Grey’t Ideas weekly 10.07.2015
Smart-ad Cursing kids are definitely something worth your attention, it is charming and troubling at the same time.
You know, children learn the most from their parents. They imitate their behavior and what they say. You could think it is cool, but you don’t always want to see their children do what you did, especially "ugly" behavior. You have to remember that children always observe, learn and repeat.
https://youtu.be/RsUKDu7iJGY
National Lampoons: Infinity Infinity rearrange scene from famous 80’s movie.
Who doesn’t know great movie series „National Lampoon” with Chevy Chase? In one episode the Griswold family go for vacations to Wally World. Infinity in newest ad use one of the scenes. See which version is better?
original
https://youtu.be/lz-z_TeJObU
Infinity commercial
https://youtu.be/PLEbr5Hnop8
Safety first Let’s stay with motorization a bit more. Very drastic campaign was create for New Mexico Department of Transportation. Without further introduction, just fasten your seat belts and get ready for a bloody ride. Spoty: https://youtu.be/iUrY7jYA7Zk https://youtu.be/0byBrw7GUGk
Shopping based on values‌ Make every choice a statement. Consumers, especially Millenials, are more and more interested in social values that are represented by brands and retailers. The more brand or place is aligned with our values and believes the more willingly we buy there. Glia mobile app is based on that insight. You just have to fill in a short form and then compare and find brand and places that share similar values to Yours. This is a very interesting idea that challenges brands to be more social aware and transparent with their values and actions. http://www.glia.is/
Selfie with a bear‌ Putin says how to make a safe selfie? It is estimated that in Russia in 2014 alone at least 10 people have died and more than 100 suffered injures resulting from making a dangerous selfie (for example with a bear, weapons or on rooftops). To fight with this tragic trend Russian government has issued a set of rules for a safe self-photography. This is a very fine idea but the target group may be tough to convince by even the best leaflet to change their dangerous behaviors. https://mvd.ru/safety_selfie
last idea// this face expression How kids look when they do „that”.
https://youtu.be/aeuK8YePo-M
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Marcin Ejsmont, Krzysztof Wierzbicki. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.