WHYYOUNEEDACANNABIS MARKETINGAGENCY
G R O W E R S M A R K E T I N G
As a cannabis business owner, you understand the significance of marketing. However, you must also be able to concentrate on the operations of your business.
No one individual can be expected to know the ins and outs of digital marketing, keep up with industry trends, improve marketing metrics, and avoid tactics that harm thevisibilityofyourbrand
Herearefivereasonswhy you should consider forming a partnership with a cannabis marketingagency:
BringThemThroughthe
Door.
It takes years to master digital marketing. Working to elevate your cannabis brand online is not a onetimeinvestmenteither–it’sanongoing effort that no single person can handle themselves.
As our industry continues to evolve, branding will be a vital strategy for companies vying for market share To connect with your target customers, you need to build an identity that resonatesandmeetscustomerneeds.
Cannabis branding takes time and money,butmakingtheinvestmentcan lead to incredible success Take the beverage company CANN Social Tonics, for instance. Marketing in the cannabis industry involves many (and oftenall)ofthefollowing:
Branding Emailmarketing SEM/PPC SEO Socialmedia Webdesignanddevelopment
YouCanConcentrate MoreonYourCustomers WhileanAgencyHelps
All this will undoubtedly divert your attention from your area ofexpertise–runningyourbusiness Inthiscase,turningtoa cannabis marketing service might be the right solution for you.Ifyouhireanagency,youcanfocusontheoperationsof your business while the agency works to give you the digital edgeoveryourcompetition.
ACannabisMarketingAgencyKnowsthe InsandOutsofDigitalMarketing
Are you confident that you’re adhering to cannabis marketingbestpracticesandregulations?Thisisan industry where you can’t just throw things against the wall and see what sticks. You need to be deliberate with your strategy while being careful to followtherules.
In california, for example, the Cannabis Control Commission has implemented a set of marketing and advertising regulations that surround three main concerns: age restrictions, exhaustive warnings, and discretion of advertising. A marketing agencyknowshowtostayoutof“Facebookjail”and avoid being suspended by Google or Instagram, which is known to happen with businesses in the cannabisindustry
Let’s assume you run a dispensary. To gauge if you’reevendoingthebasicsofmarketing,haveyou followedanyofthesesimpledigitalmarketingtips?
Optimize the Google My Business profile for your dispensary’slocation
Update third-party directories (such as Leafly andWeedmaps)withyourdispensary’sinfo
Display your dispensary’s products on your website
Encourage online customer reviews of your dispensary
Promote repeat purchases from existing customersthroughemailoffers
Haven’tdoneanyofthose?Thisisonlythetipofthe iceberg, and your competition is likely one step aheadofyou
An experienced cannabis marketing company will help you strategize, implement, monitor, and track all your digital campaigns. To grow your business, youneedstrategiesthatboostawarenessanddrive acquisition.
marketing@growersmarketing.com 2603, Main St,
growersmarketing.com
949-751-2181
Irvine, CA, US, 92614