COMPANY PROFILE
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CONTENTS _ about us _ mission _ network _ owned stores _ multi-concept stores _ beauty and cosmetics _ home decor _ coin excelsior _ communication network _ videowall Milano Piazza 5 Giornate _ crm & relationship management _ communication network & store windows _ tv, radio & digital totems _ events _ in-store events _ overview in numbers
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ABOUT US Founded in 1916, Coin is the biggest chain of department stores in Italy: * BUILDING SALES OF € 419 MILLION IN 2018; * 39 OWNED STORES (COIN & COIN EXCELSIOR) IN THE MOST IMPORTANT ITALIAN CITIES AND IN THE MAIN SHOPPING STREETS; * MORE THAN 1.000 BRANDS IN ITS PORTFOLIO; * 30,5 MILLION VISITORS IN 2018; * 8,2 MILLION RECEIPTS ISSUED AND ABOUT 17,4 MILLION ARTICLES SOLD IN 2018.
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MISSION We inspire people and offer them a chance to create their unique, personal style. We strive to select the best brands of clothing, cosmetics, accessories and home decoration. Our ambition is to generate a contemporary, modern, innovative format, enriched by our highly professional personnel.
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NETWORK *39 STORES IN STRATEGIC LOCATIONS; *A TOTAL SALES SURFACE OF ABOUT ~106.000 M² (COIN & COIN EXCELSIOR); *AVERAGE SALES SURFACE: 2,710 M² (COIN & EXCELSIOR)
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Bari Casamassima Bergamo Bologna Rizzoli Brescia Cagliari Campi Bisenzio Carugate Catania Como Florence Genoa Lecce Livorno Messina Mestre
OWNED STORES
Coin Excelsior Rome Cola Di Rienzo
Rome S.Giovanni Rome Termini Sassari Turin Le Gru Treviso Coin Excelsior Trieste Varese Verona Vicenza Coincasa Pordenone Coincasa Taranto Coincasa Arezzo Coincasa Parma
Coin Excelsior Citylife, Milan
Milan 5 Giornate Milan Cantore Milan Vercelli
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Naples Padua Piacenza Rimini Rome Bufalotta Rome CinecittĂ
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MULTICONCEPT STORES Our multi-concept stores take customers on a unique, engaging retail experience. The distinctive design of every store accompanies them through a multitude of departments dedicated to fashion and home decoration, through to the Nespresso Boutiques. /
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BEAUTY AND COSMETICS A multi-sensorial department where customers can try beauty products and new fragrances, or receive tips from dedicated beauty experts.
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BELLEZZA E COSMESI
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HOME DECORATION Coincasa is the Coin brand of home decoration. Coincasa creates and selects collections, styles and new ideas from all over the world, interpreting them with an Italian lifestyle taste. Coincasa collections are available both in store and in the dedicated e-store (coincasa.it). Coincasa.it offers an innovative business model that enables customers to
The housebrand is complemented by a selection of brands that interact with and complete the Coincasa range: CARGO ETC. with its workshop of ideas for having fun and being creative in the kitchen; the fine quality of the DAUNESTEP duvets from the Alto Adige; technology in the service of everyday products with DYSON; EDG, the decoration specialist; the world of candles and scents with MILLEFIORI and YANKEE CANDLE.
purchase products and have them delivered all over Europe. This helped Coincasa to win the Netcomm e-commerce Award in both 2016 and 2018, ranking the company among the best Italian e-commerce companies in the field of Home Decoration. 10.
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Coin Excelsior is a new format that aims to take Coin into the universe of premium department stores through careful selection of affordable luxury brands alongside the most important contemporary Italian and international brands. The first store was inaugurated in Rome in 2014, followed by the opening of the Milano Citylife store in 2018 and Treiste in 2019. The future goal is to replicate their success, turning other Coin stores into Coin Excelsiors. /
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COMMUNICATION NETWORK: 12.
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VIDEOWALL MILAN, PIAZZA 5 GIORNATE The videowall in Piazza 5 Giornate is one of the biggest screens in Europe •140 M² SURFACE AREA • MEASUREMENTS: 14X10.2 M • MORE THAN 120,000 PASSERS-BY EVERY DAY
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COMMUNICATION NETWORK CRM/CUSTOMER RELATIONSHIP MANAGEMENT
C O I NCARD E A SY
Coin was the first Italian retailer to put a loyalty programme in place with its “Coincard” in 1986.
C O I NCA RD GOL D
• GOOD BRAND BUILDING WITH CUSTOMERS • BIG DATABASE (MORE THAN 1,8 MILLION CONTACTS) • 850.000 ACTIVE USERS (80% WOMEN, 20% MEN) • COINCARD HOLDERS GENERATE 61% OF COIN SALES 14.
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C OIN CA RD SILV E R
C OIN CA RD PL ATIN UM
COMMUNICATION NETWORK WINDOW DISPLAY 250 windows on premium shopping streets /
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COMMUNICATION NETWORK TV, RADIO & DIGITAL TOTEM In-store TVs and digital totems engage, entertain and act as guides, guaranteeing customers have a unique, memorable shopping experience. A total of 1,250 monitors in the 39 stores. The Coin soundtrack is branded Radio Deejay, to accompany the retail experience with quality sound and the unmistakable voices of the Radio Deejay talents. 16.
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EVENTS
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IN STORE EVENTS Film director Gabriele Muccino at the presentation Meet&Greet with Daniel Radcliffe of his new film “Fathers and daughters” to mark launch of the film “Kill Your Darlings”. at Coin Excelsior in Rome.
Meet&Greet with Claudio Amendola e Luca Argentero at Coin 5 Giornate.
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Valeria Solarino at the presentation of the film “Quanto Basta” at Coin Excelsior Roma.
Italian actors Jane Alexander, Valentina Lodovini at Coin Excelsior Opening event
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Ewan Mc Gregor at Coin Excelsior Rome
The tennis player and designer, Venus Williams at the presentation of her activewear line at Coin Excelsior Roma.
Starred Chef Davide Oldani for the capsule collection by Coincasa.
Anna dello Russo at the presentation of her book AdR at Coin 5 Giornate.
Master Pastry Iginio Massari at Coin 5 Giornate.
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Starred Chef Heinz Beck at the IdentitĂ Golose event. 19.
OVERVIEW IN NUMBERS * BUILDING SALES € 419 MILLION * TOTAL DOS SQM ~106.000 * SALES DENSITY ~4.100 €/SQM * STORE EBITDAR 68 MILLION
*2018 FORECAST 20.
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COIN SPA
Via Bruno Maderna, 11 30174 Mestre (Venezia) www.coin.it
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