Media Kit
2014
www.guerillarides.com
Designing a branded mobile truck that transforms your brand into an unforgettable experience. We dream outside the box and have the expertise to accomplish the goals of our clients. Our team can help you get the creative ideas flowing!
The answer to any of your questions that start with “Can you...?” is “YES”
At Guerrilla Rides, we take your promotion to the streets through experiential marketing. We have the ability to customize our catering, specialty, and ice cream trucks to help your “mobile billboard� convey the right message to your customers. We provide brand ambassadors (aka street teams) that are energetic and will help build buzz in the community. On staff we also have experienced drivers that know the trucks inside and out. You will always be taken care of with Guerilla Rides. Traditional advertising is, well, traditional. Our approach is new, exciting, and engages directly with your target audience!
A Handful of our previous clients...
Client Profiles
ABC “The Chew” ABC launched a new show called “The Chew” with Reba McEntire! They filmed the 1 day event at the Beverly Hilton. The show surprised Reba McEntire with our Food Truck as they used it to cook Reba’s food recipes. During the show Reba McEntire talks to Daphne about food, life and her new show Malibu Country! http://youtu.be/qoWpCFgUTyc
We helped BK launch their new “Real Fruit Smoothies and Frappes”
Client Profiles
Burger King 30 Trucks activated simultaneously in more than a dozen cities, nationally. 40 different locations in total. Burger King was going public after being a privately help company for years. Surprisingly, the stock went up during and after the promotion, a great side benefit to the campaign’s true purpose. The trucks were designed to introduce new sandwiches, smoothies and frappes to the market. The trucks were outfitted with Vitamix blenders and fountainettes to accommodate the production of their smoothies and frappes. The truck wrapping also won a national graphic contest. http://video.cnbc.com/ gallery/?video=3000084947
Client Profiles
JustFab.com Guerilla Rides donated a truck to raise money for Breast Cancer, the event was located in Laguna Beach and it was a great success. The event was featured on a TV show called “Kimora: House of Fab Season 1, Episode 6 “Getting the Boot”. The truck was also aired on The Style network in February 2013. Check our website to see the video clips of us on the TV show and see how well the promotion worked!
We have a wonderful experience, each and every time we have worked with them. They are professional and deliver excellent results that have exceeded expectations and produced outstanding results for our company! Jackie- Arizona Iced Tea
Client Profiles
Arizona Iced Tea Our 2nd campaign with Arizona Iced Tea, located in Brooklyn & Manhattan. They launched their new drink flavor “Cherry Lime Rickey�. It was a huge success with a ton of press. Street teams handed out ice cold cans to people walking by in Brooklyn. People were lined up waiting for a free drink. Check out our video http://vimeo.com/49170213
Client Profiles
Google Play Google wrapped a truck and attended an event in Brooklyn to promote Google Play. The ‘Google Play’ Truck filled with fresh miniPops provided by PopBar was a big hit at the “Celebrate Brooklyn” Childish Gambino concert in Brooklyn in which it presented by Google Play in 2012! http://bricartsmedia.org/performingarts/celebrate-brooklyn/pastseasons/2012-season
Client Profiles
Microsoft Café Mango rented 3 “Ice Cream” style trucks. We outfitted them with refrigerators and drove around to AT&T stores all over LA and Orange County. Café Mango would pull up at an AT&T store and where each truck had 3 brand ambassadors with branded jackets and hats passing out free items, sandwiches, and drinks.
Catering Truck
We have trucks that can be retrofitted with LCD screens, full vinyl wrapping, GPS tracking for social media, full service kitchen equipment and custom serving windows. We even have the ability to install our trucks with photo booths. Each truck is fully constomizable to fit your needs. Weather it’s a full oven, burners, or the largest freezer available; we are able to tailor each interior to the client’s requirements.
SERVING WINDOW
Ice Cream Truck
5” to 6” H
windows physical dim 32.5”H x 38.25”W g
3”
Physical dim 12”
Hood “Lid” area
OUTSIDE Grill area sh INSIDE Grill area show
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Media Truck
Our Media trucks can be cistomized to retrofit all your media and technology needs. We provide TV, GPS tracking, Ambassadors, Social Media Booth, Banners and other promotional materials.
Realtime GPS Tracking available through website and social media
If you are interested in renting our trucks for your upcoming campaign or event, contact us using the information below. We will send you an estimate or quote.
Ernesto Hernandez Business Development e: ernie@guerillarides.com t: 800-736-2811 c: 310-922-8974 www.guerillarides.com www.facebook.com/guerillarides Š 2014, Guerilla Rides No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the prior written permission of the owner.