Grey’t Ideas weekly 20.03.2015
R.I.P. in Social Media Thanks to social media we will soon be able to honor the memory of the dead using a smartphone. RipCementary it is application and website that can come to life thanks IndieGoGo (one of kickstarter’s competitors). The app gives opportunity to virtually pay tribute to dead. Additionally every hour of a day or night we can send them virtual flowers or them a candle. Project will go live if it gathers $ 23 000.
https://youtu.be/sL1CRnOVS6I 3
Guns with history Interesting message from Grey New York on too-easy access to weapons in the US.
During one night in NY very special gun shop came to life. This is a special shop for people buying gun for the first time. The task was to convince them that they are making a bad choice.
https://youtu.be/1nAfWfF4TjM
Superpowers
Who wouldn’t want to have them? But maybe you already do? An inspirational stuff, show it your children. https://youtu.be/pVWP-xF8h0o
Special care clubs
M2Film is a Danish advertising agency with quite a distinctive style. If you liked their Midttrafik ads, you might want to watch these, equally absurd ads. Don’t look for any insights in their work for OK, Danish petrol station chain. They just do simple but painfully funny ads with great production values.
https://youtu.be/2jlunhlelsA
More of M2Film work for OK done across the years:
https://youtu.be/9VWYEWnSPL0
https://youtu.be/WUkXAfxXczg
https://youtu.be/FKYFxW9tk5o
https://youtu.be/Rah3_K7Er2U
Vote for yourself With the election just around the corner, Great Britain is trying to get young people interested by talking their language. Britons will go voting on 20th of April. The ones doing the voting will be mainly old people, because young ones don’t give a damn. That’s why the campaign Voteselfish is telling them: „screw them, vote yourself”. Meaning: vote for something that really touches you. We get the insight, the execution is not bad, but sadly it didn’t produce much popularity so far. Check it out here: http://www.voteselfish.com/
Good behaviour Take a minute to watch our latest PSA campaign done for Dzieci Niczyje Foundation about children sexual harassment. It promotes „good behaviour”, by which we understand children’s self defense mechanism. Our ads show children acting mean and spoilt, only later to reveal that they were trying to protect themselves. http://gadki.fdn.pl/
last idea// travel to the center of the Earth Thanks to BBC (and our mouse wheel) we can reach to center of our planet.
http://bbc.in/1CnPSHq
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.