CONFERENCE
AUTHENTIC CHEYENNE STARS AT UPCOMING SMALL MARKET MEETINGS CONFERENCE BY DAN DICKSON
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t is almost time for the next Small Market Meetings Conference, the gathering of meeting planners and destination providers who represent smaller cities and sites.
CHEYENNE FRONTIER DAYS IS THE COUNTRY’S FOREMOST RODEO EVENT, TAKING PLACE OVER THE COURSE OF 10 DAYS.
The conference takes place September 26-28 in Cheyenne, Wyoming, a modern community of 65,000 people with memories of its place in the great history of the Old West. This important assembly will be staged at the official conference hotel, the Little America Hotel and Resort. The planners and travel industry representatives will meet in two marketplace sessions to discuss potential event opportunities. The Little America property has 188 guest rooms for the delegates to enjoy. Meeting planners will be interested to know that the site has 16 meeting rooms that can be configured for different purposes, for a total of 38,000 square feet of available space. The Little America has the configurations, equipment, staff, accommodations and food service that make life easier for meeting planners. The resort is just minutes from downtown Cheyenne, the state Capitol, various history museums, Cheyenne Frontier Days Park and Warren Air Force Base.
FAST YET FUN
The annual Small Market Meetings Conference is always a fastpaced, jam-packed event. A lot gets done in a short amount of time. The format calls for planners to participate in up to 50 six-minute “get to know you” meetings spread out over two days. This is where planners and travel site providers decide if they have enough interest in each other to book future business. If the initial marketplace meeting doesn’t provide enough time to strike a deal, the two sides can continue to chat during several conference meal functions, on a sightseeing tour or in a lounge after hours. Follow-up contacts after the conference are also vital to help land the contract. In short, the Small Market Meetings Conference brings together the best people to get All photos courtesy Visit Cheyenne
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www.smallmarketmeetings.com
