BAGS&CARGO B R A N D P L AT F O R M
CAT- B A G S . C O M
C AT E R P I L L A R
With a history of making earthmoving equipment extending over 100 years, the Caterpillar name has become synonymous with STRENGTH and RELIABILITY. This powerful legacy has earned Cat a position amongst the 100 most recognized brands in the world.
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C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
BRAND P L AT F O R M CONTENTS Cat History .............................................. 04 Strength of the Cat Brand..................... 06 Cat® Bags & Cargo – History and Facts................................ 07 Business Options................................... 08 Channels of Distribution ....................... 09 Quality Assurance.................................. 11
STRONG TOUGH RELIABLE C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
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BRAND HISTORY
BRA ND PLAT F OR M
CATERPILLAR
A HISTORY OF CONTINUOUS INNOVATION
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C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
B RAND PL AT F O R M
1891
C.L. Best begins his career working for his father Daniel Best at the age of 13.
1892
The Holt Manufacturing Company is founded.
1904
Pliny Holt operates the first steampowered track-type tractor prototype, No. 77, in Stockton, California.
1910
The Holt Manufacturing Company registers ”Caterpillar” as a trademark.
1914
The Holt 75 track-type tractor is produced and later used by the U.S. Army during World War I.
1923
Cat goes Hollywood; C.L. Best Tractors work on the construction of the original “Hollywoodland” sign.
1925
The Holt Manufacturing Company and C. L. Best Tractor Co. are merged to form the Caterpillar Tractor Co.
1937
Caterpillar machines help complete the construction of the Golden Gate Bridge.
BRAND HISTORY
1955
Caterpillar supplies specially designed equipment to the U.S. government for Operation Deep Freeze – a scientific development project on Antartica.
1969
Caterpillar engines supply power for the Apollo 11 mission to the moon.
1986
Caterpillar introduces the D11 Track-Type Tractor – the largest track-type tractor.
1998
Caterpillar introduces the world’s largest mechanical drive mining truck – the 797.
2001
Caterpillar introduces its ACERT® Technology.
2014
NASA and Caterpillar team up to harness the possibility of space mining.
2016
Caterpillar and dealers announce a $1 billion investment in business, education and training across Africa over the next five years.
TODAY
The world leading manufacturer of earthmoving machines, power engines and mining equipment!
1944
Caterpillar machines help start the construction of more than 70,000 miles of highways throughout the United States.
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
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BRAND STRENGTHS
BRA ND PLAT F OR M
BE I N G A PA R T OF
A S T R ONG L E G ACY
“The history of Caterpillar is all about doing: creating, building, problem solving, innovating, testing, servicing and improving.” From the ingenious machines, to the people behind it, Caterpillar is a company known for breaking barriers one breakthrough at a time. Beginning with Benjamin Holt and C. L. Best, the people of Caterpillar have always been – and continue to be – extraordinary. From phones and watches, to apparel and toys, we at Cat Bags are proud to be a part of the vibrant and global Caterpillar family producing over 25,000 individual consumer products that make up the Cat brand!
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C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
B RAND PL AT F O R M
BAGS & CARGO
1 00 ,0 0 0
15 0 COUNTRIES
At any given time, there are more than 100,000 Caterpillar machines at work all around the world A Cat branded truck moves more than 50% of the rocks in the global quarry and aggregates industry
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LICENSED CAT® BRAND PRODUCTS ARE SOLD IN 150 COUNTRIES GLOBALLY!
5 0 MILLION
In 2015 alone, close to 50 million Cat items were purchased globally generating over $2.1 billion in retail sales
1 2 0 M I LLI ON
Over the past three decades, consumers worldwide have purchased nearly 120 million pairs of Cat brand boots
DID YOU KNOW: YOU CAN FIT MORE THAN 21,000 STUFFED BRENT BACKPACKS IN THE CAT 797F MINING TRUCK
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TH
21,000
Caterpillar Inc. was named the 28th strongest Global Licensor in 2016 according to License! Global’s Top 150 list
Cat Bags & Cargo builds on the heritage of industrial leadership. Our collections are developed as an extension of the Cat brand and its core values building on a name with a long history of durable reliability. The portfolio of Cat Bags and Cargo is made to reflect the needs and purposes of ALL our consumers – whether the fashion conscious urbanite; the adventurer; the entrepreneur; the yellow blooded; or the aspiring traveler. Full of innovations and product details, our Bags and Cargo are at the forefront of all the latest fashion and industry trends. Offering Value for Money at a high quality level and with return-rates below the industry standards, our consumers praise our products for the longevity, practical use and contemporary looks.
S TRO N G / T O UGH / R E L IA B L E
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
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BUSINESS OPTIONS
BRA ND PLAT F OR M
LEISURE
For the fashion-conscious and everyday consumer, we offer a range of bags and luggage fit for every consumer and every need. From one of the over 115 mono-brand stores scattered across the globe, to shop-in-shop corners, bag specialists and leisure retailers.
INDUSTRIAL
For true yellow-blooded Cat fans. Industry and manufacturing mark the start of the Cat brand as we know it today. Cat DNA is part of our bags and cargo items, making it an obvious option at DIY stores, Cat dealerships.
BUSINESS OPTIONS FOR BAGS & CARGO Global positioning answering to local needs. Our large portfolio does not only appeal to a huge variety of consumers, but it enables our sales and distribution partners to target many different channels.
CARGO
Cat Cargo is unlike any other luggage brand. Backed by Caterpillar’s commitment to durability and customer satisfaction, the unique styling and strong manufacturing of our luggage and trolleys make them a must-have worldwide.
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B2B
By targeting Business-to-Business, you open the window to connecting with even more Cat brand fans. Whether online retail, travel hubs, mass retail stores or promotional companies, Cat Bags & Cargo presents even more untapped sales opportunities.
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
B RAND PL AT F O R M
CHANNELS OF DISTRIBUTION
CAT BAGS & CARGO
CHANNELS OF DISTRIBUTION Cat Bags & Cargo is currently present in more than 60 countries spread across the globe!
CAT MONOBRAND STORES
DEPARTMENT STORES
BAGS- LUGGAGE& TRAVEL SPECIALISTS
SPORTS / OUTDOOR RETAILERS
FASHION / LIFESTYLE STORES
FOOTWEAR CHANNELS
OFFICE-SUPPLY, STATIONERY & BOOKSTORES
ELECTRONICS & IT-CHAINS
ONLINE RETAILERS
DIY CHANNELS
CAT MACHINERY DEALERS & B2B
The channels where you can find our products are numerous. This leaves countless options for proper channel management to our distributors and lots of opportunities to cater to global consumers across the retail spectrum.
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
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TECHNICAL FEATURES
BRA ND PLAT F OR M
CAT BAGS & CARGO
TECHNICAL FEATURES EASE Technology ENGINEERED COMFORT
R.F.I.D. Shield
EASE is a custom engineered foam, property of Cat® Footwear. Developed by Wolverine World Wide, we have adopted and engineered the technology accordingly to fit our bags. We offer EASE Technology inside our shoulder-straps.
Our products are engineered to last, designed to perform and meant to protect you. Our RFID Shield will insulate your belongings from radio waves trying to read and capture information. This technology can be found in our wallets and other selected items.
S.T.R. STRONG. TOUGH. REINFORCEMENT
VISIFLASH™
Our bags and packs resist heavy loads due to our advanced bar-stitching and tape-covered seems. This reinforcement secures against tearing and provides long lasting durability.
A reflective technology providing visibility and safety. Already incorporated in Cat Footwear and Cat Apparel, its details will glow up in the dark offering extra visibility and protection!
DUAL FUNCTION LAPTOP & TABLET SLEEVE DUAL FUNCTION
Storage options for multiple devices.
ELECTRONIC ITEM PROTECTION ELECTRONIC ITEM PROTECTION
With hardshell casings or extra padding, these bags are well protected
SAFE-ZIP LOCK
S-SHAPED SHOULDER STRAPS
Easy zipper lock to prevent for unwanted access.
Specially designed shoulder straps designed specifically with gender considerations in mind.
S-SHAPED
SAFE ZIP
SHOULDER STRAPS
DOUBLE SPINNER WHEEL
CONVERTIBLE FUNCTION
Easy maneuvering and better weight dispersion at selected Cat Cargo.
Dual function items providing ever greater versatility. CONVERTIBLE FUNCTION
DOUBLE SPINNER WHEELS
TSA LOCKS TSA LOCKS
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Authorized by the US Transportation Security Administration. TSA locks can be opened at customs without damaging the Cargo-trolleys, while protecting them from being opened accidently or by unwanted intruders.
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
B RAND PL AT F O R M
QUALITY ASSURANCE
Jerk test Drop testing
Zipper reciprocating system
QUALITY
Abrasion test
ASSURANCE
Seam beating test
Puncture resistance for leather
Mileage testing
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
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CAT-BAGS.COM GROWN UP LICENSES Ltd. (HQ) Flat D, Block 2, 7/F, Tai Ping Ind. Ctr. 55 Ting Kok Rd., Tai Po, N.T., Hong Kong Tel: +852 26 66 02 75 customerservice@gp-licenses.com
GROWN UP LICENSES ApS Balticagade 10B, 2nd floor 8000 Aarhus C, Denmark Tel: +45 70 20 75 99 customerservice@gp-licenses.com
www.cat.com · www.caterpillar.com ©2018 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, BUILT FOR IT.TM, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. GROWN UP Licenses Ltd. is a global licensee for bags and accessories for Caterpillar Inc.
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