Impact of continuous improvement on market effectiveness Many companies have long considered Continuous Improvement activities mostly to manufacturing and related operational functions. However, continuing competitiveness and growth in market share is built upon a steady, progressive march forward in all areas of a business. And since a company’s Market Effectiveness activities and functions are the most market-oriented and customer-initiated parts of a business, continuous improvement effectiveness are just as important as anywhere else in the business. Market Effectiveness is about how well you service your marketplace and your customers. It includes how you create products and services, how you market, sell and service them and how you manage the product revenue lifecycle. Planning, measuring and managing market effectiveness is the most important activity in every enterprise. Market Effectiveness drives profitable growth. For marketing effectiveness, organizations require knowledge, processes and skills to manage and enhance the relation between customers, products and delivery. It is determined by how well an organization’s marketing strategies are and how they help in generating far more ROI. Group50, a leading continuous improvement consulting firm offers a unique approach to identify and overcome the Market Effectiveness challenges that companies face. They know that both what you sell and where your products and services lie in the product life cycle drives the approaches to your markets and your customers. Their consultants have the continuous improvement skills and experience to translate market effectiveness best practices into profitable and sustainable growth. They have worked with companies of all sizes across many different industries and know about market effectiveness approaches in companies such as GE, Black & Decker, Wal-Mart, Procter and Gamble, Rain Bird and many others. Priorities of Market Effectiveness organizations:
In order to set clear objectives Take great care of customers and make it easy for them to do business with you anywhere, anytime and anyway they want
For evaluating market feedback and to act accordingly Changing the course of action quickly and in a decisive manner based on the feedback Ensure that the overall company has the understanding to serve customers excellently Provide great products/services and be an effective innovator Champion the company’s brand and other related assets and intellectual property Automate marketing strategies as much as possible.
Market Effectiveness Assessment The Market Effectiveness Assessment looks at how well a company defines, produces, manages, markets and sells its products. The focus of this assessment is the effectiveness of these interrelated processes with particular emphasis on these areas:
Clearly articulated business and product strategies Product and portfolio management Product development Marketing effectiveness Sales effectiveness
You can hire Group50, a leading consulting firm that will look at the effectiveness of your company’s wide programs and processes. They offer a variety of tools and workshops, to ensure your company’s methods and processes serve your customers and markets effectively, enabling your business strategy.
Visit: www.group50.com