Focusing on the
future of travel
BY BRIAN JEWELL
Travel awaits for all of us. Like many of you, our team at The Group Travel Leader Inc. enjoyed a successful fall and winter filled with fruitful, enjoyable trips. And like many of you, we were stunned when forces beyond our control ground travel to a halt. As we began to wrap our heads around what was going on, two things became clear to us. First, despite the current difficulties, travel will make a comeback. And second, in a season filled with an incessant stream of bad news, our industry needs a voice of hope to remind us all that there are better days ahead. That’s why we decided to launch the #TravelAwaits initiative. We want to spread a message of endurance and optimism. We want to inspire people to look forward to a future full of travel. We want to rally people in unity and solidarity. We want to start a movement, and we want you to be a part of it.
In print, online, on social media and in your community, you can come together with us to remind the world that #TravelAwaits. Together, we’ll share our best creative ideas, encourage each other with uplifting messages and shine a spotlight on the amazing people working tirelessly through challenging times to secure the future of travel. To help you do that, we’ve compiled a wealth of positive messages, bright ideas, useful tools and other resources on our website. You can find them at grouptravelleader.com/travelawaits. In the next few pages, we’re going to highlight some ways you can take advantage of these tools and support our tourism community through uncertain times. Look to see how you can find inspiration for yourself and share it with others. We hope you’ll join us in spreading the message of hope and fueling a hunger for travel. Our comeback day is coming. And when it does, we can’t wait to see you on the road.
The Group Travel Leader Inc. 12
going on faith [ summer 2020 ]
