KRAFT 1
S/S 2013
KRAFT 1
S/S 2013
introduction
Each season, various inspirational forces pull us into different directions, opening new gates, leading us, consciously or subconsciously, to a final vision. In this magazine, we want to share with you some of these inspirations, reconciled and presented to you through our delicate selection and combination of this season‘s most interesting collections and brands. In order to reveal these forces, a more creative approach is required, ultimately forming this and further collections of impressions. This first issue of KRAFT is about origin. Hometowns play a significant role growing up, strongly shaping who we become during the early years of our lives. A time in which innocence, naivety, rebellion and cheekiness create freedom. A place where not everything has to make sense. This liberty is met by a strong rule set of social restrictions. Those restrictions are more severe in small communities as an individual’s actions never go unnoticed. Set in our native town, the following photo series playfully presents mentioned ambiguity, having the observer derive to a personal interpretation of the topic at hand.
Love, Simon & Lukas Grundtner
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
outfits
01&02
08&09
Sunglasses: Illesteva Shirt: Sidian, Ersatz & Vanes Shorts: Airbag Craftworks Loafers: Mark McNairy
Jumper: Libertine-Libertine Shirt: Études Trousers: Études Shoes: Sperry Top-Sider X Band Of Outsiders
03
10
Hat: Études Jumper: Howlin Shirt: Libertine-Libertine Trousers: Sixpack Shoes: Opening Ceremony iPhone Case: Sandqvist
Sunglasses: Études X RetroSuperFuture Jumper: Libertine-Libertine Shirt: Études Trousers: Études
11&12&13 04
Parka: Our Legacy Jeans: Études
Trenchcoat: Our Legacy Jumper: S.N.S. Herning Shirt: GØRL Jeans: Études Boots: Mark McNairy
05
Jumper: F.T.C. Shirt: Our Legacy Trousers: Études Shoes: Sperry Top-Sider X Band Of Outsiders
14&15
Blazer: Our Legacy T-Shirt: Norse Projects Shorts: Our Legacy Slippers: Opening Ceremony
06&07
Sunglasses: Illesteva Varsity Jacket: The Jante Law T-Shirt: S.N.S. Herning Shorts: Libertine-Libertine Shoes: Sperry Top-Sider Backpack: Sandqvist
16
Glasses: Stylist’s own Suit: Our Legacy Shirt: A Kind Of Guise Shoes: Our Legacy Wallet: Mismo
KRAFT 1 s/s 2013 Founded and published by GRUNDTNER & SรถHNE
Photography: Daniela Trost Styling: Simon Grundtner Layout: Benjamin Zivota Model: Philipp Auer
special thanks to: Familie Braun Steve Colvin Maximillian Ganzer Helmut Graupner Stadtkino Hallein Mario Stolevski Mama
Unterer Markt 15, 5400 Hallein, Austria grundtner.com/soehne