PROGRAM GUIDE
APRIL 12-15 2018
The Red Carpet Show Meadowlands Expo Center • Secaucus, NJ
intergroom.com
Luxurious shampoo helps solve pet problems without insecticides Deep-cleansing formula works to remove dander and scaling Naturally scented with botanical oils Use full strength or dilute with 10 parts water
New SHOW SPECIAL* Gallons are
$34.95 each Made with Clove Oil
*Available at Trade Show Only, While Supplies Last.
CONTENTS TABLE OF CONTENTS 3 5 18 22
Host Hotel Trade Show & Exhibitors Intergroom Lip Sync Speakers & Judges
THURSDAY EVENING PROGRAMS 11 Table Topics: A Groomer’s Roundtable 11 So You Want to Be A Contest Groomer? 11 Going Mobile with Adriane Pope
THURSDAY PROGRAMS 7 Brusher / Bather Certificate FRIDAY PROGRAMS Program 12 Mixed Breed Series 8 Barkleigh Pet Pro First Aid/ 13 Dog Behavior Bootcamp CPR Certification 14 Jodi’s Tricks of the Trade 8 A Day with Olga 14 Pet Professional’s Business 9 AKC S.A.F.E. Grooming Program Makeover 11 Master Touch for Your 15 Rockin’ Some Creative Everyday Grooming
FRIDAY EVENING PROGRAMS 15 Handling Techniques for Cat Grooming 15 We’ve Got Personality! 15 Poodle Pet Trims WEEKEND PROGRAMS 16–19 Saturday Seminars 20–21 Sunday Seminars SCHEDULE & REGISTRATIONS 23 Contest Schedule 24 Event Schedule 25 Registration Form 26 Program Selection
LOCATION NEW JERSEY’S PREMIER CONVENTION CENTER! In addition to offering a professional staff of trade show specialists and facilities to match, the Meadowlands Exposition Center is conveniently located just minutes outside of New York City. The center offers 61,000 sq.ft. of exhibit space with five additional meeting rooms and a maximum capacity of 5,000 people at one time. With Newark Liberty International Airport so close by and a variety of nationally acclaimed hotels right around the corner, MEC offers one of the most complete and convenient facility packages in the Northeast. So come on in and look around and find out more about
MEADOWLANDS EXPOSITION CENTER 355 Plaza Dr. Secaucus, New Jersey 07094 www.mecexpo.com
our upcoming events. And when you’re ready to book your next event, give us a call and we will be happy to assist you in planning your most successful event ever!
HOTEL INFORMATION EMBASSY SUITES BY HILTON SECAUCUS MEADOWLANDS 555 Plaza Dr. Secaucus, New Jersey 07094 (201) 864 - 7300 www.embassysuites.hilton.com
King Suite Rate–$164 • Double Suite Rate–$174 Tell them you are with Intergroom Group Code: IGA Cut off Date:
INTERGROOM 2018
3/21/2018 3
Your Dream, Your Choice New and pre-owned units available!
SUPER ZOO
Ultra Groom Van Dodge Promaster
Dyna Groom Ford Transit (Gas or Diesel)
Trailer Endurance Sprinter Mercedes-Benz
Pet Stylist Elite Ford E-450
Financing Available
TRADE SHOW FRIDAY: 10AM — 6PM • SATURDAY: 10AM — 6PM • SUNDAY: 10AM — 4PM Intergroom always provides a forum for exchanging ideas and networking with grooming trend-setters. Scores of industry leaders will be on hand throughout the trade show to demonstrate their products. Groomers of the world can see the latest in products, services and techniques, PLUS what’s on the drawing board for tomorrow. Several of our exhibitors will have top winning groomers available in their booths to discuss products, etc., throughout the three days of our show. Here’s a great opportunity to meet and speak with some industry superstars! Come and SHOP! It is not necessary to be registered for the Intergroom 2018 seminars and programs to be able to attend the trade show. The trade show alone is open to anyone who desires to attend for a small admission fee of $10 per day and includes the opportunity to watch our competitions. Trade show admission is included when groomers register for the Intergroom 2018 seminars and programs. If it snips, clips, combs, brushes, strips, detangles, lathers, rinses, dries, or has anything to do with dog or cat hair, you will find it here at Intergroom 2018!
ONLY COMPETITION & DEMO DOGS PERMITTED. PLEASE LEAVE PETS AT HOME.
EXHIBITORS* • AHP Pet & Grooming Supplies • Alpha Tech Pet, Inc. • American Kennel Club • Aussie Dog • Bandanas Unlimited, Inc. • Bardel Bows • Barkleigh Productions • Best Shot Pet Products International, LLC • Cherrybrook • Chona Shears • Conair Pro Pet • Davis Manufacturing • Dog Is Good • Electric Cleaner Company • Eqyss • Espree Animal Products, Inc. • Evolution Shears
• Ez-Groom • Frank Rowe & Son • G.E.A.F. Groomers Emergency Assistance Fund • Geib Handmade Shears • Groomers Helper • Hanvey Engineering & Design • Hawaiian Moon • Iv San Bernard USA • Les Poochs Luxury Products • Max & Molly Wear • MDC Romani, Inc. • Nature’s Specialties • Petbizinsurance.com • Precision Sharp Co. • Puppy Paws, Inc. • Purrrfect Bows & Ties • Royal Edge Enterprises
INTERGROOM 2018
• Second Chance for Animals • Sensei Shear Systems • Shearman Co. • Showseason® Animal Products, LLC • Squeaky Clean Dog Wash Machine • Superzoo / Atlanta Pet Fair / WPA • The Shears Depot • Thera Clean • Tool Klean • Trendy Wendy Pets, LLC • Tropiclean • Utsumi America, Inc. • Wag’n Tails Mobile Conversions • Wahl Clipper Corporation *Expected to Attend
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OPPORTUNITY
UNFOLD S .
WAHL
Keeping a store going—and growing—in today’s pet retail landscape is all about identifying and seizing opportunities. Get ready to discover yours at North America’s No. 1 trade show for pet pros. From utterly unique accessories to scientifically advanced nutritionals, everything you need to tap into your potential awaits.
JUNE 26-28, 2018 E D U C AT I O N J U N E 2 5 - 2 7
SAVE THE DATE! SUPERZOO.ORG
MANDALAY BAY, LAS VEGAS, NV, USA
BRUSHER BATHER
CERTIFICATE PROGRAM by Teri DiMarino Your ability to do your job, and do it right, separates you from being "just a bather" to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/B’s remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers–in–training, "groomer wannabes", seasoned groomer techs and salon owners will benefit from this day–long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow–drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.
Tools of the Trade & How to Use Them From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed.
Dematting…It’s Not What It Used To Be Everyone has a technique for dematting a neglected pet. For some, it’s a shave–down and then entering the pelt in a Mat Contest. For others, it’s a time–consuming, hair–splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.
What’s In Those Bubbles??? Shampoos, Conditioners & Spray Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a “groomers–eye” view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but, what do we really know to select the right product for our situation? (Those scary words are techno–speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)
Getting the Most Out of Your Bathing & Drying Time Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products and thoroughly cleaning and then drying the pet will have a direct influence on the finish. You will hear about time–saving equipment and techniques. This program is six hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
INTERGROOM 2018
7
THURSDAY SEMINARS
A DAY WITH
Olga
Bichon: From Show to Pet Trim If you were able to choose some-
bring your grooming ability one step
secrets, you would probably pick Olga.
up to a creative way of dog grooming.
She has won some of the top groom-
You can take a mixed breed that's a
ing contests with her Bichon and has
drop coat or curly coat and create a
groomed them for the conformation
mixed breed masterpiece.
demonstrate how to balance a dog, avoid common mistakes, and create
will walk you through four different grooming demonstrations,
Poodle Olga's Way
use blending as well as shaping to
into a cute and trendy trim. She will demonstrate a balanced trim and give
over her tips and strategies to create
the dog a round head and fluffy legs.
a cute trim in no time at all. She will
This is a traditional trim that clients
show you what tools she uses to make
will love and it can be modified short-
her grooms efficient and give an over-
er for low maintenance.
all nice finish.
Olga will show you and explain how
styles and techniques. Come
In this seminar you will watch Olga take a drop coat and transform it
Mixed Breed with Asian Flare
each showcasing her unique
Drop Coat
the soft expression of the Bichon.
In this demonstration Olga will go
In this four-hour seminar, Olga
grooms, attract new customers and
one to teach you Bichon grooming
ring for years. In this seminar, Olga will
by Olga Zabelinskaya
style of grooming helps to "sell" your
spend a day with one of the top
to take a mixed breed dog and groom
groomers and learn trims that can
it to look like a baby doll, teddy bear
be executed in your own salon!
or stuffed animal. Japanese or Asian
This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
PET PROFESSIONAL
FIRST AID/CPR CERTIFICATION
by Jill Pipino
As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond. In this four-hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for groomers and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR. This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Friday, Saturday & Sunday.
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INTERGROOM 2018
THURSDAY SEMINARS
REGISTER ONLINE AT
WWW.INTERGROOM.COM
AKC S.A.F.E. GROOMING PROGRAM by Susan Sholar The American Kennel Club recognizes that grooming is important to the overall health, comfort and well–being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons. As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation. All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits. This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC. This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
INTERGROOM 2018
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CORD/CORDLESS For All Day Use
LITHIUM ION
For Longer Life
2 HOUR RUN TIME
60 Min. Charge Time
5
YEAR
Hassle Free
WARRANTY
MADE IN THE USA
of Domestic & Imported Parts
W E L C O M E T O T H E FA M I LY
CORDLESS DONE RIGHT DEMOS BY JAY SCRUGGS & JUDI CANTU-THACKER IN THE WAHL BOOTH 1.800.PRO.WAHL
www.wahlanimal.com
THURSDAY SEMINARS MASTER TOUCH FOR YOUR
EVERYDAY GROOMING
by Victor Rosado
Join award winning, Best in Show groomer Victor Rosado for this four hour program where he will demonstrate and share with you his master grooming skills and how they can be translated to your everyday salon grooming. Victor will be doing live demonstrations on four different breeds. This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
THURSDAY EVENING SEMINARS
TABLE TOPICS:
SO YOU WANT TO BE A CONTEST GROOMER?
by Khris Berry
by Mackensie Murphy & Lindsey Dicken
A Groomer’s Roundtable
Mackensie Murphy and Lindsey Dicken have
Join fellow groomers and pet professionals in round table discussions focusing on pet industry
over 18 years of combined competition grooming
topics. Small group formats will allow opportunities
experience. Sit and listen to them tell all of their
to meet, discuss, and share ideas with like-minded
secrets. Mackensie and Lindsey will explain the
pet professionals. Casual, educational, and fun, Ta-
ins and outs of contest grooming, from what to
ble Topics will allow you to gain new friends as well
pack, how to choose a dog, and tips and tricks to
as new information. Come learn and share!
make your dog stand out.
GOING MOBILE WITH ADRIANE POPE
by Adriane Pope
24 years, 6 vans, and a trailer later…come learn how to start or improve your mobile grooming business by experiencing Adriane’s ride through the years. In this class, we will discuss building your own mobile unit vs commercial built, maintenance, scheduling, the dos and dont’s of mobile grooming, and more. During your time in this session, we will also work through any questions or concerns you have about running a successful mobile grooming business. Adriane will also share a couple of personal experiences with some of her special clients, such as Anna Nicole Smith! Come enjoy the ride! Evening programs are two hours long each and are included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Friday, Saturday & Sunday.
INTERGROOM 2018
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FRIDAY SEMINARS
Mixed Breed with Asian Flare
to keep the integrity of the coat, but
(9–10 AM) by Olga Zabelinskaya
to get it off fast!
Olga will show you and explain how to take a mixed breed dog and groom
Grooming the New Designer Dogs
it to look like a baby doll, teddy bear
(2–3 PM) by Sue Watson
or stuffed animal. Japanese or Asian
We are all getting them now; all
style of grooming helps to "sell" your
those little or big Mix Breeds—no, wait
grooms, attract new customers and
—“designer” dogs. The owners have
bring your grooming ability one step
no clue what their pet should look like
up to a creative way of dog grooming.
because they never want it to look like
You can take a mixed breed that's a
what it really is. Sue can give you sug-
drop coat or curly coat and create a
gestions that can help you deal with
mixed breed masterpiece.
those clients and make their decisions easier for them and their fancy design-
Speed Tricks on Mixed Breeds (11–12 PM) by Diane Betelak For many salons, Mixed Breeds are
er dogs. Bring your ideas along as well and we will share.
We need to be able to turn out a trim
Do You Doodle? (4–5 PM) by Judi Cantu-Thacker “Don’t make
that looks great in a reasonable time
it look like a poodle.” The first words
frame so we can get more clients
out of every Goldendoodle or Labra-
in. Learn the tricks to keeping these
doodle owner’s mouth. Although it’s
wonderful dogs in trims that accentu-
a hybrid, our clients want to think that
ate their good points and hide their
it’s a breed. After all, many are paying
flaws. Diane will be using blades,
more than they would for an AKC reg-
snap-on attachments, scissors,
istered breed. Let’s groom this mixed
the basis of our grooming business.
thinning shears and other tools
breed and create a dialog with clients letting them know we think their pet is as special as they do. We’ll discuss Doodle terminology and designing a style that suits both owner and pet!
This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
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INTERGROOM 2018
DOG BEHAVIOR BOOTCAMP: by Fernando Camacho
Need to Know Basics for Pet Care Professionals The more you understand the dogs you work with, the better your job will be and the happier your clients will be (both human and canine). In this series, Fernando Camacho will educate you so you can better communicate with the dogs you encounter, be able to improve some of their behavior issues, and increase their quality of life.
Understanding Dog Communication (9–10 AM): Learn the language of dog
so you can better understand how dogs are feeling and finally know what they’ve been trying to tell you all this time. We’ll look at lots of video footage and discuss what’s going on with the dogs so you can read and work with dogs better.
Working with Shy, Anxious & Fearful Dogs (11–12 PM): Timid dogs
require very special interactions if you want to gain their trust and help them overcome their fears. In this seminar, we’ll go over how you can make shy dogs more comfortable and the exercises you can do to help them overcome their fears.
Quality Pet Care Products for the Groomer and Pet Lover
Super absorbent
featuring
DISPOSABLE TOWELS
Save Water, Energy and $$$$ by never laundering another Pet Towel!
Pet Bowl (collapsible)
Handy collapsible pet bowl folds down and clips onto the leash. Silicone material bowl with aluminum “D” ring hook. Ideal for your active pet companion!
Raypet Pee Pads
Our new super absorbent, larger size Pee Pad is ideal for training, incontinence or simple convenience! Premium size 23.5 x 35.5 inches
How to NOT Get Bitten by a Dog (2–3 PM): Most dog bites are actually our fault - not the dogs. Learn exactly what you need to do to create good interactions with dogs that encourage positive encounters and keep all those pointy teeth off you.
Multi Purpose Towel & Wipe Kit
Multi Purpose assortment of Towels and Wipes conveniently packaged together for grooming or show work.
How to Treat Common Behavior Issues (4–5 PM): Discover how to ad-
dress the most common problems that people have with their dogs, including jumping, barking, chewing and digging. We’ll talk about how you can identify the cause of the behaviors and how to address each one.
This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Friday, Saturday & Sunday.
Tick Remover FOR Removing various sized TICKS from People & Pets set of 3
NEW!
Travel Kit
A convenient travel kit that includes a collapsible bowl, large WetPet Towel and small WetPet Towel. Great for holiday gifts!
Gloves Nitrile Disposable Gloves have textured fingertips and are powder free. Sensitive and ambidextrous. Latex gloves are also available.
www.raypet.net www.raypet. net 800.526.1526 INTERGROOM 2018
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FRIDAY SEMINARS
PET PROFESSIONAL'S BUSINESS MAKEOVER Marketing, Management, Money & Media by Khris Berry Whether a new or veteran pet professional, this course offers fresh insights which you can easily implement to infuse professionalism and energy into your business. Learn how to develop and redefine the strategies which lead you to run a successful and vibrant pet service business by utilizing the 4 "M's" to transform yourself and your business! Marketing (9–10 AM) How do you set yourself apart in
Money (2–3 PM) How do you create a viable self–
a sea of competitors? Develop a per-
sustaining business which will sustain,
sonal brand! This class will help you
endure, and thrive? In this seminar,
define and develop your own brand.
you will learn strategies to focus on
Whether you are mobile, corporate,
revenue streams and increase your
solo, or work with other groomers,
business profit margin, as well as how
you can use these skills to distinguish
to build your business to succeed
yourself and create your own voice in
financially and stabilize your revenue.
your everyday workplace. Unleash the power of “You” in your workplace and watch your client base grow!
Media (4–5 PM) This class will offer insights into getting the most from your media
Management (11–12 PM) Learning to manage people effec-
choices, avoiding pitfalls, and making bold choices to set yourself apart
tively is a hallmark of great leaders.
from competitors. Learn to flex your
Learn tips to manage employees,
business muscle by using many forms
clients and more in this information
of media.
packed seminar. This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
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INTERGROOM 2018
JODI’S
TRICKS OF THE TRADE by Jodi Murphy
Spend the day with Jodi while she grooms several breeds throughout the day. She will share with you all her tips and tricks that she has learned over the years that make her grooms stand out from the rest. Jodi will discuss the key structure points while grooming which will assist in creating a well–balanced, stylized trim on each breed. This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Friday, Saturday & Sunday.
ROCKIN' SOME
by Cindy Oliver Come and watch a creative design come to life in just a few hours! From blank to minimal color, all the way to the finished masterpiece. Learn how to create a design, step by step, during this live demo with top creative groomer, Cindy Oliver. Carving, Coloring, Scissoring, Styling, Detailing, and more; you won’t want to miss this! This program is four hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
FRIDAY EVENING SEMINARS Handling Techniques for Cat Grooming by Lynn Paolillo
We’ve Got Personality!
Poodle Pet Trims
by Jill Pipino & Erin McLaughlin
by Michelle Breen In this class you’ll learn how
Working with cats is complete-
Leave breed standard trims
to do stylish pet trims for your
ly different from dog grooming.
at the door. Purebred or mixed,
poodle clients quickly and easily.
Learn about working with a cat's
sometimes you want to add a
Michelle will cover basic profile
temperament, body style, anat-
little flair to a haircut; add a little
points and how to accomplish
omy, and behaviors in order to
length to legs, tie up a topknot
these with blades and snap
choose the appropriate handling
or both! Come learn some fun
on combs, as well as proper
techniques and grooming services
new styles to spice up simple
scissoring technique for speed
for each cat. This seminar includes
haircuts that capture your four-
and efficiency.
a live demonstration.
legged clients’ personalities!
Evening programs are two hours long each and are included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Friday, Saturday & Sunday.
INTERGROOM 2018
15
WEEKEND SEMINARS – SATURDAY Mobile Scheduling: Time is Money! Judi Cantu-Thacker Efficient scheduling and routing
This seminar provides a complete understanding of the “Drying Pro-
to increase clients. What is Successful Marketing?
cess” backed by science and proven
How Much Should You Spend on
secrets of the trade. Learn how to
Advertising? As well as define the 3
will boost your income to make your
avoid creating more tangles, release
Common Mistakes in Marketing and
business more profitable. Judi’s
more matts & shedding. Replace
how you can market for FREE!
plan for scheduling and routing will
brushing all by using your dryer to
help you optimize your work sched-
its utmost potential. Ever wonder
ule. No more working weekends.
what the difference is between all
Be home long before dinner. Plan
those different nozzles? Do Amps or
vacations and schedule holidays off.
Horse Power really matter? What is
Find the right clients in the right
CFM? Know what to look for in a new
neighborhoods. More grooming
dryer and simple maintenance tips. A
+ less driving = more money and
fresh perspective and “must see” for
fewer hours of work. That’s what I’m
any salon owner, mobile business or
talking about!
start–up!
Veterinary Technicians in America
Marketing 102 Cheryl Purcell
tional. The Heroes for Healthy Pets
HV Dryer Tech: Essential Force Drying Facts & Methods Dave Campanella Discover what really matters for enhanced dryer performance. While “Tub Time” and “Liquid Products” are critical parts of the grooming process, one’s “HV Drying Methods” are typically overlooked, undervalued and misunderstood.
Marketing is often something
Heroes for Healthy Pets Dr. Courtney Campbell The Heroes for Healthy Pets Certification in Infectious Disease Management is a program sponsored by Barkleigh, The International Boarding and Pet Services Association, National Association of (NAVTA), and Pet Sitters, InternaCertification is open to all pet and veterinary professionals. To be-
that we don’t think about as groom-
come certified, both modules must
ers. Or worse, we think because we
be completed and the certification
have an ad in the phone book (yes,
examination must be passed.
people still use them) or have a web
Part 1) Understanding Infectious
presence that’s all we need. Not
Disease: This seminar will discuss
true. Cheryl will help you answer
common transmissible diseases
these questions and show you how
of dogs, including pathogens of CIRDC (canine infectious respiratory disease complex- including dog flu), Leptospirosis, Parvo, and Distemper. The lecture will give an overview of the incidence rate, how to recognize the clinical signs of illness and how to recognize signs of illness in dogs, and prevention. Management of outbreaks in group environments such as kennels and doggie daycares and options for prevention, including vaccination and sanitation protocols will also be discussed.
Part 2) Effective Infectious Disease Control: To remain competitive in this market, pet professional businesses must keep their pet owners happy and this
16
INTERGROOM 2018
WEEKEND SEMINARS – SATURDAY means keeping pets healthy. In 2016,
This seminar is a must to keep your
leading experts on infectious disease
customers happy and coming back!
developed a consensus statement to recommend best practices for pet care and safety for pet professional businesses such as kennels, veterinary facilities, doggie daycares, dog walkers, groomers, and training facilities.
The New Age Salon: Modern Salon Practices, Design, Operations Khris Berry This informative seminar delves into the ever–changing landscape
modifying the Airedale’s breed profile to fit your customer’s wants, such as a naturally tighter beard or furnishings, can be achieved very easily.
Building A Relationship with a Trainer to Help You & Your Customers Fernando Camacho
of the Modern Pet Salon. Learn how
Collaborating with a professional
to develop and implement practices
dog trainer can help you, your staff,
of infectious disease spread.
which match the ever-changing social
your customers and your business in
fabric of pet owners. Innovation in
so many ways. Discover how you can
Grooming the Difficult Dog Sue Watson
both your processes and operations
locate a good trainer in your area, cul-
will allow you to keep up with the
tivate a good working relationship with
needs of your clients and update your
them, as well as the different ways you
work space.
can leverage it in your business.
Before Grooming a Cat Lynn Paolillo
Everyday Temporary Color & Accessories Adriane Pope
This program covers the topic of best practices of sanitation and prevention
We all get them. You know the ones no other shop will do—the dog that gets passed from shop to shop. Sue does not pass those dogs to anyone; she grooms them! She will show you handling techniques that will help you groom these dogs too. These cli-
A successful cat groomer is a problem solver. Every cat grooming
Learn easy, simple and profitable
appointment must be tweaked in
creative grooming and accessories
order to ensure a safe and low–stress
that you can do in your shop. Adriane
experience. In this seminar, NCGIA
will teach you everything from tem-
Instructor Lynn will walk you through
porary colors to accessories. You will
the initial client interview, what ques-
leave this class with the inspiration
tions to ask, what to do about red
and knowledge to get started in cre-
good longer.
flags, and how to adapt the grooming
ative color and easy accessories that
process before you have even taken
will set you apart from the rest.
Bichon Profiles Made Easy Shannon Moore
the cat out of the carrier.
ents will love you forever. Sue will also show you finishing techniques that will make those dogs with difficult coat types and the floppy, lifeless, choppy–looking drop-coated little dogs look better, and they will stay looking
Join Shannon for a quick and easy approach to setting a correct pattern on a Bichon. Whether it’s a show trim
Poodles Made Possible Jill Pipino A stylish pet poodle trim can be
Ways to Make More Money in Your Salon Shannon Moore There are only so many dogs we can
a daunting task—but Jill can help!
groom in a day! Rather than squeeze
ing the way they are supposed to!
She will show you proper pattern
more dogs into your day, Shannon
placement and some speedy tips to
will discuss ways to effectively sell
Bread & Butter Grooming: Fast & Easy Pet Trim on Drop Coats Kathy Rose
help you execute a modern poodle
add–ons in your salon. Organizational
trim in less time.
techniques, efficient grooming, and
or a pet trim, keep your Bichons look-
Kathy will demonstrate a fluffy pet trim on an ever-popular drop coat breed. She will show you how to create quick, fluffy styles with snap– on combs. She will be blending with Fish Tails and demonstrating various scissoring and blending techniques.
Airedale: The King of Terriers Diane Betelak The Airedale is known for being the hardiest of all Terriers and is probably a common breed in your shop. Diane will give you her tips on achieving breed profile in a pet trim. You will see how
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add–ons are some of the topics that will be discussed in order to make more money in your salon.
How to Get More Referrals Fernando Camacho Grooming, like all other dog service businesses, is mostly a referral
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SATURDAY NIGHT LIP SYNC
LIP SYNC
INTERGROOM 6TH ANNUAL
CONTEST SATURDAY EVENING
APRIL 14, 2018 8 PM – 12 AM Join us as we honor Christine DeFilippo! Entries will be limited: Email info@barkleigh.com to register
WEEKEND SEMINARS – SATURDAY based industry. However, so many
a great feeling. Do you care for your
businesses aren’t doing the things
shears and blades like you care for
they should be to take advantage
the pet? This seminar focuses on the
of this powerful form of traffic. A
“dos and dont’s” and “ins and outs”
referral is the easiest sale you can
of shear and blade maintenance. Your
get—they’ve already been sold on
hands, thumb and wrist will thank you.
how awesome your business is by someone else. Fernando will go over the 2 main sources of referrals you have available to you and how you can cultivate them to bring you a constant stream of new clients without ever having to lift a finger or spend a dollar
The Beautiful Bedlington Olga Zabelinskaya Olga will discuss the breed standard for the Bedlington Terrier and will go over the show trim and the easy pet trim. Olga will also show
on advertising.
dematting techniques, brushing
Just Heads Cheryl Purcell
style Bedlington coat, as well as the
Anyone can do a #7 all over a pet but if you know how to make a cute head, clients are overjoyed. Learn how to groom the heads on multiple breeds in this seminar. Cheryl will teach you her techniques on achieving that WOW factor no matter what length the body is trimmed in. There will be a slide show with videos clips and a live demo.
Everyday Dogs Judi Cantu-Thacker We all groom “everyday dogs”; not quite show quality, but need grooming nonetheless. This can include shorter styles, easy to maintain and keeping the integrity of the breed in some cases, but mostly making the customer happy and the dog comfortable. Judi will discuss and demonstrate how to determine the best pet trims for your clients while maintaining a breed profile with a little flare.
For the Shear Joy of It Dara Forleo Seeing that pretty dog that just left your shop, clean and neat, is such
and scissoring for the difficult to Bedlington Terrier head and how to avoid common mistakes.
The Art of Scissoring Mackensie Murphy Curly coats can be found on a variety of pure breeds as well as mixed breeds. Within these varieties you’ll find many coat textures and densities and each will require the use of different types of shears and products to achieve a beautiful trim and crisp finish. In this seminar, top competitor and Groomteam USA member, Mackensie Murphy will demonstrate her scissoring skills on three different commonly seen curly coat varieties. Mackensie will discuss the various lengths and preferences of her shears, the types of cutting edges she prefers for each coat type and recommendations of products to assist in achieving the best finish for the various types of curly coats she will be demonstrating on. Whether you groom oodles of poodles or cute, curly mixed breeds, this is a seminar you don’t want to miss!
Faster, Better, Lower Cost Baths with Shampoo Dispensing Systems Dan Williams All the way from the simplest to most complicated systems, each of the primary types of shampoo dis-
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pensing systems will be reviewed with respect to “Pros and Cons”. This includes gallon hand pump, 32oz mixing bottle, open tub sump pump, compressed air tank, venturi type gallon draw, and diaphragm pump reservoir type systems. Each of these systems offers unique benefits that relate to a faster, better, lower cost bath. Maintenance and care for each type of system will be discussed. This presentation helps shop owners finalize their shampoo dispensing system decision and also enables pet groomers to have the confidence to dig deeper into the shampoo system that they are considering recommending or investing in.
Don’t Give It Away! How Much Are You Worth an Hour? Cheryl Purcell Many groomers set their prices by what the shop down the street charges. That’s not how we should be setting prices. What you need to charge per dog and what I need to charge per dog are different because our costs to operate are different. Every groomer should know what they need to generate per hour in order to make a living wage.
Doodle Doo’s Cheryl Purcell
Figuring out how to make Doodles look their best and create a good outline can be easily achieved with the right tools. Cheryl will demonstrate how to make this sometimes difficult breed look their best with a quick trim that’s easy to manage.
Mobile Grooming Safety Mary Oquendo Mobile groomers face unique safety challenges that our sister groomers do not. Being aware of what mobile groomers face, we can meet those situations head on. Mary will break down this workshop into 3 categories: our vehicles, work areas, and personal safety.
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WEEKEND SEMINARS – SUNDAY Quick & Trendy Yorkie Styles Shannon Moore Yorkies are one of the most common dogs walking into salons today. In this seminar, Shannon Moore, NCMG will demonstrate a quick and easy low maintenance trim that is stylish yet easy to execute. She will also briefly discuss coat maintenance and product selection to help you deliver that “just stepped out of the show ring” finish.
Policies & Procedures Judi Cantu-Thacker How do you handle last minute cancellations? Pet injuries? Phone calls? Do you make it up as you go and hope for the best? Having a set of policies and procedures in place will step up your professionalism in your business. We know what our
clients expect from us, do they know what you expect / need from them to make their experience the best that it can be? Communication is the key to every happy relationship. Join Judi in this informative seminar where you will learn how to keep the lines of communication open!
your social media platforms and business, save money and build your presence in the market, how the qualitative feedback helps you, and the proper way to handle positive and negative remarks. Set yourself apart from your competition!
Optimizing Social Media to Drive Sales Kyle Darling
The English Cocker Nicole Kallish
Roll with the changes and learn how business is being done in 2018! In this informative seminar you will gain valuable customer insight into what they want, need and are looking for, as well as their feedback about you and your competition. You’ll learn how to increase your customer’s experience with your business, increase more traffic to
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INTERGROOM 2018
In this demo–style seminar, Nicole will show you how to style the English Cocker using carding and thinning shear techniques for a show ring style. Learn how to wow your clients with this show worthy look, or modify it for the everyday pet.
Bread & Butter Grooming: Pomeranian Kathy Rose Kathy shares her tips to smooth scissoring techniques for the everyday groomer, and will show you how to achieve a cute and easy trim with this sometimes-difficult coat by combining clippering and scissoring for the perfect finish. Watch as she transforms the everyday Pomeranian into a smoothly scissored pet that you would be proud to send walking out of your salon. Don’t miss the chance to see this informative demo with the woman who judges the best of the best.
Selecting Product According to Coat Type Shannon Moore There are so many products on the market today, it is easy to get overwhelmed! We are all guilty of being a collector of shampoos, conditioners, and styling products at some point of time in our grooming career. Selecting product according to coat type for maintenance and to achieve that show stopping finish will be the focus of this class.
WEEKEND SEMINARS – SUNDAY Secrets of the Westie Pet & Show Trim Jennifer Lee
REGISTER ONLINE AT
The West Highland Terrier is a happy, loyal and entertaining breed with a distinguished look. This comprehensive class will teach you a complete grooming guide for the show Westie as well as pet Westie. Jennifer will show you the proper techniques and right tools to groom this lovely breed. She will explain how to get that distinguished round shape of the head with proper techniques and the right grooming products. She will also show you a short, easy Westie pet trim with style.
WWW.INTERGROOM.COM
Hairless to Hair–Free, Deshedding for Cats Lynn Paolillo The biggest complaint you’ll hear from cat owners is—they shed so much! Join NCGIA Instructor Lynn Paolillo to discuss selecting the right tools and techniques for de–shedding cats thoroughly and safely. Increase customer satisfaction and your bottom line with this popular add-on service! This lecture includes a live demonstration.
Groomer Health & Safety Kelly Muniz As groomers, we look after the pets we groom with the utmost care. But do you look after yourself with that same care? In this seminar you will learn ways to protect your health and prolong your grooming career. Kelly will discuss the health concerns involved with grooming and the steps you can take to keep yourself safe and healthy. This course will go over a multitude of topics regarding health and safety in the salon atmosphere, including: Associated Health Risks, Eye Protection, Ear Protection, and Respiratory Protection.
INTERGROOM 2018
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SPEAKERS & JUDGES
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Khris Berry
Diane Betelak
Michelle Breen
Fernando Camacho
Dave Campanella
Courtney Campbell, DVM
Judi Cantu-Thacker
Kyle Darling
Lindsey Dicken
Teri DiMarino
Dara Forleo
Nicole Kallish
Jennifer Lee
Erin Mclaughlin
Shannon Moore
Kelly Muniz
Mackensie Murphy
Jodi Murphy, NCMG, MPS
Cindy Oliver
Mary Oquendo
Lynn Paolillo
Jill Pipino
Adrian Pope
Cheryl Purcell
Victor Rosado
Kathy Rose
Susan Sholar
Suesan Watson
Dan Williams
Olga Zabelinskaya
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COMPETITION SCHEDULE & SPONSORS THURSDAY
7 PM 8 PM
SUNDAY
Judges Meeting Contestant Meeting
7:45 AM Extreme Makeover Check In 8:30 AM Extreme Makeover Start 11:30 AM Extreme Makeover Awards
FRIDAY MORNING
7:15 AM 7:45 AM 8:00 AM 8:30 AM 11:00 AM
Nature’s Specialties Handstripping Rising Star Check In Nature’s Specialties Handstripping Groomer of the Year Check In Nature’s Specialties Handstripping Rising Star Start Nature’s Specialties Handstripping Groomer of the Year Start Nature’s Specialties Handstripping Awards
SUNDAY AFTERNOON 1:00 PM 1:30 PM 2:45 PM 3:30 PM
Wag n’ Tails Creative Challenge Check In Wag n’ Tails Creative Challenge Starts Wag n’ Tails Creative Challenge Presentations & Judging Wag n’ Tails Creative Challenge Awards
FRIDAY AFTERNOON 1:30 PM 1:45 PM 2:15 PM 2:30 PM 5:00 PM
Spaniels & Sporting & Mixed Salon Styling Rising Star Check In Spaniels & Sporting & Mixed Salon Styling Groomer of the Year Check In Spaniels & Sporting & Mixed Salon Styling Rising Star Start Spaniels & Sporting & Mixed Salon Styling Groomer of the Year Start Spaniels & Sporting & Mixed Salon Styling Awards PMS 4665
SATURDAY MORNING
7:15 AM 7:45 AM 8:00 AM 8:30 AM 11:00 AM
PMS 329
PMS 4635
PMS BLACK
All Other Purebreeds Rising Star Check In All Other Purebreeds Groomer of The year Check In All Other Purebreeds Rising Star Start All Other Purebreeds Groomer of The year Start All Other Purebreeds Awards
SATURDAY AFTERNOON 12 PM 12:30 PM 12:45 PM 1:15 PM 5:00 PM
Andis Poodle Rising Star Check In Andis Poodle Groomer of the Year Check In Andis Poodle Rising Star Start Andis Poodle Groomer of the Year Start Andis Poodle Awards
SATURDAY EVENING
8 PM 8 PM 8 PM
Intergroom Best In Show–Rising Star & Groomer of the Year Awards Style and Couture Runway Walk Lip Sync Contest
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THURSDAY
SCHEDULE 10:30 AM Registration Opens 12–6 PM Brusher Bather Certificate Program — Teri DiMarino 12–4 PM Barkleigh Pet Pro First Aid/CPR Certification — Jill Pipino AKC S.A.F.E. Grooming Program — Susan Sholar A Day with Olga — Olga Zabelinskaya Master Touch for Your Everyday Grooming — Victor Rosado
THURSDAY EVENING
8 AM
10 AM
Registration Opens
FRIDAY
9–10 AM Day Long Programs Part 1 with Trade Show Breaks
7–9 PM Table Topics: A Groomer’s Roundtable — Khris Berry
So You Want To Be A Contest Groomer?
— Mackensie Murphy & Lindsey Dicken
Going Mobile with Adriane Pope
— Adriane Pope Trade Show Opens
11–12 PM Day Long Programs Part 2 2–3 PM
Day Long Programs Part 3
4–5 PM
Day Long Programs Part 4
6 PM
Trade Show Closes
Mixed Breed Series — Olga Zabelinskaya, Diane Betelak, Sue Watson, Judi Cantu-Thacker
Pet Professional Business Makeover: Marketing, Management, Money & Media — Khris Berry
Dog Behavior Bootcamp: Need to Know Basics for Pet Care — Fernando Camacho
Jodi’s Tricks of the Trade — Jodi Murphy
Handling Techniques For Cat Grooming — Lynn Paolillo
Rockin’ Some Creative — Cindy Oliver
8 AM
Registration Opens
FRIDAY EVENING 6–8 PM
Poodle Pet Trims — Michelle Breen
We’ve Got Personality! — Jill Pipino & Erin Mclaughlin
Grooming the Difficult Dog — Sue Watson
9–10 AM SESSION 1 Airedale: The King of Terriers — Diane Betelak
2–3 PM SESSION 3 Ways to Make More Money in Your Salon — Shannon Moore HV Dryer Tech: Essential Force Drying Facts & Methods
SUNDAY
SATURDAY
— Dave Campanella
24
Before Grooming A Cat — Lynn Paolillo
Mobile Scheduling: Time Is Money! — Judi Cantu-Thacker
Poodles Made Possible — Jill Pipino
Marketing 102 — Cheryl Purcell
Just Heads — Cheryl Purcell
Bread & Butter Grooming: Fast & Easy Pet Trim On Drop Coats — Kathy Rose
Heroes For Healthy Pets: Part 1 — Dr. Courtney Campbell
4–5 PM
SESSION 4 Heroes For Healthy Pets: Part 2 — Dr. Courtney Campbell
10 AM
Trade Show Opens
Everyday Dogs — Judi Cantu-Thacker
How To Get More Referrals — Fernando Camacho
For the Shear Joy of It — Dara Forleo
The Beautiful Bedlington — Olga Zabelinskaya
6 PM
Trade Show Closes
8 PM
Saturday Evening Creative Runway & Lip Sync
11–12 PM SESSION 2 The New Age Salon: Modern Salon Practices, Design, Operations — Khris Berry
Building A Relationship with A Trainer to Help You & Your Customers — Fernando Camacho
Bichon Profiles Made Easy — Shannon Moore
Everyday Temporary Color & Accessories — Adriane Pope
8 AM
Registration Opens
9–10 AM SESSION 5 Policies & Procedures — Judi Cantu-Thacker Secrets of the Westie Pet & Show Trim — Jennifer Lee Groomer Health & Safety — Kelly Muniz Bread & Butter Grooming: Pomeranian — Kathy Rose Faster, Better, Lower Cost Baths with Shampoo Dispensing Systems — Dan Williams 10 AM
Trade Show Opens
11–12 PM
SESSION 6 The English Cocker — Nicole Kallish Quick & Trendy Yorkie Styles — Shannon Moore Mobile Grooming Safety — Mary Oquendo
Hairless to Hair-Free, Deshedding for Cats — Lynn Paolillo Don’t Give It Away! How Much Are You Worth an Hour? — Cheryl Purcell 2–3 PM SESSION 7 Optimizing Social Media to Drive Sales — Kyle Darling Selecting Product According To Coat Type — Shannon Moore The Art of Scissoring — Mackensie Murphy Doodle Doo’s — Cheryl Purcell 4 PM
Trade Show Closes
4:15 PM
Show Close Auction
INTERGROOM 2018
INTERGROOM 2018 REGISTRATION One person registering per form, please
Name (Print Clearly): ______________________________________________ Business: ________________________________________________________ Address: _________________________________________________________ City/State/Zip: ____________________________________________________ Email (Print): ______________________________________________________ Phone: ( ____________ ) ____________________________________________ Cell Phone: ( ____________ ) ________________________________________
Packages 1
p
p
_______________
A La Carte
Do-It-All – $289
Brusher Bather Certificate Program Barkleigh Pet Pro First Aid/CPR Certification 12 p Master Touch for Your Everyday Grooming 13 p AKC S.A.F.E. Grooming Program 14 p A Day with Olga 10 p 11 p
Thursday Evening Events
Traditional – $149
This is the “Complete Package” from previous years. Includes Trade show, viewing of tournaments, and daytime seminars Friday, Saturday, and Sunday. All Thursday & Evening classes must be purchased separately.
p Trade Show Special – $25 Three-day trade show, viewing of tournaments 3
Trade Show Day Admission – $10 4
p Groomer p Kennel Operator p Retailer p Pet Sitter p Trainer p Vet p Breeder p Owner/Handler p Manufacturer p Online Retailer p Catalog p Pet Owner p Other
Thursday Daytime Events
Trade show (begins Friday), all day time & evening classes, viewing of tournaments, & seminars Thursday through Sunday. You may go in & out of educational sessions. Some sessions overlap. 2
Check One:
Table Topics: A Groomer’s Roundtable So You Want to Be a Contest Groomer? 17 p Going Mobile with Adriane Pope 15 p 16 p
Friday Daytime Events
$149 $149 $149 $149 $149
Poodle Pet Trims Handling Techniques for Cat Grooming 25 p We’ve Got Personality
$59 $59 $59
19 p
23 p 24 p
Make Checks Payable to:
INTERGROOM
$59 $59 $59
Mixed Breed Series Pet Professional’s Business Makeover 20 p Dog Behavior Bootcamp 21 p Jodi’s Tricks of the Trade 22 p Rockin’ Some Creative 18 p
Friday Evening Events
p Friday 5 p Saturday 6 p Sunday
$179 $149 $149 $149 $149
970 West Trindle Road • Mechanicsburg, Pa 17055 (717) 691-3388 • Email: info@barkleigh.com
Saturday Events
Programs/Package prices are 20% higher at the door. Refund Processing Fee – $30
Sunday Events
26 p 27 p
28 p 29 p
Saturday Program Sessions Individual Session (each) # ____ x $40 = $ ____
$75
Sunday Program Sessions Individual Session (each) # ____ x $40 = $ ____
$75
IG18
Total: $ ___________ p Check p MC/Visa/Discover
#
# ____________________________________________________
Register online at www.intergroom.com
Exp. Date ____________________________
INTERGROOM 2018
25
PROGRAM SELECTION Select ONE program from each education session that you may attend. This will enable us to plan adequate seating for your comfort. One per attendee please!
THURSDAY EVENING (Choose One)
THURSDAY (Choose One) 1. p 2. p 3. p 4. p 5. p
Brusher Bather Certificate Program Barkleigh Pet Pro First Aid / CPR Certification Master Touch for Your Everyday Grooming AKC S.A.F.E. Grooming Program A Day With Olga
6. p Table Topics: A Groomer’s Round Table 7. p So You Want To Be A Contest Groomer? 8. p Going Mobile With Adriane Pope
All attendees taking education, please select your likely choice: 4 PM Session 4 (Choose 1) 400. p Everyday Dogs 401. p How To Get More Referrals 402. p For The Shear Joy Of It 403. p The Beautiful Bedlington 404. p Heroes For Healthy Pets – PART 2
FRIDAY
Daytime (Choose One) 9. p Mixed Breed Series 10. p Pet Professional Business Makeover 11. p Dog Behavior Bootcamp 12. p Jodi’s Tricks of the Trade 13. p Rockin’ Some Creative Evening (Choose One) 14. p Poodle Pet Trims 15. p Handling Techniques for Cat Grooming 16. p We’ve Got Personality
SATURDAY
9 AM Session 1 (Choose 1) 100. p Airedale: The King of Terriers 101. p HV Dryer Tech: Essential Force Drying Facts & Methods 102. p Mobile Scheduling: Time Is Money 103. p Marketing 102 104. p Bread & Butter Grooming: Fast & Easy Pet Trim on Drop Coats 11 AM Session 2 (Choose 1) 200. p The New Age Salon 201. p Building A Relationship with a Trainer 202. p Bichon Profiles Made Easy 203. p Everyday Temporary Color and Accessories 204. p Grooming the Difficult Dog 2 PM Session 3 (Choose 1) 300. p Ways To Make More Money in Your Salon 301. p Before Grooming a Cat 302. p Poodles Made Possible 303. p Just Heads 304. p Heroes For Healthy Pets – PART 1
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Sunday 9 AM Session 5 (Choose 1) 500. p Policies and Procedures 501. p Secrets of the Westie Pet & Show Trim 502. p Groomer Health and Safety 503. p Bread & Butter Grooming: Pomeranian 504. p Faster, Better, Lower Cost Baths 11 AM Session 6 (Choose 1) 600. p The English Cocker 601. p Quick & Trendy Yorkie Styles 602. p Mobile Grooming Safety 603. p Hairless To Hair–Free, Deshedding For Cats 604. p Don’t Give It Away! How Much Are Your Worth an Hour? 2 PM Session 7 (Choose 1) 700. p Optimizing Social Media To Drive Sales 701. p Selecting Product According To Coat Type 702. p The Art of Scissoring 703. p Doodle Doo’s
INCLUDE WITH REGISTRATION OR FAX TO (717) 691-3381
INTERGROOM 2018
Rob e rt s Ce n t r e
Wilmington, Ohio
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8 1 0 , 2 4 2 1 2 e Jun www.PQGROOM.COM
Sara Carson and the
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