GROH Gesamtverzeichnis Januar - Mai 2017

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Unsere Marke

Wir wollen den Menschen Respekt und Wertschätzung entgegenbringen, sie berĂźhren und inspirieren. Das Herz ist dabei immer die Basis, auf der wir aufbauen: „Ein Lächeln schenken“, das ist uns ein Herzenswunsch und fĂźllt unsere Marke mit Leben. Und wie das Leben sollte auch ein wertvolles Geschenk mit Ăœberraschungen aufwarten. Das Herz der Marke Groh schlägt fĂźr die LeidenWir arbeiten mit einem Wechselspiel aus Kopf und Herz, verstehen uns als KomplettproblemlĂśser fĂźr den Händler, den Schenkenden und den Beschenkten. Dabei sollte man nicht nur die Liebe spĂźren, mit der ein Geschenk gemacht wurde – sondern auch die Ideen und Gedanken dahinter. FĂźr uns ist das kein Gegeneinander, es ist ein 0LWHLQDQGHU DXV %DXFK XQG 9HUVWDQG Wenn Marke, Herz und Kopf ein gemeinsames Ziel verfolgen, dann erst ist es ein Groh-Geschenk.

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schaft, Menschen verbinden zu wollen und sein Gegenpol ist ein starker, wacher Kopf.

Unsere Deko

Das Schenken und damit auch das Geschenkbuch an sich steckt voller Emotionen und Herz. Dem kann man eigentlich gar nicht genug Beachtung schenken, darum sollte die Inszenierung der BĂźcher mit Deko diese Emotionen auch ausstrahlen. Wir bringen Leben auf

die Flächen, auf denen der Kunde etwas entdecken und erleben kann. Eine Groh-Inszenierung unterhält mit Wärme, mit Gefßhlen und vermittelt immer auch die zwischenmenschlichen Bei der ersten Ausarbeitung einer Werte, die den Kern Idee rßckt oftmals der Kopf in den unserer Produkte Vordergrund: Die Deko muss die Blicke ausmachen. der Kunden einfangen, eine Leichtigkeit und Transparenz ausstrahlen,

HLQH %ÄžKQH IÄžU (PRWLRQ ZLH 6RUWLPHQW JOHLFKHUPDÄ”HQ sein. Sie muss einen Mehrwert bieten, der sich am Ende des Tages auch in Verkaufszahlen niederschlägt. Ăœber all das haben wir uns Gedanken gemacht und mit viel Liebe eine Inszenierung geschaffen, damit Sie sich ganz auf Ihre Kunden und das Verkaufen konzentrieren kĂśnnen.

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Unsere Produkte

Die groĂ&#x;e Herausforderung ist es, Herz und Kopf nicht aus den Augen zu verlieren. Denn die stärksten Ideen entspringen zwar oft dem Herzen, die besten Produkte

aber sind die, bei denen Herz und Kopf in Einklang sind. Wir wollen GefĂźhle wecken, wollen universelle Werte fĂźr unsere Zielgruppen Ăźbersetzen. Wir brauchen viel EinfĂźhlungsvermĂśgen, um zu erkennen, wie Unsere Stärke ist es, in die Tiefe zu gehen, das Herz unserer umfassend zu denken und dadurch Leser schlägt. Nur stimmige Produkte entwickeln zu kĂśnnen. so kĂśnnen wir sie Wir nehmen uns Zeit und die Freiheit, im mit einer klaren Entstehungsprozess eines neuen Produktes zahlreiche Stimmen einzuholen. Der Kopf Botschaft berĂźhleiht sich immer wieder das Herz und die ren und nicht mit Erfahrungen der Anderen – denn es gefĂźhligen Allgewäre fatal, nur den Verstand entscheiden meinplätzen um zu lassen: :LU ZROOHQ XQVHUH /HVHU uns werfen. VFKOLHÄ”OLFK LQVSLULHUHQ und das gelingt am besten, wenn ein Geschenk auch geistreich und nicht nur liebevoll ist.

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