From the CEO

It’s Changing Because of You

As we celebrate the holidays, reflect on 2023, and look ahead to 2024, we’re encouraged that the culture of aging is finally, although slowly, beginning to change.

It’s changing not because of scientific advances or new research about what’s possible.

It’s changing because of the believable and relatable examples of ordinary people living extraordinary lives into their 70s, 80s, 90s, and even 100s.

It’s changing not because the media or corporate America has suddenly become less ageist. It’s changing because ordinary people are challenging ageist stereotypes.

The changing culture of aging is reflected in our cover story on a new eye-opening study called The New Age of Aging. It’s on display in Growing Bolder’s The New 65 project with Humana. It’s the driving motivation behind Growing Bolder Day, our intergenerational reimagining of a typical “Senior Day.” It’s seen in every story, on every page, in this issue of Growing Bolder.

As we enter a new year, resolve to be part of this paradigm shift. Believe that more is possible. Challenge social norms about how we’re supposed to think, feel, and act as we age. Chase your dreams. Make a difference in the lives of others. Have fun. Be you without apology.

Happy holidays and Happy New Year!