Serving the University of Chicago since 1892
Media Kit 2012-2013
The Chicago Maroon has served the Hyde Park community for over one hundred years as the University of Chicago’s independent student newspaper. Founded in 1892, the Maroon has a dedicated history to providing campus related news and advertising to over 5,000 undergraduates, over 10,000 graduate and professional students, and the 43,000 residents of the Hyde Park community. In addition to our twice weekly circulation of 5,500, we reach out to tens of thousands of parents and alumni through our online content. One of the largest student organizations on campus, and by far the most read publication at the university, the Maroon is the ideal medium to reach out to this worldly and energetic campus market.
The Chicago Maroon publishes every Tuesday and Friday during autumn, winter and spring academic quarters. The Maroon also publishes a quarterly magazine, Grey City, dedicated to long form, student interest journalism. Additionally, we publish three special issues: Orientation in autumn, Historic in winter, and Graduation in spring.
Contact Information Jordan Larson and Sharan Shetty editors-in-chief (917) 439-1621 editor@chicagomaroon.com Colin Bradley Managing Editor (917) 439-1621
jcbradley@chicagomaroon.com
Tyronald Jordan business manager (773) 702-9555 ads@chicagomaroon.com
Publishing Schedule 2012
SEPTEMBER Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
OCTOBER Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 NOVEMBER Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
DECEMBER Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
2013
JANUARY Su Mo Tu We Th Fr Sa
MAY Su Mo Tu We Th Fr Sa
FEBRUARY Su Mo Tu We Th Fr Sa
JUNE Su Mo Tu We Th Fr Sa
MARCH Su Mo Tu We Th Fr Sa
Key
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
APRIL Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
4 Chicago Maroon 16 Special Issue The Maroon publishes three special issues–Orientation, Historical and Graduation Issues.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Photo courtesy of UChicago Office of Admissions
Maroon Advertising Rates | PRINT ADS Full page
Half page
Half page
Quarter page
Eighth page
10” x 16”
7.5” x 10.5”
10” x 8” or 5” x 16”
5” x 8”
5” x 4”
$275.00 $385.00
$275.00 $385.00
$175.00 $245.00
$90.00 $126.00
$409.50 $614.25
$416.00 $624.00
$208.00 $312.00
$104.00 $156.00
Local Rates b&w color
$450.00 $630.00 National Rates
b&w color
$832.00 $1248.00
University of Chicago Departmental Rates b&w color
$375.00 $487.50
$220.00 $286.00
$220.00 $286.00
$125.00 $162.50
$80.00 $104.00
$132.00 $171.60
$132.00 $171.60
$75.00 $97.50
$48.00 $62.40
Student Rates b&w color
$225.00 $292.50
*Prices based on $13.00 NET per column inch. Discounts do not apply. *Color prices are for full color. No spot color options available.
Discounts
Classifieds
Format
There is an 8% discount when an ad runs four times and a 12% discount when an ad runs eight times during the same month.
$3.00 per line based on 45 characters (including spaces and punctuation) per line when calculating the final cost. Starting with the 5th insertion of the ad there is a 5% discount. All ads must be prepaid using check,
Email electronic (PDF) ads to ads@chicagomaroon.com.
cash, Visa, or Mastercard.
Maroon Advertising Rates | ONLINE ADS 1 WEEK = $75 4 WEEKS = $250 Note:
Top Banner
(728 x 90 px)
All online advertisements must be less than 300 kb and in a standard web image (.jpg, .png, or .gif) or flash (.swf) format.
Runs on the top of the page.
Right Box
(300 x 250 px)
Runs on the right side of the page. Rotates with up to four other ads. JPG, PDF, PNG, and GIF formats are accepted. In addition, please provide a link to redirect our viewers to your website.
Payment Information All ads must be prepaid. The Chicago Maroon accepts checks, Visa, or Mastercard. There will be a $20 charge for all returned checks. Deadlines: Print ads are due two business days before publication. For Tuesday issues, ads are due the previous Friday by noon. For Friday issues, ads are due the previous Wednesday by noon. INQUIRIES For all classified or display print advertising inquiries, please contact our office Monday-Friday, 7:30 a.m. through 3:30 p.m.
Tyronald Jordan, Business Manager (773) 702-9555 ads@chicagomaroon.com
Maroon Advertising Rates | INSERTS Inserts must be printed for the entire circulation of the Maroon (5,500). Rates are in accordance with the page count of the insert:
Pages
1-4
$70/thousand ($385 total)
5-8
$90/thousand ($495 total)
9-12
$110/thousand ($605 total)
13+
$140/thousand ($770 total)
Inserts can either be printed on location or delivered to the printer seven days prior to the publication date.
Blue Island Attn: Bob Ogle 262 W. 147th Street Harvey, IL 60428
Maroon Advertising Rates | SPECIAL ISSUES Orientation
Historic
Graduation
Our back-to-school installment, the “O-Issue” serves as a survival guide for incoming freshmen. This year’s O-Issue is slated for September 21st.
The Historic issue aims to remind both students and the community of the storied heritage of the university. This year’s Historic issue is slated for February 19th.
The Graduation issue provides congratulatory coverage for students in their final weekend in Hyde Park. This year’s Graduation issue is slated for June 4th. Eliot Abrams, Kaushal Addanki, Bridgett Adviento, Shefali Agrawal, Maha Ahmad, David Akinin, Marius Aleksa, Ricardo Alvarez Pimentel, Susan Augenbraun, Megan Augustiny, Bethany Bailey, Stephen Balogh, Madeline Barnicle, Patrick Barry, Matti Barzilai, Michael Baumer, Michelle Bentsman, Molly Berkemeier, Vanessa Bernick, James Billingsley, Brittany Birberick, William Bishop, Laura Blinkhorn, Tabbetha Bohac, Colin Bohan, Kathleen Bohanon, Joshua Bosshardt, Joy Brennan, Erin Britton, Demetrios Brizzolara, Samantha Brown, Peter Brown, Austin Brown, Samuel Butler, Thomas Butterfoss, Margaret Cantara, Severine Cao, William Carosella, Kaitlyn Carpenter, Ross Carstens, Cole Carter, Nicholas Cassleman, Maximilian Chaoulideer, Thomas Chapman, Zidi Chen, Zhen Hao Chew, Udaysankar Chockanathan, Chan Hee Choi, Amy Chou, Jack Cinoman, Sarah Collonge, Merritt Todd Cooke, Ayesha Crockett, Neil Cunha-Gomes, Kimberly Cygan, Andrew Dahl, Benjamin Dauber, Elizabeth Davey, Christopher Davey, Joe Davis, Jefferson Day, Christopher Delaney, Zachary Denkensohn, Jason Destefano, Samuel Diaz, Ashley Dixon, Hayley Doner, Jakina Dortch, Abdul Dosunmu, Yunxi Duan, John Dulac, Ian Dummett, Nicolas Duque, Rebecca Durling, Douglas Everson, Polly Faust, Igor Fedin, Kenneth Feng, Maria Fereira, Vicente Fernandez, Isabela Ferreira, Amanda Fink, Molly FitzMaurice, Alice Fok, Andrew Foody, Joshua Fox, Dory Fox, Michael Francus, Joshua Fry, Ian Gaines, Kun Gao, Justin Garbacz, Sarah Geinosky, Haben Ghebregergish, Mychael Gilliam, Connor Gilroy, David Gittin, Lelia Glass, Danielle Glazer, Edgar Gonzalez, Emma Gormley, Stephanie Grach, Chiara Graf, Molly Green, Andrew Green, Samuel Greene, Maryclare Griffin, Henry Gruber, Ray Gu, Evan Hall, Benjamin Hammer, Ashley
congratulations
Hardeman, Naftali Harris, Benjamin Hartman, Anthony Haslett, Nathan Hegel, Benjamin Heller, Evan Hatch, Emily Heaton, Allison Hernandez, Kendra Higgins, Eileen Ho, Emily Ho, Christopher Hoover, Jane Huang, Alice Hur, Tessa Vivian Hua, Ami Huang, Huttenlocher, Rachel Hyman, Vo n y a I f i l l , Alexei I o u c h k o v, Daniel Ish, Sami Ismail, Amanda Jacobson, Shivani Jain, Keith Jamieson, Matthew Johnson, Andrew Jordan, Stephanie Joseph, Emilia Kaczynski, Meher Kairon, Daniel Kaiserski, Youssef Kalad, Judith Kamm, Michael Kang, Jessica Kantarovich, Malini Kartha, Michael Kenstowicz, Atiya Khan, Chi-Hyun Kim, Tae Yeon Kim, Markus Kliegl, Mitchell Kohles, Sophia Kortchmar, Laackman, Alyssa Lawther, Gi-Xiang Kelsey Kubelick, Jennifer Kung, Donald Lee, Jun Yi Lee, Samantha Lee, Tyler Leeds, Nicha Leethochawalit, Benjamin Lehrman, Guadalupe Leon, Tara Levens, Adam Levine, Eric Li, Siqi Di Liu, Weiling Liu, Wai-Yip Lo, Li, Jonathan Libgober, Lucy Little, Diamon Lockett, Preston Luong, Jonathan Lykes, Persephone Ma, Caterina Maclean, Trisha Macrae, Devon Magliozzi, Kelli Maleckar, Michael Malpass, James Manley, Michele Masiello, Saamia Masoom, Rashad Masri, Grace McAllister, David McDiarmid, Kayla McDonald, Oliver Mela, Sarah Mendelsohn, Edward McDonald, Benjamin McKown, Saalika Menendez, Paulina Mikolajczyk, Paulina Mikolajczyk, Paulina Mikolajczyk, Renard Miller, Michael Miller, Katherine Minaya, Jennifer Momkus, Omari Moore, Daniel Mowers, Samuel Moy, Samuel Moy, Katelyn Moore, Joseph Moriarty, Alexis Morris, Erin Muenck, Parvathy Murukurthy, David Nasca, Julia Nee, Zi Jian Neo, Nguyen Nguyen, Eleanor Nurmi, Jessen O’Brien, Rachel Ohman, Chukwu-Ka Okoh, John Owen, Grace Pai, Mario Palmisano, Jasmine Partida, Mrinalini Penumaka, Alexandra Peters, Zoe Polach, Nicholas Popp, Sophia Posnock, Zachary Price, Benjamin Prinz, Talia Prussin, Nakita Raghunath, Nakita Raghunath, Leah Rand, Jake Ransohoff, Krishna Ravella, Kristen Reid, Nausicaa Renner, Emmett Rensin, Anthony Restaino, Kimberly Rhoten, Erika Rist, Stefanie Robey, Jonathan Rodrigues, Tolulope Rosanwo, Aaron Rubin, Kamala Russell, Ann Ryu, Deepak Sabada, Alicia Sanchez Ramirez, Jennifer Schafer, Krista Scheffey, Esther Schoenfeld, Anna Schults, Sarah Schwartz, Ethan Schwartz, Miranda Seitz-Mcleese, Jay Shah, Pamela Shapiro, Joshua Ka Chun Shea, Bonnie Sheu, Samantha Shockley, David Showalter, Harmon Siegel, Harmon Siegel, Gregor-Fausto Siegmund, Alexa Silverman, Julia Silverman, Taylor Simpson, Mijo Simunovic, Cheuk Kai Sin, Xiang Siow, Julia Sizek, Alexander Skalomenos, Nolan Skochdopole, Houston Small, Austen Smith, Benjamin Smithgall, James Snyder, Catherine Sodroski, Thomas Sozzi, Wesley Spacht, Kristen Sparagna, Clara Spera, Liat Spiro, Luciana Steinert, Bailey Steinworth, Jules Stephan, Alex Stephenson, Andrew Stevens, Maxwell Stolarski, Erik Strand, Vasanth Subramanian, Victoria Sun, Stephen Sunderman, Michael Sustarsic, Joshoa Sutton, Alexandra Tabachnick, Yan Shuo Tan, Helen Tang, Lauren Tarpey, Kathleen Taylor, Jasmine Taylor, Tiffany Taylor, Jasmine Taylor, Panayotis Theodoropoulos, Niklas Thompson, Wiriya Thongsomboon, Westin Tom, Spencer Tomarken, Alba Tomasula Y Garcia, Jacqueline Trudeau, Peter Truong, Wenchen Tu, Kelsye Turner, Evan Turner, Nicole Tutunik, Carmen Vaca Guzman, Camille Van Horne, Melissa Velasquez, Robin Walters, Yuzhou Wang, Richard Wang, Ryan Wang, Violet Wanta, Aliza Warwick, Kie Watanabe, Spencer Watts, Evan Weingarten, Noah Weisz, Daping Weng, Sophie Wereley, Julia Wetherell, Michaela Whitelaw, William Whitmore, Thomas Whittaker, Warren Wilder, Charise Williams, Anne Marie Williams, Stephen Williams, Shelby Winans, Rachel Wiseman, Emily Wonder, Tiffany Wong, Keng Hoe Wong, Michael Wong, Amy Woodruff, Olivia Woollam, Kimberly Wright, Marie Teng-Pei Wu, Meng Wu, Yuwen Wu, Christopher Xiao, Huiting Xu, Ardevan Yaghoubi, Nicole Yagoda, Shirley Yan, Shenghe Ye, Dalia Yedidia, Siheng You, Hongyi Yu, Darcy Zaretzky, Anna Zelenz, Nikolaj Zemesarajs, Jeremy Ziring, & Alexander Zorn
May 25, 2012 The ChiCago Maroon’s Quarterly Magazine
Grey City The quarterly magazine of the Chicago Maroon, Grey City is committed to long-form student journalism and is the most widely read literary publication on campus. As a unique forum for student writing, Grey City has a long shelf life on student and faculty desks. Published three times per year.
Regular pages
CRIME & SAFETY Pot and Prejudice
A Brief History of the UCPD
Q&A with Gary Becker
» Page 6
» Page 11
» Page 18
Rates apply to national, local, and U of C advertisers. Color is included in all rates.
Full page (7.5” x 9.5”) Half page (7.5” x 4.75”) Quarter page (3.75” x 4.75”) Eighth page (3.75” x 2.5”) Premium pages Page One or Two Back Cover
Cost $835 $425 $250 $150 $895 $1,195