Howard & Hecht Branding Process

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Howard and Hecht

Friday, July 19, 2013 Identity


Identity | “H” Logos


Identity | Shape References | Disturbances

calming, boundaries, vibration, continuity, stability, cycles

vibration, security, boundaries, horizon, motion, safe, center

protective, continuity , safe

norm, disturbance, modulation, measurable, phases

modulation, vibrancy, rigor

superimposing, continuity, safe center

rigor, balance, cycles, map

aggressive external shapes create stable center, precision


Identity | Shape References | Continuity


Identity | Shape References | Constructed objects 2D and 3D


Identity | Key Words

continuity planning preparedness stages phases steps impacts disturbances recovery crisis control management damage control

solutions weather disasters response framework system readiness equipped progression flow uninterruptedness procedural

strategic tactical organized thorough intentional designed thoughtful thought out defined specific vibration resiliency


continuity

Identity | Name And Acronym

planning preparedness stages phases steps impacts disturbances

Howard and Hecht

recovery crisis control management damage control solutions

HOWARD AND HECHT

weather disasters response framework

H and H

system readiness equipped progression

H+H H H

flow uninterruptedness procedural strategic tactical organized thorough intentional designed thoughtful thought out defined specific vibration


Identity | Shapes Explorations

continuity planning preparedness stages phases steps impacts disturbances recovery crisis control management damage control solutions weather disasters response framework system readiness equipped progression flow uninterruptedness procedural strategic tactical organized thorough intentional designed thoughtful thought out defined specific vibration


Identity | Shapes Explorations | Disturbances And Procedural Control

continuity planning preparedness

stages phases steps impacts disturbances recovery

crisis control management damage control solutions weather disasters response framework

system readiness equipped

progression flow uninterruptedness procedural strategic tactical organized thorough intentional designed thoughtful thought out defined specific

vibration


Identity | Shapes Explorations | Disturbances and Control

continuity planning preparedness

stages phases steps impacts disturbances recovery

crisis control management damage control solutions weather disasters response framework

system readiness equipped

progression flow uninterruptedness procedural strategic tactical organized thorough intentional designed thoughtful thought out defined specific

vibration


continuity planning preparedness

Identity | Shapes Explorations | Continuity

stages phases steps impacts disturbances recovery

crisis control management damage control solutions weather disasters response framework system readiness equipped

HOWARD AND HECHT

progression flow uninterruptedness procedural strategic tactical

HOWARD HECHT HOWARD AND HECHT

organized thorough

intentional designed thoughtful thought out defined specific vibration


continuity

Identity | Shapes Explorations | Image Usage and Overlays

planning preparedness stages phases steps impacts disturbances recovery crisis control management damage control solutions weather disasters response framework system readiness equipped progression flow uninterruptedness procedural

+

strategic tactical organized thorough intentional designed thoughtful thought out defined specific vibration


Identity | Image concepts and symbolism | Protection, Safe, Transition, Alternate routes (poetic)

continuity planning preparedness stages phases steps impacts disturbances recovery crisis control management damage control solutions weather disasters response framework system readiness equipped progression flow uninterruptedness procedural

+

strategic tactical organized thorough intentional designed thoughtful thought out defined specific vibration


Identity | Report or Presentation Cover

continuity planning preparedness stages phases steps impacts disturbances recovery crisis control management damage control solutions weather disasters response framework system readiness equipped progression flow uninterruptedness procedural strategic tactical organized thorough intentional designed thoughtful thought out defined specific vibration


Identity | Digital Messaging | Establishing a Personality

Most organizations think business resiliency is 90% I.T. We know better. Find out what we think.


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