions. Mike has had extensive experience over the past 25 years in website and portal development as well as web based database strategy development.

When: Time: Where:

Tuesday, 28 August 2012 6:00pm – 9:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 21

sECRET sHOPPER PROGRAM The Secret Shopper Program provides free, impartial advice on your business’ appearance, customer service, cleanliness, friendliness and speed of service. To book your business into the program, please contact us on 1300 322 322 or email business@frankston.vic.gov.au.

Got a staff vacancy? We can help... For the last twelve months, Frankston City Council has built up a database of local tertiary and secondary students. This has been conducted through Council’s Student Discount Card Scheme, which requires students to register their details and field of study online. Through this information, Council can promote job vacancies via email to students in the relevant field of study. This is a FREE service to businesses located in Frankston City.

NOW HIRING

This service provides a vehicle for local students to be matched up with local business. If you would like to promote a job opportunity, please email a brief description of the position and your organisation to business@frankston.vic.gov.au or phone 9784 1912.

PG 22

ﬁnance and taxation INTRODUCTION TO BOOKKEEPING Presented by Chisholm Institute of TAFE

Efficient bookkeeping is not only a legal requirement but also the basis for effective financial management. • What information must be collected, recorded and retained to comply with the Australian Taxation Office? • What bookkeeping method suits your business? • How can the information also be used to monitor how well your business is performing? This workshop provides information about setting up and maintaining an efficient bookkeeping system suitable for your business. Topics covered include what transactions should be recorded, providing for taxation and activity statement requirements.

When: Time: Where:

Tuesday, 11 September 2012 6:00pm – 9:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 23

business enhancement and growth LET’S GET CLIENTS NOW Presented by Brian Bijdeveldt of ProﬁtKoach

Brian Bijdeveldt has been a business coach for the past five years specialising in growing the sales and profits of service providers and small business entrepreneurs. Whether your business is B2B (business to business) or B2C (business to consumer) you need to concentrate on the activities giving you the best return on investment. Brian will be delivering practical strategies and tactics for consultants and independent professionals selling services/products. Although there are at least five areas to monitor and manage in growing your business, he will zoom in on the two that can have the greatest impact on your results immediately. Discover what may be holding you back from getting the results you deserve. Just a few of the business boosting facts you will learn are: • What are effective marketing strategies? • How to set goals and sales targets • Find out where you may be stuck in the marketing cycle • The two main areas to focus on to increase revenue and profits • Why having a well rounded “back end” is good • Three systems you must define - if you want to be successful • How a One Page Marketing Plan will give you the edge over your competition Bonus tools for you: • 100 Lead Generation Strategies • 50 Conversion Strategies

When: Time: Where:

Tuesday, 18 September 2012 6:00pm – 8:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 24

business enhancement and growth SUPERIOR CUSTOMER SERVICE STRATEGIES Presented by Chisholm Institute of TAFE

Customer service is more than being polite and punctual. You may sell products or provide services that are similar or even the same as those your competitors sell, but superior customer service can diﬀerentiate your business so customers will prefer to buy from you. In this workshop you will learn a strategic approach to better meet customer expectations in every aspect of product or service delivery – that gets more new customers and keeps existing customers.

When: Time: Where:

Tuesday, 9 October 2012 6:00pm – 8:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

Council’s Strategic Development Facilitator can help by bringing the appropriate skills and experience to assist in the initial realisation of a project. The role oﬀers the following assistance: • Site analysis – identiﬁcation of physical opportunities and constraints;

ARE YOU THINKING OF DEVELOPING PROPERTY? Do you have property and are you thinking of doing something with it? Do you already have a proposal – but it has lost momentum or direction? Do you need assistance engaging with other land owners or the development community? Do you require assistance recognising the full potential of your property?

• Preparation of a spatial and/or operational brief; • Site yield analysis – providing an understanding of how big a development can be – ﬂoor area, site coverage, building height etc; • Project procurement processes and options – town planning and building permit processes, joint venture opportunities and construction methodology. For more information contact Damien O’Kearney on 9784 1063 or business@frankston.vic.gov.au

PG 25

business planning LOGIC MAPPING TO IDENTIFY OUTCOMES, WASTE AND GAPS Presented by Carolynne Wilson of SectorConnect Pty Ltd

Up-front planning can save a lot of time, money and heartache to help you achieve your business goals. A logic map is a useful planning tool providing a visual representation of the relationship between the various components, like a roadmap. This interactive workshop provides the opportunity for participants to roll-up their sleeves and learn how to create and use a logic model in their business, program or project. Carolynne Wilson (MBA, MI&CD), from SectorConnect, provides consulting services to diverse organisations across all sectors. Organisations large and small have beneﬁted from the breadth and depth of her experience such as General Motors, General Electric, Telstra, federal, state and local governments and not-for-proﬁts through to start-up companies.

When: Time: Where:

Tuesday, 16 October 2012 6:00pm – 9:00pm Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston (enter via Young Street) (Melway Ref: 100A C9)

Cost: Bookings:

PG 26

smaLL BUsInEss CLInICs

DO YOU NEED SOME HELP WITH YOUR BUSINESS? DO YOU NEED SOMEONE TO TALK TO AND BOUNCE IDEAS OFF? DOES YOUR BUSINESS COVER ITS DAY TO DAY COSTS? ARE YOU WORKING IN YOUR BUSINESS RATHER THAN ON YOUR BUSINESS?

If you answered ‘yes’ to any of these questions, you could benefit from meeting with an independent business Mentor. Frequently there is nobody other than those working within the business to discuss these issues with. A Mentor can bring an outside and fresh perspective to the issues, and assist in the decision process. They also bring clarity and help you focus on the issues which matter to help you reach your potential. The Frankston and Mornington Peninsula Small Business Clinics initiative is just the service. Experienced business people, who are Mentors through the Small Business Mentoring Service, are available on a regular basis at the Mornington Peninsula Shire and Frankston City Council offices to meet with businesses. The Mentors are there to answer any questions you may have and can provide advice on a range of areas, such as marketing, management, finance and planning. The service is provided at no cost to businesses and is provided by the Economic Development Units of Frankston City and Mornington Peninsula Shire. To reserve your 45 minute one-on-one workshop with a business Mentor, please contact us on 1300 322 322 or business@frankston.vic.gov.au

PG 27

THE ECOnOmIC DEVELOPmEnT UnIT Frankston City Council’s dynamic Economic Development Unit works collaboratively to promote and guide a vibrant and prosperous business community. The 2012 Build Your Business program is just one of many programs to facilitate sustainable business growth, leading to improved local employment opportunities and broader community benefits. Other programs the Economic Development Unit has developed to help your business include: • General business advice for start-up and established firms • Newsletters and e-bulletins: A timely array of newsletters showcasing local businesses, project updates, business opportunities, legislation changes, upcoming events, networking opportunities and much more • Business Visitation Program: meet on-site with our staff for a confidential discussion to identify ways that the Economic Development Unit can assist your business – including green-business advice, resources, information and business coaching • Frankston Online Business Directory: Every business within the Frankston municipality is entitled to a FREE listing. With over 5,500 listings to date; this promotional resource is used for buying and selling goods and services every day. You can access the online directory by visiting www.businessfrankston.com.au • Through a range of trade nights and careers expos the Economic Development Unit is linking job seekers and students with a diverse range of local employment and training opportunities • Excellence in Business awards: an opportunity for local businesses to gain recognition not only for excellence, but for the contribution they make to wider society • Place Management: Creating a better city centre in Frankston through beautification, investment attraction, marketing, improved service standards and by building a rich and vibrant culture To find out more information about any of the programs run by the Economic Development Unit, visit the website www.frankston.vic.gov.au/business. Alternatively you can contact us by emailing business@frankston.vic.gov.au or phoning 1300 322 322. PG 2