Caleb Groves is a graphic designer and illustrator specializing in paper illustrations, and print design. In this portfolio, you will find many examples of his work including illustration, graphics, identity branding, and page layouts. His strength is to efficiently design concepts to completion and be aesthetically pleasing and functional.
Designed for a semester-long project, these materials showcased a hypothetical band and their branding image through materials such as a CD cover, insert, back cover, concert ticket, and t-shirt.
The designs on these pages were created to show a company’s branding on different mediums such as print ads, business cards, and the product itself.
Good Taste For Good Times
This thank you card drew inspiration from Art Deco design. The graduation announcement on the next page was designed to follow the formal elegant style in the photographs and motifs that were suggested by the client.
The first logo was for a CPI hat design contest and took inspiration from vintage farming designs. As an intern at Provident Promotions, the logo concepts on the next page were created to represent the well established branding of Young’s Irrigation and Equipment.
Vintage inspired soda logo and bottle label.
As an intern, these ads were designed for local businesses advertising in Open For Business Magazine.
Page layouts designed for Open For Business Magazine.
Series of paper illustrations and posters designed for Senior Thesis Exhibition that feautrued the re-branding of local Hastings Businesses.