2020 Vendor Information
REASONS TO
COMPETITION
SPONSORSHIPS
SPONSOR
SHOW SUPPORT
“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.11 • NOVEMBER 2018
WWW. GROOMERTOGROO MER .COM
AKC
S.A.F.E.
SALON
PROGRAM HOW DO YOU K NOW WHEN
TO FIRE AN
EMPLOYEE BREAKING
THE CYCLE
Groomers show INCREDIBLE LOYALTY to the companies that back their industry.
Photo by Aninal Photography
HAVE AN IMPACT
Wahl Best In Show Competition winner, Michelle Breen at Groom Expo 2018
BEST IN SHOW •
GroomerTV Infomercial Slot.
•
World Cup winner photographed with sponsor. representative featured in GroomerToGroomer.
•
Logo displayed in contest area.
•
Logo graphic and link on show website.
BEST ALL–AROUND The utmost active and motivated pet professionals with the most buying power attend Barkleigh shows.
•
GroomerTV Infomercial Slot.
•
Best All-Around winner photographed with company representative featured in GroomerToGroomer.
SET YOURSELF APART
•
Logo displayed in contest area.
•
Logo graphic and link on show website.
BREED TOURNAMENT SESSIONS • DIFFICULTY AWARD • COMPASSIONATE GROOMER AWARD • BEST SCISSORING AWARD RESCUE ROUND–UP
Sponsors gain exclusive and unique exposure unavailable to standard exhibitors.
ADDITIONAL
SPONSORSHIPS include but are not limited to:
2
COMPETITION RING SPONSORSHIP CREATIVE TOURNAMENT
• OPENING NIGHT PARTY • VIDEO WALL ADVERTISING • LOBBY DISPLAY CASE • SELFIE PHOTOBOOTH • EDUCATION PROGRAM
• AT DOOR SCHEDULE • CENTRAL BARK • SHOW LUNCHEONS • GROOMING SALON • VIP LOUNGE
VIDEO WALL
EXHIBITOR
GUIDELINES
ADVERTISING
At Groom Expo West, Intergroom, World Dog Expo and Groom Expo, the 17 ft by 10 ft Video Wall will feature short, casual video advertisements of your show specials.
•
All materials must remain within the dimensions of your purchased exhibitor space
•
Nothing may be placed or hung on exterior side walls
•
No product or materials may be placed in aisles*
•
Side walls cannot extend more than 3’ from back drape
•
Aisles shall remain clearly visible with no obstructions to fellow exhibitors and attendees
•
No solicitation of products/ services outside of your purchased exhibitor space
•
All exhibitors must adhere to set– up/tear–down schedule found in the provided exhibitor packet
•
Proof of insurance MUST be available upon request
•
Exhibitors must complete appropriate show booth app to exhibit at any Barkleigh show
•
Exhibitor agrees to NOT hold or sponsor an event within 50 miles of the show, 1 week BEFORE or AFTER Barkleigh show
* Unless special purchased payment arrangements have been made for miscellaneous space
EASY & INEXPENSIVE WAY TO INCREASE TRAFFIC TO YOUR BOOTH with a simple video shot on your own smartphone!
EXHIBITORS IN VIOLATION OF THESE GUIDELINES MAY BE SUBJECT TO REMOVAL WITHOUT REFUND AND/ OR ADDITIONAL FEES
Custom SPONSORSHIPS CAN BE MADE TO
FIT EVERY GOAL & BUDGET
For more sponsorship details or if featured options do not suit your needs, custom sponsorships can be constructed!
Contact hammer@barkleigh.com for all sponsorship details 3
10’ x 10’ BOOTH INFORMATION
8 ft 3 ft 5 ft 8 ft
10 ft
3 ft 7 ft 5 ft
10 ft 3 ft
8 ft
10 ft 5 ft
5 ft
8 ft
Aisle
10 ft 3 ft
8 ft
5 ft 8 ft
6 ft
5 ft
3 ft
AVAILABLE AT
20ft
Aisle
10 ft
Sponsored by
and daycare
4
Aisle
Aisle
EXPO
Corner
Standard
Economy
End Cap
10’ wide by 10’ deep.
10’ wide by 10’ deep.
6’ wide by 8’ deep.
20’ wide by 10’ deep.
Open on two sides.
Open on front side.
Open on front side.
Open on three sides.
INCLUDES:
INCLUDES:
INCLUDES:
INCLUDES:
• 6’ table
• 6’ table
• 4’ table
• Two 6’ tables
• Two chairs
• Two chairs
• Two chairs
• Four chairs
• Trash can
• Trash can
• Trash can
• Trash can
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 3’ high side rails
• 3’ high side rails
• 3’ high side rails
10’ x 8’ BOOTH
INFORMATION
8 ft 3 ft 5 ft 8 ft
8 ft
3 ft 5 ft 5 ft
10 ft 3 ft
8 ft
8 ft 5 ft
5 ft
8 ft
Aisle
10 ft 3 ft
8 ft
5 ft 8 ft
6 ft
AVAILABLE AT
5 ft
3 ft
16 ft
Aisle
Aisle
10 ft
Aisle
and daycare
EXPO WEST
Corner
Standard
Economy
End Cap
10’ wide by 8’ deep.
10’ wide by 8’ deep.
6’ wide by 8’ deep.
16’ wide by 10’ deep.
Open on two sides.
Open on front side.
Open on front side.
Open on three sides.
INCLUDES:
INCLUDES:
INCLUDES:
INCLUDES:
• 6’ table
• 6’ table
• 4’ table
• Two 6’ tables
• Two chairs
• Two chairs
• Two chairs
• Four chairs
• Trash can
• Trash can
• Trash can
• Trash can
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 8’ high back wall
• 3’ high side rails
• 3’ high side rails
• 3’ high side rails
5
FEBRUARY 20-23, 2020 SET UP DAY: FEBRUARY 20 TRADE SHOW: FEBRUARY 21–23
PASADENA, CALIFORNIA
AS SEEN ON
DOCUMENTARY “DOGS” PASADENA CONVENTION CENTER
300 East Green Street • Pasadena, CA 91101
SHERATON PASADENA HOTEL
303 East Cordova Street • Pasadena, CA 91101
Singles/Doubles $224 (800) 457-7940 for reservations. Reservation Deadline – 1/18/2020
WHO ATTENDS GROOM EXPO WEST? 2018 AT TENDANCE
4,707 ATTENDEES REPRESENTED
31 STATES & 6 COUNTRIES Over 87% of attendees were from California. International pet care professionals traveled from Canada, China, Denmark, Japan, Mexico and Puerto Rico.
6
PRIMARY BUSINESS
61% CLAIM GROOMING
}
19%
WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.
ADDITIONAL SERVICES
46% GROOMING
15% BOARDING
24%
13% BOUTIQUE/SPA
15%
RETAIL MOBILE
14% DAYCARE 11% PET SITTING 9% TRAINING 5% VETERINARY SERVICES
2019 VENDOR ATTENDANCE 152 BOOTHS • 109 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES STANDARD 10’ X 8’ $1,800 CORNER 10’ X 8’ $2,095 END CAP 16’ X 10’ $4,795 ISLAND 20’ X 16’ (4 BOOTHS) $11,300 ISLAND 30’ X 16’ (6 BOOTHS) $14,750 ECONOMY 6’ X 8’ $995 Hall is not carpeted.
BREED TOURNAMENT SESSIONS WIRE COATED BREED
$2,500
SPORTING & SALON FREESTYLE
$2,500
POODLE
ALL OTHER PUREBREED
After this date, booth locations will be assigned according to availability.
BOOTH BALANCE DUE BY 1/20/2020
ADVERTISING SHOW PROGRAM
$2,500
COMPETITION SPONSORSHIPS BEST IN SHOW
Reserve last year’s space with 50% deposit by 9/20/2019.
$2,500
BEST ALL AROUND
$7,000 $4,000
CREATIVE $5,000 RESCUE ROUND-UP
$2,500
COMPASSION AWARD
$1,250
DIFFICULTY AWARD
SCISSORING AWARD
$2,500 $2,500
ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE
$1,500
EDUCATION PROGRAM
$9,000
PHOTOBOOTH $5,000 VIDEO WALL ADVERTISING
$900
Custom
SPONSORSHIPS
15,000 printed & mailed within a 200–mile radius of Pasadena and to others by request. 32 page magazine format. See booth application for more information.
CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact hammer@barkleigh.com for all sponsorship details
7
MAY 14 –17, 2020 SET UP DAY: MAY 14 TRADE SHOW: MAY 15–17
TACOMA, WASHINGTON
BREATHTAKING ALPINE REGION! HOTEL MURANO BICENTENNIAL PAVILION 1320 Broadway Plaza Tacoma, WA 98402
Singles/Doubles $170 (888) 862-3255 for reservations. Reservation Deadline – 4/21/2020
WHO ATTENDS THE NORTHWEST GROOMING SHOW?
2019 AT TENDANCE
1,244 ATTENDEES REPRESENTED
28 STATES & 1 COUNTRY Over 65% of attendees were from Washington State. International pet care professionals traveled from Canada.
8
PRIMARY BUSINESS
67% CLAIM GROOMING
}
11%
WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.
ADDITIONAL SERVICES
54% GROOMING
14% BOARDING
31%
11% BOUTIQUE/SPA
RETAIL
15% DAYCARE
14% TRAINING 11% MOBILE 9% PET SITTING 5% VETERINARY SERVICES
2019 VENDOR ATTENDANCE
57 BOOTHS • 46 COMPANIES
BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES STANDARD 10’ X 8’ $995 CORNER 10’ X 8’
$1,195
END CAP 16’ X 10’
$2,595
Hall is carpeted.
BREED TOURNAMENT SESSIONS WIRE COATED BREED
$1,000
SPORTING & SALON FREESTYLE
$1,000
POODLE
ALL OTHER PUREBREED
Reserve last year’s space with Payment by 11/14/2019. After this date, booth locations will be assigned according to availability.
$1,000 $1,000
COMPETITION SPONSORSHIPS BEST IN SHOW
$2,000
CREATIVE OPEN
$1,000
BEST ALL AROUND
$1,500
CREATIVE UP & COMING RESCUE ROUND-UP
ADVERTISING PROGRAM ADS
DIFFICULTY AWARD
COMPASSION AWARD SCISSORING AWARD
$800
$1,000 $1,100 $500
$1,000
ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE
$900
PHOTOBOOTH $2,000 EDUCATION PROGRAM DOOR SCHEDULE
15,000 printed & mailed within a 200–mile radius of Tacoma and to others by request. 20 page magazine format. See booth application for more information.
Custom
$5,000 $800
SPONSORSHIPS CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact hammer@barkleigh.com for all sponsorship details
9
APRIL 2–5, 2020 SET UP DAY: APRIL 2 TRADE SHOW: APRIL 3–5
SECAUCUS,
NEW JERSEY
Sponsored by
TAP INTO THE NEW YORK MARKET! MEADOWLANDS EXPOSITION CENTER 355 Plaza Dr. • Secaucus, New Jersey 07094
EMBASSY SUITES BY HILTON SECAUCUS MEADOWLANDS 555 Plaza Dr. • Secaucus, New Jersey 07094
King Suite Rate–$164 • Double Suite Rate–$174 Tell them you are with Intergroom Group Code: IGA
(201) 864-7300 for reservations. Reservation Deadline – 1/13/2019
WHO ATTENDS INTERGROOM?
2019 AT TENDANCE
2,802 ATTENDEES REPRESENTED
31 STATES & 5 COUNTRIES Over 64% of attendees were from New Jersey/ New York. International pet care professionals traveled from Brazil, China, Canada, Norway and Japan.
10
PRIMARY BUSINESS
67% CLAIM GROOMING
}
18%
WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.
ADDITIONAL SERVICES
15%% GROOMING 42 28%54%DAYCARE DAYCARE
31% RETAIL
16%
14% BOARDING 14% TRAINING 11% BOUTIQUE/SPA
GROOMING (IN SHOP)
11% MOBILE
BOARDING
5% VETERINARY SERVICES
9% PET SITTING
2019 VENDOR AT TENDANCE
105 BOOTHS • 75 COMPANIES Sponsored by
BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES STANDARD 10’ X 10’ $2,150 PREMIUM END 10’ X 10’
$2,500
END CAP 20’ X 10’
$5,200
ISLAND 20’ X 20’ (4 BOOTHS)
$11,500
ECONOMY 6’ X 8’
$1,200
Reserve last year’s space with 50% deposit by 11/2/2019.
COMPETITION SPONSORSHIPS* NAMING $12,000 RISING STAR MENTOR
$6,000
CREATIVE UP & COMING
$2,000
CREATIVE OPEN
BARK EASY LOUNGE TEAM CHALLENGE PLATINUM
$3,500 $2,500 $6,000
$7,000
GOLD $5,000
After this date, booth locations will be assigned according to availability.
SILVER $2,500
BOOTH BALANCE DUE BY 3/2/2020
ADDITIONAL SPONSORSHIPS*
ADVERTISING SHOW PROGRAMS
BRONZE $1,000
CONTRIBUTOR $500 VIDEO WALL ADVERTISING
$900
*All Intergroom sponsorships include product contribution.
Custom
SPONSORSHIPS CAN BE MADE TO FIT
25,000 printed & mailed within a 200–mile radius of Secaucus and to others by request. 32 page magazine format. See booth application for more information.
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact hammer@barkleigh.com for all sponsorship details
11
APRIL 28 –30, 2020 SET UP DAY: APRIL 28 TRADE SHOW: APRIL 29-30
and daycare
BURBANK, CALIFORNIA
EXPO WEST
A WEST COAST ESCAPE FOR PET PROS! MARRIOTT LOS ANGELES BURBANK AIRPORT 2500 North Hollywood Way Burbank, CA 91505
Room Rate $185 (800) 736-9712 for reservations. Deadline – 3/30/2020.
WHO ATTENDS PET BOARDING & DAYCARE EXPO WEST?
2019 AT TENDANCE
402
AT TENDEES REPRESENTED
32 STATES & 2 COUNTRIES Over 51% of attendees were from California. International pet care
professionals traveled from Australia and Canada.
12
PRIMARY BUSINESS
49% CLAIM BOARDING
}
26% OPERATE
PET DAYCARE
FACILITIES
Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.
ADDITIONAL SERVICES
55% GROOMING
44% RETAIL
51%
29% BOUTIQUE/SPA
DAYCARE
47% BOARDING
35% TRAINING 22% PET SITTING 13% VETERINARY SERVICES 2% MOBILE
2019 VENDOR ATTENDANCE
61 BOOTHS • 50 COMPANIES
and daycare
BOOTH RATES & DEADLINES STANDARD 10’ X 8’ $995
EXPO WEST
Reserve last year’s space with
CORNER 10’ X 8’
$1,195
payment by 11/28/2019.
END CAP 16’ X 10’
$2,595
ECONOMY 6’ X 8’
$695
After this date, booth locations will be assigned according to availability.
Hall is carpeted.
SPONSORSHIPS PREMIER $7,500 TOTE BAG
$3,000
SCHEDU LE OF EVENTS
$7,500 YO UR AD EXECUTIVE $3,500
EDUCATION PROGRAM LUNCHEON
H ER E $2,000
CHARGING KIOSK $2,000 LOBBY DISPLAY CASE SNACK BAR
$1,000
TBD
ADVERTISING SHOW PROGRAMS 40,000 printed. Direct mail & insertion in Pet Boarding & Daycare magazine. 32 page half page digest size. Standard full page, inside front, inside back and half page ads available.
SC HED ULE OF EVE NT S
YOU HAVE THE WE HAVE THE
&
and daycare
TOOLS
@
YOU HAVE THE
YOUR AD
WE HAV E THE
HERE
&
@
EXPO WEST
and dayc are
April 29 – May 2 , 2019
Airport Los Angeles Marriott Burbank
Burbank, California
TOOLS
EXPO WEST
Ap ril 29 – Ma y 2 , 2019 Los Ang
.com www.PetBoardingexpoWEST
eles Mar riott Burb ank Airp ort
Bur ban k, Cali forn ia
www.PetB oardingexp
AT DOOR SCHEDULE
oWEST.com
$795
Custom
SPONSORSHIPS CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact hammer@barkleigh.com for all sponsorship details
13
CH RN E 310--231 MJAU 19 02 0 220
MEADOWLANDS EXPO CENTER SECAUCUS, NJ World Dog Expo markets itself as the
MOST CUTTING-EDGE SHOW in the Pet industry with an emphasis on digital platforms. Including: • Huge digital screens on site • High quality live event streaming • Interactive social media
29%
13,000 ATTENDEES
OF ATTENDEES
IN 2018
WERE AGES 25-34
FAMILIES THAT SEEK OUT EVENTS HAVE
HIGHER INCOMES
& SPEND MORE
25% Ages 35-44 20% Ages 45-54 12% Ages 55-64 10% Ages 18-24 4% Over 65
OVER HALF OF THE ATTENDEES ARE FROM THE
% OF
ATTENDEES HAD
AN INCOME OVER
}
$100,000
3 X THE NATIONAL AVERAGE THAT’S
• NEW JERSEY • MARYLAND & • DC MARKETS WHICH REPRESENT 3 OF THE TOP 4 MARKETS FOR HOUSEHOLD INCOME
Visit our website www.WorldExpo.Dog For more information contact Alyx Robertson at ALYX@BARKLEIGH.COM or 717-691-3388. 14
SPONSORSHIPS
MEADOWLANDS EXPO CENTER • SECAUCUS, NJ Be a part of the dog event that has the whole world talking! World Dog Expo is estimated to draw
10,000 + ATTENDEES & 125 + EXHIBITORS. An aggressive marketing campaign will utilize the national media market in NYC, traditional media and a cutting edge social media campaign.
Showcase your name in a tremendous way! All Sponsorships include: • •
Logo & link on WorldExpo.Dog Social Media & Email Marketing
NAMING SPONSORSHIP
$20,000
Name will appear as World Dog Expo presented by “Sponsor” or “Sponsor” Presents World Dog Expo: • Logo on Multiple Billboards • Mentioned in all Marketing • Logo Displayed in front of building • Sponsor expert to be used as speaker, presenter or host • Facebook, email, & social media campaigns • BarkTV advertising • Two10x10 booths • Sponsor only meet and greet with Show Talent
HANGING BANNER SPONSORSHIP
$300
WATERING HOLE SPONSORSHIP
$500
Six ft. long by 3 1/2 ft. high banner (provided by show). Banner displays logo and vendor booth number and will be is hung from ceiling across the show floor. Sponsoring five water stations throughout the show. Sponsor may use their bowls if applicable. Show provides water, setup and maintenance during event. Includes: • Logo on all water stations • Logo to be shown on big screen in Main Arena
LEADER OF THE PACK SPONSORSHIP
$1,000
SHORTY ROSSI SPOKESPERSON
$3,000
This sponsorship is ideal for companies that want exposure before, during and after the show. Includes: • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena If interested in sponsoring the Pit Boss, Shorty Rossi, please call.
PAWSITIVELY CLEAN SPONSORSHIP
$5,000
Great sponsorship opportunity for a cleaning product. Includes: • Prominent Show Signage • Designated pet cleaning stations with logo • Show provided cleaning staff w/ sponsor logo shirts • Social Media & BarkTV advertising • One 10x10 booth
INTERACTIVE ROOM SPONSORSHIPS
These sponsorships are ideal for companies that sell toys, treats, or a fun new idea. The concept is a fun way for dogs to choose the items they prefer. Ideally the pet owner buys the items that the dog chooses: • Separate room in a high traffic area • Prominant Show Signage • Room Named after Sponsor (ex. Barkleigh Toy Town) • Additional Listing under “Event” section of website • Ad promoting room displayed on big screen in Main Arena
Treat Street......................................................$3,000 Toy Town...........................................................$3,000 The Amusement Bark......................................$3,000 •
Includes Sponsor’s booth in room
STAGE SPONSORSHIPS
This sponsorship gives naming rights to the various stages in show This is ideal for a company that values education, discovery or interaction between the dog and the dog parent: • Stage Named After Sponsor (ex. Barkleigh Demo Stage) • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena
Demo Stage......................................................$2,000 Paw-On Experience.........................................$2,000 Main Arena........................................................$5,000 •
Includes 6 Banners in Main Arena (3 inside & 3 Outside)
EVENT SPONSORSHIPS
Get exposure at the popular and exciting attractions at the show: • Event Named After Sponsor (ex. Barkleigh Weight Pull) • Sponsor Banner Hanging at Event • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena
Weight Pull.......................................................$2,500 Flyball................................................................$4,000 Dock Diving......................................................$5,000 Next Big Canine Freestyle Star.... .................$5,000 • •
Sponsor introduces act at the show (x2) with Logo on Main Screen Sponsor granted use of winner’s image for promotion
Please Visit www.sponsormyevent.com/e/hEM4Hx8H for additional information. 15
JUNE 11–14, 2020 SET UP DAY: JUNE 11 TRADE SHOW: JUNE 12–14
“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.3 • MARCH 2018
PREPPING
WILMINGTON, OHIO
UNIQUE FAVORITE OF GROOMERS!
WWW. GROOMERTOGROOMER .COM
ROBERTS CENTRE
123 Gano Road Wilmington, OH 45177
FOR
PETQUEST 2018 SHOW PREVIEW
DIRTY
SHAMPOO!? K E EPING YOUR
COSMETICS
CLEAN
ORGANIZING TIPS FOR THE
Grooming by Lindsey Dicken Photo by Animal Photography
GROOMING
ENVIRONMENT
HOLIDAY INN WILMINGTON 123 Gano Road • Wilmington, OH 45177
Room Rate $122 (800) 654-7036 for reservations. Reservation Deadline – 5/20/2020.
WHO ATTENDS PETQUEST?
2019 AT TENDANCE
1,648 ATTENDEES REPRESENTED
32 STATES & 1 COUNTRY
Over 71% of attendees were from Ohio and Kentucky. International pet care professionals traveled from Canada.
PRIMARY BUSINESS
70% CLAIM GROOMING
MOBILE
GROOMERS
Primary businesses also include daycare, pet sitting, retail, veterinary services, training, breeding and spa services.
ADDITIONAL SERVICES
56% GROOMING
14% BOUTIQUE/SPA
23%
13% PET SITTING
20% 16
}
6% WERE
RETAIL BOARDING
18% DAYCARE 13% TRAINING 6% MOBILE 5% VETERINARY SERVICES
2019 VENDOR ATTENDANCE
76 BOOTHS • 55 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES $995
STANDARD 10’ X 8’ CORNER 10’ X 8’
$1,195
END CAP 16’ X 10’
$2,595
ECONOMY 6’ X 8’
$695
Tiled floor.
BREED TOURNAMENT SESSIONS
WIRE COATED BREED POODLE SPORTING & SALON FREESTYLE ALL OTHER PUREBREED
COMPETITION SPONSORSHIPS
Reserve last year’s space with payment by 1/11/2020. After this date, booth locations will be assigned according to availability.
ADVERTISING SHOW PROGRAMS
BEST IN SHOW BEST ALL AROUND CREATIVE OPEN RESCUE ROUND-UP CREATIVE UP & COMING DIFFICULTY AWARD COMPASSION AWARD SCISSORING AWARD
$1,200 $1,200 $1,200 $1,200
$2,500 $2,000 $1,500 $1,200 $1,000 $1,200 $600 $1,200
ADDITIONAL SPONSORSHIPS
LOBBY DISPLAY CASE $900 PHOTOBOOTH $2,500 EDUCATION PROGRAM $5,000 CONTEST TABLES TBD
Custom
SPONSORSHIPS
18,000 printed & mailed within a 200–mile radius of the Ohio Area and to others by request. 16 page magazine format. See booth application for more information.
CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact hammer@barkleigh.com for all sponsorship details
17
AUGUST 13–16, 2020 SET UP DAY: AUGUST 8 TRADE SHOW: AUGUST 9–11
SCHAUMBURG, ILLINOIS
MASSIVE 16% ATTENDANCE INCREASE! RENAISSANCE SCHAUMBURG HOTEL & CONVENTION CENTER 1551 N. Thoreau Dr. Schaumburg, Illinois 60173
Singles/Doubles $131 • Triple $151 1-847-303-4100 for reservations Reservation Deadline – 7/18/2019.
WHO ATTENDS THE ALL AMERICAN GROOMING SHOW?
2018 AT TENDANCE
2,716 ATTENDEES REPRESENTED
34 STATES & 3 COUNTRIES Over 56% of attendees were from Illinois. International pet care professionals traveled from Australia, Canada and Puerto Rico.
18
PRIMARY BUSINESS
74% CLAIM GROOMING
}
8% WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training and boutique/spa services.
ADDITIONAL SERVICES
56% GROOMING 29%
RETAIL
15% BOARDING
15% DAYCARE 15% BOUTIQUE/SPA 13% PET SITTING 12% TRAINING 7% VETERINARY SERVICES 6% MOBILE
2018 VENDOR ATTENDANCE
108 BOOTHS • 81 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES BOOTH RATES
BREED TOURNAMENT SESSIONS
STANDARD 10’ X 10’
$1,395
CORNER 10’ X 10’
$1,595
END CAP 20’ X 10’
$3,850 $995
ECONOMY 6’ X 8’
Reserve last year’s space with 50% deposit by 2/8/19. After deadline, booth locations will be assigned according to availability.
BOOTH BALANCE DUE BY 7/8/2019.
ADVERTISING SHOW PROGRAMS
PROGRAM ADS
WIRE COATED BREED POODLE SPORTING & SALON FREESTYLE ALL OTHER PUREBREED
COMPETITION SPONSORSHIPS
BEST IN SHOW BEST ALL AROUND CREATIVE OPEN CREATIVE UP & COMING RESCUE ROUND-UP DIFFICULTY AWARD COMPASSION AWARD SCISSORING AWARD
$2,100 $2,100 $2,100 $2,100
$3,000 $2,500 $3,000 $1,700 $2,100 $2,100 $1,050 $2,100
ADDITIONAL SPONSORSHIPS
LOBBY DISPLAY CASE $1,000 PHOTOBOOTH $3,000 EDUCATION PROGRAM $7,000
Custom
SPONSORSHIPS
20,000 printed & mailed within a 200–mile radius of Chicago and to others by request. 32 page magazine format. See booth application for more information.
CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact hammer@barkleigh.com for all sponsorship details
19
SEPTEMBER 10–13,2020 SET UP DAY: SEP TEMBER 10 TRADE SHOW: 11–13
HERSHEY, PENNSYLVANIA
WORLD’S LARGEST GROOMING SHOW! HERSHEY LODGE & CONVENTION CENTER West Chocolate Ave & University Drive Hershey, PA 17033
Room Rate $195 (800) 437-7439 or (717) 533-3311 for reservations. Reservation Deadline – 8/10/20.
WHO ATTENDS GROOM EXPO? 2018 AT TENDANCE
5,492 AT TENDEES REPRESENTED
47 STATES & 10 COUNTRIES
68% CLAIM GROOMING
}
11% WERE MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.
ADDITIONAL SERVICES
International pet care professionals
48% GROOMING
14% DAYCARE
China, Colombia, France, Israel, the
30% RETAIL
11% PET SITTING
traveled from Australia, Canada,
Netherlands, Puerto Rico, the United Kingdom and the Virgin Islands.
20
PRIMARY BUSINESS
15%
BOARDING
12% TRAINING 10% BOUTIQUE/SPA 9% MOBILE 5% VETERINARY SERVICES
2018 VENDOR ATTENDANCE
207 BOOTHS • 139 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES Convention Hall STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’ ISLAND 20’ X 16’ (4 BOOTHS) ECONOMY 6’ X 8’
$2,400 $2,800 $5,900 $14,800 $1,530
Convention Lobby STANDARD 10’ X 8’ CORNER 10’ X 8’ ECONOMY 6’ X 8’
$2,400 $2,800 $1,530
Chocolate Lobby CORNER 6’ X 8’ ECONOMY 6’ X 8’
$1,000 $800
Hall is carpeted. Mobile unit space may be available on booth app.
Reserve last year’s space with 50% deposit by 3/10/2020. After this date, booth locations will be assigned according to availability.
Balance Due By 8/10/2020
PROGRAM ADS
BREED TOURNAMENT SESSIONS
WIRE COATED BREED POODLE ALL OTHER PUREBREED SPORTING & SALON FREESTYLE
COMPETITION SPONSORSHIPS
$3,500 $3,500 $3,500 $3,500
BEST IN SHOW BEST ALL AROUND CREATIVE RESCUE ROUND-UP RESCUE CLIP–IN DIFFICULTY AWARD COMPASSION AWARD SCISSORING AWARD
$12,500 $6,000 $7,000 $3,500 $2,000 $3,500 $2,000 $5,000
LOBBY DISPLAY CASE BARKLEIGH HONORS PLATINUM BARKLEIGH HONORS GOLD BARKLEIGH HONORS SILVER CENTRAL BARK PHOTOBOOTH EDUCATION PROGRAM VIDEO WALL ADVERTISING VIP LOUNGE
$2,000 $3,500 $2,000 $1,000 $1,000 $5,000 $12,500 $900 $3,000
ADDITIONAL SPONSORSHIPS
Custom
SPONSORSHIPS CAN BE MADE TO FIT
40,000 printed and mailed within a 200 mile radius of Hershey and to others by request. 32 page magazine format. See booth application for more information.
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact hammer@barkleigh.com for all sponsorship details
21
OCTOBER 8–11, 2020 SET UP: OCTOBER 8 TRADE SHOW: OCTOBER 9-11
STURBRIDGE, MASSACHUSETTS
BREATHTAKING & DELIGHTFUL FALL FOLIAGE! STURBRIDGE HOST HOTEL
Singles/Doubles $117 • Triple $127 • Quad $137
(508) 347-7393 for reservations. Reservation Deadline – 9/16/20.
WHO ATTENDS THE NEW ENGLAND GROOMING SHOW?
2018 AT TENDANCE
1,080 AT TENDEES REPRESENTED
21 STATES & 2 COUNTRIES Over 83% of attendees were from the New England region. International pet care professionals
traveled from Canada and Puerto Rico.
22
PRIMARY BUSINESS
75% CLAIM GROOMING
}
9%
WERE
MOBILE
GROOMERS
Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, and spa services.
ADDITIONAL SERVICES
51% GROOMING 45% 41%
RETAIL BOARDING
15% DAYCARE 11% TRAINING 9% BOUTIQUE/SPA 8% PET SITTING 8% MOBILE 4% VETERINARY SERVICES
2018 VENDOR ATTENDANCE
38 BOOTHS • 30 COMPANIES BOOTH RATES & DEADLINES $795
STANDARD 10’ X 8’
$995
CORNER 10’ X 8’
$2,195
END CAP 16’ X 10’
MARKETING OPPORTUNITIES BREED TOURNAMENT SESSIONS WIRE COATED BREED
$1,000
POODLE
$1,000
SPORTING & SALON FREESTYLE ALL OTHER PUREBREED
Hall is carpeted. Reserve last year’s space with payment by 5/10/2019. After this date, booth locations will be assigned according to availability.
ADVERTISING SHOW PROGRAMS
$1,000 $1,000
COMPETITION SPONSORSHIPS BEST IN SHOW
$2,400
CREATIVE
$1,200
BEST ALL AROUND DIFFICULTY AWARD
SCISSORING AWARD
$1,750 $1,100 $1,000
ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE PHOTOBOOTH
EDUCATION PROGRAM
$900
$2,400
$4,800
Custom
SPONSORSHIPS
18,000 printed and mailed within a 200– mile radius of the New England area and to others by request. 16 page magazine format. See booth application for more information.
CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact hammer@barkleigh.com for all sponsorship details
23
NOVEMBER 10-12, 2020 SET UP DAY: NOVEMBER 10 TRADE SHOW: NOVEMBER 11-12
and daycare
EXPO
HERSHEY, PENNSYLVANIA
#1 BOARDING & DAYCARE CONFERENCE! HERSHEY LODGE & CONVENTION CENTER 325 University Dr Hershey, PA 17033
Roomrate $182 (800) 437-7439 for reservations. Reservation Deadline – 10/8/20.
WHO ATTENDS THE PET BOARDING & DAYCARE EXPO? 2018 AT TENDANCE
711 AT TENDEES REPRESENTED
41 STATES & 4 COUNTRIES Over 54% of attendees were from the Mid–Atlantic. International pet care professionals traveled from Canada, Brazil, Mexico and Australia.
24
PRIMARY BUSINESS
50% CLAIM BOARDING
}
25% OPERATE
PET DAYCARE
FACILITIES
Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.
ADDITIONAL SERVICES
51%
GROOMING
31% RETAIL 21% TRAINING
45% BOARDING
10% PET SITTING
41%
6% VETERINARY SERVICES
DAYCARE
10% BOUTIQUE/SPA 2% MOBILE
2018 VENDOR ATTENDANCE
89 BOOTHS 76 COMPANIES
and daycare
EXPO
BOOTH RATES & DEADLINES STANDARD 10’ X 10’ $1,195 CORNER 10’ X 10’
$1,395
END CAP 20’ X 10’
$3,059
ECONOMY 6’ X 8’
$695
Reserve last year’s space with 50% deposit by 5/12/2021. After this date, booth locations will be assigned according to availability.
Hall is carpeted.
SPONSORSHIPS PREMIER $7,500 TOTE BAG
HAVE
$3,000
LUNCHEON
ER E H $2,000
CHARGING KIOSK $2,000 LOBBY DISPLAY CASE SNACK BAR
$1,000
TBD
ADVERTISING SHOW PROGRAMS 40,000 printed. Direct mail & insertion in Pet Boarding & Daycare magazine. 32 page half page digest size. Standard full page, inside front, inside back and half page ads available.
HAVE
THE
$7,500 YO UR AD EXECUTIVE $3,500
EDUCATION PROGRAM
SC HED ULE OF EVE NT S
SCHEDU LE OF EVENTS
TACTIC S
TH E
&
@ and daycare
YOUR AD
HERE
TA CT ICS
&
@
EXPO
and dayca re
November 11–14, 2019
EXPO
No vember 11– 14, 2019
Center Hershey Lodge & Conventi on Hershey, Pennsylva nia
Her shey Lod ge & Con ven tion Cen ter Her she y, Pen nsyl van ia
.com www.PetBoardingexpo
www.PetBo ardingexp
o.com
AT DOOR SCHEDULE
$795
Custom
SPONSORSHIPS CAN BE MADE TO FIT
EVERY GOAL & BUDGET
Custom sponsorships can be constructed if any options featured do not suit your needs.
Contact hammer@barkleigh.com for all sponsorship details
25
TRADE MAGAZINE
THE GROOMING INDUSTRY’S
MONTHLY ISSUES FULL OF:
G:
BREAD & BUTTER GROOMIN
PET TRIMS
by Michell Evans
by Kathy Rose
BEFORE
• PHOTO TUTORIALS • BUSINESS TIPS • ANIMAL HEALTH • CUSTOMER SERVICE • NEWS & MORE
ASK THE GROOMING TUTOR
& EASY FAST FOR THE SALON
AFTER
2018 RECAP
Hi there Michell. I have been trying to find a sporting dog to use as a model for my certification exam. We have lots of Labs and Goldens but hardly any Springers, Setters or Cockers . The few sporting breeds we have ask us to shave the whole darn dog with a #10 blade. I want to talk a few of my customers into letting their dogs grow out but I don’t know where to start. Any suggestions?
Groom Expo West 2018 at the Pasadena
WAVY DOODLE
SHORT TRIM
blow dry are Proper preparation and explodes, s the Doodle population of coat benefits from type, essential. This type the diversity of their body Follow this with a coat texturizing shampoo. shape and size, as well as out. good conditioner and blow expanding. all assume type and texture is also below The directions trim for the including nails, There is no “cookie cutter” preparation is complete to the dog Doodle so we must adapt ears, underwear and pads. part of presented to us. Fig.1) Starting at the highest dog comb on This model is a huge 29” snap the back, use a “1” or “0” with a bit Skim off if the sporting a soft, wavy coat to trim the highest point. for fun. The in of wiry texture mixed in off drastically as it does the sparsely croup drops body coat type along with want to attempt to cortopline this model. We roached and legs lanky in the back coated, rect as much of the “roach” when trying topline. may present a challenge as possible and level the pleasing coif. to create a balanced and croup is very low, skim the If Fig.2) mind, in beKeeping basic, proper structure continue with contact just topline, natural off then down Groomer to Groomer • Vol 37 Ed 4 • April 2018 18 Continue we are aiming for a level rump. the low the point of fall off before looking underline, legs presenting the back of the thigh and when viewed illusion of parallel lines hock. important- reaching the of from front or rear, and most Fig.3) Skim down the outside trim. al ly, a balanced symmetric
FIG. 1
FIG. 2
64
Groomer to Groomer • Vol
37 Ed 4 • April 2018
GroomertoGroomer.com
Convention Center went off with a bang! The expo had record breaking attendance and attracted attendees from all over the world, including Australia, Asia and the
T
United Kingdom.
he trade show was the largest that Groom Expo West has ever seen with a record breaking number of vendors! The weather was absolutely breathtaking. It felt like the beginning of summer with the sun shining and the palm trees swaying—who would have guessed it was February! The Pasadena Convention Center is right next to
GroomertoGroomer.com
a great shopping center with a huge variety of delicious restaurants and shops to appease everyone’s taste in clothing and food. So, if you are close enough to drive, plan to join in on the fun next year! And i Mable. The breeds active local breeders, there might be if you live further away, consider that are accepted by a higher concentration in your area. making Groom Expo West a working most certification Also, there might be a higher concenvacation. You can enjoy yourself organization and s are the Cocker Spaniel, tration in an area where bird educate yourself at the same time. hunting English Cocker Spaniel, Irish Setter, is more prevalent. See you next year! ✂ Gordon Setter, English Setter and Consider reaching out to local English Springer Spaniel. breeders of sporting breeds and letting It is true that sporting breeds like them know that you are willing and Springers, Setters and Cockers do not able to groom their breed in the correct make up a very large percentage of the techniques and ask them to send their average grooming clientele. Although, puppy buyers your way with their new like with any breed of dog, if there are puppies. Many breeders are frustrated
H
58
Groomer to Groomer • Vol 37
Ed 4 • April 2018
GroomertoGroomer.com
WWW. GROOMERTOGROOMER .COM 26
that pet groomers are not knowledge-
able in the correct techniques to groom their breed and are desperate to find a local groomer to refer people to. Often
novice groomers are unaware that the back and body coat of the sporting breeds accepted for certification is supposed to be “worked”, not shaved. This area is referred to as the jacket. The jacket is the back of the neck from the occiput down the entire topline, thighs, ribs and top of tail. The
and daycare magazine
KEEPING THE BOARDING INDUSTRY CURRENT ON
agazine and daycare m
WOOFINGTON
ANIMAL BEHAVIOR
LUXURY PETITE
DOG RESORT & SPA
6
6
ISSUES
BUSINESS & MARKETING
FACILITY DESIGN
A DOG’S LIFE
ADDING A
GROOMING SALON TO
per year
YOUR FACILITY
NDDAYCARE.COM
WWW.PETBOARDINGA
Y OF DOGLANDO
PHOTO BY UNIVERSIT
INDUSTRY NEWS
ANIMAL HEALTH
W W W. PETBOARDINGANDDAYCARE .COM
A Practical Guide for Pet Health Professionals
This highly anticipated and much needed, new publication for the veterinary community is now a reality! PetVet Magazine is the only vet–centered publication whose focus is geared less toward medicine and more toward the wonderful
PEOPLE THAT MAKE UP THE
VETERINARY COMMUNITY. W W W. PET VETMAGAZINE .COM
27
Page 22 Page 8
and daycare
EXPO WEST Page 12
Page20
Sponsored by
Page 10
Page 14
Page 6
Page 16
and daycare
Page 18
EXPO
Page 24