5. Rainbow of colour

5

Analyse advertising

Advertising messages are directed at specific audiences. Designers always study the behaviours, tastes, and needs of possible consumers. They use every means possible to draw the attention of and convince potential clients of the need to use their product. Advertisements are constantly sending us messages; sometimes even without us noticing. UNDERSTAND, THINK AND APPLY… Search for an advertisement that draws your attention. Print it, cut it out and then glue it to the sheet. Analyse its content. Then, answer the questions.

You will need... Magazines, scissors, glue, a pen.

Answer the questions 1 What is being advertised and how?

2 Do you recognise any stereotypes or subliminal messages? What are they?

3 What is the aim of the advertisement? Does it achieve it? Justify your answer.