MEDIA KIT 2019
OUR FOOD, OUR PEOPLE, OUR STORIES SEASON BY SEASON COMMUNITY BY COMMUNITY
ABOUT GR FOOD MAGAZINE
Grand Rapids Food Magazine celebrates local food, season by season, community by community. Covering the 19 counties in West Michigan, we are the largest media organization in Michigan devoted to telling the stories and sustaining the efforts of the farmers, chefs, food artisans, fishers, vintners and home cooks who feed us.
We know that food and drink touch everything we do, and behind that food and drink are the talented people who grow, produce, cook, serve, create, study, write, design, photograph, educate, debate and innovate.
Knowing where your food comes from is a powerful thing. We help people experience the vibrant flavors of local communities in West Michigan with informative and engaging features via our print magazine GR Food Magazine and online at GRFoodMagazine.com with interactive content, recipes, videos and more. We explore the issues impacting local food cultures and economies through thought leadership forums and conferences. We advocate for healthy, nourishing food traditions.
From Allegan to Zeeland and everywhere in-be tween, we are GR Food Magazine, And we invite you to join us as we explore, eat, and experience the world of local food.
WHY ADVERSTISE WITH US
Our readers savor each and every copy of GR Food Magazine. These magazines are a guide for area foodies to the food and beverage scene in West Michigan and are being held on to as a reference.
DEMOGRAPHICS:
CIRCULATION:
Majority of our readers are between the ages of 35 to 55, own homes, have a median income of $100,000 to $250,000 per household and consider themselves as foodies. Our readers will agree, we produce more content than advertising space in each of our issues so your business will stand out.
We cover the food and beverage culture in all of West Michigan; this includes, Kent, Muskegon, Ottawa, Allegan, Lake, Barry, Calhoun, Ionia, Kalamazoo, Mason, Mecosta, Newaygo, Oceana, Osceola, Van Buren, Berrien, Branch, Cass, St Joseph counties. Proposed Circulation for 2019: 25,000+ per issue
Our rates are cost-effective for reaching connected consumers that care about businesses like yours. Supporting Grand Rapids Food Magazine aligns you with the local food community and allows us to continue to explore all the offerings West Michigan’s food scene has to offer.
EDITORIAL CALENDER/CLOSE DATES
FEBRUARY / MARCH 2019 PREMIERE ISSUE
APRIL/ MAY 2019 SPRING ISSUE
Material Due: 11/14 Space: 12//14
Material Due: 2/14 Space: 2/12
Newsstands 1/20/2019
Newsstands: 3/20
JUNE/JULY 2019 SUMMER ISSUE
AUGUST/ SEPTEMBER 2019 ARTISIAN ISSUE
Material Due 4/14 Space Due 4/16
Material Due 6/14 Space Due: 6/16
Newsstands: 5/20
Newsstands: 7/20
OCTOBER /NOVEMBER 2019 HARVEST ISSUE
DECEMBER 2019/ JANUARY 2020 HOLIDAY ISSUE
Material Due: 8/14 Space Due: 8/16
Material Due: 10/14 Space Due: 10/16
Newsstands:9/20
Newsstands: 11/20
RATE CARD Size
1X
2X
3X
4X
5X
6X
3.75”x 2.25”
$390
$360
$350
$330
$320
$300
3.75” x 4.75”
$680
$660
$620
$580
$560
$580
Half PageVertical
3.75 x 9.5”
$1,310
$1,250
$1,225
$1,120
$1,050
$975
Half PageHorizontal
7.5” x 4.75”
$1,310
$1,250
$1,225
$1,120
$1,050
$975
Full PageInterior
7.5” x 9.5”
$2,500
$2,470
$2,350
$2,200
$2,150
$1,500
Add
1/8 inch
For
Bleed
Back Cover
8.5” x 11”
$2,730
$2,700
$2,550
$2,320
$2,300
$2,200
Inside CoverFront or Back
8.5”x 11”
$2,600
$2,570
$2,450
$2,210
$2,200
$2,100
Eighth page Quarter Page
Covers:
OUR TEAM SALES PUBLISHER/ EDITOR IN CHIEF: Kelcie Johnson kel.johnson@grfoodmagazine.com 616-371-2377
PUBLICATION MANAGING EDITOR Kimberly Johnson Kimberly.johnson@grfoodmagazine.com
TERMS AND CONDITIONS RATE POLICY Rate based on a non-cancelable contract. If canceled, ads run would be short-rated to the nearest earned frequency based on the rate card. Special positions are non-cancelable within 90 days of ad space closing. 15% Agency Commissions given when ad materials are supplied. TERMS AND CONDITIONS Net due thirty (30) days from invoice date. No cash discount. Advertiser agrees to accept additional expenses of Attorney fees and Collections Agency charges should TG Media require them to collect late payments. ELECTRONIC SPECS ACCEPTABLE DIGITAL FILE FORMATS: The original ad layout document, fonts and images accompanied by press-ready PDF file. Preferred Application: Adobe InDesign CC. Others: Adobe Illustrator CC; Photoshop CC; Adobe Acrobat Distiller DC (Illustrator and Photoshop are not recommended for creating layout files.) PDF format: Submitted ads should be in PDF or PDF/X1-A format prepared for press in CMYK with embedded fonts. Please contact Production for the .joboptions files that should be used when creating PDFs. PDF files can not be edited or altered in any way. Please
include all native files, including supporting graphics and fonts. UNACCEPTABLE DIGITAL FILE FORMATS: All digital Microsoft files: Word, Excel, Powerpoint, etc. COLOR SPECS: • All images, backgrounds & copy must be CMYK. Ads received in RGB and spot color format will be converted to CMYK. To avoid over-saturation, the combined value of CMYK values should not exceed 300%. (ie. C=100, M=100, Y=50, K=50) IMAGE SPECS: • Photos should be 300dpi at their actual size, in CMYK. • Set transparency flattener to at least 300 dpi where applicable: - 1200 dpi for Line Art. 300 dpi for Gradients. - Set the vector balance to 100% vector. • Ad files with embedded images must be sent with original artwork to ensure trouble-free output of your files. Embedded files cannot be corrected or adjusted. GENERAL SPECS: • Please include crop marks on all bleed ads. • Label all documents and digital layout files with your advertiser’s name and issue date, NOT “GR Food Magazine” • All Digital files MUST be sent complete. If any files are incom-
plete you will be contacted. TG Media assumes no responsibility for files that are sent incorrectly. • MACINTOSH platform preferred. Publisher is not responsible for the final outcome of digital files created on PC. ACCEPTABLE COLOR PROOFS: A valid supplied SWOP color proof that is representative of the ad is suggested. All supplied color proofs MUST meet SWOP specifications. Publisher is not responsible for color variation on press if ad is not accompanied by the proof. PRODUCTION WORK: If publisher performs production work to existing or new ads, then the rate will revert back to gross pricing. If any work needs to be done you will be contacted for your approval prior to processing. No Charge for publisher to create a PDF. All supplied ad materials will be held by publisher for a period of no longer than one year from the issue date in which the ad last ran. Thereafter, materials will be destroyed.