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ASP SPECIALTY EVENT
COLDWATER CLASSIC INVITATIONAL 2014 ____________________________________________________ EVENT SUMMARY
TATIO INVI
*$50,000 to travel the world and compete in the World Qualifying Series in pursuit of making the World Championship Tour.
ONAL 201 4
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THANK YOU FOR YOUR SUPPORT!
EVENT WAITING PERIOD: 10.28.14 - 11.1.14 LOCATION: Steamer Lane, Santa Cruz, CA In an effort to shine a light on surfing’s talented but unsponsored masses, O’Neill brought the Coldwater Classic Invitational back for the second year in a row. O’Neill invited 15 unsponsored surfers and one received a wildcard by public vote, the 16 surfers participated in two days of fierce competition at Steamer Lane. The winner, Nate Yeomans, walked away with a one-year O’Neill Wetsuits sponsorship contract and a $50,000 travel budget to help pursue his dream of qualifying for the World Championship Tour. Advertising impressions: 4,509,649 Microsite impressions: 12,614 Broadcast impressions: 43,998 Online editorial impressions: 17,116,590 On-site impressions: 5,000
T O TA L I M P R E S S I O N S : 21,687,851
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ADVERTISING In the three month period leading up to the 2014 O’Neill Coldwater Classic Invitational, a two-phase advertising campaign ran in print and online. Phase one of the campaign promoted wildcard voting and phase two advertised the event and the webcast. Both phases of the campaign were used to build event awareness and hype. The integrated campaign appeared in both SURFER and SURFING Magazines in event specific spreads. The event’s advertising campaign was represented online via banner advertisements and full page takeovers across The Enthusiast Network’s surf sites.
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PRINT ADVERTISING
Total Impressions: 3,431,519 Total Value: $136,786 SURFER Ad: CWC Event Promotion Issue: 55.11, 55.12 On-Sale Date: 9/19/14, 10/10/14 Impressions: 1,430,030*
SURFING Magazine Ad: CWC Event Promotion Issue: 50,11 On-Sale Date: 9/12/14 Impressions: 643,237**
SURFER Ad: CWC Winner Announcement Issue: 56.2 On-Sale Date: 2/19/14 Impressions: 715,015*
SURFING Magazine Ad: CWC Event Promotion Issue:51.2 On-Sale Date: 12/12/14 Impressions: 643,237**
ASP SPECIALTY EVENT
COLDWATER CLASSIC INVITATIONAL 2014 ____________________________________________________ 16 UN-SPONSORED SURFERS - WINNER TAKES ALL* OCTOBER 28 TH - NOVEMBER 1 ST ____________________________________________________ ONEILL.COM/CWC
TATIONAL 2014 INVI
*$50,000 to travel the world and compete in the World Qualifying Series in pursuit of making the World Championship Tour.
Event Announcement spread from 2 issues of SURFER and one issue of SURFING Magazine
Issue 55.11
Issue 50.11
Issue 55.12
*SURFER impressions based on a circulation of 102,145 x a pass-along rate of 6 readers other than the original recipient. **SURFING Magazine impressions based on a circulation of 91,891 x a pass-along rate of 6 readers other than the original recipient. 7
ONLINE ADVERTISING
Pre-event advertising campaign to promote wildcard voting. Total Impressions: 418,801 Total Value: $9,916 SurferMag.com Ad: Vote Now Flight dates: 9.30.14 - 10.6.14 Ad sizes: 160x600, 300x250, 728x90 Impressions: 246,308
Surfermag.com Ad: Vote Now Flight dates: 9.30.14 - 10.1.14 Ad sizes: Takeover- Home & Features Pages Impressions: 11,343
SurferMag.com Ad: Vote Now Flight dates: 10.5.14 - 10.6.14 Ad sizes: Takeover Impressions: 15,862
GrindTV.com/SURF Ad: Vote Now Flight dates:9.30.14 - 10.6.14 Ad sizes: 160x600, 300x250 Impressions: 145,288
Vote Now Takeover on SURFER’s homepage
Vote Now 300x250 ad unit on GrindTV.com/SURF
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ONLINE ADVERTISING
Pre and during event advertising campaign to promote the live webcast. Total Impressions: 659,329 Total Value: $6,593 SurferMag.com Ad: Event Promotion Flight dates: 10.17.14 - 10.30.14 Ad sizes: 160x600, 300x250, 728x90 Impressions: 455,932 SurferMag.com Ad: Event Promotion Flight dates: 10.28.14 - 10.30.14 Ad sizes: Takeover Impressions: 38,267
GrindTV.com/SURF Ad: Event Promotion Flight dates:10.17.14 - 10.30.14 Ad sizes: 160x600, 300x250 Impressions: 165,130
Coldwater Classic Promotion Takeover on Surfer’s homepage
Event Promotion 300x250 ad unit on GrindTV.com/SURF
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MICROSITE Fully branded event microsite featuring comprehensive coverage of the O’Neill Coldwater Classic Invitational launched from Oneill.com/CWC. Event coverage including the live broadcast, video on demand, wildcard video submission, wildcard voting page, photo, video, news, surfer profiles, event info and CWC archival content.
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MICROSITE
Total Impressions:12,614 Period: 8.1.14 - 11.14.14 Location: Oneill.com/CWC Website features and content: • Constant event status bar • Homepage- rotating mantle with sponsor ad units, most recent CWC content • Live- feed of live broadcast, video on demand, live scores, rotating sponsor ad units, heat results • Wildcard page- CWC hopefuls submitted
their videos, fans voted, wildcard results made a permanent fixture on the site • Photo, video, news- latest CWC photos, videos and news stories • Surfer Profiles- headshot and stats on each competitor
2014 O’Neill Coldwater Classic Invitational Homepage 15
MICROSITE METRICS
Total Impressions: 12,614 Period: 8.1.14 - 11.14.14 Location: Oneill.com/CWC
PE RF ORM ANCE VIEWS
UNIQUE VIEWS
AVG TIME ON PAGE
37,722
27,794
6:24
HOME
35,083
26,948
1:09
WILDCARD VOTE
25,723
19,923
3:10
VIDEO
4,933
3,804
:32
NEWS
4,782
3,935
:41
INFO
3,707
3,028
1:18
WILDCARD RESULTS
3,433
3,069
1:02
COMPETITORS
3,368
3,019
2:09
PAGE LIVE LIVE
Pageview breakdown from the 2014 O’Neill Coldwater Classic website
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WILDCARD From 9.1.14 - 9.30.14 unsponsored surfers from around the world submitted 30 second, action only, surf videos to the O’Neill Coldwater Classic website for the chance to be the wildcard in the 2014 O’Neill Coldwater Classic Invitational. A panel of judges then voted on who they thought were the top four most qualified surfers from the submissions. After the four surfers made it passed the judges they had one week to promote their cause to their friends and family, then it was up to the public to choose who would receive the highly coveted wildcard into the 2014 O’Neill Coldwater Classic Invitational. 8,295 votes (double the votes in 2013) later; Jeison Torres Abarca, from Costa Rica, was awarded the wildcard. The wildcard video submission and public facing voting element provided valuable consumer engagement with the O’Neill Coldwater Classic Invitational.
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WILDCARD
Total votes: 8,295 Wildcard Results: • Jeison Torres Abarca- Jaco, Costa Rica- 44% of the votes • Leif Engstrom- Montauk, New York- 31% of the votes • Kadin Panesi - Pacifica, California- 15% of the votes • Austin Smith-Ford- Santa Cruz, California- 10% of the votes
2014 O’Neill Coldwater Classic Invitational Wildcard Voting page 21
BROADCAST The 2014 O’Neill Coldwater Classic delivered more than 14 hours of live coverage throughout the event’s two-day period. A video player was created to run on the O’Neill Coldwater Classic microsite’s Live page. The stream was optimized for both the web and mobile devices allowing fans to watch easily from anywhere in the world.
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LIVE WEBCAST
Total impressions: 43,998 Period: 10.29.14-10.30.14 Total live viewership: 41,795
Total live hours delivered: 19,995.2 Total VOD views: 2,203 Location: Oneill.com/CWC & Surfermag.com
On-Screen Branding: • Commercial placement • Organic sponsor branding • Sponsorship mentions from broadcast announcers • Ad unit placement on live page • Constant sponsor logos
Details: • HD Live streaming event broadcast production • 7 camera angles utilizing innovative technology • Live athlete interviews • Live social engagement promotions • Live scoring • Graphics package with/ co-branded animated billboard • Live daily morning and wrap-up shows • Video recap for all 23 heats • Rotating 3 man web announcer team
Talent: • Saxon Boucher • Chris Cote • Adam Replogle • Torrey Meister • Corey Lopez • Shane Skelton • Brian Robbins
Live webcast on event micro-site
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WEBCAST METRICS
The combination of social media shout outs and online advertising campaigns made it easy for viewers all over the world to find the 2014 Coldwater Classic Invitational webcast.
P E RF ORM ANCE DAY
VIEWS
MINUTES WATCHED
10/29/14
17,106
473,519
10/30/14
24,689
726,194
TOTAL
41,795
1,199,713
T O P GE OGRAP HIE S 10/29/14
10/30/14
United States
United States
Costa Rica
Mexico
Australia
Indonesia
United Kingdom
Brazil
Brazil
India
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WEBCAST GRAPHICS
A graphics package featuring 29 unique graphics was created to supplement the 2014 O’Neill Coldwater Classic Invitational broadcast. All graphics featured the event logo. Full screen: • Co-branded animated bumper • Heat wave scores comparison • Heat breakdown with profile photo & bio • Futures Fins giveaway Lower thirds: • Surfer & announcer IDs • Two surfer IDs & announcer ID • 3 man announcer ID • 2 man announcer ID • Surfer ID • Surfer ID with jersey color • Surfer ID with general info • Surfer ID with jersey color, place & wave score • Surfer ID with jersey color, wave scores, wave total • Surfer ID with jersey color, score, & needs • Surfer ID, flag and heat score
• 2 man heat situation with time • 3 man heat situation with time lower third • General Corner Bugs: • Clock • Clock with round & heat • Clock with score • Replay with #oneillcwc bug • Surfer name • Current leader • Clock with heat situation • Daily Recap Other: • Full bar surfer IDs, flags & scores • Surfer profile graphics with photos • Center screen surfer profile photo
Co-branded animated bumper
3 man announcer ID
Clock with heat situation
Surfer Profile Graphic
General lower third 29
VIDEO CONTENT TEN created 70 video packages, totaling in more than 38 minutes of content, that aired throughout the live broadcast, giving viewers an entertaining yet impactful look into the 2014 O’Neill Coldwater Classic Invitational. Highlighting the collection of edits were the 55 pre-produced athlete interviews which showcased each competitor’s backstory adding a human element to the webcast. More than 53 minutes of pre-produced content were worked seamlessly into the 2014 broadcast.
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WEBCAST CONTENT
Pre-Produced Video Edits: 70 Total video time: 38+ minutes • • • •
2013 Event Lookback: 1 2014 Event Teaser: 1 Nexen Storm Chaser: 2 Torrey Meister Year in Review: 3
• Competitor Profile Interviews: 55 • Winning Wildcard Entry: 1 • TRACE Technology: 7
Torrey Meister - Year in Review
Nexen Storm Chaser
Ex. Competitor Profile Interview - Nathaniel Curran
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COMMERCIAL SUMMARY
Total commercials: 13 Total commercial run time: 47.48 mins O’Neill Techno Butter • Total plays: 26 • Total run time: 9 mins
Futures Blackstix • Total plays: 21 • Total run time: 5.25 mins
Flips • Total plays: 11 • Total run time: 5.5 mins
O’Neill Freaks of Warmth: Timmy Reyes • Total plays: 10 • Total run time: 2.5 mins
OAM: Torrey Meister • Total plays: 11 • Total run time: 3.48 mins
Surfer • Total plays: 10 • Total run time: 2.5 mins
Banzai Bowls: Griffin Colapinto • Total plays: 6 • Total run time: 1.5 mins
Paradox • Total plays: 10 • Total run time: 5 mins
O’Neill Freaks of Warmth: Ian Crane • Total plays: 6 • Total run time: 1.5 mins O’Neill Freaks of Warmth: Timmy & Ian • Total plays: 10 • Total run time: 5 mins
Banzai Bowls: Grom • Total plays: 5 • Total run time: 1.25 mins
Cruzio • Total plays: 10 • Total run time: 5 mins
Banzai Bowls commercial - Griffin Colapinto
O’Neill commercial Freaks of Warmth- Ian Crane
Hotel Paradox commercial
Banzai Bowls commercial- Grom
O’Neill commercial - Freaks of Warmth-Timmy & Ian
OAM commercial- Torrey Meister
Cruzio commercial
Futures commercial- Blackstix
O’Neill commerical- Techno Butter
Flips commercial
Flips commercial
Flips commercial
O’Neill commerical- Freaks of Warmth- Timmy Reyes
Surfer commercial
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GIVEAWAY
During the O’Neill Coldwater Classic broadcast there was a giveaway which allowed fans to interact with the event via Instagram, simultaneously advertising the event and broadcast to an enormous audience socially. Fans were given the opportunity to win a set of Limited Edition O’Neill Coldwater Classic Futures Fins by posting their best Coldwater Classic photo or video to Instagram. Posts were entered to win by users tagging the photo with #OneillCWC and @Oneill. The giveaway was announced on screen throughout the event’s two day broadcast and the giveaway graphic appeared on screen 12 times over the course of competition. During the final 4 lucky winners were chosen and announced on screen.
Giveaway graphic that aired 12 times throughout the webcast paired with announcer mentions
4 lucky Instagram winners to receive custom O’Neill CWC Futures Fins
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EDITORIAL The 2014 O’Neill Coldwater Classic Invitational received extensive coverage before, during and after the event. Surfer, Grind TV Surf and Transworld Surf were particularly active in creating online coverage of the 2014 event. Not only did the event appear on internal pages of the website but it was features on Surfer’s homepage throughout the event promotion period. Through TEN’s network, coverage was able to reach an incredibly broad audience and gain additional exposure and attention.
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EDITORIAL
Total editorial pieces: 22 Total Impressions:16,587 Surfer Magazine Total impressions: 14,669 Total pieces: 8
GrindTV Surf Total impressions: 1,229 Total pieces: 12
Surfing Magazine: Total impressions: 689 Total posts: 1
Transworld Business Total pieces: 1
Ex. Coldwater Classic photo gallery on Surfer’s website
Ex. Grind TV Surf coverage of the ONeill Coldwater Classic 41
MEDIA PARTNER COVERAGE
Both the ASP and Surfline were media partners for the 2014 O’Neill Coldwater Classic and were very active in posting coverage for the event on their websites. The O’Neill Coldwater Classic was not only featured in stories and photo galleries but also on the websites’ homepages. ASP Total pieces: 6
Surfline Total pieces: 11
Ex. Coldwater Classic story on the ASP website
Ex. O’Neill Coldwater Classic invitational photo gallery on Surfline’s website 43
SOCIAL Facebook, Twitter and Instagram were used to create buzz about the 2014 O’Neill Coldwater Classic Invitational and keep fans up to date with all of the action surrounding the event. Social media was especially important during the wildcard voting process; athletes used social media to promote themselves and rally their social circle with the hopes of getting voted into the contest . The hashtag #OneillCWC made it easy for fans to follow along, interact and share their O’Neill Coldwater Classic experiences socially. Surfer and other titles under the TEN umbrella used social media to push viewers back to the O’Neill Coldwater Classic microsite as well as the event broadcast. Over 4 moths surrounding the event the O’Neill Coldwater Classic Invitational gained more than 12 million impressions socially.
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SOCIAL
Total potential impressions: 12,207,268* Total posts: 257 Instagram: • Surfer posts: 4 • Surfer Impressions: 2,032,000 • #OneillCWC posts: 214 • #OneillCWC impressions: 2,415,876 Twitter: • Surfer Twitter posts: 10 • Total Surfer impressions: 1,500,000 • Total GrindTV Surf posts: 3 • Total Grind TV Surf impressions: 39,600
Facebook: • Surfer posts: 2 • Surfer impressions: 270,096 • Transworld Surf posts: 12 • Transworld Surf impressions: 5,387,388 • Grind TV Surf Posts: 12 • Total GrindTV Surf Impressions: 562,308
*Total social impressions are actually potential impressions. Total = # of posts x #of followers per title per platform.
#OneillCWC on Instagram
EX Surfer Instagram post
EX Surfer Instagram post
EX Surfer Tweet
EX Transworld Surf Facebook post
EX GrindTV Surf Tweet 47
2013 COLDWATER CLASSIC INVITATIONAL CHAMPION COVERAGE In addition to covering the 2014 event, TEN’s media outlets editorialized Torrey Meister’s year since winning the 2013 O’Neill Coldwater Classic Invitational. His year appeared across Surfer, GrindTV Surf, Surfing Magazine and Transworld Surf in photo, video and editorial content. Coverage of Torrey’s year as a part of Team O’Neill was also featured on Surfer’s homepage, in Surfer’s email newsletter and promoted socially by Surfer, Transworld Surf and GrindTV Surf.
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COVERAGE OF TORREY’S YEAR
Total posts: 35 Total Impressions: 4,786,165 Surfer Magazine Total impressions: 2,831,477 Total editorial pieces: 12 Instagram posts: 4 Facebook Posts: 3 Twitter posts: 1 Surfer Newsletter mentions: 2 Surfing Magazine Total impressions:1,192 Total editorial posts: 1
GrindTV Surf Total impressions: 157,700 Total editorial pieces: 4 Total Facebook posts: 3 Total Twitter posts: 1 Transworld Surf Total impressions: 1,795,796 Total Facebook posts: 4
A post about the Storm Chasers trip on GrindTV Surf’s Facebook
O’Neill’s trip to Mexico featured in Surfer’s newsletter
O’Neill’s Storm Chaser Road Trip featured on Surfer’s homepage 51
NEXEN ROAD TRIPS
After Torrey Meister’s 2013 win at the O’Neill Coldwater Classic Invitational he received media coaching to develop as an athlete and a brand, mapped out his year of competition with O’Neill Sports Marketing, was given a production team to document his journey, and set out on a year long trip made possible by O’Neill, Surfer and Nexen Tires. With his production crew, O’Neill teammates, and Surfer Magazine edit staff, Torrey embarked on two road trips with Nexen Tires. One through Mexico, the other up the East Coast of the United States. They traveled in a truck adorned with Nexen, Surfer O’Neill and Coldwater Classic decals featuring a set of Nexen Tires. Both trips were covered extensively by Surfer. The trips were featured in photo galleries and videos, as well as on Surfer’s social media channels, in Surfer email newsletters and on the Surfer website homepage which receives an average 700,000 unique views per month.
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PUBLIC RELATIONS A targeted PR strategy leveraging SURFER assets with readership and regional and national media outlets generated awareness for the 2014 O’Neill Coldwater Classic Invitational. Efforts included SURFER newsletter mentions, branded HTML email blasts distributed by SURFER, TEN, and KHPR and targeted local and regional media as well as industry newspapers and magazines.
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PUBLIC RELATIONS
Total impressions: 106,570 Total press releases: 10 • Surfer Industry list: 7,655 • Transworld Industry list: 2,802 • KHPR: 200 Content: • Event Announcement- 8.21.4 • Calling All Unsponsored Surfers- 8.29.14 • Last Call for Wildcard Entries- 9.17.14 • Wildcard Voting Now Open- 9.30.14 • Four Finalists Face Off For Online Votes9.26.14 • Jeison Torres Abarca Wins Wildcard10.8.14
• 16 Man Field Confirmed for 2014 CWC10.13.14 • O’Neill CWC Hits Santa Cruz 10.29 &10.3010.24.14 • 16 Unsponsored Surfers to Compete at Steamer Lane- 10.28.14 • Yeomans Claims 2014 CWC- 10.30.14
Ex. Press release 57
ON-SITE Event sponsors were very well represented on site at the 2014 O’Neill Coldwater Classic Invitational. Sponsor logos were included on all marketing collateral and every sponsor was represented uniquely throughout the event site at Steamer Lane in Santa Cruz.
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BRANDING
Estimated Attendance: 5000 • • • • • • • •
O’Neill contest structure Logo inclusion on all event banners Co-branded heat draw banner Logo inclusion on all directional signage Logo inclusion on event jersey Logo inclusion on all event posters O’Neill banners on fencing on-site O’Neill feather banners surrounding contest area • O’Neill trucks parked in front of contest area • Branded O’Neill trophy wetsuit for event winner • Fully branded athlete and VIP area
• Branded parking passes • Logo inclusion on kick off and post event party invitations • O’Neill tents for beach marshall and live broadcast • O’Neill retail store • O’Neill Coldwater Classic Invitational door wraps at the Hotel Paradox, O’Neill Surf Shop, and Cruzio Internet Offices • Co-branded Nexen Award Check
Competitor jersey
O’Neill retail space on-site
O’Neill trophy wetsuit, co-branded event banner/ structure wall
Co-branded heat draw banner/ structure wall
O’Neill vehicles on-site at Steamer Lane
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BRANDING
Estimated Attendance: 5000 • • • • • • • • • •
Branded Contest structure Futures Fins sold at O’Neill retail store Futures tent on site Co-branded award check Logo inclusion on all event banners Co-branded heat draw banner Logo inclusion on all directional signage Logo inclusion on event jersey Logo inclusion on all event posters Coldwater Classic trophy wetsuit for event winner
• Fully branded athlete and VIP area • Branded parking passes • Logo inclusion on kick off and post event party invitations • Co-branded O’Neill Coldwater Classic Invitational door wraps at the Hotel Paradox, O’Neill Surf Shop, and Cruzio Internet Offices
Competitor jersey
O’Neill / Futures retail space on-site
Coldwater Classic trophy wetsuit, co-branded event banner/ structure wall
Co-branded heat draw banner/ structure wall
Door wraps at Hotel Paradox
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BRANDING
Estimated Attendance: 5000 • Branded Contest structure • Watermans products sold at O’Neill retail store on site at Steamer Lane • Watermans tent on site • Co-branded award check • Logo inclusion on all event banners • Co-branded heat draw banner • Logo inclusion on all directional signage • Logo inclusion on event jersey • Logo inclusion on all event posters • Coldwater Classic trophy wetsuit for event
winner • Fully branded athlete and VIP area • Branded parking passes • Logo inclusion on kick off and post event party invitations • Co-branded O’Neill Coldwater Classic Invitational door wraps at the Hotel Paradox, O’Neill Surf Shop, and Cruzio Internet Offices
Competitor jersey
O’Neill / Watermans retail space on-site
Coldwater Classic trophy wetsuit, co-branded event banner/ structure wall
Co-branded heat draw banner/ structure wall
Door wraps at Hotel Paradox
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BRANDING
Estimated Attendance: 5000 • • • • • • • • • •
Branded Contest structure Banzai Bowls served in competitor area Co-branded award check Banzai Bowl tent spectator area Logo inclusion on all event banners Co-branded heat draw banner Logo inclusion on all directional signage Logo inclusion on event jersey Logo inclusion on all event posters Coldwater Classic trophy wetsuit for event winner
• Fully branded athlete and VIP area • Branded parking passes • Logo inclusion on kick off and post event party invitations • Co-branded O’Neill Coldwater Classic Invitational door wraps at the Hotel Paradox, O’Neill Surf Shop, and Cruzio Internet Offices
Competitor jersey
Banzai Bowl set up in competitor area
Coldwater Classic trophy wetsuit, co-branded event banner/ structure wall
Co-branded heat draw banner/ structure wall
Door wraps at Hotel Paradox
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BRANDING
Estimated Attendance: 5000 • • • • • • • • • •
Branded Contest structure On A Mission athlete signing on site Co-branded award check On A Mission tent on site On A Mission giveaway on site during event Logo inclusion on all event banners Co-branded heat draw banner Logo inclusion on all directional signage Logo inclusion on event jersey Logo inclusion on all event posters
• Coldwater Classic trophy wetsuit for event winner • Fully branded athlete and VIP area • Branded parking passes • Logo inclusion on kick off and post event party invitations • Co-branded O’Neill Coldwater Classic Invitational door wraps at the Hotel Paradox, O’Neill Surf Shop, and Cruzio Internet Offices
Competitor jersey
OAM autograph signing
Coldwater Classic trophy wetsuit, co-branded event banner/ structure wall
Co-branded heat draw banner/ structure wall
Door wraps at Hotel Paradox
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BRANDING
Estimated Attendance: 5000 • Branded Contest structure • 10 Nexen Tire banners around event site at Steamer Lane • Nexen Tire $1,000 award check • Logo inclusion on all event banners • Co-branded heat draw banner • Logo inclusion on all directional signage • Logo inclusion on event jersey • Logo inclusion on all event posters • Coldwater Classic trophy wetsuit for event winner
• Fully branded athlete and VIP area • Branded parking passes • Logo inclusion on kick off and post event party invitations • Co-branded O’Neill Coldwater Classic Invitational door wraps at the Hotel Paradox, O’Neill Surf Shop, and Cruzio Internet Offices
Competitor jersey
Nexen Banner on-site
Nate Yeomans with his Nexen Award check
Co-branded heat draw banner/ structure wall
Door wraps at Hotel Paradox
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BRANDING
Estimated Attendance: 5000 • • • • • • •
Branded Contest structure Co-branded award check Logo inclusion on all event banners Co-branded heat draw banner Logo inclusion on all directional signage Logo inclusion on event jersey Logo inclusion on all event posters
• Coldwater Classic trophy wetsuit for event winner • Fully branded athlete and VIP area • Branded parking passes • Logo inclusion on kick off and post event party invitations • Co-branded O’Neill Coldwater Classic Invitational door wraps at the Hotel Paradox, O’Neill Surf Shop, and Cruzio Internet Offices
Competitor jersey
Contest structure
Coldwater Classic trophy wetsuit, co-branded event banner/ structure wall
Co-branded heat draw banner/ structure wall
Door wraps at Hotel Paradox
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ATHLETE EXPERIENCE
With an event experience that dictated a small field of competitors the O’Neill Coldwater Classic Invitational sponsors were able to create a unique, memorable and valuable athlete experience. Competitor gift bag • O’Neill wetsuit Heat Draw Party • O’Neill booties • East Side Eatery- 10.28.14 • O’Neill Surf Shop sweatshirt • Live heat draw selection • O’Neill longsleeve t-shirt • Athletes, sponsors, media and staff • Complimentary food and beer provided by • O’Neill hat • O’Neill Beanie East Side Eatery • Wine donated and served by Bonny Doon • O’Neill dry bag Vineyards and Ser • Futures Fins • Futures Fins t-shirt • Watermans Sunscreen CWC After Party • Surfer Magazine • Hotel Paradox- 10.30.14 • Food and drinks provided by the Hotel Paradox • Flips headphones • Celebration os a successful event and the new • Bonny Doon Vineyards Cider member of Team O’Neill Competitor Area • Fully branded competitor area Hotel Paradox • Athlete accommodations for the duration of • Personal storage space • VIP contest viewing area the waiting period • Banzai Bowls served all day • Lunch served by East Side Eatery • Coffee provided by Verve Coffee
Competitor gift bag arranged in their rooms at the Hotel Paradox
Competitor storage space
Competitor viewing area
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THANK
K YOU!
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