Things to Remember to Develop High Quality Website
About High Quality Content High quality content is unique, focused & correctly optimized information that people and search engines are guided to read, view & share. Quality content helps you rank better for search engines & delights your customer.
1. Relevant & Context
Google is moving towards analyzing topics and context, not just keywords.
Tip:
The search engine understands the meaning of words and how they are related to each other. According to searchMetrics, google's algorithm recognizes high quality, relavant content and rewards it with higher rankings.
Focus on developing content for users, not search engines.
2. Content Length
Top ranking websites have 900+ words of content per page. Tip:
Focus
on
developing
longer
content.
Length for ideal blog post is 2000-2450+ words long from SEO perspective and 1,600 words from reader's perspective.
3. Image & Video
Blog posts with images & videos are more engaging for visitors. Web pages with more images rank better. Web pages in top rankings have an average of 7 images.
Tip:
Include an image or a video for each new chapter of your post.
4. Grammer & Spelling
Grammer and spelling mistakes make you look bad in the eyes of your customers.
Google, Yahoo & Bing might penalize you for the same. Flawless copy makes you look professional.
45.5% of customers are turned off by poor spelling or grammer.
Tip:
Always read your copy 2 times before publishing it.
5. Readability
Readability is the ease in which text can be read & understood.
High ranking texts are easier to read.
Tip:
Use shorter sentences, paragraphs and active verb forms. Remove all clutter, unnecessary words & limit the use of adverbs/adjectives.
6. Formatting
Google can detect page layout and you might get penalized for poor formatting. Visitors are less likely to read a post with poor formatting. Tip:
Use H1/H2 tags, number lists and bullet points to break down your content. Keep sentences and paragraphs short. Use Bold & Italics to highlight important parts.
7. Expertise
The expertise of the author is a critical factor for any content to be considered high quality. People want to read posts from experts that can dig in to a topic & explain it. Tip:
Focused on writing detailed, well researched posts. Link to other posts & give examples to support your points.
8. Social Media Shares
High quality content tends to be shared more. High quality websites have social media share buttons present on the pages. More social media shares correlate to higher search engine rankings. Tip:
Place your social media sharing icons visible on the page & include call-to-action for people to share.
9. Google Internal & External Links Tip:
Focus on building a nice internal link architecture. Never link to unrelated pages, or you will get penalized by Google.
Pages that rank better generally have a better internal link structure. Linking to valuable external resources delights your readers.
10. Quality of Comments
Web Content with a high number of comments is perceived as high quality. Spammy unrelated comments might hurt your ranking and make you look bad in eyes of visitors. Quality thoughtful comments helps you rank better & engages your reader with the content.
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Source: www.digitalinformationworld.com