® GEORGIA GWINNETT COLLEGE
OFFICE OF ATHLETICS
Identity Standards Guide
TABLE OF CONTENTS I. About Grizzly Athletics.......................................................................................................3 II. Color Scheme.....................................................................................................................4 III. Logos and Usage........................................................................................................... 5-12 IV. Fonts...............................................................................................................................13 V. Common Misuses............................................................................................................14 VI. Marks Retired and Reserved..............................................................................................15 VII. Usage by Other GGC Entities.............................................................................................16 VIII. Terminology and Mascot...................................................................................................17 IX. Contact............................................................................................................................18
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I. ABOUT GRIZZLY ATHLETICS
Mission To Develop Lifelong Leaders of Character through Academic and Athletic Excellence
Vision To Be the Nation’s Model Intercollegiate Athletics Program at our Association Level
Core Values Pursue Excellence Responsibility Sportsmanship Leadership Service
History The Office of Athletics was founded in 2012 upon the pursuit of excellence in all endeavors, echoing the mission, vision and core values of Georgia Gwinnett College. Having already captured multiple national and conference championships, the Grizzlies are well on their way in that quest. All Athletics marks, colors, fonts and styles must be utilized according to this Identity Standards Guide in a consistent manner to further strengthen the Grizzly Athletics brand and represent authorized usage. When used properly, these tools positively affect Grizzly Athletics and its intercollegiate programs.
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II. COLOR SCHEME
Official Colors
Green
Gray
Gold
Brown
Pantone 3425
C: 100 M: 10 Y: 69 K: 44
R: 00 G: 105 B: 82
1250*
Pantone 429
C: 03 M: 00 Y: 00 K: 32
R: 174 G: 181 B: 188
1011*
Pantone 467
C: 09 M: 15 Y: 34 K: 00
R: 229 G: 209 B: 169
1084*
Pantone 465
C: 07 M: 27 Y: 55 K: 22
R: 194 G: 160 B: 109
1273*
Note: Brown (Pantone 465) appears only in the Bear Head logo
*Madeira thread
Usage Consistent color usage is vital to the Grizzly Athletics brand. The official colors of the Georgia Gwinnett Grizzlies are Green and Gray. The accent color is a Gold that appears in the G-Claw, sometimes referred to as “Vegas Gold�. This accent color may only be used in proportion to the main colors and should never be used in place of them. The Brown color should only be used in the Bear Head logo. These color specifications should never be altered. Due to the inconsistent nature of computer monitors and various applications, always refer to the Pantone number for accurate color reproduction.
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III. LOGOS AND USAGE
ÂŽ The G-Claw The primary logo for Grizzly Athletics at Georgia Gwinnett College is the full-color G-Claw. The logo represents the championship standards upon which the Grizzly programs have been built. The G-Claw must be used in a bold, consistent manner to further strengthen the Grizzly Athletics brand and represent proper usage.
Registration All marks are registered property. Any usage outside the Office of Athletics requires that the designated registration marks, such as the circle R, be included.
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LOGOS
(CZ)
® Sizing & Spacing of the G-Claw Appropriate sizing and spacing around the G-Claw are also paramount. Ample spacing should be kept around the mark to minimize interference and maximize brand strength. The Clear Zone space (represented by “CZ” above and below) necessary when using the G-Claw is equal to the height of the top white portion of the letter G within the mark. This space- at a minimum- must extend outward in all directions, free from any adjacent text, design or images. Any exceptions must be approved by the Office of Athletics.
CZ
CZ CZ
CZ
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LOGOS
ÂŽ Single-Color G-Claw Versions There are a limited number of alternate G-Claw versions which are permitted. A guide exists on the following page regarding which versions may be used on various color backgrounds. Any other usages outside this guide must be approved by the Office of Athletics.
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LOGOS
Color Usage Refer to the guide below for permitted color usage (designated as “Yes”) for the G-Claw and other official Athletics logos. Colors listed refer to the specific color processes on page 4. Anything marked “No” may not be utilized without consent from the Office of Athletics.
Logo Color
Background Color
Full Color
White Only
Green Only
Black Only
Other
White
Yes
No
Yes
Yes
No
Black
Yes
Yes
No
No
No
Green
Yes
Yes
No
No
No
Gray
Yes
No
Yes
Yes
No
Gold
Yes
No
No
No
No
Other
No
No
No
No
No
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LOGOS Secondary Logos There are two secondary logos for Grizzly Athletics, the Georgia Gwinnett Grizzlies Script and the Forward-Facing Bear Head. They must also be utilized with color and clear zone restrictions like the G-Claw. The Bear Head must be used as a complement to the G-Claw and Script logos, rather than as a substitute.
Georgia Gwinnett Grizzlies Script
Forward-Facing Bear Head
Sport-Specific Logos There are two acceptable sport-specific logos for each Grizzly team. Sport-specific wordmarks have been created for a consistent look across all Grizzly programs. These have been established using precise sizing and coloring standards and should not be altered in any way.
ÂŽ
Sport-Specific G-Claw Wordmark
Sport-Specific Georgia Gwinnett Grizzlies Script
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LOGO NUMBERING GUIDE G-Claw (A1)
®
® A1.1
A1.2
Georgia Gwinnett Grizzlies Script (A2)
A2.2
A2.1
Forward-Facing Bear Head (A3)
A3.1
A3.2
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LOGO NUMBERING GUIDE Sport-Specific G-Claws (A1)
®
A1.4
A1.3
®
®
®
®
®
A1.12
A1.11
®
®
A1.8
®
A1.10
A1.9
A1.6
A1.5
A1.7
®
®
A1.13
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A1.14
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LOGO NUMBERING GUIDE Sport-Specific Georgia Gwinnett Grizzlies Script (A2)
A2.3
A2.4
A2.5
A2.6
A2.7
A2.8
A2.9
A2.10
A2.11
A2.12
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IV. FONTS
About Fonts Fonts are an additional branding tool that must be utilized in an effective manner in order to create consistent messaging to constituents. Only the Office of Athletics may utilize certain official fonts, or grant permission for an outside entity to utilize them on its behalf.
Headlines and Subheaders Zeroes Two is the official headline font for Grizzly Athletics. It must always be utilized in ALL CAPS only. See page 14 for proper and improper use.
Body Copy Roboto Condensed (this font) and other common domain fonts such as Myriad Pro or Times New Roman are regularly used for the body text of Office of Athletics documents. They should be used in mixed case, reserving ALL CAPS use for headlines and subheadlines.
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V. COMMON MISUSES
Logo Misuse
® Do Not Use Drop Shadow
® Do Not Tilt
® O TEAM! Do Not Use Old Version with TM
Do Not Use as Part of Word
Color Misuse
Do Not Reverse Colors
Do Not Combine Colors Improperly
Font Misuse THIS IS THE PROPER USE OF ZEROES TWO (IN ALL CAPS) This is a common misuse of zeroes two (in mixed case) 14
Vi. RETIRED AND RESERVED Marks Retired The following marks are no longer utilized by the Office of Athletics and should not be used in any other capacity at Georgia Gwinnett College. Generic
Sport-Specific
Plus additional sport versions of these logos.
Effective 2017, updated color processes went into effect at Georgia Gwinnett College- be certain to utilize these current processes. Grayscale versions of all Athletics logos have been retired. All logo versions with “TM� designations have been replaced with circle R versions.
Marks Reserved The following marks are reserved for exclusive use by: (1) the GGC Office of Alumni Relations, which is an entity outside the Office of Athletics, and (2) the Grizzly Digital Network, which is the video and broadcasting unit of the Office of Athletics.
(1)
(2)
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ViI. USE BY GGC ENTITIES OUTSIDE THE OFFICE OF ATHLETICS
Rights and Usage The GGC Office of Athletics works in conjunction with the GGC Office of Public Relations to create and implement consistent brand strategies for the college and its various units. The marks in this Identity Standards Guide are used to represent the Office of Athletics only, and no other GGC department, student organization or on-campus entity. Any GGC personnel outside the Office of Athletics seeking to utilize these marks for an official College purpose must submit written request to the Office of Athletics.
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ViiI. TERMINOLOGY AND MASCOT
Who is a Grizzly? Georgia Gwinnett College utilizes the term “Grizzlies” to broadly refer to all members of the GGC community, as opposed to just its intercollegiate athletes. This characterization refers to all GGC students, faculty and staff members. The Office of Athletics supports this broad usage, as it is consistent with the larger sense of community that collective branding efforts attempt to foster.
Mascot The official mascot at Georgia Gwinnett College is “General Grizzly”. In order to strengthen both the Grizzly Athletics brand and the larger branding efforts of the College, effective 2017, the Office of Athletics furnished General Grizzly with updated athletic-style apparel, appropriate for the sports in which GGC competes at the intercollegiate level. General Grizzly is utilized by the college not only at Athletics contests, but also for GGC events such as on-campus cermonies, student-life functions and other sanctioned events. Further, the mascot may appear in the local community as part of outreach efforts, where the same branding and uniform standards apply.
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iX. CONTACT
Contact Information Thank you for your interest in working with the Georgia Gwinnett College Office of Athletics. For inquiries regarding this Identity Standards Guide, please contact:
Phone: (678) 407-5280
Georgia Gwinnett College Office of Athletics 1000 University Center Lane Lawrenceville, GA 30043
Fax: (678) 407-5671
Full Athletics staff directory listed at GGCAthletics.com
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