Grey’t Ideas weekly 10.10.2014
Mirror, mirror on the wall
More than 30% of people thinks that they first look in the mirror when they get up decides if their day will be good or bad. With this fact in mind, IKEA wants customers to begin with a smile on their faces. In UK one of the stores hung prototype of the mirror that speaks and displays compliments to people who viewing it. Very nice idea. http://youtu.be/W30-HQXhB-E
2034 Would you like to meet yourself but 20 years older? Now you can – thank you Orange.
We don’t know exactly what’s the purpose of this app, but it’s there and gives at least 5 minutes of fun. App takes your picture, builds 3D model of you and lets you talk with your future self.
Application: https://futureself.orange.com/ Case Study: http://vimeo.com/106622029
Public service remake Perhaps you remember Swedish campaign of shampoo, using interactive billboard placed on subway station. Now take a look at a remake of this ad that has completely different goals. Why is it so special? Because according to famous commercial, it serves in good cause. Totally unpredictable punch-line is so powerful that no one will ignore it. All to make people more aware of serious problem that concerns everyone.
http://youtu.be/064ipuBiWDg
Great competition Only few knows, that in the summer 2015 Ontario will host the biggest sport event in the world. 5300 square kilometers, 7,500+ athletes from 41 countries and territories competing in 51 sports. And it’s not an Olympic Game. We would like to introduce you TORONTO 2015 Pan Am/Parapan Am Games – the biggest sport tourism event in the world. See the move and feel the power!
http://youtu.be/nMv2dlC2JFQ
Google on the desert
Google Earth’s camera has been practically everywhere – cities, wilderness, mountains, underwater. But there are still places where they haven’t been yet – like deserts.
And that’s where Google is going now with their camera. They put one on the back of the camel and went on scanning the Liwa desert in United Emirates. They say there is a nice oasis with old ancient monuments, but all we found was sound (who would have thought!). Wander around the desert here. Or comfortably see a clip: http://youtu.be/4pVCToDTbT4
I’m here!
Beneficial alcohol It is not often that the alcohol manufacturer comes up with such a positive activation. But it turns out, whisky is a true drink for gentlemen. We bow our heads before Chivas Regal whisky manufacturers because of their unorthodox activation. They are looking for start-ups that are not designed to make money, but to do good and help others. The winner will get $ 1 mln. The activation is promoted by a short movie starring Oscar Isaac: http://youtu.be/8yGHFsP3VOQ Activation’s website: www.theventure.com
last idea// flying car Since „Back to the future”, we’ve been dreaming about flying cars. Now this dream can come true thanks to Slovakian company AeroMobil and their invention.
Project website: http://www.aeromobil.com/ More info: http://bit.ly/1qpMQWL
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.