Groomer to Groomer May 2016 by Barkleigh Productions

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 35 ED.5

MAY 2016

WWW.GROOMERTOGROOMER.COM

SAVE YOUR

BACK

CHOOSING AN

ADJUSTABLE TABLE OR TUB

A BARKING

MATTER

BREAD & BUTTER

GROOMING:

BICHON FRISE PROFILE TRIM

Original Painting by April Murphy

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Groomer to Groomer • Vol 35 Ed 5 • May 2016

CONTENTS | MAY 2016 Thinking About

Grooming Fees

YELLOW

PAGES TO

by Daryl Conner

PAGE 16

ALSO INSIDE Are You Listening?

Hosler: Save Your Back

Wilkes: A Barking Matter

Oquendo: Client Surveys Omboy: Back In Black

The Importance of Eating Lunch

Ask the Grooming Tutor: Proper Clipping Techniques

Rose: Bichon Frise Profile Trim

Intergroom Preview

Classifieds 66

IN THE VETERINARY HOSPITAL

by Beckie Mossor, RVT

Calendar of Events 67

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 35 ED.6

EDITOR/PRESIDENT

ART DIRECTOR Laura Pennington laura@barkleigh.com

ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com

GRAPHIC DESIGNER

MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com

UNDERSTANDING TITLES & ROLES

Product News 64 30

Todd Shelly todd@barkleigh.com

Adam Lohr adam@barkleigh.com

Groomer Stories: Tayla Oliveira’s Story 52

EDITORIAL STAFF DIRECTOR OF SALES & MARKETING James Severs james@barkleigh.com

MAY 2016

WWW.GROOMERTOGROOMER.COM

SAVE YOUR

BACK

CHOOSING AN

SALES & MARKETING COORDINATOR Alex Robertson alex@barkleigh.com

Jennifer Barraclough jennifer@barkleigh.com

CHIEF OPERATIONS OFFICER

by Susan McCormack

WEB DESIGNERS Lance Williams lance@barkleigh.com

ADJUSTABLE TABLE OR TUB

A BARKING

MATTER

BREAD & BUTTER

GROOMING:

BICHON FRISE PROFILE TRIM

Luke Dumberth luke@barkleigh.com Original Painting by April Murphy

COLUMNISTS

Michell Evans

Dawn Omboy

Mary Oquendo

Kathy Rose

Kathy Hosler

Gary Wilkes

Daryl Conner

ON THE COVER: Original Painting by April Murphy www.aprilmurphy.com

Copyright May 2016. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Groomer to Groomer • Vol 35 Ed 5 • May 2016

ARE YOU

LISTENING? E by Michelle Robinson e

I have been grooming Classy for four years. She is usually a pretty laid back Peke-mix until you get to her face. That is our routine every 6 weeks.

lassy’s father fell ill, and her grooming routine was put on hold for several months. I received a call from her mom, wanting to get her back on track. As I backed Proud Mary into the driveway. I could hear her barking excitedly, but she wasn’t in the window bouncing off the couch as usual. I thought maybe she was in another room or she was waiting at the garage door. As I entered the house, I could hear her barking happily at the top of the stairs, with her tail moving at propeller speed. I greeted her with my normal squishy kissy face and raspberry smiles that sends her into excited twirls! I noticed that she would not move past the top step. I just figured that she was nervous on the slippery

Groomer to Groomer • Vol 35 Ed 5 • May 2016

floor as her nails were well over grown. I scooped her up and carried her out to the truck, enjoying my make-up removing kisses the entire way. I placed her on the table and gently slipped the grooming loop over her head. Then it happened. Classy, who was normally relaxed and laid back, went ballistic! I mean, full out tantrum! Snapping, thrashing, and alligator rolls. I quickly lowered the grooming arm. Thinking that I had it too high for her small frame. Nope! Still the same reaction. I removed the loop from her neck and she quietly collapsed on the table with a heavy sign. Now I understood the crux of the problem. She was having some type of structural issues. I gently glided my

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hand down her back to see if she had an adverse reaction to my touch. To my relief, there was none. I scratched her head and behind her ear carefully as I dialed her mom’s work number. I had a grocery list of questions. I told her about the incident and asked the following questions: Has something happened recently? Has she been limping lately, fallen off the bed, or down the stairs? Has she been whining or hiding a lot? Have you noticed that she can’t stand or pull herself up from a laying posting? The answer to most of my questions, was no. She did say that she noticed that she stopped going down the stairs a couple of months ago. Also, that she started using the pee pad in the house, and was not

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When we have 10-15 dogs to crank out, the phone is ringing off the hook, and people are walking in at 10 minutes to 4 asking if they can get their dog groomed today, we have a tendency not to listen to our client.

interested in going outside. She reminded me that Classy had been hit by a child on a bicycle when she was younger, and the doctor had warned her that it may be an issue for her as she aged. She is now 10. I advised mom that I would cut her nails and do her paw pads first. If she seemed comfortable with that, I would proceed. At any point where she seemed to be in pain, I would stop. I still advised her to take her to the vet to make sure everything was alright. We got through the groom with no other incidents. She enjoyed the warm water on her legs and stood up for a few minutes to let me rinse her thoroughly. As she stood I paid close attention to how she moved. I noticed that it was the previously injured leg that was giving her trouble. She could stand, and walk around the tub for a

few minutes before the leg would begin to shake. Then she would sit down again. I have found more often that there are a lot of dogs with structural problems. Not all of them are seniors. More and more dogs are being cranked out of puppy mills that are overbred and most often not in good health. Then they are being subjected to over zealous backyard breeders looking to cash in on a “pure-breed.” You can understand why the integrity of many dog breeds have been compromised. It doesn’t matter if you have been grooming 10 days or 100 years. We have all seen the little pork sausage with baby carrots legs and the big U in his back, who is the pure-bred _______________. When we have 10-15 dogs to crank out, the phone is ringing off the hook, and people are walking in at 10

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minutes to 4 asking if they can get their dog groomed today, we have a tendency not to listen to our client. The one that is on the table, we want them to stand like a flexible statue, and let us clip, strip, and scissor them to perfection so that we can get to the next one. For the ones that won’t, we muzzle or use no sit contraptions so that we can get the mission done. Time is of the essence. But are you listening to your dog? Some dogs misbehave because they are in pain, or are anxious and afraid. As was the case with Classy. If I had not had a history with her I could have easily dismissed her behavior as being another “bad dog”. Had I not been listening to what she was telling me: “I am uncomfortable, can you let me rest for a moment?” it could have been an unpleasant experience for both of us.

I have another dog, Simon, a 3 pound Chihuahua, affectionately dubbed as furry nitro-glycerin. He has been kicked out of every groom shop in the area. I figured out that Simon didn’t like the sound of his nails being trimmed. So, I sing to him! He is still a hot mess for his nails, but now he just hands me the paw so we can get it over with. He protests the whole time, but he knows his reward is a half of a cheese curl, which he keeps his eye on throughout the process. Your clients will tell you everything you need to know about what they are going through physically, if you listen. Most often, you have to slow down to hear them; watch them as they walk around; pay attention to the wear and tear of the nails. Are the nails worn down evenly? That will tell you where the

dog is putting pressure on that foot. When you rub his rump, check to see if the muscles are firm on both sides, as it may be an indication of a knee or hip problem. Make notes of it, and let the owner know what you have observed. Recommend that they have the vet check it. What about the dog that doesn’t like you to handle his mouth or that is drooling? The owner may have noticed it before you, but thought nothing of it. I once found a nice cluster of burrs under a Shih Tzu puppy’s lip. When I questioned the owner, they stated that he hadn’t been eating all of his food, but he was drinking water. When I told them about the burrs, they were shocked! Your clients can’t speak words, but they can tell you a volume of things through their actions. ✂

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Groomer to Groomer • Vol 35 Ed 5 • May 2016

Choosing an Adjustable Table or Tub

E by Kathy Hosler e

he majority of a groomer’s workday is spent leaning over a bathing tub or standing at the grooming table. All day long, your body is contorted into uncomfortable and possibly unhealthy positions; bending, twisting, stretching, lifting, etc. It’s no wonder that you say, “Oh, my aching back!” Short of retiring or having your chiropractor on speed dial, is there anything that you can do to change how you feel at the end of the day? Yes, yes there is! The solution may be as simple as getting an equipment upgrade. The equipment you work

Groomer to Groomer • Vol 35 Ed 5 • May 2016

with during the day has a profound effect on how you feel at the end of the day. Your body will thank you if you just make some adjustments - to your equipment, that is. That’s right, you need tubs and tables that are adjustable and designed specifically to make your job easier.

Bathing Tubs If you currently have a waisthigh bathing tub that doesn’t have a ramp or steps, you know what a struggle it can be to get an uncooperative dog into it. Now, many stationary tubs come with a slide open door and a ramp or set

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of steps that allow the dog to easily enter and exit the tub from the front or the side. Investing in a hydraulic or electric adjustable-height tub can make bathing any pet a breeze. Adjustable tubs can be lowered for the pet to safely get in, and then raised to a height that is the most comfortable for the person who is doing the bathing. No more backbreaking bending and reaching to scrub every part of the dog. Many tubs have removable floor grates that keep the pet elevated above the dirty, soapy water and save time because they allow you to

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begin towel drying the pet before all the water has drained out of the tub. Most of the tubs have a backsplash and high sidewalls to help contain the water when the pets shake. Stylists with busy salons may have several tubs in their bathing room. There are compact waist-high tubs that can be used exclusively for small dogs and cats. With these smaller tubs, everything is within easy reach, and the pets can be bathed and out in a jiffy. For those who groom a lot of big dogs, a walk in shower may be a great addition. Whether you construct it yourself or have it done professionally, walk-in bathing areas don’t require lifting at all. These floor level bathing areas can be invaluable for high-velocity drying or pre-bath de-shedding.

Groomer to Groomer • Vol 35 Ed 5 • May 2016

Tables No matter if you are a mobile groomer, house call groomer, or a multiple salon owner, you can find a grooming table that will be perfect for you. House call groomers often need to provide all of their own equipment. That equipment has to be lightweight and easy to transport, yet sturdy enough to do the job. Tables with legs that adjust to several heights and fold flat are easy to carry and also take up less space in your vehicle. Rubber caps on legs help keep the table in place and prevent scratches on your client’s floor. Non-slip table tops with clamp-on grooming arms are, without question, safer and easier than trying to groom pets on a client’s coffee table, counter, or on

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top of their washing machine. Every inch of space has to have a purpose for mobile groomers. Some bathing tubs can serve a dual purpose and be converted into a grooming table by placing a special top over the tub. In a salon setting, space can also be a big consideration. Your table is the “workhorse” piece of equipment. Most everything that you do revolves around it. For today’s stylists, having equipment that adjusts to your needs is essential. Imagine working on a huge Standard Poodle on a table that does not adjust. You may have to reach way up to work on its head, or bend like a pretzel to work on its feet - putting your wrist, arm, back, and shoulder in awkward and difficult positions. When you have

a table that you can raise or lower to a height that is comfortable for you - no matter what part of the dog you are working on - it benefits every part of your body and often produces a better groom. Hydraulic and electric tables are a dream to work on. Some can lower down to ten inches and raise as high as forty-eight inches, and heavy duty models can accommodate up to five hundred pounds. (What? Are we grooming Polar Bears now?) When you are shopping for a table, make a list of the features that are important to you. If you are able to attend a trade show, you can ‘try out’ and compare all the different models. A table that has casters can sometimes perform double duty. Depending on your salon setup, you may be able to simply wheel a big dog

that is on your table over to the tub - and then easily transfer it from the table to the tub. That can be especially beneficial if you have a tub that is not height adjustable. And, tables with casters can easily be moved for cleaning your work area. There are tables with bone shaped tops. Not only are they cute, they are functional. In many cases it enables you to get closer to the pet that you are grooming. Some tables are available with lighted tops to allow you to better see the underside of the pet you are working on. Other tables come with tops that can rotate. Stylists who sit while they groom can especially benefit from tables with rotating tops. They can remain seated and simply move the pet as they work on it. Having a well-made table allows you to use heavy duty adjustable

grooming arms and also additional restraint or support systems that keep a pet from spinning on the table, or from constantly sitting when you need it to stand. Using the right equipment can make you more productive and may enable you to groom more pets (if that is what you want to do), or finish your day earlier. It will make a really big impact on how you feel at the end of your work day, and will contribute to how long your grooming career may be. It’s so easy to injure yourself when you have to work in an awkward position or try to lift an uncooperative dog. Protect yourself by investing in quality adjustable tubs and tables. Then, at the end of the day, you won’t have to say.....“Oh, My aching back!” ✂

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Groomer to Groomer • Vol 35 Ed 5 • May 2016

GROOMING

MATTERS by Daryl Conner

Thinking About

Grooming Fees T

ake a moment to be brutally honest with yourself. Are you being compensated fairly for your work? Pet grooming is a task that requires a great many skills. Groomers must be endlessly patient, able to work with sharp tools and moving animals, have a strong artistic leaning in order to make pets look their best, have talent with time management to make all the magic happen on schedule, and have the business sense to bring home a decent income at the end of the week. It is this last bit that I find many of us struggle with the most. I have a few theories about why that is: Pet groomers are predominantly women. Many women do not have a

Groomer to Groomer â&#x20AC;˘ Vol 35 Ed 5 â&#x20AC;˘ May 2016

strong business background, and are unsure of how to structure their fee base. They do not truly know what their cost of doing business is. They base their prices on what their competitors charge. Many groomers do not recognize the worth of the job they perform. Groomers are afraid if they raise their rates, they will lose customers. They believe that their customers will like them more if they charge less. They think the only way they can compete in the marketplace is on price. They donâ&#x20AC;&#x2122;t have regular price increase. Pet grooming is an art and a

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service, not a commodity. The demand for pet grooming is not elastic. If you raise your prices, the demand does not change proportionately. When you raise your fees, you may lose some customers, but oddly enough, groomers report that when they raise their rates they often gain new clients. Pet grooming has value because we are offering a service to animals which are perceived as being family members. Over 60 billion dollars was spent on household pets in the United States in 2015, with the average expenditure per dog coming in at around $1,600. One source reported that there are over 160 million owned animals in our country, and yet there are only around 120,000 pet groomers to service all those pets.

These facts point out one thing very clearly; our skills are in demand and we should not be afraid to charge what we are worth. If you don’t really know your cost of doing business, try this: write up a list of all of your fixed expenses for last month. Fixed expenses are those expenses that vary little each month. Your rent or mortgage, insurance, utilities, and other costs that happen every month, no matter what, are fixed expenses. Next, write a list of your variable expenses for that month, things like shampoo, sharpening services, office supplies, and other expenses that vary with use. Add your fixed expenses, plus your variable expenses for one month, then subtract that number from your total receipts. For example, if your fixed expenses were $1,000, and your variable expenses were $200, your total expenses were $1,200. If your business grossed $3,000, your net profit was $1,800. Now that you have a number that reflects your net income, you

can either divide this number by the hours you worked or by the number of pets you groomed to find either how much you earned per hour or how much you earned per pet. If you worked 160 hours (40 per week) and your net was $1,800, you earned $11.25 an hour. You DESERVE a raise. If you groomed 6 pets a day in a 5 day work week that is 30 pets per week. Multiply this by 4 weeks in a month and you groomed 120 pets. Divided out, that is $15 a pet. Yes, you DO need a raise. If you increase your groom price in this example by just $3.00 a dog, (far less than a cup of coffee at Starbucks for your customer) you will increase your revenue per month by $360 (120 pets x $3=$360). This would effectively give you an hourly rate of $13.50. That’s an extra $2.25 per hour! Most groomers agree that it is best not to blindside customers with a rate hike. One common method of raising prices is to tell people as they are paying for their current groom, “I look forward to grooming Kix next

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time. I’d like you to know we are having a small rate increase and his next visit will cost $__.” Then make a note in your records that you gave

Groomer to Groomer • Vol 35 Ed 5 • May 2016

Many people hesitate to raise their rates because they lack confidence in the service they provide. There are ways you can build your confidence as well as your credentials.

your customer this information. I have been known to try to add a little humor to the information. “Good news!” I’ll tell my customer. “I am getting a raise!” Most of them will say something like, “You deserve it.” Then I say, “The price for your dog’s next grooming will be $__.” Because I raise my rates a small amount each year, the difference is not much and most customers do not complain. If your rates are very low and you find that you must have a large increase in order to make your business profitable, be prepared to lose some of your customers. Since grooming can be a rather personal business, it can feel bad for us to see those customers go. However, some will return after trying another groomer, and new customers are always going to be coming in.

Many people hesitate to raise their rates because they lack confidence in the service they provide. There are ways you can build your confidence as well as your credentials. Take a pet CPR and first aid class, and hang your certificate of completion where your customers can see it. Consider taking continuing education classes that give a certificate to show you attended, and hang those with pride as well. Check out becoming a Certified Animal Handler, this is a fairly quick and easy thing to do. It is more complex to become a certified groomer, but there are several national organizations that offer excellent programs. Some offer different levels of certifications so you can start out smaller and build as you go. The process is not easy, but it is very worthwhile to expand your knowledge and skills. And that

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Make the best of what you have; and in a business that lends itself to flying fur and the smell of wet dogs, it is something groomers need to be especially mindful of. certificate hung on the wall? It will impress you as well as your customers! Continuing your education will increase your knowledge and skills, as well as build your feeling of worth. That will help you to feel worthy of charging a living wage. Here is something else you should consider doing. Look around your grooming facility with fresh eyes. Is it clean, organized, and attractive looking? It can be easy to let housekeeping slide a bit when you are working long hours and tired at the end of the day. Walk up to and into

your business, pretending you are a new customer. Look at the entrance, the area around the entrance, even the door itself. Make sure your entry looks welcoming. Go inside. What do you see, feel, and smell? It’s amazing what a few hours of sprucing up, and perhaps a little paint can do to freshen up your atmosphere. Are your windows clean and free of puppy nose prints? One business expert said to me, “If your business is the crummiest place there is, make sure it is the cleanest, best smelling, most appealing crummy place!” He was being funny, but the

point is a good one. Make the best of what you have; and in a business that lends itself to flying fur and the smell of wet dogs, it is something groomers need to be especially mindful of. Knowing what your actual cost of doing business is and feeling confident in your skills and the service you provide will help you to formulate a plan to earn a reasonable living for the work you love. Pet grooming is more than a job, for many of us it is truly a passion. But it is a passion fueled by hard work that we deserve to be compensated for. ✂

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Groomer to Groomer • Vol 35 Ed 5 • May 2016

BEHAVIOR CLIPS

by Gary Wilkes

G N I K R A AB R E T T A M B

arking is a problem for just about everyone other than New Zealand shepherds. They use “Huntaway” dogs to drive sheep with incessant barking. For them it is functional. For the rest of us it is problematic. People can be driven from their apartments or condos because their dogs bark incessantly. Shelters have trouble featuring adoptable animals because they cannot hear amid barking dogs. OSHA noise level standards require kennel workers to use hearing protection. I was in a salon last week and, wisely, everyone wears hearing protection. Knowing how to control barking is a valuable skill for anyone who boards, grooms, trains, or owns dogs. There is an old joke that asks, “What do you call a Cocker Spaniel that barks 900 times in ten minutes?” This number is based on the research

Groomer to Groomer • Vol 35 Ed 5 • May 2016

of Drs. John Scott and John Fuller in the late 1950’s and is not a hypothetical exaggeration. The answer for any real dog person is, “Normal.” So, how do you get such a dog to shut up? There are four approaches to this problem. One is ineffective and the other three are dependent on which dog you are trying to silence. 1. Gradual Desensitization and Psycho-tropic Drugs This is the favorite solution of out-of-touch trainers and behaviorists. It implies that the dog is barking because it is anxious about isolation or bored. The reason I suggest “out of touch” is that real dog owners don’t have countless hours to spend in order to get a marginal lessening of the barking. It is entirely likely that they have a civil or criminal citation for nuisance

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barking or a complaint from a tenant in a neighboring apartment or condo. That means that money and eviction are the real consequences of failing to stop the behavior immediately. Note: Positive reinforcement or letting a behavior decline over time does not create an inhibition against barking. 2. Bark Collars There are several types of automatic anti-bark collars on the market that can immediately terminate chronic barking. They are all intended to use aversive control; AKA punishment. There are three types of negative consequence associated with the barking; electric shock, ultra-sonic noise, and a mist of citronella spray. • Electric Shock: The most effective aversive stimulus to stop a dog from barking is electric shock. This is produced through several mechanisms.

Some electric collars listen to the dog’s barking and then produce a shock. Some feel the vibration in the dog’s neck to trigger the shock. Some have complex circuitry that claims that it can memorize the sound of one dog’s bark to prevent accidental triggering if multiple dogs are making noise. Others have gradually escalating levels of shock if the animal persists after the shock is triggered. Some have a tone that comes on when the barking is sensed, followed by shock. A combination of the last two features is the most logical combination to fix the most number of dogs. • Ultra-Sonic Noise: We all know about dog whistles and that dogs can hear things we can’t. To take advantage of this, ultra-sonic systems generate very loud noises that we can’t hear. The good side of this is that the neighbors do not know that the dog is being punished. The downside is a risk of hearing damage. Some dogs do stop barking in response to these loud noises. In thunder-rich locations like Oklahoma and Arizona, one must decide if using loud noises to punish a

dog is a good idea. • Citronella: Citronella collars are a form of chemical warfare. When the collar is triggered, a puff of noxious vapor is released in front of the dog’s face. This aversive event is supposed to stop the barking. My experience with reports from owners is that citronella is not very effective. This may be the result of the properties of the tool. A windy day makes a puff of vapor dissipate rapidly and may not be perceived as aversive. There is no way to escalate the puff if the dog persists in barking. I have seen a dog intentionally move to step outside the puff-area when he triggered the collar. It did not stop the dog from barking, it negatively reinforced him for intelligently moving around. Also, it is possible for the dog to habituate to the scent of citronella, thereby neutralizing its function as an aversive stimulus.

We all know about dog whistles and that dogs can hear things we can’t. To take advantage of this, ultra-sonic systems generate very loud noises that we can’t hear.

3.Pavlovian Conditioning To affect this form of conditioning would require a very long article. I will mention it anyway as food for thought,

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The most effective way to stop barking is to apply a signal (NO!) at the instant the behavior starts and then provide something the dog really, really doesn’t like. without any details. This is an outline: 1) Associate a unique signal with food. 2) Discover the conditions that surround the barking events. 3) Trigger the food association before the barking typically starts. An alternative is to specifically associate sounds (children screaming, fire sirens, people walking down a hall-way) with food. This process uses respondent conditioning to neutralize the dog’s reaction to a specific event. So, if the dog barks at sirens, keep a bowl of treats around. When the

dog hears a siren, shove a treat in its mouth. Repeat as needed. 4. Direct Contingent Punishment The most effective way to stop barking is to apply a signal (NO!) at the instant the behavior starts and then provide something the dog really, really doesn’t like. Most people assume that punishment equals abuse. That is a misinterpretation of the term. Punishment is any behavioral influence that suppresses or stops behavior. Contingent punishment implies an “if-then” relationship. “If ” you bark, “Then” I

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say “NO” and throw a pillow at you or spritz you with water. If you have ventured out of your salon in the last ten years you will realize that even suggesting something as harmless as a pillow may receive backlash. This is a good place to state that I am giving you information about controlling barking – I am not recommending anything. What I have offered simply describes the various kinds of solutions trainers are going to offer your clients. Unless you know what they are likely to hear, you cannot retain your place as trusted friend and advisor. ✂

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was sitting at a client’s kitchen table after I finished grooming Misty. I was talking to Mrs. about something funny Misty did when Mr. handed me the customer survey I had given him when I first arrived. He told me that the reason they followed me from the shop I worked at was because I had the best customer service they had ever received from a groomer. Good customer service does not mean you are a doormat or that the client is always right. It means you are the professional. One of the tools in my professional arsenal is a survey.

What Does A Survey Accomplish? 1. Improves Service By Offering Actionable Insights: Your clients are

Groomer to Groomer • Vol 35 Ed 5 • May 2016

taking the guesswork out by telling you exactly what they do not like. It identifies your weaknesses so that you can implement the necessary improvements. 2. Measures Customer Satisfaction: You are able to recognize and capitalize on what makes you special, as well as identify your client advocates. Advocates are those wonderful people that you can get testimonials from. 3. Increases Customer Retention: You are validating your client’s importance to your business. Your business is telling them that their feelings are valued. Clients who feel important are more likely to stay and tell their friends how awesome you are. 4. New Ideas for Products and

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Services: Be on the forefront of new marketing trends by offering what other facilities are not. My Survey I keep my survey short and to the point. I prefer brief, easy answers as opposed to a number ranking. Number rankings do not give the entire story or offer the insight needed to effect real changes. However, written answers may not be filled out without some sort of hold (return of their pet) or small token (inexpensive gift or coupon). My survey has five questions: 1. What Do You Like Best About My Service? By starting out with a positive,

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Groomer to Groomer • Vol 34 Ed 5 • May 2015

Even if it is only a handful of people who request a new service, word gets around. I have added spa services, such as mud baths and paw treatments, as well as grooming/reiki packages which have increased my bottom line.

it begins on a constructive, rather than a destructive note. Repeated words and phrases can be used for other marketing materials such as websites, ads, and brochures. If it is important to current clients, it will attract future customers. It also identifies those clients that are open to a testimonial. I am the proud owner of a new grooming van along with a substantial new payment. As I needed to add clients again, these answers were invaluable when designing an ad. I chose the five most reiterated phrases. 2. What Do You Like Least About My Service? This identifies where I can improve, particularly if several people mention the same thing. I have found that most of the time it is very specific to the client. One client didn’t like the shampoo scent. Another wanted the rear feathering removed. Someone else wondered if I offered weekend appointments. All very easily remedied resulting in very

happy clients. 3. What Service Would You Like to See Offered? This will identify upcoming marketing trends. Even if it is only a handful of people who request a new service, word gets around. I have added spa services, such as mud baths and paw treatments, as well as grooming/reiki packages which have increased my bottom line. 4. What Products Would You Like to See Offered? As I am mobile, there would have to be a sizeable demand. However, if there are only a couple of requests, I may send out an email to gauge a truer answer. On the other hand, a shop may have room to offer products that may not sell quickly. 5. Any Thoughts on How I Can Improve? This is rather open ended and a much harder question to answer. This is not always filled out, but those that do, offer incredible insight.

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As I am a mobile groomer, I hand the survey to the client when I arrive. If the owner will not be home, I email the survey along with their appointment and tell them I will pick it up when I arrive. As I am a mobile groomer, I hand the survey to the client when I arrive. If the owner will not be home, I email the survey along with their appointment and tell them I will pick it up when I arrive. I have 100% fill out rate. Shop groomers can give it to the client upon pick up. Have them fill it out before you get their pet. On average, I give my clients the survey every other year at the same time I ask them to update their information and re-sign waivers.

As business proprietors themselves, Misty’s owners implemented client surveys shortly afterwards as well. They contacted me after they moved well out of the area. The information they collected on their surveys allowed them to market a new business in an unknown area successfully. My business is exactly where I want it to be. I attribute that success to being able to pinpoint my strengths and weaknesses and

making changes that correspond with the direction I want my business to grow in. ✂

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hewy the miniature Poodle is one of my favorite little client dogs, he has been with me for almost 5 years now and his pet parents really like his funky, specially tailored hair style. I modify this trim in many ways and it’s all good as long as he is big and fluffy up front, sort of like a modified Scandinavian trim with a top knot, sometimes even a Mohawk but with a teddy type face. Chewy was really black as a youngster and has faded out a good bit over the years. I have done bright color designs on him by lifting his natural color first then adding bright

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color pigments back into his coat. This time however, I had something very different in mind for Chewy, who was my dog model for a shoot with Melissa Verplank for the online lessons from Learn2groomdogs.com. Not all creative styling is about vibrant color or exempt grooming. It can be to simply enhance or rejuvenate the color of the dog and make him look young again, much the same as we do for ourselves. Chewy’s color rejuvenation makeover begins with mixing the two components found in the box of most hair dye for dogs. The tube contains the pigment and the bottle

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Let the dog relax for 20 minutes or so as the color is processing in an area where you can keep watch over him. Then you will want to thoroughly rinse, then shampoo twice to make sure there will be no color bleeding when the dog goes home. Dry and style according to the client’s wishes and watch them light up when they see the younger looking pup they love! ✂

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THE IMPORTANCE OF EATING

E by Ellen Ehrlich e

skip lunch” is a comment I’ve heard repeated over and over in the grooming industry. I’m sad to report that pet stylists do skip lunch. Many make unhealthy choices, don’t eat lunch, eat on the fly, or pick up take-out or fast food. One thing is a given, and this is groomers need to take better care of themselves. Susan Sarris states, “Our eating habits are terrible.” I agree. Why Do Groomers Skip Lunch? The day in the life of a pet stylist is busy. As soon as that first pup walks through the front door, the fun begins and never ends. Lunch

Groomer to Groomer • Vol 35 Ed 5 • May 2016

is an easy meal to miss because the afternoon in a grooming business can be the busiest time of day, especially during the holidays. Some groomers work through lunch in order to save time and avoid working late; however in reality it rarely works out that way. Besides the lack of time, groomers skip lunch to lose weight or cut calories. This is not usually a good idea. This can increase your appetite or cause you to overeat and/ or make poor food choices. Eating lunch can help you break the habit of eating anything you can get your hands on, as you stand at your open

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refrigerator, or grab something fast on the way home. It can take some of the enjoyment out of eating. Not eating properly can result in feeling poorly afterwards, and having regrets about what you did consume. Groomers expend an enormous amount of energy when they work. In order to replenish the energy, the body requires fuel. This is supplied by the foods we eat. A healthy lunch should include vitamins, minerals, and fat and the five main food groups: grains, vegetables, fruits, proteins, and dairy. Eating lunch is good for your metabolism and helps you power through the day. This is essential to

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Following a diet of eating several small meals a day can help maintain healthy weight and eliminate weight fluctuation. This kind of diet also promotes portion control and can boost metabolism. one’s productivity and health. In some countries, lunch is the most important meal of the day because this is when activity is highest. Eating a few hours after breakfast re-energizes our body and can raise blood sugar when focus and concentration are most important. This helps us avoid an afternoon crash. If you’re feeling sluggish, eating even a small lunch or snack can renew your energy and help you feel refreshed and ready to take on the next several hours. Lunch is not just about putting food in your mouth. There is a social

aspect to consider. Lunch can be about stepping away from the action of a busy grooming business and sitting down, perhaps with a coworker. You can make friends when you eat lunch. If you’re a mobile pet stylist like I am, you can eat lunch parked under a shady tree. I’ve been making my lunch every day since I started grooming in 2005. I come from a family of lunch makers and lunch eaters. My style is a bit different than sitting down and eating at a table. I don’t eat a traditional lunch. The key to my lunch is my lunch bag.

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I have found that packing and eating small portions throughout the day works best for me. Lunch is my favorite meal because I can spread it out over a few hours. Taking small meal breaks frequently is key in keeping the brain as active as possible and helps avoid the build-up of stress. This can be as simple as eating a piece of fruit or a serving of almonds. Following a diet of eating several small meals a day can help maintain healthy weight and eliminate weight fluctuation. This kind of diet also promotes portion control and can boost metabolism. Those who follow

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this plan say they feel more satisfied at the end of the day. Let’s crunch some numbers. If I ate out three days a week at $10.00 per meal, this adds up to $30.00 per week, $120.00 per month, $1,440 per year. I’d rather spend that money on new tools or products for my business, or even better, attend a grooming convention, or take a vacation. Two Misconceptions About Lunch: (1) Making lunch is time consuming. (2) Making lunch is inconvenient. It’s not. It just takes one trip to the grocery store per week to make the smartest and healthiest choices. Shop the perimeter with a list; this is where the healthiest foods are located and will prevent any impulse buys. It is widely known that taking

Groomer to Groomer • Vol 35 Ed 5 • May 2016

time for a healthy lunch pays off mentally and physically. If you skip that midday meal it can alter your mood, energy level, and temperament for the rest of the day. I look forward to my lunch because I like to plan what I like to eat. Make eating lunch a priority. There are so many benefits. It’s a great feeling to feel good about what you eat. Hippocrates said, “Let food be the medicine and medicine be the food.” Some suggestions: • Peanut Butter • Hummus • Crackers/Pretzels/Bread (high fiber, whole wheat) • Fresh fruit • Granola Bars/Granola/Sports Bars • Dried Fruit • Sunflower Seeds

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• Rice Cakes • V8 juice (low sodium) • Beef jerky, Chicken Jerky • Nuts • VitaTops (www.vitalicious.com) • 100 calorie snacks • Instant Oatmeal Packs • Applesauce • Canned Tuna/Salmon in water • Ready to eat salad • Deli meats (Turkey, Ham) • Hard Boiled Eggs • Shakes • Yogurt • Cheese Triangles (comes in low fat) • Cheese sticks • Baby carrots Eat lunch … enjoy life! ✂

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he catch phrase of the seventies, “Let your fingers do the walking,” has been replaced by social media sites like Yelp, which claims to be “the best way to find local businesses.” The Twenty-first Century has ushered in a different kind of advertising for the pet industry. Because I wanted to use the same marketing techniques that my clients use when they are looking for pet services, my focus has shifted from the Yellow Pages to Yelp. For my business, social media has been the primary source for generating 90% of all new clients. We are lucky that we have a favorable rating with all of the major web engines. But these ratings are jeopardized when our accounts are inactive or when poor reviews are posted. Business owners must know about social media; they must also play an active role in managing that information.

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Groomer to Groomer • Vol 35 Ed 5 • May 2016

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What Forms of Social Media Are Available to Business Owners? Business owners can be actively involved with their clients through social media. There are many tools available to businesses who want to interact with customers online. Social network sources include: Twitter, Instagram, Pinterest, and Facebook. I will explain a little about each of these options below. Twitter allows us to send short messages that are called tweets. If you are registered with Twitter you can read tweets and you can also post them. The tweets are only available to people who follow your account. This method is limited because it only allows you to provide short messages. It is a great tool to tweet short progress reports or interesting headlines, such as “Mocha’s groom is spectacular!” If customers follow your tweets, that type of message

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Pinterest is available to viewers with similar interests. Each user creates a personal board and uploads or “pins” pictures or videos around a common theme. can link directly to their cell phones. Twitter for business also allows you to push ads to your followers. Instagram compares to Twitter in that you must have friends or followers before it is useful. This program allows you to instantly upload photos to your account. The photos can originate from the camera roll on your phone, or you can upload from the Instagram App. Each picture can be tagged with witty titles to share the fantastic work that you do with your clients’ pets. The program also allows you to

manipulate the photographs if you want to add a few special effects. The actual business location may also be associated with the upload if you use the right devices.

order to see the pins. This makes it an excellent source to view different ideas. I like it because it provides a positive way to work through the web – I have never seen a negative comment.

Pinterest is available to viewers with similar interests. Each user creates a personal board and uploads or “pins” pictures or videos around a common theme. The site categorizes any topic; groom shops, grooming, groom supplies, etc. The viewer can pin uploads and create a board of their own based on their selection of pins. It is not necessary to “friend” someone in

Facebook is a social networking website that allows the user to both upload pictures and create messages to friends or followers. When opening an account, the business owner creates a profile that explains a little bit about the business. You choose a profile and “cover” photo to highlight your business. Facebook users are able to “like” your page. It

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Whenever new customers choose our shop for their grooming, I always ask, “How did you hear about us?” With few exceptions, they say that they found us through the ratings on Yelp or Google. is an excellent tool to promote your staff, special promotions, or events. It also provides users the opportunity to provide your business with feedback related to your services. They can actually rate the services using a five star rating method. How Do Ratings Affect the Business? Almost everyone knows the value of a “Five Star” rating. It is the preferred rating for any business owner because it suggests that the majority of customers are extremely happy with their services. Whenever new customers choose our shop for

their grooming, I always ask, “How did you hear about us?” With few exceptions, they say that they found us through the ratings on Yelp or Google. These customers say that we earned the highest ratings so they wanted to see what we were all about. Unfortunately, those ratings can be short lived, even if only a few customers post negative comments and ratings. Do Ratings Really Matter? A recent browse through Help Scout revealed startling statistics. “It takes 12 positive experiences to

make up for one unresolved negative experience” (Newell-Legner, 2016). Unhappy customers are more willing to share their negative views than customers who are consistently happy. The Office of Consumer Affairs claims that “News of bad customer service reaches more than twice as many ears as praise for good service experience.” This does not bode well for businesses that depend on wordof-mouth recommendations. Business owners must frequently monitor their online rating activity. Next, they must take the time to respond to both positive and

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Believe it or not, some people will take the time to sabotage your business. If your staff has offended a client or performed a service that is less than satisfactory, you must address the complaint head on. negative reviews. In the case that the review is negative, it is important to determine that the post is legitimate. Believe it or not, some people will take the time to sabotage your business. If your staff has offended a client or performed a service that is less than satisfactory, you must address the complaint head on. This is not the time to trade insults. Your rebuttal will have more weight if you are courteous and professional. If the

complaint is an outright attack or even false, it is vitally important to work directly with the web engine to have it removed. What Should You Take Away? While it might seem odd to add more responsibilities to your already busy schedule, your online relationship with customers is your most important marketing tool. My business has grown in direct

correlation with consumers’ reliance on social media. Yellow Pages never brought in the client base that I needed when I first opened my shop. Yelp has become my strongest marketing advocate. That means I have to grow with this trend. In my case, this forced me to learn to use social media in a consistent and responsible way. That alone proves that you actually can teach an old dog new tricks! ✂

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UNDERSTANDING TITLES & ROLES IN THE VETERINARY HOSPITAL E by Beckie Mossor, RVT e

he pet industry as a whole is one of the most steadily increasing markets in the country. While owners are showing increased value in the relationship they have with their pets, and the willingness they have to spend larger quantities of money on them, they are also doing more research to ensure their pets are receiving the best products and services available.1 Owners may ask for recommendations from the industry professionals they trust. They often ask their veterinarian for a pet sitter recommendation, or their groomer to suggest a good veterinarian in the area. Industry professionals, therefore, have a responsibility to be knowledgeable about the professionals they recommend. Professionals should base their recommendations on education, credentials, and experience. Without this information, the

Owners may ask for recommendations from the industry professionals they trust. They often ask their veterinarian for a pet sitter recommendation, or their groomer to suggest a good veterinarian in the area. recommendation may be based on who brings their business cards into the office or who carries the most name recognition. Veterinarian recommendations may be one of the most important recommendations industry professionals make to their clients. Understanding the whole hospital team and their individual roles, as well as a few state and federal regulatory laws, allows professionals to ensure their recommendations meet the minimum standards necessary for their endorsement as

a professional. Many people walk into a veterinary practice with the assumption that the roles of the team members they interact with are aligned both structurally and educationally with those of their human counterparts. Depending on the state, this may not be the case. Education requirements and certification requirements vary greatly among the states, as does enforcement of what laws are in place. All veterinary hospitals have a veterinarian. According to the

1 “Pet Industry Market Size & Ownership Statistics” APPA 02 Feb 2016 www.americanpetproducts.org/press_industrytrends.asp

Groomer to Groomer • Vol 35 Ed 5 • May 2016

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American Veterinary Medical Associations Model practice act, “Veterinarian” means a person who has received a professional veterinary medical degree from a college of veterinary medicine.”2 (AVMA Policies 2013). Veterinary schools, similar to any other profession, vary in the quality and the national rank position overall. The individual has graduated having met the requirements for graduation as set by the accrediting body, and has passed both a national and state board exam to obtain their license. Veterinarians are required to meet a minimum number of continuing education hours per renewal period to maintain their license, the total number of hours per year vary by state.

Veterinary practices all use their staff differently. The veterinarian is generally with the patient for the shortest period of time. The veterinarian is responsible for making all diagnosis, prescribing treatments, and maintaining veterinary client patient relationships. There may be personal and situational preferences to one veterinarian over another, or variability in experience. Veterinarians all vary, just as human doctors do; in their approach, style and personalities. And their education can vary as much as the institutions they attend, but overall the basic qualifications and education of a veterinarian are standardized and regulated uniformly across the

country. The rest of the hospital team is where variability and inconstancies start to become a factor and are not widely understood by the public. Many people in the industry are familiar with the term veterinary technician, or veterinary assistant. Some hospitals use the term veterinary nurse. Industry wide, most have a general understanding of function of this role within the veterinary hospital. In general, these individuals are perceived to be the equivalent of a nurse when a human visits their doctor. They may observe them perform many of the same tasks; obtaining a medical history, recording vital signs, and assisting the veterinarian in procedures. However, the regulation and enforcement of

2 “Model Veterinary Practice Act- January 2013” AVMA 17 Feb 2016 https://www.avma.org/KB/Policies/Pages/Model-Veterinary-Practice-Act.aspx

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Groomer to Groomer • Vol 35 Ed 5 • May 2016

The letters RVT, CVT or LVT after the staff member’s names indicate the person is:

RVT

(Registered Veterinary Technician)

LVT

(Licensed Veterinary Technician)

CVT

(Certified Veterinary Technician) *Different states regulate the credentialing and monitoring of this field and are therefore distinguished differently.

these roles is widely variable among the states, as are the requirements for certifications and formal education and training. Very few states have title protection for the position of veterinary technician. This is the current formal name for someone who has graduated from an AVMA accredited Veterinary Technology Program, passed their state (where applicable) and national boards, and maintain a credential within the state where they practice. Therefore, in the states without protection, anyone can introduce themselves to a client as “veterinary technician”. This can be misleading for clients. Many clients, and even industry professionals, believe that all members of the support staff receive formal education before performing the tasks associated with some of

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the most advanced procedures in the veterinary hospital. Many are surprised to find out that a person can be legally trained to induce and monitor anesthesia, perform dental cleanings, and even inject controlled substances without any formal training. Many of the regulatory bodies allow the veterinarians to determine the appropriate training required for new hires before they are released to perform these tasks with varying degrees of supervision. One easy way to identify a credentialed technician is to look at their name tag. The letters RVT, CVT or LVT may be found after the staff member’s names. These letters indicate the person is credentialed: • RVT= Registered Veterinary Technician • LVT= Licensed Veterinary Technician • CVT= Certified Veterinary Technician *Different states regulate the credentialing and monitoring of this field and are therefore distinguished differently. Another way industry professionals and pet owners alike can determine if the staff involved in the procedures is credentialed is simply to ask: Who will be performing the procedure and what are their credentials? If advised a veterinary technician will be performing the procedure, clarifying if they are credentialed is an important distinction in their education and background. While many on the job trained staff members have diverse backgrounds and may have many years performing the same tasks, they do not have the same educational foundation and background to enhance their hands on knowledge and experience, and are generally known as

Veterinary Assistants. In states where there is title protection, differentiation, and delineation, veterinary assistants are generally on-the-job trained staff members who play an important role supporting the veterinary technicians and veterinarians. Much like an LPN or CAN in the human medical field, the support role of the veterinary assistant is essential to the whole team and the patient. Distinction between the roles helps to ensure every aspect of patient care is properly delegated and prioritized among the staff members. There are certifications for just about every level of the hospital team. There are Approved Veterinary Assistant programs available in many states, a Certificate for Veterinary Practice Management, and many

supplemental credentials for Credentialed Technicians. Knowing the educational background of all members of the team will help you know how important education and delineation is to the practice. It may be a red flag if the receptionist is also the veterinary assistant, “technician”, or kennel staff. It may be that no one holds any type of credential in any of the above named areas. While some cross training helps to ensure everyone is learning new skills and are able to assist in the busiest areas of the hospital as needed, it is important that the hospital demonstrates general roles in staffing, which may equal very basic and general skills. As an industry professional, it is important to understand the roles within a veterinary practice to help ensure the recommendations

made are based on quality care by well-trained and educated staff. Asking the right questions and requesting a credentialed technician, as an industry professional, creates a required minimum standard of care and unites the industry in ensuring all branches of the pet industry are regulated and enforced. By informing and educating your clients you will help them to understand the difference in the veterinary team members and ensure they are going to get the level of care they are most comfortable with for their pet. The education provided to the client creates perceived value and builds trust, and perpetuates professionalism within the industry as a whole. ✂

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ASK THE

GROOMING TUTOR by Michell Evans

PROPER CLIPPER

Groom Expo West. You mentioned proper dog clipping technique but did not elaborate. I am a new teacher at a local grooming school. I find it difficult to explain proper clipping techniques to the students. Do you have any words of wisdom?

i Rhonda. Proper clipper technique is taken for granted. Even advanced groomers have learned bad habits that cost them time and, therefore, money. There are many different ways to use a clipper. My suggestions in this column will relate to keeping the blade on the skin and applying your strokes in the direction that the coat lies. I will not describe skimming, blending, or using a vacuum-system in this column. There are several pitfalls to good clipper work: poor coat preparation, poor hide manipulation, not cutting in the direction that the coat lies, inconsistent pressure, not overlapping each blade stroke, uneven lateral pressure, inconsistent stoke speed, and

“

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Groomer to Groomer • Vol 35 Ed 5 • May 2016

blade angle to name a few. First a good bath and blow dry is critical. Reference my column in the February issue of Groomer To Groomer for more information on coat preparation. Comb and/or brush the entire coat backwards when you are finished clipping the coat. Examine the results and ask yourself what, if any, prepping and clipper techniques could be improved. Hide manipulation, simply put, is gently pushing or pulling the skin taught with one hand in the opposite direction of which you are clipping with the other hand. This keeps a constant resistance on the cutting blade from the hair. It keeps the blade from pushing the skin around which

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RHONDA L.

may cause choppy clipper work and possible injury to the dog. It also helps you avoid gouging fatty and bony areas. From now on, think of clipping a coat as a two handed job. Be careful not to pull mats up and get the skin caught in the blade. Try to cut exactly with or exactly against the lay or growth of the coat. It is true that you can take liberties when it comes to a stand-off coat type, like a Poodle or Bichon Frise. You will have more consistent clipper work if you practice always cutting in the direction that the coat grows. Find a picture of a smooth or short haired dog and memorize the lay of the coat. This means crossing the ribs nearly horizontally rather than in a

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Because different lengths and thicknesses of coat feed through the blade differently, randomly clipping stripes into the coat makes it difficult to get an even cut. downward stroke. Often groomers are afraid to keep the blade in contact with skin at all times. Not only does it need to be in contact but it needs to have a consistent light pressure during the stroke. This takes practice. If you have areas where the length is inconsistent you may be “floating” in some areas instead of keeping a constant light pressure. Be sure to clip the coat in overlapping strokes. Because different lengths and thicknesses of coat feed through the blade differently,

randomly clipping stripes into the coat makes it difficult to get an even cut. By overlapping each blade stroke by onethird to one-half you avoid the ridges of coat that develop from the spaces between strokes. These ridges are difficult to blend out so they cost time and, therefore, money. Uneven lateral pressure is when one end of your blade is touching the skin but the other end is not. This happens a lot on ribs. It seems most groomers are good at applying consistent pressure and speed on the topline/back of the dog. Try to

maintain those good techniques for every stroke. Inconsistent stroke speed is when a groomer starts off with good speed and technique and then whips the clipper through the end of the stroke. This often happens when a groomer is blending into a longer area but it can happen anywhere. Checkerboard type clipper marks come from moving the blade through the coat faster than the blade can effectively cut. Blade angle is very important. Depending on the length and thickness of the coat and the design of the blade, you will lift or drop the back of the blade. The blade can range anywhere from full contact with the skin to only the cutting edge of the blade touching the skin. The goal is to know and/or find the angle that best suits the coat and be consistent. Finally, your clippers must be in good working order. Service your clippers every month or more, depending on use. Also keep your blades clean and well oiled. The life of your clipper motor depends on how easy it is for the clipper to move the cutting mechanism back and forth. Also, make sure that your blades are in good condition, are not missing teeth, and are sharp. These efforts will give you a smoother finish. I hope this helps you teach better clipper techniques. ✂ I am a multi-Best-In-Show and Best-AllAround groomer. I am the recipient of many Barkleigh Honors Awards. I am a Silver and Gold medalist for GroomTeam USA. I am the winner of Show Dog Groomer of the Year. I am an educator for Andis Clipper Company. I have been teaching as The Grooming Tutor since 2000. And I groom to make a living, just like you. Please send questions to michell@groomingtutor.com

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GROOMER STORIES

#GROOMERSTORIES

story W

hen you speak to a prospective client for the very first time, you are already beginning to build a relationship with them. Clients might find you through an ad in the local paper, a few words typed into a search engine, or the recommendation of a friend. Whatever it is that brings clients to your door, the relationship you build with them can be a major reason why they keep coming back. For 25-year-old Tayla Oliveira, getting to know each individual client is not just important, it is at the core of her entire business model. As a mobile groomer, Oliveira gets to know her clients very well. The trust that her clients have in her, and the

Groomer to Groomer • Vol 35 Ed 4 • April 2016

bond she shares with them, gives her something special to look forward to each day. Oliveira is the owner of The Pet Trailer Mobile Grooming, a mobile dog and cat grooming business based out of Gulfport, Florida. She clocks in each morning when she pulls away from her home and heads out for the day’s adventures. As Oliveira arrives at a client’s home with her trailer, which happens to be a big, blue dog, her clients can’t help but smile. A lifelong animal lover, Oliveira knew that in order for a grooming career to work for her, she would have to give herself time to spend with each individual animal. She knew she would not be happy if she was always rushing through the

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grooming process and missing the important bond-building moments between her and the animals. “I absolutely love having the one-on-one time with my customers with no interruptions,” says Oliveira. Mobile grooming allows Oliveira to work with just one animal at a time right outside of the client’s home in her trailer. Oliveira’s love for animals began long before her grooming career. As a child, she spent much of her time caring for and learning about animals. The horses she grew up with taught her patience and responsibility. She enjoyed spending time with her horses whether she was training for barrel racing competitions, or just playing with

Being a young business owner comes with many challenges, but Oliveira was determined to succeed. She worked hard to stay on top of her personal bills while growing her business at the same time.

them for fun. Oliveira always had a natural love for any kind of animal. When Oliveira took her first job at a family friend’s grooming salon, she quickly found out how much she enjoyed bathing and brushing dogs. She enjoyed spending time with the dogs and getting to know them while learning everything she could about grooming. She remembers admiring the various breeds, some of which she had never heard of before. When Oliveira gave her first real haircut to a Shih Tzu, she knew she had found her future career. “I was hooked from that moment on,” says Oliveira. Get here—and get noticed! Oliveira opened her first mobile grooming business in Massachusetts. Four days of the best new Being a young business owner comes products, expert workshops with many challenges, but Oliveira and grooming contests with was determined to succeed. She $45,000+ in prizes. worked hard to stay on top of her Register at SuperZoo.org. personal bills while growing her business at the same time. Even though mobile grooming made sense for her, it still took some getting REGISTER NOW used to since Oliveira had previously AUGUST 2 - 4, 2016 CONFERENCE AUGUST 1-3 worked in salons. “Working alone MANDALAY BAY, LAS VEGAS, NV, USA was hard to get used to,” says Oliveira. “I managed; talking to the dogs, maybe a little bit too much.” Winter in New England can SZ16-0009_AD_Groom_4.5625x3.625_GroomerMag.indd 1 be unpredictable. The snow was a challenge and eventually, Oliveira decided to move to Florida to further pursue mobile grooming. She found herself a trailer that, from the outside, looks like a dog on wheels. “I can’t even tell you how many appointments I’ve booked just because people want me in their driveway,” says Oliveira. Inside, the blue dog trailer is equipped with state-of-the-art equipment, and all of Oliveira’s favorite grooming products. Taking her trailer out is, in itself, great marketing, but what really keeps clients coming back is the individual care their pets receive

STANDOUT

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Oliveira knows the importance of having a great relationship with her clients because they are the ones who help her live her dream by supporting her work. with Oliveira. “I think that people can tell I’m all about the dogs,” says Oliveira. The calm environment has such a positive effect on the animals, that there are not many who react negatively to the grooming process. When she pulls up to a client’s home, her animal clients are not running to hide under the bed, but they are wagging and ready to greet their groomer friend. When Oliveira is not busy running her business, she enjoys spending time with her own dogs, going to grooming seminars, shopping, or talking to other

groomers. Having a relationship with others within the grooming industry is inspiring and fun for Oliveira. “We are always exchanging pictures of dogs we groomed back and forth,” says Oliveira. Oliveira knows the importance of having a great relationship with her clients because they are the ones who help her live her dream by supporting her work. “I feel grateful every single day to have a job that I love,” says Oliveira. “I can’t imagine doing anything else.” Oliveria is excited about the future of her business, and the

future of her grooming career. She has goals that keep her motivated, and grooming friends and clients that support her. As she continues to move forward, her love for animals will always be the roots of her growth. “Dogs are my whole life, and it’s awesome to get to work with them every day; like a dream come true,” she says. ✂

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BREAD & BUTTER GROOMING:

FAST & EASY PET TRIMS FOR THE SALON by Kathy Rose

AFTER

BEFORE

BICHON FRISE PROFILE TRIM

FIG. 1

Groomer to Groomer • Vol 35 Ed 5 • May 2016

he Bichon Frise, easily recognizable by his plumed tail and powder puff appearance, is at the top of our Bread & Butter list. True, their skyrocket rise to popularity since their AKC recognition in 1972 has created an abundance of short legged dogs looking more like Bassets wearing a fluffy suit, but we must do our best to offer the “correct” illusion to the best of our ability. That said, even the pet bred Bichons are improving in structural quality. It is the responsibility of the

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professional pet groomer to offer their clients a breed profile trim regardless of the dog’s structure. Creating a picture in your mind’s eye of what the breed is supposed to look like will help you to implement your skills and offer your clients what they deserve: A trim that is true to the breed standard, even if the model is less than what the standard calls for. As in all Bread & Butter articles, all prep work is assumed and a scissored dog MUST be fluff dried. Fig.1) Create a level topline

using long straight shears. Trim the topline from croup to a few inches behind the withers or about 1/3 of the body length from point rump to sternum. This will leave room to create a crest. Fig.2) Trim the base of the tail approximately two inches from base of croup. The tail base should appear to be an extension of the topline if held out straight. Once scissoring of the entire body has been completed, tidy the tail band again to ensure a smooth transition from tail set to topline. Fig.3) Use curved shears to set the rear from the back of the upper thigh, rounding up to the croup, then to the level topline. Fig.4) Blend from the point of rump to the outer upper thigh. When viewed from the rear, the hips should appear rounded and not sharply angled. Fig.5) Lift the rear leg and use curved shears to trim around the pad. Trim from the back of the pad up to the hock, angling outward to form a rounded hock. Fig.6) With the rear foot on the table, scissor around the foot. The dog should appear slightly up on his toes in the rear. Fig.7) Trim the front feet with the foot on the table. Trim across the front of the foot, then around the foot. Fig.8) Lift the front foot and trim only the excess coat that protrudes over the pad and nails. There is not an apparent bevel and the dog should not give the appearance of standing on his toes (front feet). The bottom of the foot blends onto the leg in a column extending directly from the table to

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Groomer to Groomer â&#x20AC;˘ Vol 35 Ed 5 â&#x20AC;˘ May 2016

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the leg. Try not to expose the nails. Fig.9) Use curved shears to blend from the upper thigh along the flanks, stopping at the shoulders. Fig.10) Trim the underline, following the natural under carriage of the dog. Lift the front leg to trim a continuous underline through the front legs, then sloping upward to the chest. Do not trim the tuck-up area (where the rear leg meets the loin). Blades such as #7, #5, or #4 can also be used for the belly, but do not shave into the tuck-up or up to the chest. For long, low dogs use the shortest blade. Fig.11) Trim the fore chest to the jawline with straight shears. Use curved shears to trim between the front legs to just above the sternum. Fig.12) From the rear moving forward, use curved shears to set the left shoulder at about a 45° angle. Fig.13) Set the right shoulder, moving from the front toward the rear. Fig. 14) Continue moving from the front toward the rear, using curved shears to trim the flanks and blend onto the topline and into the undercarriage. Fig.15) Use curved shears to trim the upper foreleg and shoulder, setting the front legs under the body. Fig.16) Lift the front leg slightly and trim the front and inside to form a column. Fig.17) Place the foot on the table and trim the outside of the foreleg from elbow to table. Fig.18) Trim the back of the foreleg from the elbow to table. Fig.19) Use straight shears to shape the rear legs into parallel columns. Fig.20) Use curved shears to shape the foot into the sides and front portion of the rear leg. (The

rear portion of the hock was already shaped in Fig. 5.) Fig. 21) Shape the front portion of the rear leg, making sure to leave a subtle indication of a bend in stifle (the knee). Fig.22) Use curved shears to blend the upper rear leg into the tuck-up and underline. Fig.23) Use curved shears to blend the shoulder into the neck and the neck onto the crest. Fig.24) Blend the arch of neck using curved shears. First use the shears in a scooping motion from behind the withers to the back of the neck, then flip them around and in a rounding technique, shaping the back of the top-skull onto the neck. Fig.25) Use a #30 to lightly trim

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a fine line between the eyes. Then skim the front of the eyes from the inside corner to the outside eye corner. Do not shave, just skim. If the dog will not hold still, use blunt nose scissors or thinning shears. Fig.26) Shave the front of the lips the width of the nose. Fig.27) Use curved shears to create a shelf over the eyes from outside eye corner to outside eye corner. Fig.28) Trim the jawline, rounding in a semi-circle toward the ear. Do not trim in front of the ear. Do not lift the ear to trim under it. Fig.29) Pull the ear forward to the

FIG. 26 nose and trim the semi-circle again. Fig.30) Use long curved shears to shape the top and sides of the head to form a circle. Best scenario, the eyes are in the center of the circle. The ears are part of the headpiece and should not be apparent. The pets that adorn our Bread & Butter list are not all show dogs. But as professionals, we can try our best to replicate and create the best profile, considering what we are presented with. Sometimes the silk purse really is underneath that sow’s ear. Do your best to educate your client and find that silk purse. For more information on the Bichon Frise: www.bichon.org ✂

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FIG. 30

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JUNE

2–5, 2016 GARDEN STATE EXHIBITION CENTER SOMERSET, NEW JERSEY

THE RED CARPET SHOW

his June, Intergroom will be unveiling a few exciting changes. For starters, the show will be held on Thursday through Sunday. In the past, the show ended on a Monday. Show promoter Joey Villani explained, “On paper, Monday seems like a great idea, but groomers work very hard and need at least one day off. Shows are a lot of fun, but there is so much to see, learn and do, that the average groomer still wants that Monday to recharge and tend to their life outside of grooming.” Joey went on to state, “We encourage groomers to come for the weekend. Get everything you can out

Groomer to Groomer • Vol 35 Ed 5 • May 2016

of the experience, including the social aspect of it. Then, go back and tackle grooming recharged, with a new passion that you can only get from attending a grooming show.” Speaking of socializing, Intergroom will have the first ever Red Carpet Welcome Party Friday Evening at 8pm. This will be a night to let your professional hair down and party with your fellow groomers. The party will feature a cash bar and rave type atmosphere. Saturday evening will feature a few old Intergroom favorites: the Style and Couture Runway Walk and the Lip Sync Contest. The Runway

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Walk, starting at 8pm is a class designed to underscore the beauty of a simple abstract design, beautifully sculpted, and devoid of props costumes, accessories, etc. Minimal color, if any, is permitted. The Runway Walk will be followed by Intergroom’s 2016 fourth annual Lip Sync Contest. This event has become one of the most fun and recognizable events at Intergroom. All of the events on Friday and Saturday are open to anyone registered to attend the show. For more information about Intergroom, go to www.Intergroom.com ✂

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And the cylindrical shape is perfect for massage. Hand exercises help reduce symptoms of arthritis. It comes with a manual explaining over thirty exercises. Tubeefit adds new videos to their website tubeefit.ca regularly. The BarberStick comes with a mat based exercise program that includes exercises to prevent most common groomers’ injuries. Order from the website, tubeefit.ca for only $19.99.

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EPIC PET HEALTH INTRODUCES CALMING SPRAYS

Epic Pet Health (EpicPetHealth. com), maker of electrolyte supplements for pets, is now offering fast acting calming sprays to use before and during grooming. Simply mist the air

Find Groomer to Groomer Magazine on

Veterinarian, Melanie Mokos, D.V.M., discusses practical issues of canine CPR and provides a thorough, step-by-step demonstration of the techniques.

#1340 CPR - dvd $27.95

ORdeR Online:

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Barkleigh Productions, inc. (717) 691-3388

C1712

Groomer to Groomer • Vol 35 Ed 5 • May 2016

around anxious pets. Frequent use of Calm even helps with nail trimming. The odorless, natural, human grade sprays are made in Seattle, WA. Epic Pet Health was chosen by Martha Stewart as a contest finalist for the “Best Made Product in America” in 2015. Large sizes are available to the trade only. Call for a free sample of Calm (206) 450 1118.

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Groomers can now experience our rejuvenating shampoo infused with organic cold-pressed Baobab protein, nature’s ultimate healer! Harvested from the “Tree of Life”, Baobab provides the most potent nutrients on the planet! We’ve combined the renowned therapeutic properties of Baobab with our powerful yet gentle natural cleansing formula in four exhilarating scents: Pink Jasmine Tuscan Olive Lemongrass and Verbena Desert Agave Blossom • Nourishes the coat from root to tip • Promotes rejuvenation of skin cells • Protects skin from free radical damage • Intense long lasting shine • Continuous hydration • Provides anti-inflammatory properties from Omega Fatty Acids • Concentrated 6 to 1, No Thickeners, Sulfate Free www.biogroom.com

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Groomer to Groomer • Vol 35 Ed 5 • May 2016

CLASSIFIEDS CALL (717) 691-3388, EXT. 220 TO PLACE A CLASSIFIED.

Call (717) 691-3388 ext 220 to place a Classified. Rates: 25 words or less – $50.00. Each additional word – $2.00 each. Classified ads must be prepaid. Call for issue deadlines. Agency Discounts Do Not Apply.

BLADES & SHARPENING “YOU NOW HAVE A BETTER CHOICE” We are groomers of 30+ years. Website has FREE videos and articles on equipment care. Steel Blades $5.00, Ceramic $6.00, Regular shears $5.00, convex $10. Certified for many shear brands. WAHL 5-N-1 blades refurbished (new parts, not sharpened) $10. Clipper repair #10 plus parts. Mail-in service has 48 hour turnaround, $5.00 RETURN SHIPPING ALL ORDERS, each order gets a CD_ROM and tip sheet. Website has all information. Est. 1995. Northern

Tails Sharpening Inc, Mobile AL Call 251-232-5353 www.northerntails.com NEVER PAY RETAIL FOR YOUR PET GROOMING SHEARS! Buy at wholesale pricing. Where Quality & Value come together! 20 years in business. BucchelliShears.com

BUSINESS FOR SALE Northern Maine pet grooming business. Established 27 years at same leased location. Scheduled almost a full year in advance. Quick sale at $30,000, make offer. Anxious to retire. Call: 207 551-5857. Successful 30 year strong Grooming/ Daycare business for sale in the beautiful Roaring Fork Valley, Colorado. Great location, fantastic reputation and tremendous opportunities for growth. Asking $95,000.00. Serious inquiries only. petgroomerforsale@gmail.com

Klip Kards

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AVAILABLE IN PACKS OF 100, 500, or 1000!

Client Index & Extender Cards

ARE YOUR CLIENT FILES A DISASTER? These client index cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client.

Regular Klip Kard 3” x 5” Medium Klip Kard 4” x 6”

Available Colors

Giant Klip Kard 5” x 8”

EXTENDERS STAPLED TO YOUR FILLED KLIP KARD ADD MORE RECORD SPACE!

Groomer to Groomer • Vol 35 Ed 5 • May 2016

GroomertoGroomer.com

BARKLEIGHSTORE.COM • 717 6913388

CALENDAR OF EVENTS CALIFORNIA

NEVADA

PET BOARDING & DAYCARE EXPO WEST 5/2/2016 — 5/5/2016 Burbank CA (717) 691-3388 info@barkleigh.com www.petboardingexpowest.com

SUPERZOO 8/2/2016 — 8/4/2016 Las Vegas NV info@superzoo.org www.superzoo.org

GROOM EXPO WEST 02/16/2017 - 02/19/2017 Pasadena, CA (717) 691-3388 info@barkleigh.com www.groomexpowest.com

FLORIDA THE NDGAA FUN IN THE SUN 2016 10/28/2016 – 10/30/2016 Orlando FL (724) 962-2711 ndga@nationaldoggroomers.com www.ndgaa.com

ILLINOIS ALL AMERICAN GROOMING SHOW 8/18/2016 — 8/21/2016 Wheeling IL (717) 691-3388 info@barkleigh.com www.aagroom.com

LOUISIANA MARDI PAWS PET EXPO 5/13/2016 - 5/15/2016 New Orleans, LA www.mardipawspetexpo.com

MASSACHUSETTS NEW ENGLAND GROOMING SHOW 10/13/2016 —10/16/2016 Sturbridge MA (717) 691-3388 info@barkleigh.com www.newenglandgrooms.com

Proverbial Wisdom Cling to wisdom—she will protect you. Love her—she will guard you. Proverbs 4:6 Living Bible

NEW JERSEY INTERGROOM 6/2/2016 — 6/5/2016 Somerset NJ (201) 896-0500 www.intergroom.com

TO LIST YOUR EVENT, SEND IT TO ADAM@BARKLEIGH.COM

EVENTS PET BOARDING & DAYCARE EXPO WEST

5/2/2016 — 5/5/2016 Burbank CA PETQUEST

OHIO PETQUEST 6/23/2016 — 6/26/2016 Wilmington OH (717) 691-3388 info@barkleigh.com www.pqgroom.com

PENNSYLVANIA GROOM EXPO 2016 9/22/2016 — 9/25/2016 Hershey PA (717) 691-3388 info@barkleigh.com www.groomexpo.com PET BOARDING & DAYCARE EXPO 11/13/2016 — 11/16/2016 Hershey PA (717) 691-3388 info@barkleigh.com www.petboardingexpo.com

PUERTO RICO PET PRO CRUISE 2017 01/8/2017 - 01/15/2017 San Juan, PR (321) 368-66228 Cruisinglady@ymail.com

WASHINGTON NORTHWEST GROOMING SHOW 4/20/2017 — 4/23/2017 Tacoma WA (717) 691-3388 info@barkleigh.com www.nwgroom.com

WISCONSIN PET STYLIST INVITATIONAL 11/6/2016 – 11/7/2016 Oconomowoc WI www.petstylistinvitational.com

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6/23/2016 — 6/26/2016 Wilmington OH GROOM TEXAS AT THE HOUSTON WORLD SERIES OF DOG SHOWS

7/23/2016 - 7/24/2016 Houston TX ALL AMERICAN GROOMING SHOW

8/18/2016 - 8/21/2016 Wheeling IL GROOM EXPO

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10/13/2016 - 10/16/2016 Sturbridge MA PET BOARDING & DAYCARE EXPO

11/13/2016 - 11/16/2016 Hershey PA GROOM EXPO WEST

02/16/2017 - 02/19/2017 Pasadena CA NORTHWEST GROOMING SHOW

4/20/2017 — 4/23/2017 Tacoma WA Barkleigh Productions, Inc. (717) 691-3388 • Fax (717) 691-3381 www.barkleigh.com www.groomertogroomer.com

Groomer to Groomer • Vol 35 Ed 5 • May 2016

Klip Kards

Client Index & Extender Cards Extenders stapled to your filled Klip Kard add more record space!

Giant Klip Kard Our most popular card! 5” x 8” Klip Kards feature a dog diagram for notation of injuries, warts and sensitive areas. Sketch the clip right on the card. Emergency permission included, plus a size chart for easy sales reference. Includes pet proﬁle checklist with lots of space on the back for date, charges, services, groomer and reminders sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Giant Klip Kard – White 5 x 8 #500 Pack of 100 #501 Pack of 500 #502 Pack of 1000

$13.75 $59.95 $99.00

Available Colors

Giant Klip Kard – Color 5 x 8

Available colors: Blue, Green, Yellow, Pink, Lavender

#503B, 503G, 503Y, 503P, 503L #504B, 504G, 504Y, 504P, 504L #505B, 505G, 505Y, 505P, 505L

Pack of 100 Pack of 500 Pack of 1000

Giant Klip Kard Extenders – White 5 x 8 #506 Pack of 100

$13.75

#682

$34.95

Giant Klip Kard Special 5 x 8

$15.75 $69.95 $109.00

Medium Klip Kard 4”x 6” Medium Client Index Card oﬀers space for pet description, medical problems, referral, birthday, vet phone and clip. Popular pet proﬁle checklist denotes conditions about the pet. Back has date, services, charges and reminder sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Medium Klip Kard – White 4 x 6 #507 Pack of 100 #508 Pack of 500 #509 Pack of 1000

Available Colors

$11.95 $46.00 $75.00

Medium Klip Kard – Color 4 x 6

Available colors: Blue, Green, Yellow, Pink, Lavender

#510B, 510G, 510Y, 510P, 510L #511B, 511G, 511Y, 511P, 511L #512B, 512G, 512Y, 512P, 512L

Pack of 100 Pack of 500 Pack of 1000

Medium Klip Kard Extenders – White 4 x 6 #513 Pack of 100

$11.95

#681

$28.95

Medium Klip Kard Special 4 x 6

Regular Klip Kard Are your client ﬁles a disaster? Do you forget to get pertinent information over the phone? These 3” x 5” Client Index Cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client. Space on back for date, charges and reminder sent date. White only.

Regular Klip Kard Extenders – White 3 x 5 #517 Pack of 100 $10.50

Regular Klip Kard – White 3 x 5 #514 Pack of 100 #515 Pack of 500 #516 Pack of 1000

$10.50 $39.75 $62.95

#680 Klip Kard 3 x 5 Special

$21.95

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

GroomertoGroomer.com

$13.95 $56.00 $95.00

Klip Kard Special Includes 250 Klip Kards, File Box, and set of Alphabetical Index Guides

Groom-O-Grams Exciting 8.5” x 11”, four-page newsletter becomes your own Personal Salon Newsletter!

This 8.5” x 11” four-page newsletter contains grooming and health information, stories, and cartoons that present a professional image to your community. Give them at each appointment. Groom-O-Grams encourage better home care and more frequent appointments. Use it as a reminder card! Many groomers report a fantastic 50–100% response. GroomOgrams are a fantastic promotional tool! Your grooming clients will give it to their friends. Leave them anywhere there are pet owners—humane societies, veterinarians, kennels, pet shops, and breeders. GroomOgrams will keep your clients coming back while teaching them proper “between grooming” care. Over 10 million Groom-O-Grams have been distributed by caring groomers like yourself. Seasonal issues are available after February 10 (Spring), May 10 (Summer), August 10 (Fall) and November 10 (Winter). Each issue deals with the seasonal grooming needs of pets.

Groom-O-Grams – Current Season Unless Specified #565 25 Groom-O-Grams $10.50 #566 50 Groom-O-Grams $18.00 #567 100 Groom-O-Grams $25.50 #568 200 Groom-O-Grams $49.50 #569 300 Groom-O-Grams $70.50 #570 400 Groom-O-Grams $88.50 #571 500 Groom-O-Grams $95.00 #572 1000 Groom-O-Grams $169.00 #573 2500 Groom-O-Grams $358.00

Standing Order Program Save 15% on your next order of Groom-O-Grams! Mark your order form. No obligation to future purchases. Cancel anytime.

Kage Kard Holder

Business and Appointment Cards

For Boarding or Grooming Cards 3” X 5” or 5” X 8” This sturdy aluminum card holder will keep pet information right where you need it. Two popular sizes hold 3” x 5” Run Card or Klip Kard, and 5” x 8” Giant Klip Kard or Kenn-L-Kard. Attaches easily to cage or crate. Has holes for wall mounting near grooming table or tub. Collar and leash holder built in. Practically indestructible, won’t rattle, and holds client index cards securely and cleanly.

Kage Kard Holder 5”x8” #1954 1 holder #1956 10 holders

$7.95 $69.95

Kage Kard Holder 3”x5” #1951 1 holder #1953 10 holders

$5.95 $49.95

Over 10 Million Sold!

High quality black raised printing on crisp white card stock. Choose one of our stock logos FREE (on order form page). Instructions: Circle logo of your choice and print your six lines of type clearly on the Order Form. Allow three to four weeks delivery time.

#1119 #663 #665 #666 #667

1000 Business Cards 1000 Appt. Cards Extra Line of Type Custom Logo Custom Layout

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

$49.95 $49.95 $2.95 $19.95 $25.00

Groomer to Groomer • Vol 34 Ed 4 • April 2015

Rubber Stamps #699

#700

#708

#703

#702

#6433

#709

#707

#6434

#6431

#705

#706

#6432

Eliminates tedious handwriting. Add your own custom logo or use one of ours (see order form). Perfect for GroomOgrams, reminder cards, groomer or kennel sales slips, letters, checks, and receipts.

Rubber Stamp #643 Stock Logo (See order form) #642 Custom Logo

$7.95 $7.95

#6045 #6046 #6047 #6048 #6049 #6050

$10.95 $15.50 $19.95 $23.95 $28.50 $32.95

1 Line 2 Lines 3 Lines 4 Lines 5 Lines 6 Lines

ame alon N Your S dress d Your A y, State, Zip it r Your C one Numbe h P r You

#701

Kanine Kookie Kutters Sizes range from 2-3/4” to 4-1/ 2”. Great for breed club treats, fundraisers, sandwich cutouts, treats for your customers’ pets or kids, dough ornaments, and more. Dog Bone Recipes included FREE!

#6435 #710 #711 #6429 #6430

13-Piece Bow Wow Set Bones and Hydrant Seven Dogs and Kitty 7-Piece Set 5-Piece Mini Set Individual (Indicate #)

$31.95 $8.50 $19.95 $19.95 $9.95 $3.95

the

ULTIMATE

Dental Kards

GUIDE SALON Creative

NEW 5” x 8” Dental Kard features a large detailed diagram for notation of cavities, sensitive areas and more. The back provides space for date, cleaning history, charges, technician and reminder sent date.

#6352 #6354

100 cards 1000 cards

$13.75 $99.00

by Angela Kumpe

#1-31 Index Guides

The Ultimate Guide to Salon Creative

Ethel... I think this dog is trying to tell me something!

The Ultimate Guide to creative Styling is a must have resource for every salon and mobile groomer. With 192 full color pages packed full of exciting creative add-on services including accessories, temporary coloring, semi-permanent coloring, color lifting, marketing, pricing and more. Step-by-step photos and easy to understand instructions will have your salon or mobile earning more money and have your clients begging for more.

#6548

The Ultimate Guide to Salon Creative

W1336

$59.95

Revolving Reminder System Get your clients in every 4, 5, or 6 weeks with this complete ready-to-use system! Includes: 5” x 8” File Box, #1-31 Index Guides, 200 of our most popular Reminder Cards (50 each: R-2, R-4, R-5, R-7), instructions for instituting a successful Reminder Program.

#676 1 Revolving Reminder System $59.95

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 7 • July 2015

GroomertoGroomer.com

Banners

Say it in a big way with these attention-grabbing banners!

6 x 2’ and 4’ x 2’ banners cover the gamut of things that you would do in your grooming salon or kennel. Get your clients attention the moment they walk in the door. These banners have grommets for ease of display and will pay back their cost in a day!

Aaronco Posters AARONCO publishes a complete collection of laminated posters that help groomers communicate with their customers by eliminating the confusion due to various grooming styles. Each poster represents one of the seven AKC dog groups, showing properly groomed dogs. The posters are printed in black and white and are laminated for attractiveness and durability, which allows them to be hung with or without framing. They are sold individually and in sets of 9. Posters sold individually ship in their own cardboard tube. Posters sold in the set of 9 ship in one cardboard tube.

6’ x 2’ Banner #6375 Grand Opening #6377 Pet Day Care #6381 Pet Photography #6382 Shed-Less Treatment #6378 Today’s Special #6379 Toothbrushing Special #6376 We’re Moving #6380 Spa Service

$49.00 $49.00 $49.00 $49.00 $49.00 $49.00 $49.00 $49.00

4’ x 2’ Banner #6390 Grand Opening #6391 We’re Moving #6392 Pet Day Care #6393 Today’s Special #6394 Toothbrushing Special #6395 Spa Service #6396 Pet Photography #6397 Shed-Less Treatment

$39.00 $39.00 $39.00 $39.00 $39.00 $39.00 $39.00 $39.00

#1942 #1943 #1944 #1945 #1946 #1947 #1948 #1949 #1950 #6494

Complete Set of 9 Dog Posters Poodle Fashions Poster The Terriers Poster Non-Sporting Dogs Poster Working Dogs Poster The Toys Poster Herding Dogs Poster The Hounds Poster Sporting Dogs Poster Dog Show Poster

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

$69.95 $8.95 $8.95 $8.95 $8.95 $8.95 $8.95 $8.95 $8.95 $6.00

Groomer to Groomer • Vol 34 Ed 7 • July 2015

Groomer & Kennel Sales Slips Make More Money Without Raising Your Prices!

Professional Sales Slips for groomers and kennel operators! Both have space for all the little extras you haven’t been charging for. These 5-1/2” x 8-1/2” two-part NCR forms are clean, with no carbon needed. Groomer Sales Slip includes space for groomer’s name, skin treatment, next appointment, bows, medicated shampoo, tangling, bad behavior and more!

#623 #624 #625

Pack of 100 Pack of 500 Pack of 1000

$18.50 $72.00 $117.50

Kennel Sales Slip includes space for salesperson and/or groomer (for easy tally of commissions), number of days, weeks or months of boarding and charges, next grooming appointment and much more!

#627 #628 #629

Pack of 100 Pack of 500 Pack of 1000

$18.50 $72.00 $117.50

Kenn-L-Kards and Run Kards

Popular Client Index Cards for Pet Day Care and Boarding Facilities! Kenn-L-Kards oﬀer boarding, medical and grooming proﬁles. Easy checklist eliminates tedious handwriting. Speeds your recordkeeping. This popular Client Record Index Card has all the information any kennel or day care operator needs. Extender cards double your records space. Just attach to the back of a full Kenn-L-Kard. Kenn-L-Kard Extenders – White 5 x 8 Kenn-L-Kard – White 5 x 8 #901 Pack of 100 $13.75 #589 Pack of 100 $13.75 #902 Pack of 500 $59.95 #590 Pack of 500 $59.95 #903 Pack of 1000 $99.00 #591 Pack of 1000 $99.00 Run-Kards are completed at each visit and attached to the run. Contains all the up-to-date information you need about the pet. The back contains a boarding release for your protection, which is signed and dated by the owner. You’ll wonder how you ever lived without them!

Run Kard – White 3 x 5 #594 Pack of 100 #595 Pack of 500 #596 Pack of 1000

$10.50 $39.75 $62.95

Happy Camper Card Great for Boarding and Day Care Operators!

Kenn-L-Kard Special Get started with everything! 250 Kenn-L-Kard’s 5 x 8 File Box Alphabetical Index Guides #683

KENN-L-KARD SPECIAL $34.95

Now you can grade each pet in your care from an A+ to an F. Time-saving checklist will let your client know that his pet ate well, had ﬂeas or should see a vet... and much more. Lots of room for your own personal comments, too. It’s a personal way to thank your boarding clients. Plus it’s a great promotional tool! Pet owners will tell their friends. Available in green only.

#906 #907 #908 #909 #910

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

$4.50 $9.00 $16.00 $66.00 $95.00

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

#252

•

• • •

For Faster Service, Order Online! Go to www.BarkleighStore.com

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 35 Ed 5 • May 2016

GroomertoGroomer.com

W H AT C O U L D Y O U

ACCOMPLISH? IF YOU COULD FREE YOURSELF FROM CLIPPERS THAT HOLD YOU BACK WHETHER IT’S THE PRICE, THE WEIGHT, THE NOISE, THE VIBRATION, THE SIZE, THE DIFFICULTY GETTING THROUGH A TOUGH COAT OR THE TIME IT TAKES TO MAINTAIN THE DRIVE FINGER?

POWERDRIVE

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MADE IN USA

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Groomer to Groomer • Vol 35 Ed 5 • May 2016

Find Your Perfect Pair with the ComfortSharpTM Combo Sale! Combo Sale! Buy a Straight and a Curved and Save 10% While Supplies Last.

8.5” Curved & Straight Shear

SEE MORE SIZES & STYLES ON OUR WEBSITE! FREE SHIPPING Includes Shampoo - On Orders $150.00 or More* Need Equipment? Ship it for Free! Expires 6/30/16

When You Purchase $2000 or more of Paw Brothers® Professional and Value Groom® Equipment.*

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Expires 6/30/16