Grey’t Ideas weekly 13.03.2015
Escape It seems that Audi tries to convince that their cars are the best way to escape from different kind of disasters.
Last week we show how to run away from the zombie mechanics, this week to flee from the ominously-minded drones (probably belonging to the Amazon). The only thing that can save us from them is the power of calm and very fast and agile car.
http://youtu.be/ vcV71liAMwc
Fast spot So fast that it only has 3 seconds but it appears that quite a big message can fit in such a small form. This is probably the new fashion in the automotive communication to show car speed by fast reading. Two weeks ago we presented the Honda commercial which challenged us to try to read the text of the ad. This week we present the latest Mercedes-Benz AMG spot for GT S, car that in a few seconds reaches 310 km//h. This ad creators decided to catch this amazing speed in few very short commercials (they open one after another). http://youtu.be/y9DyUQ3_zNk
Weapon of mass instruction Raul Lemesoff – artist and performer from Argentina made a tank shaped library to celebrate this year World Day of Book. True story. Seeing this vehicle you will read even the most boring book in the world. And this is an effective way to fight with analphabetism.
https://vimeo.com/121231152
Zoolander’s back An example of great product placement in the world of fashion. Paramount Pictures chose a very direct way to announce the launch of the sequel to the movie „Zoolander”. The main characters from the movie (played by Ben Stiller and Owen Wilson) walked the runway closing Valentino show at Paris Fashion Week. https://youtu.be/JLjyvzMCQaY
Occupation: Mom Work on project child can be really hard and all you receive is a kid’s smile. But what would happen if mums receive salary for their work? In UK Mother’s Day is in March and in that occasion there is campaign that honors their work which is the hardest job on earth. One of the elements of this campaign is online calculator that calculates how much money moms should earn on their position. And as it turns out this is one of the most profitable professions in the world, but no one pays for it.
Find out how much you should earn
Occupation: cyborg Did you ever wanted to be like Robocop? Well, we’ll be honest – you can’t. But you can take over a small cockroach-Robocop. On Backyard Brains you can buy a set to turn a cockroach into a small, smartphone-controlled cyborg. This is a next step after their successful Kickstarter campaign. Of course there is a big moral dilemma: what is more important – teaching future Frankensteins or cockroaches’ health. You have to judge it yourself. When you do, here is the site: http://bit.ly/1fnJOQf
TV for loving daddy Little kids are cute and lovely, but the truth is – they cry. in this matter kitties and puppies are much better. But don’t worry, FOX Sport have something for all caregiving dads. Now they will love to get up in the middle of the night to lush their crying child…
https://youtu.be/e_xZkplewXw
Everyday heroes Accompanying us in every situations, supporting us, offering a helping hand. Always ready to assist you in your duties. Who they are? Every single day we're wasting time doing the same silly things. Everyday routine – you can make it easier to handle. All you need is a hero!
https://youtu.be/lQboeEXHfHI
last idea// naughty beer Carlsberg has created a very intricate commercial which we personally like because it is slightly bawdy. And because of Friday it is fun to watch.
http://youtu.be/l7R4T54qM0I
Thank you for your attention and see you next week
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