you r
20 1 8
APRIL 5 Thru 8 2018
Hotel Murano • Tacoma, Washington
CO R D /CORDLESS For All Day Use
LI THI UM I ON
For Longer Life
2 HOUR R UN TI ME
60 Min. Charge Time
5
YEAR
Hassle Free
WARRANTY
MADE I N THE USA
of Domestic & Imported Parts
W E L C O M E T O T H E FA M I LY
CORDLESS DONE RIGHT 1.800.PRO.WAHL
www.wahlanimal.com
Trade Show FRIDAY, SATURDAY & SUNDAY
THIS YEAR’S TRADE SHOW IS PACKED WITH EVERYTHING TO ELEVATE YOUR GROOMING! Try on scissors for a perfect fit! Compare prices, and talk with the experts. Preview and purchase the latest equipment, products, and services all in one place! That is what the Northwest Grooming Show is all about!
FRIDAY & SATURDAY 10 AM – 5:30 PM SUNDAY 10 AM – 5 PM
INCLUDES VIEWING OF GROOMING CONTESTS AND TRADE SHOW DEMOS!
Exhibiting companies * • • • • • • • • • • • • • • • •
A Creative Collection Andis Company Aussie Dog Products Bardel Bows Barkleigh Productions, Inc. BioGroom Bling Bow Ties Campbell Pet Company Cascade Grooming Supplies Chona Shears Dermac Labs “Touch of Mink” Doggie Style / Nagayu C02 Bathing System Dr Woof Meow Earthbath/Earthwhile Endeavors Espree Animal Products Inc Electric Cleaner Company
• • • • • • • • • • • • • • • • •
WITH MORE TO COME!
Evolution Shears Fast N’ Furryous / Whitman’s G.E.A.F. Geib Handmade Shears Groomer's Best Friend Sharpening Service Groomers Helper Hawaiian Moon IV San Bernard USA IPG Kenchii Love Groomers Mason Nature's Specialties Northwest Paws LLC Pet-Agree Grooming Supplies Pet King Brands Inc Petlift / S&B Manufacturing
• • • • • • • • • • • • • • • • •
Pooch Paramedic Precision Sharp Co. Prima Bathing Systems Sensei Shear Systems Shear Delight Sheaman Co. Shor-Line Snyder Mfg. Co. Stylist Wear Super Zoo/Atlanta Pet Fair The Shampoo Lady The Shears Depot Wahl Clipper Corporation Wilco World Pet Assoc. Xpain Solutions XPower *Expected to exhibit
Exhibitors Updated Daily ONLINE AT www.NWGroom.com
Northwest Grooming Show 2018
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Location
hotel murano bicentennial pavilion
1320 Broadway Plaza, Tacoma, WA 98402
Hotel Murano is ideally situated in the heart of downtown Tacoma, the epicenter of the American glass art movement. Check out the Tacoma Art Museum and Museum of Glass, then experience glassblowing first hand at Tacoma Glassblowing Studio. Plus there’s shopping, fantastic food and Hotel Murano is only minutes from downtown Seattle and gorgeous spots like Mount Rainier and Snoqualmie Falls.
SINGLE/DOUBLE $161* TRIPLE $171* QUAD $181* Tell them you are with the Northwest Grooming Show!
(888) 862-3255 • www.hotelmuranotacoma.com *Deadline 3/13/18
no pets allowed AT THE SHOW
We’ve Heard You Loud and Clear! Introducing NE W ! Mobile Salon and Cat Grooming Release forms. Helping you do your job with a modern professional look!
CAT GROOMINGMOBILE SALON RELEASE FORM
RELEASE FORM Date
Pet Name
Pet Name
Date
Your Pet is IMPO
RTANT to Us!
Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasa nt as possible. Cats are creatures of habit and when exposed to a new environmen t they can experience elevated stress levels. In the event that your cat is too stressed to safely continue the groom, all proce dures will stop and you will be notifie d immediately. Occasionally, groom ing can expose a hidden medical problem or aggravate a curren t one. This can occur during or after grooming. In the best intere st of your pet, we request your permission to obtain immediate veteri nary treatment should it become necessary.
I hereby grant permi ssion to this groom ing establishment emergency veterin to obtain ary treatment for my pet at my expen that cats have a greate se. Also, realizing r chance of injury during grooming, grooming establishmen I will not hold this t responsible for accident or injury to my pet.
Your Pet is IMPORTANT to Us! Because we care about your pet’s safety
and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible. Please understand that due to the very nature of being mobile we will
occasionally be late for an appointment accidents, weather, due to circumstances beyond our control (traffic, time delays. etc.) and cannot be held liable for unavoidable medical problem Occasionally, grooming can expose a hidden or after grooming. during occur can This one. current a or aggravate your permission to In the best interest of your pet, we request necessary. become it obtain immediate veterinary treatment should establishment I hereby grant permission to this grooming at my expense. emergency veterinary treatment for my pet
to obtain
Owner Name
Owner Name
Signature Signature
#FR-2 © 2017 Barkle
igh Productions,
Inc. • 717.691.3388
• www.barkleigh.com
#VR-2 © 2017 Barkleigh Productions, Inc.
• 717.691.3388 • www.barkleigh.com
CHECK OUT THE LATEST LINE OF RELEASE FORMS Stock up at the Barkleigh Booth or shop online at www.barkleighstore.com
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Northwest Grooming Show 2018
Thursday
b rusher / bather c ertificate p rogram
By Teri DiMarino
Your ability to do your job, and do it right, separates you from being "just a bather" to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, "groomer wannabes", seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.
Tools of the Trade & How to Use Them: From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. "These techniques and tools will make the finished groom a true work of art," says Teri. Anals and ears will be also discussed.
Dematting… It’s Not What It Used to Be Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.
What’s in Those Bubbles??? Shampoos, Conditioners & Spray Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a "groomers-eye" view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)
Getting the Most Out of Your Bathing & Drying Time Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.
This program is six hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
pet professional first aid/cpr certification As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond. In this four-hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for pet care professionals and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.
By Jill Pipino
This Certifies That
Your Name! has completed the program
Pet First Aid & CPR Certification
Jan. 11, 2016
Todd Shelly, Barkleigh Productions
This program is four hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun. Northwest Grooming Show 2018
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Thursday
th e
of pet grooming
By Jonathan David
Understanding Your Tools
How Structure & Anatomy Affect Your Grooming
Join Jonathan David for a complete understanding of the variety of scissors and thinning shears. This session will cover the terminology, edges, assemblies and their manufacturing process. Jonathan will also review the variety of brushes and combs, stripping and carding tools and how they are all used.
Structure and anatomy affect the balance and proportion of all dogs. Groomers sometimes need to "camouflage groom" or hide faults in the coats. This session will cover common structural faults encountered every day and how to hide faults to bring out the best features for a beautifully finished groom.
Relating Breed Standards to Pet Grooming
Techniques for Using Shears & Thinners This session will be a demonstration of technical skills using shears. Jonathan will demonstrate his wellknown thinning shear "Scissor Over Comb Technique". He will also demonstrate straight and curved shears for scissoring curly coats and how to add contouring to your grooming for added style and flair.
In this session Jonathan will discuss and demonstrate ways to bring elements of breed profile grooming into your pet grooming. Jonathan will make suggestions on how to make the hair manageable for the owner, yet remain true to the integrity of the breed standard. He will show how to apply elements of pure breed trims to mixed breeds to create unique looks that satisfy every customer.
This program is four hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
akc s. a. f. e .
Grooming Program By Susan Sholar
The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons. As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation. All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits. This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.
This program is four hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
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Northwest Grooming Show 2018
Thursday Evening
Asian freestyle g rooming
grooming & conformation
By Michell Evans
By Victor Rosado This seminar takes you on a journey to develop the ability to study, understand, interpret, and transfer the breed standards into your styling techniques in a fascinating and precise way. Join Best in Show Winner, Victor Rosado as he guides you through some visual exercises to train your eye in order to understand and learn a series of principles that he has found necessary in the formation of the successful pet groomer, competition groomer, or anyone in the industry related to pet styling. These principles are not often offered in teaching programs and are available only in this unique seminar. This evening program is two hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
How Do i Say that? By Judi Cantu-Thacker Communication is one of the most important tools of a successful business. Unfortunately, sometimes it's easier to explain to the dogs on our table than it is to owners. Finding a way to communicate our needs and expectations to owners doesn't have to cause anxiety and discomfort. Learn how to use words and phrases that are professional and can get you what you need from your clients. Before you know it, you'll be using your newly acquired communication skills to help you through your toughest business issues and everyday life. This evening program is two hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
Asian Freestyle Grooming is all the rage! Michell Evans, The Grooming Tutor, will teach you the latest techniques. She will teach you the fundamentals of how to create the caricature styles that define Asian Freestyle trims. Asian Freestyle can be applied to any breed or mixed breed. Get ready to bring some creativity back into your daily grooming routine. This evening program is two hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
COMMUNICATION IN THE GROOMING SHOP
Holistic PET GROOMING
THE ART OF
Helping
Pets Feel AS GREAT AS THEY LOOK
Northwest Grooming Show 2018
AVAILABLE NOW AT WWW.BARKLEIGHSTORE.COM
Transform your grooming practice into one that reduces stress and promotes the feeling of comfort and security for pets, clients and yourself!
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Friday
using all of By Michell Evans, Jonathan David, Jay Scruggs & Barbara Prueckel Snap on Tricks (9 - 10 AM) Barbara Prueckel Barb will demonstrate how to use your snap on combs to save time and energy on your clients daily. Styling dogs to show off their greatest assets has never been easier than it is now with the combs available to groomers. She will show you how to easily create a stylized appearance without the effort of hand scissoring in the angles. Let’s make our lives a whole lot easier, and our clients much happier!
Handstripping 101 (11 - 12 PM) Michell Evans As a member of GroomTeam USA, Michell won the Gold medal for her
hand strip on an Australian terrier in Spain in 2014. In this demonstration Michell will show you how to apply very basic stripping and carding techniques to every day clients. She will also identify whether or not a dog is a good candidate for these methods. Michell will discuss the differences between stripping and carding, and advise you on which tools to apply to which coat types. Hand stripping takes years to master but you have to start somewhere!
Scissor Over Comb Technique: The Jonathan David Way! (2 - 3 PM) Jonathan David This session will be a demonstration of technical skills using shears.
Klip Kards
AVAILABLE IN PACKS OF 100, 500, or 1000!
Client Index & Extender Cards
ARE YOUR CLIENT FILES A DISASTER?
Regular Klip Kard 3” x 5” Medium Klip Kard 4” x 6”
Available Colors
Giant Klip Kard 5” x 8”
EXTENDERS STAPLED TO YOUR FILLED KLIP KARD ADD MORE RECORD SPACE!
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These client index cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client.
BARKLEIGHSTORE.COM (717) 691-3388
Northwest Grooming Show 2018
Jonathan will demonstrate his well-known thinning shear "Scissor Over Comb Technique". He will also demonstrate straight and curved shears for scissoring curly coats and how to add contouring to your grooming for added style and flair.
Successful Scissoring Techniques (4 - 5 PM) Jay Scruggs Are you having a difficult time trying to get a smooth finish on your dogs without spending a lot of extra time? Jay will demonstrate proper body positioning to get the best control of your shears. Choosing a shear that best fits your hand is key to balancing a shear for smooth scissor work. Jay will show you simple tips and tricks to help improve the quality of the finish on all breeds, and will demonstrate how to eliminate that bounce in your shear. Blade type, handle, sizes, and quality of steel will be discussed. Whether you are a beginner or expert, this seminar will benefit you. This program is four hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
Friday
Business WITH THE BIG DOGS By Joey Villani, Judi Cantu-Thacker, Teri DiMarino & Barbara Prueckel
Surviving (and Thriving) in the Midst of Super Stores (9 - 10 AM) Teri DiMarino Are the “superstores” making you depressed? Do you feel like the water in your tub…running in circles and going nowhere but down? Do you like your independence and want to stay out of the corporate race, but feel like you’re being swallowed up by the “big guys”? Like so many professionals today groomers are recognizing the need to specialize. Specialization targets a market and allows you to pour your time and talents into one area which tends to help you become the best in that specific field. Be it specialized boutique retail or your knack for working with diff icult pets, Teri will help you to make lemonade out of life’s lemons!
Policies & Procedures (11 - 12 PM) Judi Cantu-Thacker How do you handle last minute cancellations? Pet injuries? Phone calls? Do you make it up as you go and hope for the best? Having a set of policies and procedures in place will step up your professionalism in your business. We know what our clients expect from us, do they know what you expect/ need from them to make their experience the best that it can be? Communication is the key to every happy relationship. Join Judi in this informative seminar where you will learn how to keep the lines of communication open!
The Grooming Business—Not Just a Good Haircut! (2 - 3 PM) Joey Villani This is a great opportunity to listen to Joey Villani, a seasoned veteran of all sides of the Grooming Business
on the topic of running a more efficient operation. Lots of information covered in condensed form—take lots of notes on this one! Time well spent in this class!
Live Love Wag (4 - 5 PM) Barbara Prueckel Do you want to increase your income? Do you want to better your speed in grooming? Do you want to fulfill your overall happiness in your profession? Barbara Prueckel wants to assist you! Learn how to fall in love with grooming all over again, and get wealthy all at the same time. In this fun and informative seminar, she will explain how she became one of the most successful, enlightened and happiest groomers in our industry. Covering everything from pricing, using your time effectively, and dealing with difficult clients.
This program is four hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
Register O nline www.NWGroom.com Northwest Grooming Show 2018
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Science of Skin
Friday By Dr. Cliff Faver & Suzanne Marchetti
The Science of Skin is a four-part lecture series that builds on concepts. It is very important to attend all four lectures to get the most out of this series so that you can have a complete understanding of the “why” in what you do, or should be doing, in your care of the hair and sKin of our pets. This is taught by a veterinarian and a groomer from a scientific perspective but will be taught at a level even the beginner will benefit from.
Hour 1: Short Coat (9 - 10 PM)
Pet coats can be defined into 3 types; short, medium and long. During this lecture Dr. Faver and Suzanne will discuss the short coat and its anatomy, specific skin and hair needs, skin problems specific to the short-coated pets and the best ingredients to use to get optimal health and beauty.
Hour 2: Medium Coat (11 - 12 PM)
During this lecture Dr. Faver and Suzanne will discuss the medium coat and its anatomy, specific skin and hair needs, skin problems specific to the medium coated pets, history
and evolution of the medium “primitive” coat and the best ingredients to use to get optimal health and beauty.
Hour 3: Long Coat (2 - 3 PM)
During this lecture Dr. Faver and Suzanne will discuss the long coat anatomy, the specific needs of the long-coated pet, skin problems specific to long coat pets, handling matting and tangling issues and the best ingredients to use to get optimal health and beauty.
Hour 4: Therapies (4 - 5 PM)
Do you see pets with allergies, bacterial infections, excessive itching, dry, flaky skin, fungal/yeast infections and parasites but don’t know what to do? During this lecture learn how to successfully work on pets with these skin and hair problems. This comprehensive lecture is complete with case studies, full color before and after pictures and solutions to the pet skin problems groomers see every day. This lecture will help you apply all the principles you have learned in the earlier lectures.
This program is four hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
SCISSORS NOT INCLUDED
d o- it-all
L ounge
save time, save
your hands By Cheryl Purcell
OPENS THURSDAY
ALL DAY COFFEE & TEA AM DANISHES Included with the DO-IT-ALL-PACKAGE. Access this exclusive lounge located in the Rotunda during show hours Thursday to Sunday. See page 18 for package plans & registration.
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In this seminar you will learn how to groom with minimal use of scissors. Your trims will be more consistent and of highest quality, each and every time. This all-day seminar will focus on working with poodle type coats, drop coats, double coats, and hard coats. Learn the best attachment comb to use on which trims and how to get a scissor look without all the work. What blade length is best to use under that attachment comb? What is tracking and how do you prevent it? Is it really cheating if you use an attachment comb? Or is it just smart grooming? Come decide for yourself! This program is four hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
Northwest Grooming Show 2018
Friday Evening All About Bathing
S uper S tyling
By Dave Campanella
By Jay Scruggs
systems & hv dryers
Having trouble determining which shampoo bather system and methods will work best for you and your business? In the first hour of this two-part seminar, you’ll learn the science and workflow process behind each of today’s most popular systems. Discover how to get the most from each system along with many proven tips that will save you time, money and aggravation. In the second hour, you’ll discover what really matters for enhanced dryer performance. This seminar provides a complete understanding of the “Drying Process” backed by science and proven secrets of the trade, as well as what to look for in a new dryer and simple maintenance tips. This two part seminar is a fresh perspective and “must see” for any salon owner, mobile business or start-up! This evening program is two hours long & is included in the DoIt-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
THE DOODLE
"Designer Breeds" like doodles quickly became popular and every groomer should know how to groom and maintain them. There is some challenge involved by deciding how to best groom them to accommodate and please your customers, while also making it easy to maintain for you and the owner. In this seminar, Jay will show you how to create a cute and stylish pet trim by using thinning shear and scissor techniques that are quick and easy to apply in your shop. This evening program is two hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
Dye Work For c lients
“THE GROOMING INDUSTRY’S TRADE MAGAZINE!”
By Angela Kumpe
This two-hour class is all about dye work in the salon; time management, containing the mess, pricing, and procedure. Have you wanted to add color as a service in your salon, or tried coloring and thought it was too messy, too time consuming, or thought that customers just wouldn’t pay extra for it? Angela will show you how to add coloring to your services without a mess or spending all day on a simple dye job. She will tell you what you need to get started and where to get it, how to market color to clients, price your coloring services, and manage time for color jobs. During the class she will explore a large variety of coloring products and show you many useful tips for everyday coloring. Angela will prove her theories and techniques to you by demonstrating multiple dye jobs on multiple dogs in the classroom including application and rinsing techniques.
FE ATURING
CALENDAR TO THE V ICTOR
GO THE SPOILS
WINS THE GOLD
Groom Expo 2017 AKC Creative Competition People’s Choice Winner Angela Kumpe Photo by Animal Photography
This evening program is two hours long & is included in the Do-It-All admission or can be purchased separately. See Schedule & Registration for starting times & fees. Program includes Trade show on Fri., Sat. & Sun.
Register O nline www.NWGroom.com
Northwest Grooming Show 2018
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Saturday When Your Client Wants You to Be a Vet Dr. Cliff Faver
Why do my clients ask me vet questions? If I answer them, could I get in trouble? How do I answer the questions so I don’t upset the vet? These are all questions we ask ourselves from time to time. Come and learn what you can and can’t say legally and when to refer cases versus handle them yourself. We will also talk about when the vet blames you for causing issues. Did I really cause it or is he looking for a scapegoat? We will also discuss strategies on getting veterinarians to work with groomers.
Do You Have a Business Plan? Mary Oquendo A written business plan is more than a means to raise funds for your venture. It is your business’s blueprint. Everything you need to know, right at your fingertips. A business plan is an invaluable tool to propel your business ever onwards and upward. Learn how to put together a business plan for your own business, whether you are established or just starting out.
What About Those Employees? Linda Easton & Jim Warner A well–working team can remove stress, increase profits and make running a grooming business fun. Hiring and keeping the right employees is very important in every business, so let’s take the stress out of getting and keeping good employees. It starts with the first interview and the employee manual. Today’s new laws are changing the way we should pay our employees. Paying strategies can make more money for the business owner AND the employee! Tips on keeping the employees you love and letting go those you don’t, and where to look for employees and alternatives to hiring
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more groomers will also be discussed. This class is also great for employees who are frustrated in their jobs.
The Grooming Tutor: Bedlington Michell Evans The Bedlington Terrier is a unique and elegantly groomed breed! The style may seem difficult but by following a few simple rules and techniques you can achieve a perfect Bedlington Terrier profile. This is a fun trim not only for a Bedlingtons but for many Poodles and Mixed Breeds as well. We will discuss products and tools that will help you work with such a distinctive coat. This is a great trim to break out your curved shears and try some new products!
25 Things Every Groomer Should Know Barb Hoover
If you’re new to grooming or have been doing it as long as Barb, you’re sure to learn something new in this class where Barb will share some insider secrets to help you out in various situations that may arise. From equipment maintenance to how to deal with disgruntled customers, this class will help you be prepared for all the expected and unexpected things that can arise in a grooming salon.
Salon Trims for the Everyday Groomer Cheryl Purcell Somewhere between a show trim and a shave down is what we do every day. We all want to be creative and do those big beautiful trims on clients’ pets, but it’s not always practical. Cheryl will review how to determine what is an appropriate trim for each pet, what is a good maintenance length for the client and pet, and discuss the infamous Puppy Cut and what it means to clients. There will be before and after photos and live demos.
Northwest Grooming Show 2018
Bread & Butter Grooming: The Cocker Spaniel Kathy Rose
Kathy will demonstrate a finished pet trim on an ever–popular Cocker Spaniel. She will show you how to create quick and easy pet styles with snap-on combs and how to get a smooth jacket. She will also demonstrate various scissoring and blending techniques. This seminar is a must to keep your customers happy and coming back!
Everyday Temporary Color & Accessories Angela Kumpe
Learn easy, simple and profitable creative grooming and accessories that you can do in your shop. Angela will teach you everything from temporary colors to accessories. You will leave this class with the inspiration and knowledge to get started in creative color and easy accessories that will set you apart from the rest.
Super Styling Heads Jay Scruggs First impressions are everything in the art of grooming. The first thing your client should see when the dog is groomed is a great expression. In this informative seminar, Jay will take you through the grooming steps of different head styles. You will learn breed specific techniques as well as different head style options. This seminar is for those groomers who want to fine tune their techniques to wow their clients immediately upon seeing their dog.
Speaker Bios
& SEMINAR TIMES ONLINE AT www.NWGroom.com
Saturday Poodle in a German Jonathan David Poodles are one of the most easily recognized breeds and a breed we groom most often. But many customers don’t like the feminine look of the most well–known American trims. A German trim is a great alternative for those fickle customers or those with a male dog. In this one–hour scissoring seminar, Jonathan will demonstrate how to set the lines of this beautiful trim and he will discuss the differences of this striking trim compared to other popular poodle cuts.
Handling Diff icult Dogs Shannon Moore We have all had those "not so well mannered" dogs in the salon that we have to groom. Shannon will show you some tricks to help both the stylist and the dog get through the groom safely and still be able to obtain a professional finished product.
Mobile Grooming Safety Mary Oquendo Mobile groomers face unique safety challenges that our sister groomers do not. Being aware of what mobile groomers face, we can meet those situations head on. Mary will break down this workshop into 3 categories: our vehicles, work areas, and personal safety.
Got the Kerry Blues? Nicole Kallish This is a beautiful breed and as they become more popular, one you should add to your repertoire. Watch as Nicole demonstrates how to groom a Kerry to breed standard, learn to understand what the standard says and how to implement it into your trims at home. Nicole will give you the tips to make your Kerry stand out in the crowd and will also be discussing the steps to prepare
the Kerry for a grooming competition.
Selecting Product According to Coat Type Shannon Moore There are so many products on the market today, it is easy to get overwhelmed! We are all guilty of being a collector of shampoos, conditioners, and styling products at some point of time in our grooming career. Selecting product according to coat type for maintenance and to achieve that show stopping finish will be the focus of this class.
Clippers: The Secret Weapon of Time Management Barbara Prueckel Do you want to improve your speed in your grooming? Working more eff iciently is the best way to increase our income and fulfill our goals more quickly. In this informative and fun seminar, Barb will share her knowledge on how to make those little motors of ours work to their fullest potential. From kennel cuts to fancy teddy trims, there are ways to use these tools in a more beneficial manner. Don’t miss the innovative tips and tricks in this seminar—you can’t afford not to!
Marketing 102 Cheryl Purcell Marketing is often something that we don’t think about as groomers. Or worse, we think because we have an ad in the phone book (yes, people still use them) or have a web presence that’s all we need. Not true. Cheryl will help you answer these questions and show you how to increase clients. What is Successful Marketing? How Much Should You Spend on Advertising? As well as define the 3 Common Mistakes in Marketing and how you can market for FREE!
Northwest Grooming Show 2018
MEET
& GREET
cocktail
party SATURDAY
8 PM
Join us for the Meet & Greet on Saturday at 8PM. This is a great way to meet your fellow groomers and the vendors that support the Northwest Grooming Show. There will be a cash bar! The meet and greet is open to all groomers and vendors participating in the Northwest Grooming Show. Get ready to have some fun!
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Sunday Mobile Scheduling: Time is Money! Judi Cantu–Thacker Eff icient scheduling and routing will boost your income to make your business more profitable. Judi’s plan for scheduling and routing will help you optimize your work schedule. No more working weekends. Be home long before dinner. Plan vacations and schedule holidays off. Find the right clients in the right neighborhoods. More grooming + less driving = more money and fewer hours of work. That’s what I’m talking about!
Scissors 101: Understanding Your Shears Jonathan David Today’s stylists are faced with so many types of shears to choose from with so many options. With terms like bevel edge, semi–convex, convex edge, bent shank, offset, even handle, and the list goes on, the options can be dizzying. In this seminar, Jonathan will discuss the various types of edges available and what they’re designed for. Jonathan will also go over the various lengths and handle types available and the purposes for each type. Also included in this seminar is proper cleaning and maintenance recommended to extend the life of your most precious of tools.
Ways to Make More Money in Your Salon Shannon Moore There are only so many dogs we can groom in a day! Rather than squeeze more dogs into your day, Shannon will discuss ways to effectively sell add-ons in your salon. Organizational techniques, eff icient grooming, and add-ons are some of the topics that will be discussed in order to make more money in your salon.
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Super Styling the Mixed Breed Jay Scruggs Jay will teach different thinning and blending techniques to achieve a natural looking finish on the mixed-breed. This demo will focus on adding personality to an average looking dog. Jay will demonstrate how to balance the head in with the rest of the body and how to set the length with clippers to cut out a lot of thinning and scissoring. This will help save you time with the finishing process.
My Pleasure: How to Give Great Customer Service Linda Easton & Jim Warner Great customer service starts with identifying your ideal client. Choosing the right client profile and inviting them into your salon is the best way to prevent diff icult clients. Dealing with diff icult clients begins with making wrong customers more "right." This class introduces the "My Pleasure" system of finding, training, and keeping great clients for your salon.
Table Techniques: Alternative Techniques for Handling Pets Cheryl Purcell Cheryl will show you tools and handling procedures to use with unruly pets. For instance: how to hold a foot to do nails or shave pads, how to hold a head still to get a cute finish, and more! This is not a seminar on how to handle aggressive pets, it is on how to work with young pets, old pets, and the untrained in order to make their life and yours easier.
The Grooming Tutor: The Bichon Frise Michell Evans Bichon Frise screams “big hair”! The show trim on this breed is one of the most over–the–top styles you could imagine. Many owners of the pet Bi-
Northwest Grooming Show 2018
chon are overwhelmed by this amount of coat. This demonstration will show you how to do a practical pet style that still maintains the essence of the breed.
Must Have Cat Grooming Equipment Mary Oquendo Thinking about adding cat grooming or interested in learning more about cat specific equipment? There are so many choices available to groomers. It can be quite the maze. Let Mary guide you through and pick the must haves for offering cat grooming in your salon.
Poodle Pet Trim Barbara Prueckel Poodles are the most elegant, poised and intelligent dogs in the world, and one of Barb’s favorite breeds. Whether you are looking to add some style to your everyday pets, or you are prepping a poodle for a grooming contest, this is a class for you. From top knots to perfectly round tails, this is a poodle journey you don’t want to miss.
Leader of the Pack Cheryl Purcell Learn how to be the pack leader of your salon—and not just with the dogs. You need to be the pack leader of your employees and clients, too. Cheryl will teach you how to be an effective alpha without having to face a challenge at every turn.
Shih Tzu Kathy’s Way Kathy Rose Kathy will demonstrate a fluff y pet trim on the ever–popular Shih–Tzu. She will show you how to create quick, fluff y styles with snap-on combs and create a smooth finish. She will be blending with Fish Tails and demonstrating various scissoring and blending techniques. This seminar is a must to keep your customers happy and coming back!
Competition Schedule
Bring all your staff, competitions are free to watch with a trade show admission. Better yet... why not enter? There are cash prizes, trophies, and ribbons that will impress your clients.
Thursday
6:30 PM Judges Meeting 7 PM Contestant Meeting
Friday Morning 8 AM 9 AM 12 PM
Nature’s Specialties Wire Coated Breed Tournament Check In Nature’s Specialties Wire Coated Breed Tournament Start Nature’s Specialties Wire Coated Breed Tournament Awards
Friday Afternoon 1 PM 2 PM 5 PM
All Other Purebreds Tournament Check In All Other Purebreds Tournament Start All Other Purebreds Tournament Awards
Saturday Morning 8 AM 9 AM 12 PM
Electric Cleaner Sporting Tournament and Salon Freestyle Tournament Check In Electric Cleaner Sporting Tournament and Salon Freestyle Tournament Start Electric Cleaner Sporting Tournament and Salon Freestyle Tournament Awards
Saturday Afternoon 1 PM 2 PM 5 PM 5:30 PM
Poodle Tournament Check In Poodle Tournament Start Poodle Tournament Awards Andis Best In Show Judging
Sunday
7:30 AM Wilco Rescue Round-Up Check In 8 AM Wilco Rescue Round-Up Start 11:30 AM Wilco Rescue Round-Up Awards
Sunday Afternoon 12 PM 3 PM 3:30 PM 4 PM
Andis Best In Show Awards Creative Styling Check In Creative Styling Start Creative Styling Presentations and Awards
Northwest Grooming Show 2018
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SUNDAY
SATURDAY
FRIDAY
THURSDAY
Schedule
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11 AM Registration & Do It All Lounge Opens THURSDAY EVENING 12–6 PM Brusher Bather Certificate Program — Teri DiMarino 7–9 PM How Do I Say That? Communication in the Grooming Shop — Judi Cantu-Thacker 12–4 PM Essentials of Pet Grooming — Jonathan David Asian Freestyle Grooming — Michell Evans Barkleigh Pet Pro First Aid/CPR Certification — Jill Pipino Developing Your Eye for Grooming & Conformation — Victor Rosado AKC S.A.F.E. Grooming Program — Susan Sholar 8 AM Registration & Do It All Lounge Opens 9–10 AM Day Long Programs Part 1 with Trade Show Breaks Using All Your Tools Series — Barbara Prueckel, Michell Evans, Jonathan David, & Jay Scruggs Business with the Big Dogs— Teri DiMarino, Judi Cantu-Thacker, Joey Villani, & Barbara Prueckel Science of Skin — Dr. Cliff Faver & Suzanne Marchetti Scissors Not Included — Cheryl Purcell
10 AM Trade Show Opens 11–12 PM Day Long Programs Part 2 2–3 PM Day Long Programs Part 3 4–5 PM Day Long Programs Part 4 5:30 PM Trade Show Closes FRIDAY EVENING 6–8 PM All About Bathing Systems and HV Dryers — Dave Campanella Dye Work for Clients — Angela Kumpe Super Styling the Doodle — Jay Scruggs
8 AM Registration & Do It All Lounge Opens 9–10 AM SESSION 1 When Your Client Wants You to Be a Vet — Dr. Cliff Faver Do You Have a Business Plan? — Mary Oquendo Salon Trims for the Everyday Groomer — Cheryl Purcell Bread & Butter Grooming: The Cocker Spaniel — Kathy Rose 10 AM Trade Show Opens 11–12 PM SESSION 2 The Grooming Tutor: Bedlington — Michell Evans 25 Things Every Groomer Should Know — Barb Hoover Everyday Temporary Color & Accessories — Angela Kumpe Super Styling Heads — Jay Scruggs
2–3 PM
8 AM Registration & Do It All Lounge Opens 9–10 AM SESSION 5 Mobile Scheduling: Time is Money! — Judi Cantu-Thacker Scissors 101: Understanding Your Shears — Jonathan David Ways to Make More Money in Your Salon — Shannon Moore Shih Tzu Kathy’s Way — Kathy Rose 10 AM Trade Show Opens 11–12 PM SESSION 6 My Pleasure: How to Give Great Customer Service — Linda Easton & Jim Warner
4–5 PM
SESSION 3 Poodle in a German — Jonathan David What About Those Employees? — Linda Easton & Jim Warner Handling Difficult Dogs — Shannon Moore Mobile Grooming Safety — Mary Oquendo SESSION 4 Got the Kerry Blues? — Nicole Kallish Selecting Product According to Coat Type — Shannon Moore Clippers: The Secret Weapon of Time Management — Barbara Prueckel Marketing 102 — Cheryl Purcell
5:30 PM Trade Show Closes SATURDAY EVENING 8-10 PM Meet & Greet Cocktail Party
2–3 PM
5 PM
The Grooming Tutor: The Bichon Frise — Michell Evans Must Have Cat Grooming Equipment — Mary Oquendo Table Techniques: Alternative Techniques for Handling Pets — Cheryl Purcell SESSION 7 Poodle Pet Trim — Barbara Prueckel Leader of the Pack — Cheryl Purcell Super Styling the Mixed Breed — Jay Scruggs Trade Show Closes
Northwest Grooming Show 2018
Program Selection
Select ONE program from each education session that you may attend. This will enable us to plan adequate seating for your comfort. One per attendee please!
THURSDAY (Choose One) 1. ❐ Brusher Bather Certificate Program 2. ❐ Barkleigh Pet Pro First Aid / CPR Certification 3. ❐ Essentials of Pet Grooming 4. ❐ AKC S.A.F.E. Grooming Program
THURSDAY EVENING (Choose One) 5. ❐ How Do I Say That? 6. ❐ Asian Freestyle Grooming 7. ❐ Developing Your Eye for Grooming & Conformation
All attendees taking education, please select your likely choice: FRIDAY Daytime (Choose One) 8. ❐ Using All Your Tools Series 9. ❐ Scissors Not Included 10. ❐ Business with the Big Dogs 11. ❐ Science of Skin
Sunday 9 AM Session 5 (Choose 1) 500. ❐ Mobile Scheduling: Time is Money! 501. ❐ Scissors 101: Understanding Your Shears 502. ❐ Ways to Make More Money in Your Salon 503. ❐ Shih Tzu Kathy’s Way
Evening (Choose One) 12. ❐ Super Styling the Doodle 13. ❐ Dye Work for Clients 14. ❐ All About Bathing Systems and HV Dryers
11 AM Session 6 (Choose 1) 600. ❐ My Pleasure: How To Give Great Customer Service 601. ❐ The Grooming Tutor: The Bichon Frise 602. ❐ Must Have Cat Grooming Equipment 603. ❐ Table Techniques: Alternative Techniques for Handling Pets
SATURDAY 9 AM Session 1 (Choose 1) 100. ❐ When Your Client Wants You to Be a Vet 101. ❐ Do You Have A Business Plan? 102. ❐ Salon Trims For The Everyday Grooming 103. ❐ Bread & Butter Grooming: The Cocker Spaniel 11 AM Session 2 (Choose 1) 200. ❐ The Grooming Tutor: Bedlington 201. ❐ 25 Things Every Groomer Should Know 202. ❐ Everyday Temporary Color & Accessories 203. ❐ Super Styling Heads 2 PM Session 3 (Choose 1) 300. ❐ Poodle in a German 301. ❐ What About Those Employees? 302. ❐ Handling Difficult Dogs 303. ❐ Mobile Grooming Safety
2 PM Session 7 (Choose 1) 700. ❐ Poodle Pet Trim 701. ❐ Leader of the Pack 702. ❐ Super Styling the Mixed Breed
INCLUDE WITH REGISTRATION OR FAX TO (717) 691-3381
4 PM Session 4 (Choose 1) 400. ❐ Got the Kerry Blues? 401. ❐ Selecting Product According to Coat Type 402. ❐ Clippers: The Secret Weapon of Time Management 403. ❐ Marketing 102 Northwest Grooming Show 2018
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NORTHWEST GROOMING SHOW 2018 REGISTRATION One INDIVIDUAL registering per form, please Name (Print Clearly): _____________________________________________ Business: _______________________________________________________ Address: _________________________________________________________ City/State/Zip: __________________________________________________ Email (Print): ____________________________________________________ Phone: (____________) ___________________________________________ Cell Phone: (____________) _______________________________________
Packages 1
❐ Do-It-All
Thursday Events
– $299 (Save OVER $400!)
❐
Weekend Basic – $199
Saturday & Sunday programs, trade show and viewing of tournaments. 3
❐ Trade
Show Special – $25
Three-day trade show and viewing of tournaments.
Trade Show – $10 per day ($15 at the door)
4
❐ Fri. 5 ❐ Sat. 6 ❐ Sun.
Brusher Bather Certificate Program Barkleigh Pet Pro First Aid/CPR Certification 12 ❐ Essentials of Pet Grooming 13 ❐ AKC S.A.F.E. Grooming Program 11 ❐
Barkleigh Productions, Inc. 970 West Trindle Road Mechanicsburg, PA 17055 (717) 691-3388 • FAX (717) 691-3381 Email: info@barkleigh.com NW18
#
$169 $149 $149 $149
Thursday Evening Events
How Do I Say That? Communication in the Grooming Shop $79 Asian Freestyle Grooming $79 16 ❐ Developing Your Eye for Grooming & Conformation $79 14 ❐ 15 ❐
Friday Events
Using All Your Tools Series Scissors Not Included 19 ❐ Business with the Big Dogs 20 ❐ Science of Skin
$149 $149 $149 $149
17 ❐ 18 ❐
Friday Evening Events
All About Bathing Systems & HV Dryers Dye Work for Clients 23 ❐ Super Styling the Doodle 21 ❐ 22 ❐
Saturday Events 24 ❐ 25 ❐
Make Checks Payable to:
A La Carte
10 ❐
Trade show (begins Friday), all events, viewing of tournaments, and seminars Thurs. through Sun. You may go in and out of educational sessions. Some sessions overlap. INCLUDES ADMISSION TO DO-IT-ALL LOUNGE! 2
Check One: ❐ Groomer ❐ Kennel Operator ❐ Retailer ❐ Pet Sitter ❐ Trainer ❐ Vet ❐ Breeder ❐ Owner/Handler ❐ Manufacturer ❐ Online Retailer ❐ Catalog ❐ Pet Owner ❐ Other _____________
Saturday Program Sessions Individual Session (each)
Sunday Events 26 ❐ 27 ❐
Sunday Program Sessions Individual Session (each)
$79 $79 $79
$149 # ______ x $49 = $___________ $99 # ______ x $49 = $ ___________
Programs are 20% higher at the door. Refund Processing Fee – $30
Total: $ ___________ ❐ Check ❐ MC/Visa/Discover/AE
# ____________________________________________________ Exp. Date ____________________________
Register online at www.NWGroom.com Northwest Grooming Show 2018
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