Grey’t Ideas weekly 22.05.2015
Yawning billboard American scientists proved that 70% of society yawn seeing someone yawning. Why don’t use that in advertisement? And what product is better to promote by yawning than coffee? See the explosion of yawning in Sao Paolo’s metro station. Yaaaawwww! https://youtu.be/DoocrXEsLto
VW with a distance to bus German concern developed the new safety system – AAC (Adaptive Cruise Control) and now it wants to talk about it to drivers.
The car is analyzing the distance between the nearest car ahead and alarms you, when you get to close. But how show the benefits of the system to people who don’t have it? Maybe using the bus? With distance of course. https://youtu.be/DoocrXEsLto
WiFi in serve of healthcare
We all know that sunshine can cause skin cancer. But we all also love to lie on the beach sunbathing‌
How we can convince people to hide in the shadow, when they enjoying their time on the sunny beach? Maybe we need to give them a good reason? How about free WiFi, which works only in the shadow? So easy and so effective.
https://youtu.be/rvrH0bsU_Fo
WiFi w służbie zdrowia Wiadomo, że słońce w nadmiarze może spowodować raka skóry. Wiadomo też, że uwielbiamy wylegiwać się w jego promieniach.
Jak sprawić, by plażowicze od czasu do czasu schowali się w cieniu? Trzeba dać im powód. Na przykład darmowe WiFi, które działa tylko tam, gdzie nie ma słońca. Proste, a jakie skuteczne. https://youtu.be/rvrH0bsU_Fo
Breakfast in IKEA bed Who don’t dream about a delicious breakfast, served to your bed in the morning? IKEA presents The in-bed coffee, which makes your dream comes true. Great idea for co-promotion of different IKEA offer. You can eat delicious breakfast in one of IKEA bed and try one of IKEA mattresses and pillows. Bon Appétit! https://youtu.be/gifpq94Rcyo
Ad only for the women
Astra, german brand beer created an very interesting outdoor that can recognize women passing by and present engaging content. The brand created 70 different short movies that were presented depending on the age and number of women passing by. Everything was done in order to attract female beer drinkers to the Astra. The case study looks nice but we Wander if the results was similarly good‌
http://bit.ly/1FDJ5uM
Last idea//
Amnesty International is hijacking the movie trailers from YouTube to aware people that in 141 countries over the world people are tortured. https://youtu.be/F3XEyfB-GVY
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont, Krzysztof Wierzbicki. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.