“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.12 • DECEMBER 2018
WWW. GROOMERTOGROOMER .COM
Andis Rescue Roundup Competition winner, Stephanie Stempfer at Groom Expo 2018
FE ATURING
2019 PULL-OUT
GROOMER CALENDAR
SOLVING
GROOMING PROBLEMS
WITH GOOD PET
NUTRITION
Photo by Aninal Photography
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CONTENTS | DECEMBER 2018 SOLVING GROOMING PROBLEMS WITH
Good Pet
Nutrition
PREPPING THE BORDER TERRIER FOR AFTER
Hand Stripping
42
PAGE 26 by Amanda Aaron
by Kathy Hosler
ALSO INSIDE Berry: Practice Makes Perfect: Why You 6 Conner: Groomer Resolutions Should Identify as a Practicing Groomer New Products & Classifieds Evans: Customer Christmas Gifts: It's 12 the Thought That Counts Calendar of Events Groom Expo 2018 Contest Results
18 Special Insert: 2019 Calendar
Knowles: Hot Spots: What They Are & How to Help Them Heal
22
Groom Expo: It's the People's Choice! 30
2019
CALENDAR
36
‘Tis the Season to
Stay Safe by Khris Berry
56 58
48
by Khris Berry
Most people look upon the Holiday Season with mixed emotions. Pet groomers are no different; however, the sights, sounds and emotions
connected to the holiday rush can bring a different set of emotions to even the most seasoned pet professional.
W EDITOR/PRESIDENT Todd Shelly todd@barkleigh.com
SR. GRAPHIC DESIGNER Jenn Barraclough jennifer@barkleigh.com
ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com
JR. GRAPHIC DESIGNER Jenny Thomas jthomas@barkleigh.com
MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com
WEB MASTER Luke Dumberth luke@barkleigh.com
CHIEF OPERATIONS OFFICER Adam Lohr adam@barkleigh.com
VIDEO DIRECTOR Jeremiah Strawbridge jeremiah@barkleigh.com
ART DIRECTOR Laura Pennington laura@barkleigh.com
VIDEO PRODUCTION Becca Tarlo rtarlo@barkleigh.com
ith any business, a busy season can bring excitement, extra money and new customers. When dealing with pets during the Christmas season, there are other factors to consider. The busy season in a grooming salon can also bring the additional burden of extra dogs to consider and care for; stressed clients; and stressed,
DIRECTOR OF MARKETING & CLIENT RELATIONS James Severs james@barkleigh.com
tired employees. Add to the mix well–meaning groomers who try to accommodate last minute holiday VOL. 37 ED.12 • DECEMBER 2018 services, overbooked schedules, and set their own physical and emotional well–being aside by working extremely long hard hours, and the stage is set for mistakes, errors or oversights by even the most consciRescue Roundup entious employee. Andis Competition winner, Stephanie Stempfer at Groom Expo 2018
MARKETING COORDINATOR Groomer to Groomer • Vol 36 Ed 12 • December 2018 48 Alyx Robertson alyx@barkleigh.com
HOW CAN YOU PREVENT MISHAPS “THE IN GROOMING YOUR SALON INDUSTRY’S DURING TRADE MAGAZINE!” THE BUSY HOLIDAY RUSH? WWW. GROOMERTOGROOMER .COM
An ounce of prevention is worth a pound of cure. Plan your holiday schedule and stick to it. Who hasn’t taken that last minute phone call during Christmas week and felt sorry for the poor little dog represented on the other end? By trying to accommodate
GroomertoGroomer.com
FE ATURING
2019 PULL-OUT
PUBLIC RELATIONS/SOCIAL MEDIA COORDINATOR Chelsey Hall chelsey@barkleigh.com
GROOMER CALENDAR
AD COORDINATOR/ ADMIN ASSISTANT Karin Grottola karin@barkleigh.com
GROOMING PROBLEMS
SOLVING
WITH GOOD PET
NUTRITION
Photo by Aninal Photography
ON THE COVER Michell Evans Kathy Hosler
Gary Wilkes Mary Oquendo
Daryl Conner Khris Berry
Michelle Knowles
Andis Rescue Roundup Competition winner, Stephanie Stempfer at Groom Expo 2018
Copyright December 2018. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com
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Groomer to Groomer • Vol 37 Ed 12 • December 2018
5
GROOMING BUSINESS BASICS
PRACTICE
by Khris Berry
Makes Perfect: WHY YOU SHOULD IDENTIFY AS A
I had a client tell me once, “Just give me the hairstyle I want, it’s not like you are doing brain surgery.” This didn’t change the fact that her dog was shaved down that day with an offer to bag the pelt for her.
I
f you are a groomer reading this, you likely just rolled your eyes, nodded in agreement or high– fived the person sitting next to you because you had the same experience this week. I wasn’t rude or unprofessional when I interacted with my customer. Biting back a quick reply, I patiently explained how matting occurs, discussed an acceptable maintenance schedule for her dog’s coat needs, secured a matted release form, and her dog left that day with what
6
I like to call a “Matted Makeover”, which is code for removing a pelt with a #10 blade from nose to tail. Her pet left the salon with a fresh start, clean skin and was comfortable for a while afterwards. My work was complete. I had helped an animal in need, and while not completely satisfied, my customer received what she needed from me and I was confident she would return. Afterwards, her barbed words stuck with me; I know, as pet stylists,
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we don’t perform brain surgery. Her insult was meant to demean not only my personal skill set, but my entire profession in one swoop. I wanted her to know the depth of knowledge and experience that working pet groomers offer their clients. I wanted her to know that she was purchasing not only my knowledge of how to safely groom her pet, but also my deep compassion and patience. Her statement diminished my services in one sentence. How did we get to this point?
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Groomer to Groomer • Vol 35 Ed 6 • June 2016
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A working pet groomer needs to possess an extensive range of skills: BASIC CLIPPER & SCISSOR SAFETY
TOOL & EQUIPMENT MAINTENANCE
TIME MANAGEMENT
MEMORIZATION OF BREED PATTERNS SAFE HANDLING & RESTRAINT TECHNIQUES ANIMAL BEHAVIOR KNOWLEDGE CUSTOMER SERVICE ANIMAL HEALTH & FIRST AID
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A working pet groomer needs to possess an extensive range of skills: Basic clipper and scissor safety, a general knowledge of animal health and first aid, high levels of animal behavior knowledge as well as safe handling and restraint techniques, a nearly endless memorization of breed patterns and nuances, tool and equipment maintenance, time management and customer service abilities, just to name a few. Most groomers leap Leonbergers on a regular basis and make it look easy. What groomer hasn’t stared fearlessly into the jaws of a snapping Shih Tzu and lived to tell the tale, as well as created a cute, round face in the process? As working pet groomers, we understand the scope of our knowledge and the depth of offerings we provide to pet owners. Yet, time and time again
What if we were brain surgeons? Would you prefer to see a doctor who “practiced” medicine or one who boasted he was finished training a decade ago and knew everything he could ever know? when we gather in groups or on social media, we recount situations where our clients diminish our services (or us, personally, for performing them). When interviewing new employees, we have adjusted our initial conversations to include phrases such as, “we don’t play with puppies”, “it’s a physically demanding (dirty, exhausting, draining, insert your word here) job”. We have found it necessary to include these disclaimers because there is a misconception about what happens realistically in our salons every day. How do we
change these misconceptions? In answer to these questions that working pet groomers face, let’s change the dialog about what we do and how we do it. What if we were brain surgeons? Would you prefer to see a doctor who “practiced” medicine or one who boasted he was finished training a decade ago and knew everything he could ever know? I meet many pet groomers, and often conversations are framed around their expertise, experience and skill level. I hear introductions such as: I am a Certified Terrier Groomer; I
have been grooming for 52 years; I graduated from Grooming School 10 years ago. All of these are wonderful accomplishments and I applaud each of them. But what if we simply became “Practicing Groomers”? What if the introduction was: I have been a practicing groomer for 32 years; I am a practicing groomer who specializes in terriers; I am a practicing groomer with an emphasis on elderly or special needs pets? Just like medical professionals, this leaves room for innovation, experience levels, specialties and indicates a
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Groomer to Groomer • Vol 37 Ed 12 • December 2018
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When you choose to call yourself a “practicing” groomer, you don’t diminish your experience or skill level, instead you can rest assured that you will instill confidence in your clients because you have been practicing for X amount of time. profession—we are dedicated to ongoing improvement of our skills. By identifying as a “practicing” professional, you can indicate to your clients that our education is never finished. Who among us doesn’t eagerly await the arrival of yet more rare breeds to become mainstream so we can quench our thirst for exciting new breed studies? Becoming a “practicing” groomer also lets your client know that you are responsible for staying abreast of new practices
and innovations within the industry on their behalf. A “practicing” groomer has the perfect platform to introduce new products, techniques, and even styles to their clients. By definition, you are letting your clients know that you will continue to improve and learn for their pets’ benefit. Practice makes perfect. As a final note, when you choose to call yourself a “practicing” groomer, you don’t diminish your experience or skill level, instead you can rest assured
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Groomer to Groomer • Vol 36 Ed 12 • December 2018
that you will instill confidence in your clients because you have been practicing for X amount of time. So, instead of identifying as a professional groomer, I propose that you contemplate changing your mindset. As a trusted care provider working in a highly skilled trade, we are already supposed to be professional. What if you were a “practicing” groomer instead? My client may have been more wrong than she realized when she indicated that I wasn’t performing brain surgery when I did my job. It may not be medicine, but beginning that day, I adopted the same mindset as her doctor and became a “practicing” groomer. I am pleased to say that my clients now value the skills, experience and expertise that I bring to their pet every time. And if I find myself having to explain why their dog needs an unsavory haircut, the dialog is easier when I explain that I have been a practicing groomer for X number of years, or that as a practicing groomer, I have acquired education about coat and skin health that I am excited to share with her. The list goes on. Now, go forth and begin practicing your craft. ✂
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ASK THE GROOMING TUTOR by Michell Evans
CUSTOMER CHRISTMAS GIFTS:
C
Thought IT'S THE
THAT
Dear Michell, it has been suggested to me by a groomer friend that I do something nice for my customers at Christmas. I am on a tight budget and I am slightly uncomfortable with the idea. Do you have any suggestions?
H
i Tom. It is a nice idea to offer your customers a gift. Most likely, not all your customers celebrate Christmas. If you openly celebrate the holiday and you feel like sharing with your clients regardless of their beliefs— then go for it! If you choose to openly celebrate, you will probably develop and maintain a clientele who either shares your beliefs, are tolerant of your beliefs, or are indiffer-
12
ent. There could be a few folks that strongly disagree with your beliefs and they may look for grooming services elsewhere. Christmas has a whole commercial aspect that can be far removed from the religious beliefs of Christians, so it is likely that most customers will tolerate the festivities regardless of your beliefs or theirs. If you are slightly uncomfortable because you don’t want to
Groomer to Groomer • Vol 36 Ed 8 • August 2017
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–TOM openly share your religious beliefs with your clients, then consider a mid–year customer appreciation gift instead. Even if you choose not to give a gift, consider that there is a reason why stores start putting up Christmas displays before Thanksgiving. The reason is revenue! Starting the holiday music and decorations on Black Friday might increase tips for you and your employees during this time.
Greeting cards are probably the most common holiday gift. There are several companies, including Barkleigh Productions, who sell holiday cards with a dog grooming theme. Consider choosing a holiday theme rather than a Christmas theme to cover a wider range of religious beliefs. Some companies will print the signatures and message inside and print the return address on the envelopes for you, including your logo. All you need to do is scan and email the image of the signatures and your message and they will print them in the card for you. You still need to address them as well as purchase and apply stamps. If you are talking about sending several hundred cards, these printing
Consider choosing a holiday theme rather than a Christmas theme to cover a wider range of religious beliefs.
Holistic PET
services save you a lot of time. You may want to go the printed– message route for the majority of your clients but consider hand writing and signing your top 25 clients or so. A temporary labor agency or maybe your teenaged niece are good resources for addressing and applying stamps. I suggest budgeting for and ordering these cards in October each year. In the category of free or inexpensive, adding festive bows and/ or a bandanna can be nice and easy. It takes just minutes to cut enough bandannas for a week! There are several companies that do lovely and inexpensive bows and bow ties these days. Free spa services are always a hit and don’t cost the salon much at
Written by Barkleigh Honors Award Winner Daryl Conner and Barkleigh Honors Nominee Mary Oquendo.
GROOMING
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Groomer to Groomer • Vol 36 Ed 12 • December 2018
Mindful techniques to reduce stress & improve health. Calming handling procedures for both cats and dogs. Equipment suggestions to make your job easier & safer. Natural cleaning options, marketing tips & more!
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Maybe as a customer appreciation or holiday gift to your clients, you offer a free aromatherapy spa treatment (shampoo).
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all. Maybe as a customer appreciation or holiday gift to your clients, you offer a free aromatherapy spa treatment (shampoo). You are going to bathe the dog anyway, so it is of relatively no added expense to the salon. Most of these shampoos come with a matching perfume to enhance the fragrance. Some salon owners go all out and order up a Santa Clause and a photographer for a bonified shopping mall inspired photo shoot. Some have ornaments hand painted with each pet’s name or even portrait. Some offer discounts and coupons for free grooming. Some people miraculously find the time to bake dog
biscuits for their clients. The possibilities are endless. If you are an employer, you need to decide if you are going to give gifts to all of the salon’s customers or just your own personal clients. Will you allow your employees to give gifts to their clients? If so, what? Should you only give gifts to the top 25 clients, based on revenue? If you are an employee, is it ok with your employer that you give gifts? These are all policies that need to be addressed. Be sure to put some thought into not only this Christmas, but all to come. Once you start giving gifts, it can become expected. Enjoy your holiday! ✂
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2018 Contest Results
BEST ALL AROUND GROOMER
BEST IN SHOW BEST IN SHOW WINNER MICHELLE BREEN
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SPONSORED BY
ABSTRACT CREATIVE RUNWAY ABSTRACT CREATIVE FIRST PLACE WINNER ADRIANE POPE
18 2
Groomer to Groomer • Vol 36 Ed 12 • December 2018 Groomer to Groomer • Vol 36 Ed 4 • April 2017
SPONSORED BY
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LESLIE WALDREP
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Groomer to Groomer • Vol 37 Ed 12 • December 2018 Groomer to Groomer • Vol 36 Ed 4 • April 2017
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Groomer to Groomer Vol12 36• Ed 4 • April 2018 2017 Groomer to Groomer • Vol 36•Ed December
SPONSORED BY
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ALL THINGS PAW
by Michelle Knowles
WHAT THEY ARE & HOW TO HELP THEM HEAL
Hot spots, also known as pyotraumatic dermatitis, are surface skin infections caused when populations of normal skin bacteria grow and overwhelm normal resistance.
T
hey are generally circular patches that lose hair, can be swollen, may exude a smelly liquid and can be painfully itchy, causing the dog to scratch, lick or bite to the point of self–mutilation.
WHAT IS A “HOT SPOT”? A hot spot is a localized area of skin inflammation and infection. The infection can be superficial or deep. Other common names for this
22
condition include: moist dermatitis and acute moist dermatitis.
WHAT ARE THE SIGNS OF A HOT SPOT? Redness, oozing, pain and itchiness are hallmark signs. Hair loss is common. Sometimes hair can mat over the spot and hide the size and severity of the problem. These spots can appear suddenly, and grow quickly, sometimes within hours.
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It is common for an owner to notice a small area of inflamed skin in the morning and come home from work to be met with a large area the size of the palm of a hand. The dog is usually highly agitated and will not leave the area alone. Some dogs will even growl or snap if the area is touched.
WHAT CAUSES A HOT SPOT? There is usually a traumatic
incident to initiate the extreme licking and scratching behavior. Look for fleas, mites or other external parasites, an insect sting or bite, allergies (food, inhalant, or contact) or injury (skin wound, scrape, etc.). Some animals have been known to “start” a hot spot out of boredom or stress– related psychological problems.
WHAT CAN BE DONE TO TREAT A HOT SPOT?
Some animals have been known to “start” a
out of boredom or stress–related psychological problems.
The first thing to do is speak with a veterinarian. Due to the rapid spread and possibility of deeper skin infection, it is wise to start treatment with a vet. Here are some steps to take at the salon. Caution is advised; hot spots are often very painful. Use a muzzle if need be, for your protection. 1. Clip the area free of hair. There is no need to shave backwards or scrape the skin. The first treatment for hot spots is to dry them out and get air to the area. 2. Cleanse the area with cool water and a gentle anti–bacterial skin cleanser. 3. Cool compress the area with a cool wet washcloth. 4. Medications may be needed depending on the severity and size of the hot spot. The veterinarian may prescribe oral antibiotics, topical drying sprays or medications, and/or special shampoos. 5. Prevention of licking, biting, scratching; i.e. Elizabethan collar (E Collar) or Boobooloon. 6. Additional home remedies that can be used until the vet can be seen: • Ozonated oil is recommended because it promotes quick healing, does not sting and is completely safe if licked by the pet. This oil is gel–like in consistency and is Anti–bacterial, anti–fungal and helps
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Groomer to Groomer • Vol 37 Ed 12 • December 2018
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Many of our pet friends enjoy swimming during the hot months but then have issues with tangling and hot spots. There are several options for after– water care that will decrease the likelihood of these issues from occurring. decrease inflammation. • Fulvic Minerals is a combination of trace minerals and vitamins which feeds the skin with the ingredients it needs to make new, healthy cells.
PETS THAT SWIM Many of our pet friends enjoy swimming during the hot months but then have issues with tangling and hot spots. There are several options for after–water care that will decrease the likelihood of these is-
sues from occurring. These steps can be taken to care for the pet whether the fun has been in the ocean, lake, river, chlorine or salt water pool: 1. After the fun has been had and the day is done, rinse the pet thoroughly with clean water. 2. Apply a leave–in conditioner or a watered–down version of regular conditioner, gently comb or brush through the coat then rinse and let dry naturally. 3. Another option is to use a collagen spray with fulvic minerals to
add moisture to the hair itself. This can be brushed through a dry coat in between grooming and/or after water fun to maintain hydration and prevent tangling. 4. Brush the pet while still damp or when dry to realign the hair and help close the cuticle to prevent further tangles and buildup of loose hair. Hot spots are not complicated, and therapeutic treatments can be soothing and painless while helping the skin heal. ✂
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Good Pet Nutrition E by Kathy Hosler e
Y
ou might think that pet nutrition has little or no correlation to the grooming industry—but in reality, it does. We have all heard the phrase, “You are what you eat.” And that statement really rings true for our furry friends. You see pets everyday in your salon. Some come in with beautiful hair and healthy skin while others have dull, lifeless hair and a multitude of skin and health problems. While there could be many causes for these conditions, poor nutrition can certainly be a
26
You know that your clients love their pets, but many of them make very poor nutritional choices and their dogs and cats suffer the consequences. contributing factor. You know that your clients love their pets, but many of them make very poor nutritional choices and their dogs and cats suffer the consequences. Some owners make their pet food choices by watching commercials,
Groomer to Groomer • Vol 36 Ed 12 • December 2018
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using coupons or by getting the brand that is on sale—instead of reading labels or researching the ingredients. Poor quality foods can cause pets to develop sensitivities or allergies to the ingredients in those foods. They can lead to flaky, itchy skin; red, swol-
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Owners who go overboard and give their pets complete turkey dinners or baked ham buffets are inviting digestive disorders, more serious problems like pancreatitis, or worse.
28
len ears, or incessant licking and chewing of their paws or other places on their body. And the more they scratch and lick, the worse these problems get. The owners bring their problemridden pets to you and expect you to permanently fix their issues with a ‘medicated’ bath. We all know that no amount of medicated baths can undo months or even years of poor feeding practices. Another contributor to skin and coat issues are owners who indulge their pet with treat after treat. Many commercial treats are packed with calories, salt, lots of additives and very little nutrition. Yes, the pets may love them, but we have all seen the sad results in our salons. Grossly obese pets are brought in for grooming. Many times they have difficulty standing for the groom because their extremely overweight bodies have put such a strain on their
Groomer to Groomer • Vol 36 Ed 12 • December 2018
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joints that they are in constant pain. And it certainly makes grooming them more difficult for you. A poor diet can lead to extreme dental problems. Many pets show signs of periodontal disease by the time they are three years old. Untreated, they wind up with a mouthful of tarter encrusted teeth and diseased gums that will impact their overall health in a big way and can progress into life–threatening conditions. We have all groomed pets that had such bad breath that you could smell it as soon as they entered your door. Giving a pet ‘people food’ is something that almost everyone has done at one time or another, but owners who go overboard and give their pets complete turkey dinners or baked ham buffets are inviting digestive disorders, more serious problems like pancreatitis, or worse.
Many stylists have made it a standard practice to remain closed for a day or two after holidays because they know that some owners will let their pets feast on everything in sight. Pets vomiting or having diarrhea due to gastric upset while they are being groomed is not something that you should have to contend with. Without realizing it, some owners have contributed to their pet’s early death by making unwise nutritional choices for them. Sad isn’t it? So, what’s a groomer to do? Most owners really do want to provide great nutrition for their pets, but they don’t have a clue how to go about it. That’s where you can help. Educate yourself about pet nutrition and then share that information with your customers. Owners value your professional opinion and pet care knowledge. Help-
ing the pet parent make better nutritional choices can go a long way toward improving the health, happiness, and comfort of their furry companions— and can strengthen the bond you have with the owner. If you sell pet food and treats, ask your clients what brand of food they are feeding and compare it to what you have. Show your customers how to read and understand the labels. Tell them what to look for and what to avoid when they are purchasing items for their pets. If you carry pet vitamins and other nutritional supplements, you can explain to the pet parent how these products might benefit their specific cat or dog. As their groomer, you have the advantage of knowing the pet and any issues that it has. In addition to recommending
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high–quality, commercially produced food, treats and supplements, you can give them information about other options—like a raw diet. Suggest that they try healthy, natural snacks like carrots and green beans instead of high–fat, additive–packed treats. If you have a blog or business newsletter, you can reach out to your entire client base about the importance of feeding a high–quality diet, limiting treats and including daily exercise for their pets. Help them understand how making good nutritional choices can improve their pet’s hair, skin and overall health. Poor nutrition is not the cause of every problem that pets have—but good nutrition prevents and eliminates a lot of them. And without a doubt, a pet with a good coat and healthy skin is a lot easier to groom. ✂
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'18 IT’S THE PEOPLE’S CHOICE! E by Kathy Hosler e
A record–breaking 5,700 groomers recently gathered at the Hershey Lodge and Convention Center in Hershey, Pennsylvania to attend Groom Expo–the largest grooming show in the world. 30
W
hat is so special about Groom Expo that groomers close their businesses and travel great distances to attend? From day one, Groom Expo has focused on the needs and wants of the everyday groomer. Whether it’s the first time attendee hungry for knowledge, or the seasoned veterans who come to recharge their batteries, network with peers and keep abreast of everything that is happening in our industry—the seminars, competitions and Trade Show have something for everyone. If you have never been to Groom Expo, the thought of so many people might be a bit overwhelming. But you need not worry. Several times each day there is a “Newbie” tour. Attend-
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ees are guided through the show to help them familiarize themselves with the layout and to meet other first– timers. Many lasting Expo friendships began with a Newbie tour. Interacting with fellow pet care professionals to further their careers and build a successful business is another reason people attend Groom Expo. “The coolest thing about our industry is that it can be whatever you want it to be,” says Melissa Verplank, owner of the Paragon School of Pet Grooming and Learn2GroomDogs. com. “If you just want to work a couple of days a week—or if you want to have a fleet of mobile grooming vans, you can. Ours is a profession that can go with you. You can travel the world and find grooming work almost anywhere.”
“We all know that accidents and pet medical issues can happen in any grooming establishment,” says Jill. “Learning how to quickly assess the situation, and knowing what to do in an emergency, could make a life or death difference for the pet in your care.” “You get out of it what you put into it,” Melissa continues. “Education is everything if you want to move your career ahead.” Educational programs and seminars at Groom Expo are geared toward groomers in every stage of their career. The all–day Brusher Bather Certificate Program presented by Teri
DiMarino drew a huge crowd, eager to learn about the tools, techniques and products that could take their careers to new heights. You don’t have to be a new groomer to benefit from the Barkeligh Pet First Aid & CPR Certification course that was presented by Jill Pipino. “We all know that accidents and pet medi-
cal issues can happen in any grooming establishment,” says Jill. “Learning how to quickly assess the situation, and knowing what to do in an emergency, could make a life or death difference for the pet in your care.” Customer service skills are of the utmost importance for every pet care professional. Amy Castro’s seminar,
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Attendees could watch the competitors from start to finish. Groomer TV had a huge screen that broadcasted close–ups of each stylist as they worked, which allowed the spectators to see all the products and techniques they used to achieve their final groom.
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Customer Service Survival Skills, centered on how to avoid, diffuse or handle difficult situations. “If there is a conflict with a client, you can be the gasoline or the water,” Castro says. Amy outlined specific steps to take to resolve issues in a calm and positive manner, then she added, “You’ve got to manage your emotions. Customers can only push your buttons if you hand over the remote.” There were dozens of additional seminars covering creative coloring, mobile grooming, coat and skin issues, breed styling, business topics, and many more. “When it comes to education,” says Sam Kohl, owner of Aaronco Pet Products, “Every morsel you pick up is like money in the bank. Every technique and tip that you learn, you will use over and over.” One of the best places to get those tips and techniques is at the grooming competition ring. Some of the most gorgeous dogs on the planet were on the stage. All throughout the weekend, groomers of all skill levels put their talents to work. Whether it was first–timers eager to hone their skills, or seasoned competitors trying to earn a place on GroomTeam, they were giving it their all. Attendees could watch the competitors from start to finish. Groomer TV had a huge screen that broadcasted close–ups of each stylist as they worked, which allowed the spectators to see all the products and techniques they used to achieve their final groom. In addition to all the seminars and grooming competitions, there is always a wealth of education and knowledge to be found at the Trade Show. There were over 170 booths stocked with everything from the newest slicker brush to a complete
An enormous fire–breathing dragon welcomed kings and queens, and knights and damsels as they took to the dance floor and made the walls
—
mobile salon on wheels. “There are things that you never get to see unless you go to a Trade Show,” shares groomer and speaker, Mary Oquendo. “I love to try new things that may make my life and work easier.” Mary’s thoughts were echoed by thousands of groomers who flooded the Trade Show floor with their ‘wish lists’ in hand, in search of new products, salon equipment and show specials. Grooming demos, comparing products and equipment, networking with your peers, talking with manufacturers, it’s endless…you could easily spend the entire Expo in the Trade Show. But, if you spent all your time there, you might miss out on the fun and food. Groomers work hard, and at the opening night Groom of Thrones Ball, it was clearly evident that they can socialize and play with unmatched enthusiasm. An enormous fire–breathing dragon welcomed kings and queens, and knights and damsels as they took to the dance floor and made the walls reverberate with laughter and music. Dining at the Expo was a treat in itself. Where else but in Hershey are you served fabulous meals and all things chocolate (including chocolate butter)? At the end of each luncheon, Mr. B and his staff provided hilarious entertainment, and groomer contestants who participated in the festivities were rewarded with prizes. Saturday evening was packed with events from start to finish. It began with an amazing banquet that was expertly prepared by the award–winning Hershey Lodge chefs. Immediately after the meal was the GroomOlympics Best In Show Awards. Throughout the weekend, GroomOlympics tournaments were held and the winner of each tournament was recognized on the ballroom
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Twelve stylists presented their beautifully sculpted entries on the ballroom runway, and first place went to a gorgeous Standard Poodle that was sculpted and entered by Adriane Pope.
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Groomer to Groomer • Vol 36 Ed 12 • December 2018
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stage. They then competed against each other for the title of the Wahl World Champion. The 2018 Best In Show winner was Michelle Breen with her spectacular Standard Poodle. Then it was on to the E–Z Groom Abstract Creative Runway Competition. Twelve stylists presented their beautifully sculpted entries on the ballroom runway, and first place went to a gorgeous Standard Poodle that was sculpted and entered by Adriane Pope. Next was the focal point of the evening, the Barkleigh Honors Awards. “The goal of the Barkleigh Honors Awards is to recognize the groomers and those involved in the grooming world who go above and beyond in their contributions to our industry,” says Todd Shelly, president of Barkleigh Productions. Many of the nominees and winners of these prestigious awards began as ordinary groomers who have gone on to make industry–changing accomplishments. Milena Kon, who received the Barkleigh Honors award for Creative Groomer of the Year, is one of them. Just a few short years ago, she began her career as a groomer. She saw a creative competition and immediately knew that she wanted to learn to do it. Through a lot of hard work and education (which included attending lots of grooming shows like Groom Expo), Milena rose from a complete novice to become the 2018 Creative Groomer of the Year. Something we all know is that most groomers love to shop and get bargains, especially if it’s for a great cause. That’s why the Silent Auction is such an overwhelming success. All the proceeds from the auction go to help local pet rescue groups. Dedicated groomers Michelle Semken and MJ Vaskorlis had the daunting task of organizing and running the auction. MJ and Michelle shop year–round for the auction items,
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and contact vendors and rescue groups for donations. “It’s a huge undertaking,” says Michelle. “But, our passion is helping the rescues and it is all worth it!” They store the items in their garages (even if it means that their cars have to sit outside) until it’s time for the auction. A very impressive $9,000 was raised this year. “The rescues use the money mostly for medical bills,” say Michelle and MJ. “Dogs brought into the rescues are given full medical work–ups and then treated for any issues that are found.” MJ and Michelle are very active in rescue work and helped obtain the dogs that were groomed in the Rescue Roundup. “Usually 45 dogs are used over a three day period,” says MJ. “This year we had nine rescues involved in supplying the dogs.” The dogs are the real winners.
Rescue Roundup competitions increase their chances of being adopted into a forever home. And they allow everyone in the audience to see what the competitors can do with dogs that look and act just like the ones that come into our salons everyday. After the Rescue Roundup was the Expo’s show–stopping contest that featured dogs that most of us don’t see on a regular basis–The Creative Grooming Competition. Fourteen artists filled the stage. These talented stylists had to have exceptional grooming and scissoring skills, and they also had to create, color and execute a theme with their entry. They turned mounds of brightly colored hair into jungle animals, medieval dragons, clowns, wuzzles and more. This is one competition that you just have to see in person to really appreciate. The months of planning, spec-
tacular colors and artistic genius all come to fruition right before your eyes. Everyone becomes part of the competition as they root on their favorite. The standing–room–only crowd exploded with wild applause, deafening whistles and roaring cheers as Leslie Waldrep was selected as the 2018 winner of the People’s Choice award. You could say that Groom Expo has grown to be the biggest and best show in the world because it is the ‘People’s Choice’ in grooming shows. Its main focus has always been to provide groomers with the things that we want and need to propel our businesses and careers to new levels, and to bring professionalism to our industry—education, competitions, fun, fellowship, shopping and so much more. Come next year and experience for yourself why Groom Expo really is the ‘People’s Choice!’ ✂
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remoorG snoituloseR r e m oo Resolutions Groomer oseRResolutions Groomer Resolutions
r e m oo r G s Resolutions G GROOMING MATTERS
TakCe Bareettofer
by Daryl Conner
e M er m roo G Resolutions
Plan to give something back to the community.
Becomfieed
ns Groomer certi o i t u l o s e R Plan to give
Plan to give something back to the community.
Take a random Day off
something back to the community. Plan to give something back to the community.
Plan somethingtobagickve to the community.
Give back to the
Community
A ttend a trade show
Resolutions Groomer
Update business policies
evig ot nalP kcab gnihtemos .ytinummoc eht ot
iRncraeatese?
Spruce kupspayoceur Wor
Plan It’s nearing the time to call 2018 a wrap and kick off a fresh, brand new somethienviggtobaogitckvenalP to the kcocammb ungnitiy.htemos Plan to year. Whether you believe in New Year’s Resolutions or not, this is a
give .ytinummoc eht ot something back unity. months past and good time to reflect on what you accomplishedto theincommthe
look ahead to plans for the days ahead.
R
egarding your grooming career, what would you like to achieve?
HERE ARE SOME IDEAS: 1. With bills cropping up around the country trying to regulate groomers, this might be a good time to consider becoming certified. Having a voluntary certification to add to your credentials could be very helpful if and when regulation becomes enforced. In recent years
36
Plan to
there have been three major, recognized certifying bodies for groomers: National Dog Groomers Association of America (NDGAA), International Society of Canine Cosmetologists (ISCC) and International Professional Groomers (IPG). Each of these offers curriculum that allows groomers to learn and hone their skills, with both written and practical exams required to achieve titles. 2. Invest in a great, time–saving
Groomer to Groomer • Vol 36 Ed 12 • December 2018
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tool. Is this the year you improve the quality of your work, save time and increase your income by purchasing a tool that will help you work more efficiently? Groom a few extra pets a week, save your tips or simply budget for a new bathing system, better dryer, clipper vacuum system or electric grooming table. These tools really do quickly pay for themselves, all the while helping to save your hard–working body and fight groomer burn out.
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Resolve to take better care of the most important tool you have… yourself! This could be the year you quit smoking, start eating healthier, take a
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yoga class and/or sign up for regular massages. 3. Resolve to take better care of the most important tool you have… yourself! This could be the year you quit smoking, start eating healthier, take a yoga class and/or sign up for regular massages. What do you need to do to take care of you? Only you know, and only you can take the steps to put a healthier living plan into action. 4. Plan to attend a trade show… or three! There is nothing like the energy at a grooming trade show to get your creative juices flowing and help you regain excitement for your work. There are shows held across the country, and if you have never been to one, make this be the year you check one or more out. From interesting classes to free tool demonstrations, the learning potential is unequalled. Then there are the vendors, where you can see and
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hold the latest innovations in tools to help us work our magic. And the other groomers! Dinners, dancing, contests… you could meet your new best grooming pals at a trade show. Check out the calendar for the year’s upcoming shows and find one near you. 5. Spruce up your work space. Take a hard look at your place of business. How welcoming is your entry? How fresh does it smell when you come inside? Is the paint unmarred and clean, or grimy and dull? How do the floors look? Is there clutter everywhere? Look around as if you were seeing it for the first time and take notes. Where is there room for improvement? Sometimes a little elbow grease and a can of paint can make a world of difference. In the coming winter months, many of us find we have a
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Plan to give something backnity. to the commu Offer to groom some shelter dogs for free or give a grooming gift certificate to help raise money for a worthy cause.
little extra time on our hands. What better use of that time than spiffing up our space? Not only will our customers appreciate the change, but it’s nice to have the place we spend so many hours working in looking its best. 6. Consider your business policies. Do any need updating? For instance, if you had too many no–shows or last–minute cancellations in the past year, consider instituting a reminder service or a method of collecting a portion of revenue from missed appointments like many human spas and hair salons do. 7. Are you due for a rate increase? The winter months might not be the best time to institute one, but perhaps this is a good time to plan one for spring or summer. Decide on how much and when the new prices will
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Groomer to Groomer • Vol 36 Ed 12 • December 2018
begin. Many experts recommend that we raise our rates by $1–2 dollars each year to keep up with the cost of living and prevent the shock of a larger increase every few years. 8. Plan to give something back to the community. Offer to groom some shelter dogs for free or give a grooming gift certificate to help raise money for a worthy cause. One of my favorites is simply refusing pay from random customers when I know they are struggling. The look on their face when I say, “Your money is no good here today,” is priceless and makes me smile for days after. If you are ever feeling blue, doing something nice for someone else is always a mood booster. 9. Put some time for yourself on that brand new calendar. How about a random day off in the middle of your busy season? You can do it, and you should. It’s important to have a balance in our work and “real” lives so that we don’t grow to resent the work that keeps us fed. Set some goals to do things you love and put them on the calendar. It will give you something to look forward to as you launch into the New Year. 10. Do you need to get the word out about your business? Brain storm ways to do that now and build your business as the spring season rolls around.
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PREPPING THE BORDER TERRIER FOR AFTER
BEFORE
Hand Stripping E by Amanda Aaron e
FIG. 1
42
H
and stripping is something that every wire coated dog should have done to maintain proper coat texture and color. Wire coated dogs have guard wires and undercoat so they require both hand stripping and carding. This tutorial will focus on removing the undercoat, by the method of carding, on a Border Terrier puppy to promote healthy hair growth for future hand strip grooms. Prep work on a wire coated dog should be done while the dog is still dirty.
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Fig 1) By keeping the skin taut, you can use an undercoat rake to remove the bulk of the undercoat. This tool should be used with the lay of the hair to make certain that the guard hairs do not get cut. It is important to move onto the next area once you are not removing as much undercoat to prevent damage to the skin. Continue this all over the dog’s body with the exception of the dog’s head. Fig 2) You will be able to remove a
FIG. 2
FIG. 3
large amount of the dead hair with an undercoat rake! Fig 3) By using a carding knife, you can continue to remove the soft undercoat safely without damaging the wire guard hairs. The knife should
FIG. 4
be used flat on the dog’s body while the skin stays taut above the area that is being worked on. Move on to the next area once you see that the hair has ceased to come out. Continue this throughout the dog’s body. Pay close
attention to the legs as that can be a tender area. This also can be used on the dog's head and cheeks to remove soft coat. Fig 4) A pumice stone is a great and easy way to remove the hair from
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FIG. 5
a Terrier ear. Protect the ear with one hand and, while holding the stone in the other, gently grab the hair between thumb and stone to remove in a down-
FIG. 6
ward direction. If you are working on a pet, typically clipping the inside of the ear with a #10 blade is acceptable. Fig 5) Using a small toothed
comb, go through the dog to determine if all of the undercoat has been removed. Fig 6) Only a few tools are neces-
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Groomer to Groomer • Vol 36 Ed 12 • December 2018
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FIG. 7
FIG. 8
FIG. 9
FIG. 10
FIG. 11
FIG. 12
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sary for the success of this undercoat removal process! Fig 7) Next, prep your dog as normal such as clipping paw pads
46
and sanitary. Fig 8) Bath time! A texturizing shampoo is always recommended for wire coated dogs.
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Fig 9) Once your dog is bathed, wrap the body hair so it starts to dry flat. This will allow the follicle to settle in a natural direction for proper coat growth. Fig 10) Using a soft bristle brush and a hair dryer on low heat, dry the hair flat. Make certain to keep the hair dryer at a safe distance to protect the dog’s skin from being damaged. Fig 11) On wire coated dogs, using thinning shears should be minimal. Keep in mind that the more the hair is “thinned”, the more it can potentially be damaged, as it should be removed during the hand strip process. Trimming hair on a wire coat allows the trimmed hair to enter its resting phase and eventually become soft. Fig 12) Depending on what the owner likes, trim the head and face to their preference. Stay tuned for this little guy’s first hand strip...to be continued! ✂
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‘Tis the Season to
Stay Safe E by Khris Berry e
Most people look upon the Holiday Season with mixed emotions. Pet groomers are no different; however, the sights, sounds and emotions connected to the holiday rush can bring a different set of emotions to even the most seasoned pet professional.
W
ith any business, a busy season can bring excitement, extra money and new customers. When dealing with pets during the Christmas season, there are other factors to consider. The busy season in a grooming salon can also bring the additional burden of extra dogs to consider and care for; stressed clients; and stressed,
48
tired employees. Add to the mix well–meaning groomers who try to accommodate last minute holiday services, overbooked schedules, and set their own physical and emotional well–being aside by working extremely long hard hours, and the stage is set for mistakes, errors or oversights by even the most conscientious employee.
Groomer to Groomer • Vol 36 Ed 12 • December 2018
GroomertoGroomer.com
HOW CAN YOU PREVENT MISHAPS IN YOUR SALON DURING THE BUSY HOLIDAY RUSH? An ounce of prevention is worth a pound of cure. Plan your holiday schedule and stick to it. Who hasn’t taken that last minute phone call during Christmas week and felt sorry for the poor little dog represented on the other end? By trying to accommodate
Explain to clients that your time is limited and you can only safely provide services for a limited number of pets in the holiday rush period. For the desperate client, an offer to assist their pet the week following the holiday will be an acceptable compromise. everyone, you risk diminishing the service time available for the clients to whom you are already committed. Explain to clients that your time is limited and you can only safely provide services for a limited number of pets in the holiday rush period. For the desperate client, an offer to assist their pet the week following the holiday will be an acceptable compromise. On that note, understand that you are NOT superhuman and are bound by the same amount of time and energy as other mere mortals. Don’t stretch yourself beyond physical or emotional limits. Accept your limitations and live within your personal pace. No one wins if you are overcommit-
ted, overtired or overstressed and have an accident with a client’s pet. Your family will appreciate this as well—you can enjoy your time off and remain festive rather than too exhausted to celebrate.
RISK–ASSESS YOUR WORKPLACE AND PROCEDURES. Many salons are guilty of letting policies slip when they are overrun with the pressures of seasonal customers. Understanding that when you are at your busiest, you should also be at your most vigilant is a great start. Rather than just stepping away from a pet for a moment to take a call or speak to a favored client, stay sharp and monitor your
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shop’s procedures closely. While you are risk-assessing, make certain that you know your limits. Know how many dogs your shop can safely service as well as how many dogs each person can safely manage on any given day. Don’t exceed those limits. Your clients and their pets will thank you for your attention to their needs. Extra people in a work space don’t always mean extra productivity. Discuss workflow procedures and make certain that pets have private, uncrowded spaces. While enjoying their grooming service, every dog should have ample space so that they do not feel stressed. While in tubs, tables, cages, and even walking on
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Groomer to Groomer • Vol 37 Ed 12 • December 2018
49
When disaster strikes, prior training and seconds can save a pet’s life. The AKC’s S.A.F.E. grooming salon program is a great way to obtain that safety education. a leash, make certain that the pets maintain a comfortable distance from other pets at all times. Have an emergency protocol and make sure that everyone in the salon knows it. Whatever your protocol may be—call the owner, call the vet, call your husband—make sure that contact numbers are available and that your staff is up to date on first aid and CPR training. When disaster strikes, prior training and seconds can save a
pet’s life. The AKC’s S.A.F.E. grooming salon program is a great way to obtain that safety education. Last minute holiday calls and last minute grooms often result in pets who have not enjoyed regular grooming services in the months prior to the holiday. This subset of our client pet population may be matted, more unruly for grooming services due to lack of experience with them, or provide a more challenging condi-
stop
looking for groomers perfect training for the perfect personality
Paragon’s Distance Learning Program, designed by Melissa Verplank, teaches core grooming skills to your perfect candidate via our Online Learning System. Our goal is the same as your goal: get them productive fast! Visit ParagonPetSchool.com
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Groomer to Groomer • Vol 36 Ed 12 • December 2018
GroomertoGroomer.com
tion for pet groomers. Explaining to your client that the service their pet requires is best completed when you have extra time and attention for safety and their special needs is always an acceptable choice. By relying on your safety record and concern for the welfare of pets, groomers can dialog with owners about doing what is best for everyone involved. When Christmas chaos ensues, or when your shop feels more like a Polar Express than a Silent Night, following these parameters will help ensure that everyone in a grooming salon—from client to pet to employee—experience the best possible outcome this season. Here’s hoping you and yours have a safe and Happy Holiday Grooming Season! ✂
GROOM SAFETY
SHOULD BE YOUR TOP PRIORITY
The AKC S.A.F.E. Grooming Certification Program is designed to help you establish the standard for groom safety in your community. Set your business apart and give clients the peace of mind that their pet’s well-being is your main concern.
Learn vital information on safety protocols within a grooming salon
Covers accident avoidance, pet and zoonotic diseases and sanitation
Showcase your commitment to pet safety on AKC GroomerFinder
Available online in AKC Canine College or at grooming shows nationwide
AKC S.A.F.E. Grooming Certification Program LEARN MORE AT AKC.ORG/SAFE-GROOMING
FOR YOUR BUSINESS Giant Clip Cards
Available Colors
Our most popular card! 5” x 8” Clip Cards feature a dog diagram for notation of injuries, warts and sensitive areas. Sketch the clip right on the card. Emergency permission included, plus a size chart for easy sales reference. Includes pet profile checklist with lots of space on the back for date, charges, services, groomer and reminders sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.
Medium Clip Cards
Indicate B for blue, G for Green, Y for Yellow, P for pink, or L for lavender for order.
u NEW LAST
BREED
SIZE
NAME
M
F
Medium Extenders – White 4 x 6 #513 Pack of 100
$11.95
Giant Feline Clip Cards Just like our most popular Clip Card but specific for Cat Grooming. 5” x 8” card features a feline diagram and exclusive feline checklist including “FIV,” “FeLV,” and “Declawed.” White only.
B – Burn Sensitive Area X – Moles, Warts O – Old Injury, Arthritis
NEUT
BIRTHDATE
Giant FELINE Clip Card – 5 x 8 #6766 Pack of 100 #6767 Pack of 500 #6768 Pack of 1000
EASY FAIR DIFFICULT
PH
VACCINATIONS MEDICAL PROBLEMS In event of an emergency, I authorize this establishment to provide necessary treatment for my pet at my expense.
#
GF GIANT FELINE CLIP CARD © 2018 • Barkleigh Productions Inc. • (717) 691-3388 • Fax (717) 691-3381 • www.barkleigh.com
SIGNATURE
FIRST
PRIMARY WORK PH SECONDARY PH SECONDARY WORK PH
REFERRED BY
$10.50 $39.75 $62.95 $10.50
Includes 250 Clip Cards, File Box, and set of Alphabetical Index Guides. Available in 3 Card sizes.
NAME
F
BIRTHDATE
COLOR PH
VET MEDICAL PROBLEMS
✓ALL THAT APPLY: EASY FAIR DIFFICULT BITER CAGE SOILER NOISY SHY BURNS EASILY CHECK EARS
BLIND DEAF ARTHRITIC DIABETIC EPILEPTIC MOLES, WARTS, ETC. FIV FeLV DECLAWED FRONT
CLIP
$
CLIP
$
BACK
MFC MEDIUM FELINE CLIP CARDS
© 2018 • Barkleigh Productions Inc. • (717) 691-3388 • Fax (717) 691-3381 • www.barkleigh.com
LAST
PRIMARY WORK PH SECONDARY PH SECONDARY WORK PH
BREED SIZE NAME
M
F
COLOR
EMAIL CLIP
AGE
VET MEDICAL PROBLEMS
FC Feline Clip Cards © 2018 • Barkleigh Productions Inc. • www.barkleigh.com
GroomertoGroomer.com
CHG. $ EASY
NEUT
Clip Card specific for Cat clients! 4” x 6” card features exclusive feline checklist including “FIV,” “FeLV,” and “Declawed.” White only. Medium FELINE Clip Card – 4 x 6 #6763 Pack of 100 $11.95 #6764 Pack of 500 $46.00 #6765 Pack of 1000 $75.00
Regular Feline Clip Cards
PRIMARY PH
FIRST
Clip Card Reg Special $21.95 Clip Card Med Special $28.95 Clip Card Giant Special $34.95
Groomer to Groomer • Vol 36 Ed 12 • December 2018
M
SIZE
BREED
$13.75 $59.95 $99.00
Medium Feline Clip Cards
PRIMARY PH LAST
A D D R E S S
Clip Card Special
52
$13.95 $56.00 $95.00
FIV FeLV DECLAWED FRONT DECLAWED BACK BITER CAGE SOILER NOISY SHY CHECK EARS BURNS EASILY BLIND DEAF DIABETIC EPILEPTIC
SECONDARY WORK PH
#680 #681 #682
Medium Clip Card – Color 4 x 6 #510 Pack of 100 #511 Pack of 500 #512 Pack of 1000
✓ALL THAT APPLY:
Regular Clip Card 3 x 5 #514 Pack of 100 #515 Pack of 500 #516 Pack of 1000 Regular Extenders 3 x 5 #517 Pack of 100
$11.95 $46.00 $75.00
$
REFERRED BY
3”x 5” Clip Cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client. Space on back for date, charges and reminder sent date. White only.
Medium Clip Card – White 4 x 6 #507 Pack of 100 #508 Pack of 500 #509 Pack of 1000
$ SPECIAL INSTRUCTIONS
SECONDARY PH
Regular Clip Cards
Giant Extenders – White 5 x 8 #506 Pack of 100 $13.75
$
CLIP
PRIMARY WORK PH
VET
Indicate B for blue, G for Green, Y for Yellow, P for pink, or L for lavender when ordering.
FIRST
PRIMARY PH
COLOR
Giant Clip Card – Color 5 x 8 #503 Pack of 100 $15.75 #504 Pack of 500 $69.95 #505 Pack of 1000 $109.00
Available Colors
4”x 6” Medium offers space for pet description, medical problems, referral, birthday, vet phone and clip. Pet profile checklist denotes conditions about the pet. Back has date, services, charges and reminder sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.
A D D R E S S
Giant Clip Card – White 5 x 8 #500 Pack of 100 $13.75 #501 Pack of 500 $59.95 #502 Pack of 1000 $99.00
FAIR
SPECIAL INSTRUCTIONS:
DIFFICULT
Clip Card specific for Cat clients! 3” x 5” card features exclusive feline checklist including “FIV,” “FeLV,” and “Declawed.” White only. Medium FELINE Clip Card – 3 x 5 #6760 Pack of 100 $10.50 #6761 Pack of 500 $39.75 #6762 Pack of 1000 $62.95
FOR YOUR BUSINESS MP2
MATTED PET RELEASE FORM
CD2
CAGE DRYER
Pet Name
Date
RELEASE FORM
Your Pet is IMPORTANT to Us!
Because we care about your pet’s safety and well being, we want to assure you that Pet Name Date every effort will be made to make your pet’s visit as pleasant as possible. Because your pet is severely tangled or matted, it is at greater risk of injury, stress and The health, safety and comfort of your pet is important to us. trauma. All precautions will be taken. However, We also believe in including you in conversations problems occasionally arise, during or after grooming, such as nicks, clipper irritation and mental orabout the care of your pet. The use of a cage dryer is safer and more physical stress. comfortable In the best interest of your pet, we request your permission to for some dogs. For your dog, we obtain immediate veterinary treatment should it become recommend necessary. the use of a cage dryer. We will adhere to the following safe practices when I hereby grant permission to this grooming establishment to is in use: the dryer obtain emergency veterinary treatment for my pet at my expense. • Dryers must have working temperature Also, realizing that matted pets have a greater chance of injury during gauges and timers. grooming, I will not hold this grooming establishment responsible for • Only equipment manufactured for cage drying will be used. accident or injury to my pet. • Manufacturer instructions will be followed. • Dogs drying in a cage dryer will be properly monitored. Owner Name • Owner must give consent for a cage dryer to be used.
SP2
SENIOR PET RELEASE FORM
Your Pet is IMPORTANT to Us!
GENERAL PET RELEASE FORM
MOBILE SALON
I hereby grant permission to this grooming establishment to
Signature
use a cage dryer for the safe and comfortable drying of my dog.
RELEASE FORM
Pet Name
Date
Owner Name #MP-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com
Your Pet is IMPORTANT to Us!
Signature
Pet Name
Date
Your Pet is IMPORTANT to Us! Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your senior pet’s visit as pleasant as possible. Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming. In the best interest of your pet, we request your permission to obtain immediate
u NEW
veterinary treatment should it become necessary.
CAT GROOMING I hereby grant permission to this grooming establishment to
obtain emergency veterinary treatment for my pet at my expense. Also, realizing that aged pets have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.
RELEASE FORM Owner Name
Because we care about your pet’s safety Pet Name Date and well being, we want to assure you that Signature #CD-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com every effort will be made to make your Pet Name Date pet’s visit as pleasant as possible. Occasionally, grooming can expose a hidden medical problem or aggravate Because we care about your pet’s safety #SP-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com a current one. This can occur during or after and well being, we want to assure you that grooming. Because we care about your pet’s safety and well every effort will be made to make your In the best interest of your pet, we request pet’s visit as pleasant as possible. being, we want to assure you that every effort will be your permission to obtain immediate veterinary made to make your pet’s visit as pleasant as possible. Please understand that due to the
Your Pet is IMPORTANT to Us!
Your Pet is IMPORTANT to Us!
treatment should it become necessary.
very nature of being mobile we will occasionally be late for an appointment
I hereby grant permission to this grooming establishment to due to circumstances beyond our control (traffic, accidents, weather, obtain emergency veterinary treatment for my pet at my expense.
Owner Name
etc.) and cannot be held liable for unavoidable time delays. Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming. In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.
Signature
I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense.
Cats are creatures of habit and when exposed to a new environment they can experience elevated stress levels. In the event that your cat is too stressed to safely continue the groom, all procedures will stop and you will be notified immediately. Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming. In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.
Modern Pet Safety Release Form
I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense. Also, realizing that cats have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.
#PR-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com Owner Name
Signature
Owner Name
PR2
Signature
#VR-2 © 2017 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com #FR-2 © 2017 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com
VR2 EXCLUSIVE TO MODERN
Modern Pet Release Forms
FR2
EXCLUSIVE TO MODERN
50 forms per pad. Mix and match styles. Indicate styles when ordering.
Protect your salon with Modern Pet Release forms! These forms gently explain the pet owner’s responsibility to the groomer and give you the right to obtain emergency treatment for their pet. Designed to help you do your job with an updated professional look. Designs include Matted Pet, Cage Dryer, Senior Pet, and General Pet. Mobile Salon & Cat Grooming designed EXCLUSIVELY in Modern style.
MP2 — Matted Pet Release #6145 1 Pad $7.95 #6147 3 Pads $22.95 #6148 5 Pads $35.00 #6149 10 Pads $69.00 #6150 25 Pads $149.00
CD2 — Cage Dryer Release #6699 1 Pad $7.95 #6700 3 Pads $22.95 #6701 5 Pads $35.00 #6702 10 Pads $69.00 #6703 25 Pads $149.00
SP2 — Senior Pet Release #6151 1 Pad $7.95 #6152 3 Pads $22.95 #6153 5 Pads $35.00 #6154 10 Pads $69.00 #6155 25 Pads $149.00
PR2 — General Pet Release #6156 1 Pad $7.95 #6157 3 Pads $22.95 #6159 5 Pads $35.00 #6160 10 Pads $69.00 #6161 25 Pads $149.00
VR2 — Mobile Release #6714 1 Pad $7.95 #6715 3 Pads $22.95 #6716 5 Pads $35.00 #6717 10 Pads $69.00 #6718 25 Pads $149.00
FR2 — Feline Release #6720 1 Pad $7.95 #6721 3 Pads $22.95 #6722 5 Pads $35.00 #6723 10 Pads $69.00 #6724 25 Pads $149.00
PetRef Cards
Attractive 3” x 5” cards are used to note ANY medical concerns. Clients will appreciate your concern and can take your findings to their Vet. The vet will appreciate your professionalism. Gray card with blue ink. #668 100 Card #669 500 Cards #670 1000 Cards
$9.95 $39.95 $59.95
Assure clients you will take every precaution necessary to complete a safe and stress-free groom on their pet. Clients sign this agreement understanding that you may discontinue service and contact them immediately if the groom presents a threat to the dog’s health.
SF2 — Pet Safety Release #6747 1 Pad $7.95 #6748 3 Pads $22.95 #6749 5 Pads $35.00 #6750 10 Pads $69.00 #6751 25 Pads $149.00
General Pet Release
Modern Creative Color Release Form Encourage clients to get creative with their pet’s groom while still protecting your salon! Inform your clients of the possible color transfer, fading and reactions to creative coloring. Includes an emphasis of the use of pet safe products.
CR2 — Creative Release #6742 1 Pad $7.95 #6743 3 Pads $22.95 #6744 5 Pads $35.00 #6745 10 Pads $69.00 #6746 25 Pads $149.00
Senior Pet Release
DATE:
Cage Dryer Form
PET’S NAME:
The health, safety and comfort of your pet is important to us. We also believe in including you in conversations about the care of your pet. The use of a cage dryer is safer and more comfortable for some dogs. For your dog, we recommend the use of a cage dryer. We will adhere to the following safe practices when the dryer is in use: • Dryers must have working temperature gauges and timers. • Only equipment manufactured for cage drying will be used. • Manufacturer instructions will be followed. • Dogs drying in a cage dryer will be properly monitored. • Owner must give consent for a cage dryer to be used. I hereby give permission to this grooming establishment to use a cage dryer for the safe and comfortable drying of my dog.
Signature of Pet Owner
Sincerely,
Your Professional Groomer
#CD-1 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com
Fuzzy Pet Release
Cage Dryer Release
Classic Pet Release Forms 50 forms per pad. Classic Pet Release Forms convey a little light humor for a serious subject. They explain, in a gentle way, the pet owner’s responsibility to the groomer and give you the right to obtain emergency treatment for their pet.
#614 #615 #616 #617 #618
1 Pad 3 Pads 5 Pads 10 Pads 25 Pads
$7.95 $22.95 $35.00 $69.00 $149.00
Mix and match styles. Indicate styles when ordering ( S for Senior, G for General, F for Fuzzy, C for Cage Dryer).
FOR THE GROOMER Groomer To Groomer “Top 10 Reasons� T-Shirts Carefree 50/50 T-shirts will not shrink and look pressed right out of the dryer.
“Happiness is a Professionally Groomed Pet!� T-Shirts
Happiness Is T-Shirt – Pink #6212 Small $19.95 #6213 Medium $19.95 #6214 Large $19.95 #6215 X-Large $19.95 #6216 XX-Large $21.95
Catch new clients attention and carry your business cards when you wear these T-shirts. 50/50 blend cotton and polyester blend will look almost pressed after washing. Easy care.
Happiness Is T-Shirt – Green #6217 Small $19.95 #6218 Medium $19.95 #6219 Large $19.95 #6220 X-Large $19.95 #6221 XX-Large $21.95 #6222 XXX-Large $21.95
T-Shirt Front T-Shirt Back
Available in 3 colors: Sizes Small to X-Large Top 10 Shirt - Black #6131 Small #6132 Medium #6133 Large #6134 X-Large #6139 XX-Large #6342 XXX-Large
$19.95
XX-Large & XXX-Large
Top 10 Shirt - Lavendar #6207 Small #6208 Medium #6209 Large #6210 X-Large #6211 XX-Large
Super Sampler Pack
$21.95
Top 10 Shirt - Pink #6135 Small #6136 Medium #6137 Large #6138 X-Large #6140 XX-Large #6343 XXX-Large
Can’t decide? Sample nearly every print product we sell with the “Super Sampler Pack!� Sales slips, Clip Cards, Reminder Cards, and so much more!
TRY
IT ALL!
ONLY ONE SAMPLER PER BUSINESS
#677 Super Sampler
“Top 10 Reasons� Grooming Smock
YOUR CHOICE 1 OF 2 BOOKS
Give your customers and staff a laugh when they read our famous “Top 10 Reasons.� Why It Costs More To Get Your Pet Groomed
MATTED PET RELEASE FORM
Available in 3 colors
PET
REPORT CARD
Than Your Own Hair cut:
SENIOR PET Pet Name
Date
RELEASE FORM
Your Pet is IMPORTANT to Us!
Taking a PET GENERAL
DifferenFORM RELEASE t Path ...
Your Pet is IMPORTANT to Us!
10. Your hairdresser doesn’t wash and clean your rear end. 9. You don’t go eight weeks without washing or brushing your hair. 8. Your hairdresser doesn’t give you a sanitary trim.
Pet Name
Date
A I was a LITTLE ANGEL! B I was a PAW-FECT PET! C I was Satisfactory. D I’ll try harder next time! F I was a little devil...
7. Your hairdresser doesn’t clean your ears. 6. Your hairdresser doesn’t remove the boogies from your eyes. 5. You sit still for your hairdresser. 4. Your haircut doesn’t include a manicure or pedicure. 3. Your hairdresser only washes and cuts the hair on your head. 2. You don’t bite or scratch your hairdresser.
it deals with the
a hidden medical problem or aggravate a
conflicts of women
in business ... and strategi I hereby grant permission to this grooming establishment to es after of running a successful business current one. treatment This can occur during obtain emergency veterinary for much my pet ator my expense. is so . But it more. it contains grooming. Also, realizing that matted pets have a greater chance of injury during the fun, foibles, fears vision and of Sally Liddick, presiden In the interestestablishment of your pet, we grooming, I will not hold thisbest grooming responsible for Because we care about your pet’s safety t of Barkleigh Productions, editor accident or injuryrequest to my pet. your permission to and obtain immediate publishe
Your Pet is IMPORTANT to Us! r of
Groomer to Groomer magazin and wellthe being, want to necessary. assure you that petwe veterinary treatment should it become care e, industry leading every effort will be made to make’s your magazine.This book contains her many also Owner Name early monthly installm pet’s visitpermission as pleasant I hereby grant to as thispossible. grooming establishment to ents of the popular Sally’s Desk Occasionally, grooming can expose column. obtain emergency veterinary treatment for my pet at my expense. Signature Also, realizing that aged pets have a greater chance of injury during a hidden medical problem or aggravate grooming, Iawill not hold grooming establishment responsible for current one.this This can occur during or after accident or injury to my pet. grooming. In the best interest of your pet, we request #MP-2 Š 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com your permission to obtain immediate veterinary
but my groomer still loves me!
renT paTh Sally J. liddi ck
Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible. Pet Name Date Because your pet is severely tangled or matted, it is at greater risk of injury, stress and trauma. All precautions will be taken. However, ... problems occasionally arise, during or afteris many stories in one. it is how a woman Because we care about your pet’s safety business built a how or grooming, such as nicks, clipper irritation and .mental friendship lasted and well being, we want to assure you a that a lifetime. how two women ventured physical stress. every effort will be made to make your around the block, their hometown, america In the best interest of your we request your eventua permission to and senior pet’s visitpet, as pleasant possible. Pet as Name Date lly around the world. obtain immediate veterinary treatment should it become Occasionally, grooming can expose necessary.
Takin g a diffe
TOP TEN REASONS
Different
weeks.
My next appointment is
.
Top 10 Smock - Black #6189 Small #6190 Medium #6191 Large #6192 X-Large #6193 XX-Large #6194 XXX-Large
54
$24.95
Path ...
treatment should it become necessary.
Signature I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense.
#SP-2 Š 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com Owner Name ,6%1
Barkleigh productio ns, inc. (717) 691-3388 Signature info@barkleigh.com www.barkleigh.com www.barkleighstore .com
an Autobiography by
#PR-2 Š 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com
Unprinted, zippered front.
Taking a
Owner Name
I should be groomed in
1. The likelihood of you pooping on the hairdresser is pretty slim.
Sizes Small to X-Large
$10.00
Sally J. Liddick
Printed smock back.
XX-Large & XXX-Large
$29.95
Top 10 Smock - Lavender Top 10 Smock - Pink #6195 Small #6201 Small #6196 Medium #6204 Medium #6197 Large #6202 Large #6198 X-Large #6203 X-Large #6199 XX-Large #6205 XX-Large #6200 XXX-Large #6206 XXX-Large
Groomer to Groomer • Vol 36 Ed 12 • December 2018
Super Bundle $65.50 VALUE! 100 Giant Clip Cards (your color choice), 1 pack each of our most popular selling “Modern Release Forms,� (Matted, Senior & General), 100 Pet Appointment Cards, 50 pack of the Modern Pet Report Cards bundled with your choice of “The Art and Magic of Creative Grooming� or “Taking a Different Path,� book! #6775
GroomertoGroomer.com
Super Bundle
$49.95
The birth of Barkleigh Productions and the misadventures of two lifelong friends!
Business Name: Owner’s Name: Address: 970 W. Trindle Rd. Mechanicsburg, PA 17055 (717) 691-3388 • Fax (717) 691-3381 E-Mail: info@barkleigh.com
Catalog #
#677
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Zip:
City/St: Phone: (
)
E-Mail:
Item
Price
Total
Check here for Super Sampler Special! Only $10 (Limit one)
NEED PRODUCTS IN A HURRY? (717)-691-3388 or BarkleighStore.com Bad & NSF processing fee: $40
SUB TOTAL
SHIPPING & HANDLING $1 —$25
•
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$8
$26—$49 •
Add
$10
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Add
$15
Over $100 •
Add
10% of total (min. $20)
C.O.D. CHARGE - $9 (USA ONLY) SALES TAX - 6% (PA ONLY) CREDITS BUSINESS CARD - 6 LINES Stock Logo Above FREE - Circle Choice
TOTAL
RUBBER STAMP - 28 letters/spaces per line Stock Logo added to Stamp $7.95$5 - Circle CircleChoice Choice
Satisfaction Guaranteed or Your Money Back!
Allow 3-4 weeks for delivery of stamp or business cards. Logos above featuring a © are copyright protected and may not be reproduced except on cards and stamps ordered from Barkleigh.
Business Card & Rubber Stamp Information: (Please Print Clearly)
C.O.D. Money Order enclosed for $ Check enclosed for $ DO NOT accept American Express Master Card • Visa • Discover •WeAMEX Name on Card: Card Number: Expiration: Save 15% on your next order of GroomOgrams! I would like GroomOgrams delivered each season. Cancel at any time. No obligation to future purchases.
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For Faster Service, Order Online! www.BarkleighStore.com
NEW PRODUCTS combs provide a secure fit to achieve a wide range of cut lengths (from 1/16” to 1”) and versatility. www.small-animal.andis.com
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tional separate apartment same building. Text or voicemail 443-223-0527. State of the art dog grooming space available in Highland Park, IL. Approx 2,000 sq. feet. Separate rooms for bathing, drying, grooming. Office, break and retail space. Pics avail. upon request. Call/email Annie. 815-236-3112. anemonek@hotmail.com
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BUSINESS FOR SALE Well established Turn-key Grooming Business for sale. Fully equipped with Retail. Great Location. Large Clientele & growing. In Maryland - Price Reduction - call 301-824-3371 Pet food & supplies, grooming shop, established 10 years. Turnkey. Owner retiring. Great opportunity, huge potential, terrific location. Chesapeake Beach, Calvert County, MD 20732. Possible op-
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Groomer to Groomer • Vol 36 Ed 12 • December 2018
Wisdom & Grace But the angel reassured them. “Don’t be afraid!” he said. “I bring you the most joyful news ever announced, and it is for everyone! The Savior—yes, the Messiah, the Lord—has been born tonight in Bethlehem! Luke 2: 10-11 Living Bible
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CALENDAR OF EVENTS CALIFORNIA
NEW JERSEY
GROOM EXPO WEST 2/14/2019 – 2/17/2019 Pasadena, CA (717) 691–3388 info@barkleigh.com www.groomexpowest.com
WORLD DOG EXPO 6/1/2019 – 6/2/2019 Secaucus, NJ info@worldexpo.dog www.worldexpo.dog
PET BOARDING & DAYCARE EXPO WEST 4/29/2019 – 5/2/2019 Burbank, CA (717) 691–3388 info@barkleigh.com www.petboardingexpowest.com
INTERGROOM 4/11/2019 – 4/14/2019 Secaucus, NJ info@barkleigh.com www.intergroom.com
HAWAII
PETQUEST 6/20/2019 – 6/23/2019 Wilmington, OH (717) 691–3388 info@barkleigh.com www.pqgroom.com
PET PRO CRUISE 2019 1/12/2019 – 1/19/2019 Honolulu, HI (321) 368–6622 cruisinglady@ymail.com www.barkleigh.com
MASSACHUSETTS NEW ENGLAND GROOMING SHOW 10/10/2019 – 10/13/2019 Sturbridge, MA (717) 691–3388 info@barkleigh.com www.newenglandgrooms.com
ILLINOIS ALL AMERICAN GROOMING SHOW 8/8/2019 – 8/11/2019 Schaumburg, IL (717) 691–3388 info@barkleigh.com www.aagroom.com
NEVADA SUPERZOO 6/18/2019 – 6/20/2019 Las Vegas, NV info@superzoo.org www.superzoo.org
58
OHIO
PENNSYLVANIA GROOM EXPO 9/27/2019 – 9/30/2019 Hershey, PA (717) 691–3388 info@barkleigh.com www.groomexpo.com PET BOARDING & DAYCARE EXPO 11/12/2019 – 11/14/2019 Hershey, PA (717) 691–3388 info@barkleigh.com www.petboardingexpo.com WASHINGTON NORTHWEST GROOMING SHOW 3/21/2019 – 3/24/2019 Tacoma, WA (717) 691–3388 info@barkleigh.com www.nwgroom.com
Groomer to Groomer • Vol 36 Ed 12 • December 2018
TO LIST YOUR EVENT, SEND IT TO ADAM@BARKLEIGH.COM
EVENTS PET PRO CRUISE 2019 1/12/2019 – 1/19/2019 Honolulu HI GROOM EXPO WEST 2/14/2019 – 2/17/2019 Pasadena CA NORTHWEST GROOMING SHOW 3/21/2019 – 3/24/2019 Tacoma WA INTERGROOM 4/11/2019 – 4/14/2019 Secaucus NJ PET BOARDING & DAYCARE WEST 4/29/2019 – 5/2/2019 Burbank CA WORLD DOG EXPO 6/1/2019 – 6/2/2019 Secaucus NJ PETQUEST 6/20/2019 – 6/23/2019 Wilmington OH GROOM TEXAS AT THE HOUSTON WORLD SERIES OF DOG SHOWS 7/19/2019 – 7/21/2019 Houston TX ALL AMERICAN GROOMING SHOW 8/8/2019 – 8/11/2019 Schaumburg IL GROOM EXPO 9/27/2019 – 9/30/2019 Hershey PA NEW ENGLAND GROOMING SHOW 10/10/2019 – 10/13/2019 Sturbridge MA PET BOARDING & DAYCARE EXPO 11/12/2019 – 11/14/2019 Hershey PA
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