MAGNOLIA GRAPHIC STANDARDS MANUAL
MAGNOLIA
MEDICAL CENTER
CONTE NTS
INTRODUCTION Who We Are Our Mission
1 1.1 1.1
THE MAGNOLIA BRAND Our Logo Elements & Structure Primary & Secondary Monotone Logo Departmental Marks Non-medical Marks Logo Misuse Color Specs Clear Space Typefaces A Note on Type Graphic Elements Images Style Reference Local Style
2 2.1 2.1 2.2 2.3 2.4 2.5 2.6 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15
BRAND APPLICATION Notes on Application Digital Web Layout Social Media Print Business Cards Letterhead & Envelopes Other Uses Signage (exterior) Signage (interior) Wayfinding Vehicles Badges Billboards
3 3.1 3.2 3.2 3.3 3.4 3.4 3.5 3.6 3.6 3.7 3.8 3.10 3.12 3.14
TEMPLATES Disc
INTRODUCTION
MAGNOLIA OUR BRAND — OUR VISION
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MEDICAL CENTER
PAGE 1.1
WHO WE ARE
MAGNOLIA
MEDICAL CENTER Magnolia Medical Center was founded as a non-profit in 2013 to serve the greater Seattle area. The hospital and associated practices are located in central Magnolia and occupy more than 100 acres of land. In total, there are 1,846 beds, making Magnolia the third largest hospital in the United States in total patient capacity and the second largest by land area. The center houses state-of-the-art facilities and equipment in every major department and many of the toprated specialists in the world. The cornerstone of Magnolia's commitment to excellence in healthcare is our pledge to treat all of our patients, clients and visitors with the respect and humanity they deserve. Every department, associated clinic, and employee of the Center reflects this promise, from our surgical staff to our mail clerks. The purpose of this graphic standards manual is to ensure that our message and brand remain consistent and professional in a wide range of applications. Respect for our brand is essential for maintaining the positive image of Magnolia Medical Center and it's affiliations in the Seattle community.
Our mission is to provide affordable and valuable care for the Seattle community, to promote quality of life, and to improve the overall health of our patients with efficiency and integrity.
THE MAGNOLIA BRAND
MAGNOLIA OUR BRAND — OUR VISION
MAGNOLIA
MEDICAL CENTER
PAGE 2.1
ELEMENTS & STRUCTURE
43%
The “Magnolia Star” is the key component of our logo, identity and brand. It must appear in all variations of the Magnolia Medical Center mark. The symbol is based on a 5x5 grid and occupies 66% of the logo height and 43% of the total width. It is centered on the second stem of the letter ‘N.’
The wordmark is set in Gotham Bold. The space between the two lines of text is identical to the space between Magnolia and the Magnolia Star, each using 3% of the total height. The first line is 18% of the total mark height. The second line is 10% of the height.
66%
18%
10%
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MEDICAL CENTER
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PRIMARY MARK
P R I M A R Y & S E C O N DA R Y
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The Magnolia Medical Center logo was developed in 2014 by Gresham-Scott Design. The warm palette and modern look reflect our commitment to the compassionate treatment of the Seattle public using the latest technologies and techniques. The ‘Magnolia Star’ is the only authorized image to be used in the primary trademark or any associated design. The type is Gotham Bold, a modern and well-designed typeface that indicates stability and strength. Any type that is incorporated into the trademark will be set in Gotham Bold. See pages 2.4 and 2.5 for examples of specific uses. The colors used in the logo are Pantone 165C (orange) and Pantone 410C (warm gray). These colors, the black and white marks, or the alternate non-medical services scheme will be used in every instance of the Magnolia trademark.
SECONDARY MARK
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The secondary, or extended, mark can be used in lieu of the primary logo in cases where spacing or legibility are an issue. It is ideal for stationery, uniforms or wherever appropriate.
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PRIMARY MARK
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The black logo above is a variation of the primary trademark and can be used in various circumstances to reduce printing costs or when the color format is not possible such as when stitching is required. This mark should only be used over white or light background colors.
The white variation of the primary mark is for use on black or dark backgrounds and on internally illuminated signage. This logo should be used in place of the primary mark whenever a background image or color would obscure the mark or create visibility issues.
MEDICAL CENTER
SECONDARY MARK
PAGE 2.3
MONOTONE LOGO
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MEDICAL CENTER
The black and white logo above is a variation of the secondary trademark and can be used in the same capacity as the black primary logo above. This mark should only be used over white or light background colors. All departmental logos (pages 2.4 & 2.5) also have black or white variations.
MEDICAL CENTER
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MEDICAL CENTER
The white variation of the secondary mark is for use on black or dark backgrounds and on internally illuminated signage. This logo should be used in place of the primary mark whenever a background image or color would obscure the mark or create visibility issues.
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MEDICAL CENTER
D E PA R T M E N TA L M A R K S
Individual medical departments may have unique marks as demonstrated below. These marks will follow the sample format and use the primary logo palette and Gotham Bold.
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NEUROLOGICAL SCIENCES
EMERGENCY SERVICES
CRITICAL CARE CENTER
PHARMACOLOGICAL SERVICES
INTERNAL DISEASE CENTER
CENTER FOR PAIN MEDICINE
ONCOLOGY CENTER
REHABILITATION CENTER
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PAGE 2.5
N O N - M E D I C A L S E RV I C E S
Non-medical departments will use an alternate palette in order to distinguish them and their staff from medical personnel. These marks will always use the alternate extended arrangement as seen below.
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FOOD SERVICES
HUMAN RESOURCES
INFORMATION TECHNOLOGY
ENGINEERING & MAINTENANCE
MEDICAL RECORDS
PUBLIC RELATIONS
LAUNDRY SERVICES
PAYMENTS & ACCOUNTING
MAGNOLIA
MEDICAL CENTER
LOGO MISUSE
For visibility, impact and overall integrity, it is important to retain a consistent use of the logo. The logo is fundamental to the communications of the company and should never be compromised. Always reproduce the logo from the intended original usage.
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NEVER alter the logo colors or use the logo on a background color, pattern or image that is not authorized.
NEVER alter size or position of the corporate symbol or type.
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MEDICAL CENTER
MEDICAL CENTER NEVER distort the logo artwork or text or alter any of the proportions of the mark.
MEDICAL CENTER
MEDICAL CENTER NEVER add a stroke around the typography or the Magnolia Star mark.
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LOGO MISUSE
MAGNOL I A
M E DI CAL CE NTE R
NEVER use any typeface other than Gotham Bold.
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MEDICAL CENTER
NEVER add a drop shadow or any other effect.
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NEVER rotate the mark or alter its placement with the type.
PAGE 2.7
MAGNOLIA MEDICAL CENTER NEVER adjust the leading between the two lines of type.
IA L O N G A M DICAL CENTER ME
NEVER rotate the logo.
MAGNOLIA
MEDICAL CENTER NEVER remove or substitute any element from the approved logo artwork.
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COLOR SPEC S
PRIMARY PALETTE
PRINT PMS 165
SCREEN
C: 0 R: 242 M: 74 G: 104 Y: 94 B: 42 K: 0
The orange color used in the primary logo and as an accent color for printed materials is pantone 165. This is the official Magnolia orange. For internally created documents and digital files, the appropriate cmyk (print) and rgb (digital) values are listed above. In the case of uniforms, embroidery, paints and other non-printable materials, the nearest available color match will be used instead.
SECONDARY PALETTE
PRINT PMS 326
PRINT PMS 410
The aquamarine color used in nonmedical logos and as an accent color for printed materials is pantone 326. This color is never to be used on the primary logo. For internally created documents and digital files, the appropriate cmyk (print) and rgb (digital) values are listed above. In the case of uniforms, embroidery, paints and other nonprintable materials, the nearest available color match will be used instead.
C: 0 R: 120 M: 20 G: 101 Y: 20 B: 94 K: 64
The warm gray used in the primary logo and as an accent color for printed materials is pantone 410. This is an official Magnolia color. For internally created documents and digital files, the appropriate cmyk (print) and rgb (digital) values are listed above. In the case of uniforms, embroidery, paints and other non-printable materials, the nearest available color match will be used in its place.
SCREEN
C: 80 R: 0 M: 10 G: 169 Y: 40 B: 162 K: 0
SCREEN
PRINT PMS Cool Gray 11
SCREEN
C: 65 R: 86 M: 57 G: 86 Y: 52 B: 90 K: 29
The cool gray used in non-medical logos and as an accent color for printed materials is pantone Cool Gray 11. This color is never to be used in the primary Magnolia logo. For internally created documents and digital files, the appropriate cmyk (print) and rgb (digital) values are listed above. In the case of uniforms, embroidery, paints and other non-printable materials, the nearest available color match will be used in its place.
PRINT PMS Black
SCREEN
C: 66 R: 46 M: 64 G: 42 Y: 67 B: 37 K: 67
The black used in alternate logos and for all body text is pantone 165. For internally created documents and digital files, the appropriate cmyk (print) and rgb (digital) values are listed above. In the case of uniforms, embroidery, paints and other non-printable materials, the nearest available color match will be used instead.
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PAGE 2.9
C L E A R S PAC E
Sufficient clear space should be given around the logo. The minimum amount of space is determined by the size of the letter ‘M’ in Medical.
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Gotham
Garamond
T Y P E FAC E S
GOTHAM Thin AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Thin Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Extra Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Extra Light Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Light Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Book AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Book Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Medium AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Medium Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Bold Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Black AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Black Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Light Condensed AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Book Condensed AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Medium Condensed AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GOTHAM Bold Condensed AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GARAMOND PRO Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GARAMOND PRO Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GAR AMOND PRO Regular Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
GARAMOND PRO Bold Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWwXxYyZz0123456789
MAGNOLIA
MEDICAL CENTER
PAGE 2.11
A NOTE ON T YPE
Gotham celebrates the attractive and unassuming lettering of the city. Public spaces are teeming with handmade sans serifs that share the same underlying structure, an engineer’s idea of “basic lettering” that transcends both the characteristics of their materials and the mannerisms of their craftsmen. These are the cast bronze numbers outside office buildings that speak with authority, and the engravings on cornerstones whose neutral and equable style defies the passage of time. They’re the matter-of-fact neon signs that announce liquor stores and pharmacies, and the proprietors’ names painted majestically on the sides of trucks. These letters are straightforward and non-negotiable, yet possessed of great personality, and always expertly made. And although designers have lived with them for half a century, they remarkably went unrevived until 2000, when Hoefler & Frere-Jones introduced Gotham.
Adobe Garamond Pro is a digital interpretation of the roman types of Claude Garamond and the italic types of Robert Granjon. Since its release in 1989, Adobe Garamond has become a typographic staple throughout the world of desktop typography and design. Adobe type designer Robert Slimbach has captured the beauty and balance of the original Garamond typefaces while creating a typeface family that offers all the advantages of a contemporary digital type family. With the introduction of OpenType font technology, Adobe Garamond has been reissued as a Pro type family that takes advantage of OpenType’s advanced typographic capabilities. Now this elegant type family can be used with even greater efficiency and precision in OpenType-savvy applications such as Adobe InDesign.‡
Gotham is that rarest of designs, the new typeface that somehow feels familiar. From the lettering that inspired it, Gotham inherited an honest tone that’s assertive but never imposing, friendly but never folksy, confident but never aloof. The inclusion of so many original ingredients — a lowercase, italics, and a comprehensive range of weights — enhances these forms’ plainspokenness with a welcome sophistication, and brings a broad range of expressive voices to the Gotham family.†
†Information on Gotham provided by http://www.typography.com/fonts/ gotham/overview/
‡Information on Adobe Garamond Pro provided by http://store1.adobe. com/cfusion/store/html/index.cfm?event=displayFontPackage&code=1703
MAGNOLIA
MEDICAL CENTER
GRAPHIC ELEMENTS
The following elements should appear on all Magnolia Medical Center print and digital materials: 1) A version of the MMC trademark that is appropriate to the format, context and background color or image. 2) The website address for the Center: www.mmc.com 3) When possible, include the official Magnolia orange and warm gray. 4) Positive images and elements 5) A strong and positive message
MAGNOLIA
MEDICAL CENTER
The following elements should NEVER appear on Magnolia Medical Center print and digital materials: 1) The "Magnolia Star" used as a pattern
Live well.
www.mmc.com
MAGNOLIA
MEDICAL CENTER
2) Typefaces other than Gotham and Adobe Garamond Pro 3) Negative language or images 4) Excessive decoration, accents or image effects 5) The logo obscurred by background or foreground elements or in violation of the logo misuse guidelines
Live well.
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MEDICAL CENTER
PHOTOGR APHY
Photography should use the following criteria for all print and digital materials: 1) Images should ALWAYS use employees and facilities of Magnolia Medical Center or paid models 2) All photography should feature a limited and tasteful color palette. 3) All photographs should have good exposure and contrast. 4) Photographs should portray people with positive gestures and expressions. 5) Photographs should reflect realistic and appropriate situations. Propriety is key.
Photography should NEVER include the following elements on Magnolia Medical Center print and digital materials: 1) Images of patients and/or visitors are never to be used under any circumstance. 2) Photographs should not be washed out or too dark. 3) Subjects should not appear sickly or depressed. 4) Photographs should not seem posed.
PAGE 2.13
MAGNOLIA
MEDICAL CENTER
AP STYLEBOOK
STYLE REFERENCE
Marketing and media communications use the AP Stylebook as a reference for copy. This is the Magnolia Medical Center standard for all press releases, advertisements, and other news media releases. From the Associated Press website: The AP Stylebook and Briefing on Media Law is the essential style manual for all writers, editors, students and public relations specialists. It’s a comprehensive guide to usage and accepted style, with special sections on fashion, food, broadcast, business, sports and social media guidelines. The AP Stylebook is updated every year, with new listings as well as notable revisions. There are separate chapters for photo caption style, social media, punctuation and a briefing on media law.† The AP Stylebook features references for the proper use of words, abbreviations, acronyms, punctuation and other grammatical elements of copy. Exceptions to AP Style are featured on page 2.15.
CHICAGO STYLE
Research and academic papers use the Chicago Manual of style. Currently in its 16th edition, the cmos is an internationally recognized standard for scholarly and scientific papers and publications. While digital technologies have revolutionized the publishing world in the twenty-first century, one thing still remains true: The Chicago Manual of Style is the authoritative, trusted source that writers, editors, and publishers turn to for guidance on style and process. For the sixteenth edition, every aspect of coverage has been reconsidered to reflect how publishing professionals work today. Though processes may change, the Manual continues to offer the clear, well-considered style and usage advice it has for more than a century. The sixteenth edition offers expanded information on producing electronic publications, including webbased content and e-books. An updated appendix on production and digital technology demystifies the process of electronic workflow and offers a primer on the use of xml markup, and a revised glossary includes a host of terms associated with electronic as well as print publishing. The Chicago system of documentation has been streamlined and adapted for a variety of online and digital sources. Figures and tables are updated throughout the book—including a return to the Manual’s popular hyphenation table and new, comprehensive listings of Unicode numbers for special characters. With the wisdom of a hundred years of editorial practice and a wealth of industry expertise from both Chicago’s staff and an advisory board of publishing professionals, The Chicago Manual of Style, 16th edition, is an invaluable resource in this rapidly changing world.‡ The cmos features references for the proper use of words, abbreviations, acronyms, punctuation and other grammatical elements of copy. It also provides a comprehensive method for annotating sources. Exceptions to cmos are featured on page 2.15.
† http://www.ap.org/products-services/stylebook
‡ http://www.barnesandnoble.com
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PAGE 2.15
LO C A L S T Y L E G U I D E
Brand reference: In all instances of the name Magnolia Medical Center the first letter of each word should be capitalized. The name should be featured in full on first reference but may be shortened to mmc thereafter. Departments: The first letter of each word in department names should be capitalized, such as Oncology Center, Emergency Services, and Human Resources. Abbreviations: In advertisements and press releases, no abbreviations should be used. In academic papers, abbreviations can be used after first reference. Acronyms: In advertisements and press releases, no acronyms should be used except medical titles. In academic papers, acronyms can be used after first reference. For medical titles, no periods should be used between letters, such as MD, RN, and CNA.
Drugs and medications: Chemical names describe the drugs' chemical nature. The generic name is a nonproprietary name. The manufacturer's name for a drug is a trademark. When possible, use the generic name followed by the manufacturer's name in parentheses. If no generic name exists, use the chemical name. If trademarked, always use the trademark symbol: dactinomycin (Cosmogen™).
their medical training in a particular specialty after graduation from medical school. In external publications, use: Resident physician. Internal publications may use Resident.
ECG, EKG: Always use ECG.
Tagline: Approved copy that can be used in advertising and marketing materials.
Ensure, Insure: Ensure is to guarantee: Magnolia Medical Center ensures the best customer service. Insure is used in reference to insurance: John's provider insures the treatment. Fiscal year: Use both calender years: 2018-2019. Gender neutrality: Avoid using he/she or him/her. Use generic nouns and articles when possible: The doctor examined the patient's chart.
Active versus Passive Voice: Avoid using passive voice wherever possible unless a particular emphasis is desired on the result.
Health care: Two words, no hyphen unless used as part of an official name.
Board of directors: Lower case in most instances unless part of a formal title.
Inpatient, outpatient: Both one word, no hyphen.
Breastfeed: One word, no hyphenation. Capitalization: Capitalize trademarks and titles. Do not capitalize generic names. Medical Center should be capitalized in reference to Magnolia Medical Center. Department names should be capitalized.
MD: Medical doctor. Do not use periods. Medical procedures: Lowercase unless listed in Stedman's Medical Distionary. Morbidity rate: The proportion of patients with a specific disease during a given year per a given population.
Clinician: A health professional involved in patient care, as opposed to a health professional in other areas.
Mortality, mortality rate: The proportion of deaths per unit of time.
CNA: Certified Nursing Assistant.
MRI: Magnetic resonance imaging. Use the acronym MRI only on second reference.
Copayment, coinsurance: One word, no hyphen. Dates: Use the form April 20, 2018, or Oct. 30. The following months may be abbreviated: Jan., Feb., Aug., Sept., Oct., Nov. and Dec. If used in a sentence with a year, follow the year with a comma.
Noninvasive: One word, no hyphen. Nurse practitioner: The title awarded to RNs who have earned a master's degree; can be shortened to NP on second reference. PhD: Do not use periods.
Department names: Capitalized when the full department name is used: Oncology Center. Do not capitalize when only part of the name is used: oncology.
Physician assistant: Do not use physician's assistant. Can be shortened to PA on second reference. A certified PA is referred to as a PA-C.
Diseases: Do not capitalize diseases unless the disease is named after an individual: Parkinson's disease.
Post-mortem: After death. Hyphenated.
Doctor: The word doctor applies only to individuals with MD or DO degrees. The degree will follow the name of the individual: John Smith, MD.
Residency: The period of time in which a potential medical professional participates in on-the-job training.
Postoperative: One word, no hyphen.
Resident: A Resident is a physician or surgeon who continues
RN: Registered nurse. Use the full title on first use in external publications. RN is acceptable as first use elsewhere. Superlatives: Avoid unless they can be substantiated.
Telephone numbers: Include the area code in all documents. Numbers should be listed using periods: 800.976.8743. Do not use parentheses or hyphens. Time: Use am and pm without periods and numerals for all hours except noon and midnight: 4 am, 4 to 6pm. Titles: On marketing materials, use only academic titles when referring to medical personal, unless an additional title is relevant to the article: Dr. Smith is an Audie Murphy Fellow. Websites/URLs: Capitalize MMC when referring to the hospital website. Do not use http://www.mmc.com. In email addresses, do not capitalize MMC: johnsmith@mmc.com. X-ray: Uppercase X; hyphenated.
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BRAND APPLICATION
MAGNOLIA OUR BRAND — OUR VISION
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N O T E S O N A P P L I C AT I O N
Proper brand application is one of the most important methods for developing a continuous and cohesive public image. Every visual aspect of Magnolia Medical Center, from advertisements, room signs, badges and web materials must conform to these standards to ensure a coherent overall message for the Center and its affiliates. The following pages provide guidelines for the look and feel of our brand. In some cases, supplemental manuals have been created to deal with particular areas that are too complex to be properly dealt with in this publication. In these instances, this manual provides a general concept of the standards and refers to the supplemental materials for specific information.
PAGE 3.1
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WEB DESIGN
Responsive design has become a crucial part of corporate web presence. The ability to integrate a website into multiple formats seamlessly is now a requirement for any cohesive brand. Our website is no exception. All online materials must be able to scale to a minimum width of 480px. Major features, such as navigation bars, links and text accents will use the official Magnolia colors described on page 2.8 of this manual.
MAGNOLIA
DIRECTIONS
CONTACT US
MAGNOLIA
FAQ
MEDICAL CENTER
MEDICAL CENTER
SEARCH DIRECTIONS
CONTACT US
FAQ
SEARCH
HOME
ABOUT US
SERVICES
PATIENTS
VISITORS
CAREERS
HOME
ABOUT US
SERVICES
VISITORS
CAREERS
PATIENTS
OUR MISSION
OUR MISSION
Quick Links
To provide affordable and valuable care for the Seattle community
To provide affordable and valuable care for the Seattle community
DOCTOR FINDER DONATE
Quick Links
VOLUNTEER APPOINTMENTS & REFERRALS
News & Events
view all
7th Annual 5K Run to benefit The Center for Cancer Care at Magnolia Medical Center The 5k course starts and ends at the Center for Cancer Care at Magnolia Medical. The 3.1 mile course will take you through the flats and the - rolling hills of the neighborhood surrounding
Hospital Spotlight
Monthly Spotlight on Benjamin Franklin Pierce MD.
t k l f
News & Events
view all
7th Annual 5K Run to benefit The Center for Cancer Care at Magnolia Medical Center The 5k course starts and ends at the Center for Cancer Care at Magnolia Medical. The 3.1 mile course will take you through the flats and the - rolling hills of the neighborhood surrounding
Hospital Spotlight
Videos
Magnolia Medical Center Named One of America's 50 Best Hospitals for Eighth Year Monthly Spotlight on Benjamin Franklin Pierce MD.
STAY CONNECTED More Videos
tklf
Videos
Magnolia Medical Center Named One of America's 50 Best Hospitals for Eighth Year
More Videos
MAGNOLIA
MEDICAL CENTER
PAGE 3.3
SOCIAL MEDIA
Social media is an important aspect of our public image. Unlike more traditional forms of advertising, social media platforms like Facebook and Twitter offer free business pages that allow us to communicate with a vast audience of users. As social media continues to expand and attract new users, it is crucial that Magnolia Medical Center maintains a respectable presence on the internet.
Facebook timeline images must include an approved MMC logo and imagery that conforms with the standards laid out in the section of this manual concerning photography. The dimensions are 851px by 315px.
Facebook timeline and profile
The profile image will be the "Magnolia Star." The image is a square, 180px by 180px.
33px
MAGNOLIA
105px
MEDICAL CENTER
851x315px
170x170px
(image size 160x160)
Twitter cover and profile
80x80px
220px
220px
Magnolia Medical Center @mmc
520x260px
Twitter cover images must include an approved MMC logo and imagery that conforms with the standards laid out in the section of this manual concerning photography. The dimensions are 520px by 260px. The profile image will be the "Magnolia Star." The profile image is a square, 80px by 80 px.
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BUSINESS CARDS
Business cards are printed on 120lb white cardstock at 2.25˝x3.5˝. On medical cards, the title follows the name as shown below. Only official Magnolia Medical Center email addresses and phone numbers are to be used.
Medical business card
MAGNOLIA
MEDICAL CENTER Benjamin Franklin Pierce, MD General Surgeon 124 W Barrett St Seattle, WA 98199 Office 206.332.1234 Fax 206.433.1234 elainem@magnolia.com magnoliamedical.com
Non-medical business card
MAGNOLIA
MEDICAL CENTER Maria Elaine Smith Food Services Manager 124 W Barrett St Seattle, WA 98199 Office 206.332.1234 Fax 206.433.1234 elainem@magnolia.com magnoliamedical.com
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MEDICAL CENTER
LETTERHEAD
PAGE 3.5
Our stationery includes a letterhead and envelope. The letterhead must meet specific margin requirements and logo placement. Body text will be set in 12pt Adobe Garamond Pro. Magnolia uses a No. 10 envelope, and must meet the postal clear space requirements. The address will be set in 13pt Gotham Medium.
MAGNOLIA
MEDICAL CENTER
1.75 in.
124 W Barrett St Seattle, WA 98199
June 5th, 2014 Joshua Jones 113 A Wade Ave. Seattle, WA 98911 1.25 in.
Dear Mr. Jones, I am writing to make an expedited authorization request for my patient to receive treatment with ZYTIGA® in combination with prednisone for the treatment of metastatic castrationresistant prostate cancer (mCRPC). This request is consistent with the indication statement for ZYTIGA®.
MAGNOLIA
My request is supported by the following: 33 %
Summary of Patient History
MEDICAL CENTER 124 W Barrett St Seattle, WA 98199
You may want to include [NOTE: Exercise your medical judgment and discretion when providing a diagnosis and characterization of the patient’s medical condition.]
50 %
1/2 in. 2 3/4 in.
Joshua Jones 113 A Wade Ave. Seattle, WA 98911
5/8 in.
No. 10 envelope
Barcode Clear Zone, 4 3/4 in.
• Patient’s diagnosis, date of diagnosis, stage, Gleason score, PSA, relevant labs, condition, and history • Previous therapies and procedures the patient has undergone for management of his 1/2 in. condition • Patient’s response to these therapies • Summary of your professional opinion of the patient’s likely prognosis without treatment Rationale for Treatment Considering the patient’s history, condition, and the full Prescribing Information supporting use of ZYTIGA®, I believe treatment with ZYTIGA® at this time is appropriate, and medically necessary. Sincerely, Michael Andrews, MD General Surgeon
1 in.
1.25 in.
MAGNOLIA
MEDICAL CENTER
O U T D O O R S I G N AG E
Outdoor Signage helps our visitors navigate our medical campus. Outside contains several entrance signs that are required to meet specific height requirements.
56" INFORMATION AND PARKING
MAGNOLIA
MEDICAL CENTER
MAGNOLIA
MEDICAL CENTER EMERGENCY ENTRANCE MAIN PARKING
62"
MAGNOLIA
MEDICAL CENTER URGENT CARE 124 West Barrett St
12"
Main Entrance
Street Sign
Parking Sign
MAGNOLIA
MEDICAL CENTER
PAGE 3.7
I N T E R I O R S I G N AG E
Interior Signage is used extensively throughout the hospital. The room numbers must be set at a 2 inch height and shown with the Magnolia Star. The sign must always be placed 56 inches from the ground due to federal regulations.
4115
227
CONSULTATION CONSULTATION
4115 4115
MAGNOLIA
MEDICAL CENTER
WAY F I N D I N G
Wayfinding plays an important role in helping our patients navigate our facility with ease. Our departments are individually color coded with matching signs and are placed on the ground to ensure visibility. This enables our patients or visitors to easily navigate to their destination.
18"
16"
The wayfinding signs are placed on the wall at 56 inches from the ground as well as on the floor in a centered orientation.
MAGNOLIA
MEDICAL CENTER
PAGE 3.9
WAY F I N D I N G
The wayfinding system is grouped by the four major wings of the hospital. At the entrance to each individual wing, the wayfinding pathway splits into several colors. This helps visitors navigate from various sections of that particular wing.
NEONATAL ICU PEDIATRIC ICU PSYCHIATRIC ICU CORONARY CARE UNIT
MAGNOLIA
MEDICAL CENTER
VEHICLES
Emergency vehicles will feature both the primary or secondary logo and the smaller Magnolia Emergency Services departmental logo. Coloring will be white, Magnolia orange and cool gray. The word "Emergency" must appear on both sides, the front and back, and the tops of vehicles. It should be readable from as far away as possible and set in Gotham Ultra. For specific vehicle signage placements, see the MMC Signage Guidelines Manual.
MAGNOLIA
MEDICAL CENTER
VEHICLES
Non-emergency services vehicles will feature a version of the extended logo and the appropriate departmental logo. Coloring will be white, cool blue, and cool grey. For specific vehicle signage placements, see the MMC Signage Guidelines Manual.
PAGE 3.11
MAGNOLIA
MEDICAL CENTER
ID BADGES
500px 13px
MAGNOLIA TRANSPLANT CENTER
33px
Gotham Bold 78pt
title
Gotham Medium 17pt
name
Gotham Medium 13pt
expiration date
logo
440px width 90 px height
photo
190px width 190px height
46px
MD
Benjamin Franklin Pierce Expires 3-13-2015 24px
Name badges are designed to identify facility personnel quickly and from a distance. In the example above, an orange backdrop indicates a medical employee. The title, in this case MD, is set in 78pt Gotham Bold to help distinguish the person's position from afar. Badges are sized 3˝x5˝.
MAGNOLIA
MEDICAL CENTER
PAGE 3.13
ID BADGES
Medical personnel will wear badges featuring the orange and warm gray logo of their particular departments. The background of the photograph and lanyard (if applicable) will also feature a similar orange color. For easy identification from a distance, the title or position will use larger type. All medical personnel badges will follow the standards on the facing page.
Non-medical badges will follow the same sizing guidelines as medical badges except for the title or position identifier. This type will be set in 18pt Gotham Book. The aquamarine and gray departmental logo will be used. Additionally, the background of the photo and any lanyard will use a similar aquamarine color to distinguish non-medical from medical personnel.
Never use any lanyard color other than the orange or aquamarine specific to the employee’s department. Similarly, never use a different background color for the photograph than what is specific to that person’s department.
MAGNOLIA
MEDICAL CENTER
B I L L B OA R D S
Billboards and other outdoor marketing materials will feature the logo in a primary position and size. Images should conform to the "Graphic Elements" and "Photography" guidelines of this manual. For specific outdoor signage requirement, see the MMC Signage Guidelines Manual.
PAGE 3.7