PPG Color Solutions New Brand Identity 2011
Objective
To update and improve the visual impact of our communications and marketing materials, it was time to create a new brand look for PPG Color Solutions.
Why change?
We needed to strengthen PPG Color Solutions as a unified PPG brand— not linked to specific paint lines, but representing all of them. The look of certain tools were outdated— no updates for many years We needed to brand our equipment, software and online tools with a family look
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All the latest OEM prime formulas— Plus 280 NEW variant colors! Your February CD from PPG has all of the latest color formulations, making it easier than ever to accurately match the large variety of OEM automotive and fleet colors. This CD also includes 280 brand new variant formulas for matching the latest color variances on today’s cars and trucks. In total, the CD provides access to more than 11,500 variant formulas for difficultto-match colors. To further assist your color matching efforts, the new variant formulas will be added to the PPG Color Variant System as part of the 2006 color chip updates.
The Right Color, Every Time Color Marketing
2.10
New brand identity
“Bulls eye” target becomes the unifying symbol for the brand— symbolizing an exacting match to a specific color target.
New brand signature logo
The visual cornerstone of our new brand identity.
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New product identity logos
A unified image for: Equipment Software Online software
Equipment
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Online software
New graphic style
New multi-colored block graphic—striking, visually attractive, and above all, colorful! Standardized graphic elements (multi-color block art, fonts, image style) provide consistency across all promotions.
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RapidMatch X-5 Best Practices ™
There are several factors that should be taken into account in order to ensure good formula retrieval: frequent calibration, correct measurement techniques including avoiding contaminated sample areas, and proper instrument maintenance. It is important to understand all variables to help diagnose any sources of error. The Basics
1. The instrument MUST be fully charged before use (12 hours for complete charge). 2. The serial number on the white tile calibration MUST match the RapidMatch ™ X-5 serial number (if not, contact X-Rite Support).
Daily Calibration Required
1. The calibration tiles MUST be clean to ensure accurate calibration. 2. Take a reading of the white calibration tile; two measurements will be taken. 3. Place the RapidMatch X-5 unit into the docking station. Press the Read button; four measurements will be taken. 4. After the instrument has been calibrated, you must verify the instrument is performing adequately and within the tolerance guidelines. Measure the white tile as if it was a sample. 5. Compare the L*a*b* values displayed on the instrument to the values on the back of the white calibration tile: • If the deviation in the values for 25°, 45° and 75° are less than 0.15, then the RapidMatch X-5 Spectrophotometer is ready to use • If the deviation in the values for 25°, 45° and 75° are greater than 0.15, review maintenance procedures and repeat the white tile calibration. If the deviation continues, contact X-Rite Support.
Correct Measurement Technique 1. Vehicle or panel surface must be clean and polished; choose a flat area next to the damaged area—dull or dirty finishes and curved areas will not return accurate results. 2. Using both hands, hold the RapidMatch X-5 firmly against the vehicle or panel without moving. 3. Position the device horizontal to the panel and hold that position—do not rotate the device. When measurements are complete, slide the RapidMatch X-5 back into the docking station.
Regular Maintenance
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1. Clean the white calibration tile with a clean soft cloth before use. 2. Clean the black calibration tile before use by removing it from the back of the docking station and wiping with a clean soft cloth. 3. Clean the instrument optics weekly with short bursts of clean, dry air (NO Freon or high pressure air). 4. When the instrument is not in use for extended periods of time, cover the docking station or store in the protective carrying case. NEED HELP? Support is available online; go to www.ppgrefinish.com/Color Tools/PaintManager ™ Support Page.
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Part No. CSRMFLY2, 1/11
Reference Guides
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