Drive Market Competitiveness by Aligning Your Business Strategies with Information Technology Business IT alignment creates a link between the IT requirements of any organization and its business objectives. Information technology enables companies to organize their processes, improve communication with the clients and deliver the services or products in a better way. The aim of bringing business and IT together is to improve the business performance and achieve goals. Information technology gives the flexibility and agility to the businesses and drives improved financial returns and market competitiveness. Aligning business with IT is becoming important as most of the processes in any business require IT support. Business IT alignment helps organizations to easily manage the challenges associated with information technology and keep their business up-to-date. While all middle market companies recognize that Digital Technology and IT infrastructure can be strategic assets, many struggle to translate investments in these areas into lower cost, higher productivity and improved sales. The reason is often a misalignment between the business objectives, IT and resources. Group50, a leading consulting firm provides business IT alignment services and synchronize IT goals, resources, services and products with the business to provide tangible productivity and savings. Their major focus areas include:
Understanding total cost of ownership Identifying cost take out targets Portfolio rationalization Technology and process innovation Risk management
Advantages of business IT alignment: Improved efficiency It is assumed that every organization successfully works according to its strategic plan but most of the times it is not the case. Alignment of this technology with your business strategy will
ensure that everyone is on the same page and working towards the same goals. It will help in making much more informed decisions and make all your business processes efficient. Greater agility Proper alignment of business systems with information technology gives the organization a competitive edge and makes it agile in coping up with the latest market scenarios and technology trends. Improved customer service With greater insights and knowledge about customers, the service can be provided in a more consistent and efficient manner. Reduced costs Business IT alignment ensures that all the resources are being utilized to their maximum extent. Effective and efficient usage of all the tools and resources will keep the costs minimum. Enhanced competitive edge Organizations which combine technological advances in all their business processes such as production, marketing and others can stand out their competitors. When your processes and IT strategies work towards the same direction, it results in higher productivity and better customer service. For leveraging these benefits of business IT alignment, consult a renowned firm like Group50. These consultants will apply customer journey maps, value stream mapping and lean six sigma techniques to identify ways in which business process re-engineering, analytics and mobility can revolutionize how IT helps your company meet its strategic goals. To learn more about Business IT Alignment, talk to an expert at Group50. Visit: https://www.group50.com/