Grey’t Ideas Weekly 21.06.2013
A little magic from Red Bulla Everyone wants to chase their childhood dreams, but not everyone can. Sometimes popular brand can come with a „little� help. Danny MacAllister, high-performance street cyclist, is living his childhood dreams thanks to Red Bull. When it comes to bike tricks he is a true magician and everything he does looks amazing and flawless (at least on finished movies it does).
Danny became famous on the Internet as early as 2009, by creating a movie Inspired Bicycles, that was viewed by almost 33mln people. After being discovered by Red Bull he became their ambassador. In 2010 they together did a short movie for them Way Back Home (27mln views so far). 2
Inspired Bicycles
http://youtu.be/Z19zFlPah-o
Way Back Home
http://youtu.be/Cj6ho1-G6tw
Now the bike magician is back with a new film, which fulfills his childhood dream. Now he cycles among toys while doing incredible stunts. This sevenminute movie was being made for two years. It seems that effort paid off - film’s popularity is growing fast.
http://youtu.be/Sv3xVOs7_No
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Mobile pitch Anyone who once played football in the yard arguing about about the pitch lines will be immediately delighted with this project. Nike in Spain created great ambient which solves ancient argument that caused so many backyard quarrels – „did it cross the line or not”. Thanks to a laser projector they can create football pitch wherever they like with digital precision.
http://youtu.be/67XL6A16jZA 4
A very good idea but now we’re looking forward to see a version which doesn’t require to bring a lift with you.
Lego - pretty as a picture Lego is unquestionably one of our favourite childhood brands. After getting lost a little they are finally on the right tracks again – they go exactly where the fun is and where consumers have nothing except appreciation.
http://youtu.be/UJnzJir7Klo 5
After a series of computer games set in Lego world, after apps flirting with augmented reality set in real world, after collectible Lego figures and computer-controlled Lego robots, now is the time for another, so far avoided market. Where we haven’t seen Lego yet? On the silver screen! Are you already thinking sentimental picture about a sad boy and his favourite toy? Watch the trailer and think again. A lot of pop-culture references and jokes, a huge range of heroes loosely connected to Lego and some impressive names dubbing the movie. Could it be the new Toy Story?
Likeable journey Complaints about education system in Poland never stops, but nobody is doing anything about it. Some try to advertise schools as a little more friendly, but those tries are nowhere near American ideas of promoting creativity of young students. Minddrive is an American non-government organisation, that is all about learning, widening horizons, and improving urban workforce development. To promote the ideas that stand behind Minddrive, a group of students decided to rebuild a car. With their own resources they created the whole mechanics and an electronic engine. But it is no ordinary engine – it is fuelled by likes and tweets of people writing about them and Minddrive. Now they are going on a trip to Washington to present their ideas to Congress. http://youtu.be/zHj7vusmtCQ You can support them here. 6
Too fast Twitter followers are invaluable to the brands. Why would anyone intentionally give up on them?
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Fiat manufacturers had a very good reason for doing so. The new Fiat Abarth 500 is so fast that no one can follow it. Not even twitter followers. Try to follow it, only to be rejected the next second.
last idea\\ real tweets Someone finally gave the Twitter to those that actually can tweet.
http://youtu.be/juh7ZHNK7Fo 8
Thank you for your attention and see you next Friday
Contact editors here: Marcin Ejsmont Krzysztof Bogdalik Tadeusz Fułek