Booth Buyout Pitch Tips & Worksheet

Learning to share your ideas with others is a skill you’ll use throughout your life. Consider your audience and what is important to them and include information that will address what they want and need. Not every pitch will have the outcome you want. It’s essential to learn what went well on the pitch and what can be improved. Here are a few tips for a successful pitch.

Introduce yourself and tell your story. Storytelling is a powerful tool. By sharing something memorable, you can capture your audience’s attention, gain their trust, and inspire them to take action. What has your troop done in the past with your Cookie funds? Letting people know what you have done in the past builds trust.

Practice your pitch until it feels like a conversation, not a speech. Practice in front of a mirror, your dog, etc. - whatever helps you remember your pitch and gain confidence.

Pro-tip: recording yourself and watching the video or practicing in front of someone could give you invaluable feedback that you can incorporate into your pitch.

Explain why they should buyout your booth. What will you and your troop do with your Cookie funds? Will you use it for a special trip? A service project? People like to know where their money is going.

Make a clear call to action—state the results you want from this pitch. People need clear direction. State the one thing you want them to do - buyout your booth.

Answer any questions your customer may have. The customer may have questions about your ideas and plans. Be open to answering any questions and receiving feedback. Their feedback can help you, even if they do not buy.

Pro-tip: think ahead of time about what questions your customers may have and try to answer them. That way, if those questions are brought up during your pitch, you have an answer.

This is your brainstorming space. Write down the main points you want to remember for your pitch, answers to potential customer questions, etc.