THE SUPPLY CHAIN MAGAZINE
GS1 Recallnet launched ≥ Industry endorsed ≥ RAPID
≥ Efficient
≥ BEST PRACTICE
≥ STANDARDS BASED ≥ SafeR
• ISS U E
28
• S P R I N G 11
CONTENTS
NEWs 05… D ata Crunch The cost of bad data in the grocery supply chain revealed
06… GS1 Australia & AFGC launch National Recall Portal
Industry welcomes GS1 Recallnet
08… Smart trolley set to revolutionise shopping GS1net data is powering this innovative project
09… Project DoubleNet GS1net is brought into alignment with GDSN
09…
More than 7 million items in GS1 Global Registry
GDSN reaches new milestone
STARTERS 03… Welcome Chairman’s Message CEO Insights 04… Get Smart Hotdates
ECRA to host FMCG convention THIS ISSUE
10…
12…
Industry news
GS1net aids fight against hunger Bar codes – safeguarding the world’s newborn
14… Reverse logistics pilot planned Bid to establish messaging standards for General Merchandise sector
Monash Project cash aids blind
15… New NEHTA Supply Chain head to pursue national approach Global GS1 Healthcare Conference to come Down Under
THE SUPPLY CHAIN MAGAZINE
GS1 Recallnet launched
• ISSUE
28
• SPRING 11
Recall Initiator
≥ Industry endorsed ≥ rAPId
≥ effIcIent
GS1 Recallnet
≥ Best PrActIce
≥ stAndArds BAsed
Food Standards Australia & New Zealand
≥ sAfer
Ensuring consumer safety
GS1 Australia is the only organisation authorised by GS1 Global to allocate and administer GS1 Bar Code numbers in Australia. GS1 Australia adds value to its members’ businesses by promoting and developing the adoption of crosssector, global supply chain standards. GS1 Australia delivers supply chain solutions and services for bar coding, electronic business messaging, global data synchronisation and Radio Frequency Identification technology (RFID).
GS1 Australia LiNK | Issue 28 | SPring 11 | 2
CONTRIBUTORS
Editor Mary Riekert Design Vetro Design PrintING RA Printing GS1 Australia
Head Office Axxess Corporate Park 100/45 Gilby Road Mount Waverley VIC 3149 Sydney Office
Lakes Business Park Building 4B, 2–4 Lord Street Botany NSW 2019 National Number: 1300 366 033 International Number: +61 3 9558 9559 Fax: +61 3 9558 9551 General Email: gs1aust@gs1au.org LiNK Email: editor@gs1au.org www.gs1au.org
16… GS1 Australia sponsors AAAA Awards 17… Officeworks holds supplier seminars
Agribusiness call to suppliers
ALC launches standards working group
Hardware group turns to social media
19… GS1works ushers in new interactive supply chain management training
Alliance Partners 20… Data accuracy underpins Peerless system
21… UMD adding ‘eyes’ and ‘ears’ to software
22… Mobile Marketing – Retail’s Next Frontier
WELCOME
Welcome to LiNK Spring 2011 edition 01 Russell Stucki Chairman gs1 australia 02 maria palazzolo ceo gs1 australia
Chairman’s Message
01
A milestone in GS1 Australia’s journey So far this year Australia’s economy has taken a battering with natural disasters making an impact on infrastructure right across the nation. Mining has continued to surge ahead, driving up the Australian dollar which, in turn, has put pressure on the non-mining sector. The retail sector, in which many of our members are involved, has been affected by continued cautiousness of households and a jittery global environment has not helped to build business confidence. However, we know that business never stands still, and GS1 Australia needs to be responsive to its members and anticipate their future needs. We know that many of our members have complex businesses that require creative solutions and we constantly explore new technologies and innovations to ensure we stay at the forefront of supply chain best practice. We also collaborate and consult with a wide range of industry associations and organisations, government bodies and regulators to ensure we are meeting the needs of Australian business and industry. GS1 Recallnet is one result of our whole-of-industry approach and its launch marks a significant milestone in GS1 Australia’s journey to have the GS1 System implemented by Australian industry for the benefit of all. As our CEO, Maria Palazzolo, told a global food safety conference earlier this year, this service has the potential to make a real contribution to building safety and traceability into the grocery and liquor supply chain. The issue of food and product safety is real and should concern us all. Through GS1 Recallnet we can work together to create a system that will protect all consumers in Australia.
CEO Insights
Building a food safety culture Food today is an international business and global sourcing and supply of food is here to stay. Take a recent Abu Dhabi newpaper’s analysis of a chicken nugget – that mainstay of fast-food businesses. The chicken was from Brazil, the bread crumbs from the United Kingdom and the wheat imported from Canada, Australia, Pakistan and Paraguay. The vegetable fat was processed in the United Arab Emirates, but made from canola seeds imported from Canada. Spain supplied the emulsifiers, Germany the salt and stabilisers, while the dextrin, which enhances crispness, was Chinese. The spices were from India as were the flavour enhancer and textured vegetable protein. Globalisation of our food supply brings risks – we are all aware of the melamine contamination of Chinese milk and dairy products and the recent deaths in Europe from deadly E. coli bacteria. The
02
bottom line is that eating safe food should be a basic human right and traceability and secure product recalls are key elements of creating food security. GS1 Australia has taken yet another step in building a secure food supply chain in Australia with the successful launch of GS1 Recallnet, a national service that will enhance consumer safety and reduce the administrative burden for business (see page 6). GS1 Recallnet is a single, centralised, online portal for the management of product recall and withdrawal notifications. The service is based on GS1 standards and global best practices and is designed to increase speed and accuracy in the removal of unsafe products from the supply chain. Brand owners, retailers, government bodies and other organisations can use the service to decrease the time it takes to respond to a recall, lower execution costs, protect their brands and work together to make Australia’s food chain one of the safest in the world.
GS1 Australia LiNK | Issue 28 | Spring 11 | 3
GET sMART
Hot Dates september 2011 05 Supply Chain Week, Melbourne and Sydney 06 Supply Chain Week, Melbourne and Sydney GS1 Healthcare Seminar, Sydney GS1net Webinar 1 07 Supply Chain Week, Melbourne and Sydney Numbering & Bar coding Webinar 1 08 Supply Chain Week, Melbourne and Sydney GS1 Healthcare Seminar, Melbourne 13 GS1net Webinar 2 14 Numbering & Bar coding Webinar 2 Certified Product Provider Webinar 20 GS1net Webinar 3 22 Understanding GS1 & Healthcare (Webinar) Learn / Knowledge Classroom Training (GS1net) Melbourne & Sydney 29 Learn / Knowledge Classroom Training (NPC) Melbourne & Sydney
October 2011 04 GS1net Webinar 1 05 Numbering & Bar coding Webinar 1 Alliance Partner Industry Standards Training, Melbourne 06 Learn / Knowledge Classroom Training (N&B), Melbourne 11 Learn / Knowledge Classroom Training (N&B), Sydney GS1net Webinar 2 12 Numbering & Bar coding Webinar 2 Certified Product Provider Webinar 13 Alliance Partner Industry Standards Training, Sydney 18 GS1net Webinar 3 25 Healthcare User Group Australasia Meeting, Sydney 27 Understanding GS1 & Healthcare (Webinar) November 2011 02 Numbering & Bar coding Webinar 1 08 GS1net / NPC User Group, Sydney GS1net Webinar 1 09 Numbering & Bar coding Webinar 2 Certified Product Provider Webinar 10 GS1net / NPC User Group, Melbourne 15 GS1net Webinar 2 17 Learn / Knowledge Classroom Training (N&B), Melbourne 22 Learn / Knowledge Classroom Training (N&B), Sydney GS1net Webinar 3 23 Alliance Partner Industry Standards Training, Brisbane 24 Understanding GS1 & Healthcare (Webinar) Learn / Knowledge Classroom Training (N&B), Brisbane To register for GS1 Australia training and for times and venue information please visit http://www.gs1au.org/services/education_and_training/
GS1 Australia LiNK | Issue 28 | SPring 11 | 4
ECRA t o host FMCG convention Efficient Consumer Response Australia (ECRA) will be holding its annual convention on 27 and 28 October 2011 in Sydney. The convention is fast becoming a highlight for senior executives working in the fast-moving consumer goods retail industry. Equally applicable to suppliers, manufacturers and retailers the program brings together global and local industry experts, thought leaders, industry players and academics to deliver the latest facts, information and opportunities specific to the retail market. Some of this year’s speakers include: Martin Drinkrow, General Manager, Clorox ANZSA Anthony Borg, Vice President Corporate Operations, Supply Chain, Nestlé Switzerland Dennis Belcastro, Executive Vice President, Grocery Manufacturers of America Kosta Conomos, Executive Director, The Nielsen Company Kate Carnell, CEO, Australian Food and Grocery Council (AFGC) Woolworths, Coles, Metcash and Foodstuffs Attendees will hear directly from key trading partners, Coles Group, Woolworths Ltd and Metcash Trading, about critical elements that deliver benefit to all participants along the supply chain, including the shopper. The convention is also an opportunity to network and be part of the exclusive consumer goods business environment. Attendees can gain understanding and clarity on the key issues and challenges facing the industry and how present and future challenges can be met with input from industry senior executives, academics, experts and specialists. They can also learn about strategic concepts, latest thinking, shopper insights and industry priorities for your business to deliver and execute real business benefit. This year the annual ECRA conference is being held in Sydney at the Amora Hotel Jamison Sydney. As numbers are strictly limited, register early to secure your place. To register visit http://www.ecraustralasia.org.au/annual-convention
DATA CRUNCH
DATA CRUNCH A report released by GS1 Australia reveals that the total cost of bad data in the Australian grocery supply chain will be AU$1.035 billion over five years. The GS1 Australia Data Crunch Report, a report for the retail grocery industry prepared by GS1 Australia in conjunction with IBM, highlights the impact of bad data on profits and consumer service in the Australian grocery industry. GS1 Australia, with IBM, compared data on grocery products held by three major supermarket retailers and matched this against product data from four major suppliers. The GS1 Australia Data Crunch Report has revealed that retailers are working with data that is inconsistent more than 80 per cent of the time. The report states that over the next five years, Australian grocery retailers and suppliers will experience over AU$350 million in profit erosion and AU$675 million in lost sales as a result of bad data. These are conservative estimates based on the combination of process inefficiencies, duplications and workarounds across the retailer and supplier’s supply
chains, together with administrative shrinkage and shelf stock-outs caused by inaccurate data. These estimates are supported by previous independent research conducted over the past decade. The total cost of bad data in the Australian grocery supply chain will be AU$1.035 billion over five years. The study also shows that retailers and suppliers using data synchronisation through GS1net show significantly better data quality results than those who did not (fully) adopt data synchronisation. GS1net is GS1 Australia’s data synchronisation solution for the Australian and New Zealand markets. GS1net lets manufacturers and suppliers enter, validate, store and maintain product, pricing and other related trade information in a single location so it can be shared with their trading partners. The study on which the report is based was supported by: Woolworths Coles Metcash Kimberly-Clark Nestlé Procter & Gamble Unilever The report was supported by IBM, the Australian Food and Grocery Council (AFGC) and Efficient Consumer Response Australasia (ECRA).
At the launch of the report, GS1 Australia Chief Executive Maria Palazzolo said: “This report highlights the importance of implementing data synchronisation which, through the elimination of manual processes and data errors, helps businesses reduce costs, speed up the order-to-cash cycle and improve trading relationships. “The report clearly shows that many businesses have problems with the quality of their data. However, they are not giving data quality the attention that it deserves given the impact on their bottom line,” Ms Palazzolo said. AFGC Chief Executive Kate Carnell said good-quality data was the cornerstone of eCommerce and the industry needed to take data quality very seriously. “Our challenge is to ensure that this $1 billion problem is addressed and addressed quickly,” she said. John LaVacca, Vice President and Partner, Global Growth Markets, IBM, said the inflationary pressures impacting businesses should make managers realise they cannot afford to leave the $1 billion on the table. “Inflationary pressures increase the need to flush out inefficiencies. We operate in a global economy and must improve our data management if we are to improve our business. If you have bad data, it is going to drive bad business decisions. “Businesses need to train and educate their people about the importance of data quality. Then they need to cleanse and validate their data before sharing it with their trading partners. The quality of your data can be a powerful differentiator for your business,” he said. The GS1 Australia Data Crunch Report can be downloaded from the GS1 Australia website www.gs1au.org
GS1 Australia LiNK | Issue 28 | Spring 11 | 5
GS1 recallnet
GS1 Australia & AFGC launch National Recall Portal GS1 Australia, AFGC and ECRA have launched a national product recall service to remove potentially harmful grocery, food, liquor and other products from the supply chain. The service, GS1 Recallnet, was launched in Sydney by Catherine King, Parliamentary Secretary to the Minister for Health, with Maria Palazzolo, CEO of GS1 Australia, and Kate Carnell, CEO of the Australian Food and Grocery Council (AFGC). Coles, Woolworths, Metcash and Costco as well as Food Standards Australia New Zealand (FSANZ) and the Australian Competition and Consumer Commission (ACCC) have registered with the service and are ready to receive notifications. Mrs Palazzolo said by extending existing GS1 Australia services to offer industry additional functionality to manage product recalls and withdrawals, the organisation was building consumer safety into the supply chain. AFGC Chief Executive Kate Carnell welcomed the initiative today, saying innovations such as Recallnet would enable
Australian food and grocery manufacturers to stay on the forefront of global best practice. “Product recalls pose a significant challenge to Australian manufacturers and this portal will enable them to manage recall notifications easily, ensuring the food safety of all Australians. “Australia’s food and grocery industry has an excellent food safety record and Recallnet provides a world-class tool for manufacturers to ensure we maintain this record,” said Ms Carnell. GS1 Australia has worked with the AFGC, ECRA, the Liquor Merchant Association (LMAA) and Food Standards Australia New Zealand
“ Australia’s food and grocery industry has an
excellent food safety record and Recallnet provides a world class tool for manufacturers to ensure we maintain this record.
”
GS1 Recallnet was launched by Catherine King, Parliamentary Secretary to the Minister for Health (centre), with Maria Palazzolo, ceo of GS1 Australia (right) and Kate Carnell, ceo of the Australian Food and Grocery Council (afgc). GS1 Australia LiNK | Issue 28 | SPring 11 | 6
(FSANZ), the Food Service Association of Australia (FSAA) and leading Australian retailers and manufacturers to establish GS1 Recallnet, initially to be used by the Australian grocery and liquor sector. With GS1 Recallnet, companies are able to: Manage recall and withdrawal notifications online, safely and securely Follow an easy and intuitive workflow that makes the process of issuing notifications simpler Reach customers across Australia instantly and without duplication of effort Communicate with FSANZ Receive immediate feedback from customers on the progress of the recall or withdrawal Easily capture the data needed to complete progress reports to regulators Significantly reduce risk in the event of a recall Lower their risk profile with insurers and lower insurance costs Contribute to the improved wellbeing of all Australians Food and consumer products organisations can use the service to reduce errors, decrease the amount of time it takes to respond to a recall and mitigate the costs associated with managing the recall process. “Global supply chain standards are foundational to effective product recall. GS1global standards are used by millions of companies around the world to enhance the safety, security and efficiency of their supply chains. Tracking of products through the supply chain into the hands of consumers has been identified by the ACCC as fundamental to improving recall effectiveness and the use of GS1 Recallnet and GS1 standards provides industry with this ability,” Mrs Palazzolo said.
GS1 Recallnet Invitation GS1 Australia’s product recall and withdrawal notification service, is now live and ready for you!
GS1 Recallnet, the result of over 18 months of industry and government collaboration, is an online portal that enables suppliers to create, approve and issue recall and withdrawal notifications to their customers and government agencies efficiently and securely. Today, key retailers and government agencies have already completed their GS1 Recallnet registration and are ready to receive notifications from suppliers via this new service.
REGISTER
Complete your registration process before 31 October to have your 8 week waiting period waived. YOUR NEXT STEPS
To register for GS1Recallnet simply follow the online registration forms on the website. Access to GS1 Recallnet is available to all Australian companies.
i FIND OUT MORE By registering with GS1 Recallnet you can get recall insurance at lower premiums, visit the website https://recallnet.gs1au.org
1. Complete the online registration at https://recallnet.gs1au.org 2. We will process your registration and will send you an email with temporary access details 3. Follow the link on the email to the GS1 Recallnet website and click on“Login”
DOWNLOAD
»
»
For as little as $120 per annum you can now issue recall and withdrawal notifications to Coles, Woolworths, Metcash and Costco with the click of a button, with more retailers coming on board. With the same click the relevant information is also shared with FSANZ and the ACCC – removing duplication, costs and risks to your business!
View the latest GS1 Recallnet Industry Call-to-Action at https://recallnet.gs1au.org
4. Use your temporary details to access GS1 Recallnet 5. Change your password by following the prompts 6. Accept the terms and conditions and start the set-up and configuration of your account 7. If you have any questions contact us on 1300 366 033 or via email on gs1recallnet@gs1au.org
PARTNERING LOGOS
JB_981_Invite_GS1_Members.indd 4
GS1 AuStrAliA Australia LiNK | iSSue Issue 28 | SprinG Spring 11 | 7
22/08/11 3:45 PM
GS1net
Smart trolley set to revolutonise shopping Data from GS1net is helping to revolutionise shopping as we know it, combining new technologies with oldfashioned customer values. VIP Retail is the Australian and New Zealand licensee for the Mediacart shopping trolley system, a computerised shopping trolley that assists shoppers, delivers targeted communications at the point of purchase and streamlines store operations. Currently, three independent supermarkets are showcasing the VIP shopping system: Supa IGA Hawker, ACT, and Supa IGA, Delahey, Victoria and Ritchies Supa IGA, Carrum Downs, Victoria. At the time of going to press, the system was being implemented in a fourth supermarket, Drakes, Golden Grove in Adelaide. According to Nathan Dunn, General Manager at VIP Retail, the company plans to continue to roll out the system to the network of independent supermarkets in 2011. The trolleys are being made offshore and while VIP Retail has a licence to use the software in Australia, it has developed new software and operating systems specifically for local market conditions.
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The trolley system leverages the IGA loyalty system. Shoppers create an account at www. viptrolley.com.au and link it to their loyalty card. Shopping lists can be created on the website and then viewed in store in aisle order simply by swiping their linked loyalty card on the VIP Trolley. They then scan each item’s bar code as they shop and the trolley displays a running total of their items. They can also view store specials, find an item within the store and view a map of its location. The screen can also display recipes as they shop. “Through ultra wideband and/or infrared technology, the VIP Trolley knows exactly where it is within each store, transforming the shopping trolley into an in-store communication tool. Our system helps shoppers to save money and time by cutting through the clutter and delivering relevant communication at the point of purchase,” Dunn said. “It also provides greater operating insights that can streamline store operations and for the stores it can assist in promoting special offers and boosting loyalty programs,” he said. “Stores are able to tailor their message to shoppers based on their location in the store, what products they have scanned into the trolley, their past purchasing behaviour and the time of day and the season. The trollies are about delivering the right message, to the right shopper at precisely the right time.”
VIP Retail downloads data from GS1net on a monthly basis. “A lot of the stores categorise products in different ways and the challenge is to have this data in a standard format that can provide a human-readable description for the trolley screen. The real value of the GS1net data is that it gives our system visibility of new products as they come on the market. “The other challenge is that many suppliers have different sub-categories and these also need to be standardised,” Dunn said. The smart trolley system has featured on both Nine Network’s A Current Affair and Channel 7’s Today Tonight. With plans to roll out in stores across Australia, one thing is certain, the VIP Trolley is destined to revolutionise the way we shop.
GS1net
Project DoubleNet
GS1 Australia has implemented Project DoubleNet bringing GS1net into full alignment with GDSN (Global Data Synchronisation Network) definitions of net weight and net content that were updated at the 2010 GDSN maintenance release. Net Weight
Historically, the net weight of a carton, for example, has been considered to be the gross weight of all items inside the carton. As of the latest release of the GDSN standards the definition of net weight is: “Net Weight excludes all packaging material, including the packaging material of all lower-level GTINs” (this definition is sometimes known as net-net weight). Example 12-pack of 100g Yoghurt Before
Net Weight
Gross Weight
Carton of 4
5.20 kg
5.5 kg
Consumer 12-pack (1.30 kg x 4 = 5.20 kg)
1.2 kg
1.30 kg
After
Net Weight
Gross Weight
Carton of 4
4.8 kg
5.5 kg
Consumer 12-pack (1.2 kg x 4 = 4.8 kg)
1.2 kg
1.30 kg
Unit Net Content
UOM
Before Carton of 4 Consumer 12-pack After
Units per Pack 4
12
EA
12
100
GR
Units per Pack
Net Content
UOM
Carton of 4 Consumer 12-pack
1.2
KG
More than 7 million items in GS1 Global Registry The GS1 Global Registry now has more than 7 million registered items.
The rapid achievement of this milestone figure is testament to the widespread adoption and use of the GS1 Global Data Synchronisation Network (GDSN) around the world. Tens of thousands of companies are already increasing efficiencies and lowering supply chain costs thanks to the GS1 GDSN. Since October 2004, when the GS1 GDSN was launched with 74,000 items registered in the Global Registry, the pace and momentum of usage has grown as demonstrated on the right:
The GDSN is built around the GS1 Global Registry, GDSN-certified data pools, such as GS1net, the GS1 Data Quality Framework and GS1 Global Product Classification, which when combined provide a powerful environment for secure and continuous synchronisation of accurate data.
The GS1net Validator has been updated with new rules to help suppliers populate the correct data. Net Content
Historically, GS1net has defined this to be unit net content, which is the net content of the lowest level (which tended to be a single unit). The unit net content would be the same for the consumer unit and the carton and a local field, units per pack, would allow for calculating total net content at higher levels. The GDSN standard does not refer to “unit” net content but just (total) net content. Also, as per the GDSN standards, net content should only be provided for consumer/base units making units per pack a redundant field. As part of GS1net release, scheduled for October 2011, all data that does not comply with the new definition for net content will be purged in GS1net. Thereafter, a validation rule will come into effect which will flag a block error ensuring compliance with the GDSN standard.
Items registered in the Global Registry
October 2004
Number of active countries
74,000
13
September 2006
1 million
19
January 2008
2 million
43
October 2008
3 million
66
August 2009
4 million
82
March 2010
5 million
91
June 2011
7 million
132
GS1 Australia LiNK | Issue 28 | Spring 11 | 9
GS1net
GS1net aids fight
against HUN
GS1 Australia LiNK | Issue 28 | SPring 11 | 10
HUNGER Data from GS1net is being used to tackle one of Australia’s hidden social problems – hunger. Each year 2 million Australians rely on food relief – around half of them are children – and many hunger victims suffer in silence. The current economic climate means some people are now turning to charity when they previously would never have dreamt of seeking such support. It’s not just traditionally vulnerable groups such as the homeless, but also the aged, single parents and the working poor. Children, a casual worker or an elderly couple could be going hungry in any given street. According to Foodbank, 7 per cent of all people are now going without meals to make ends meet. When bills have to be paid, food becomes a discretionary item. Foodbank is by far the largest hunger relief organisation in Australia – last year alone it provided enough food for 25 million meals. It is a non-denominational, non-profit organisation which acts as a pantry to the charities who feed the hungry. It was first established in 1992 in NSW, then expanded in 1993 to Victoria and WA, followed by Queensland in 1995, South Australia in 2000 and Tasmania and the Northern Territory in 2010. The overarching national body was formed in 1996. Foodbank rescues edible but unsaleable food from the country’s farmers, manufacturers and retailers. This includes product that is out of specification, close to date code, has incorrect labelling or damaged packaging as well as excess stock and deleted lines. Without Foodbank much of this food would simply go to landfill. According to John Webster, Foodbank’s CEO, the organisation is a conduit between the food industry’s surplus food and the welfare sector’s need. “Food companies deliver their donations to our warehouses around Australia – last year alone they provided 19 million kilograms of food and groceries. “We’re a national organisation with distribution centres in all state capitals and major regional areas (approximately 20,000 square metres of warehousing). We operate with a staff of approximately 70 employees and more than 2,000 volunteers,” he said.
“ Foodbank is using GS1 numbering
and bar coding to meet the challenge of an unpredictable supply chain.
”
More than 2,500 charities and 396 schools collect the donated food and distribute it to people in need as prepared meals, food hampers and emergency parcels. The food rescued by Foodbank feeds, on average, 70,000 people a day. Supply doesn’t always meet demand, however – in particular there is a significant gap between the amount of staple foods rescued and what is needed by the charities to provide filling and nutritious meals. “In a collaborative supply program we partner with food companies who donate ingredients and services to produce, process, package and transport essential items such as breakfast cereals, pasta and sauce and tinned fruit and vegetables. Funds donated by the public and corporate sector provide the ‘glue’ which helps to stick these collaborative supply projects together,” Webster said. Foodbank is using GS1 numbering and bar coding to meet the challenge of an unpredictable supply chain. Angus Laing, IT Infrastructure Project Manager at Foodbank, explained that because they are recipients of donated goods, Foodbank does not control the supply chain as a business would. “We are given goods and the first time we get a look at them is when they land in our receiving dock,” he said. GS1 Australia gives Foodbank complimentary access to GS1net for search and download data. Foodbank then uses this data to build an inventory master and uses the GS1 schema for its back-office systems. “We also have gone over to a web-ordering system and our web catalogue is based on the GS1 schema. As we are a federated organisation we need to co-ordinate our operations in all the states and we need a common numbering system. It is logical to use the numbers that are already on the cartons (GTINS) rather than inventing a numbering system,” Laing said. “Our handling fee is based on the product gross weight and we can get this from the GS1net data. “As we are a non-profit organisation we try to minimise our handling costs and if we can get the computer to do as much as possible using this data, then it is for the benefit of the end recipients,” Laing said. GS1 Australia CEO Maria Palazzolo said GS1 Australia was always prepared to assist organisations such as Foodbank whose work was invaluable. “If GS1net data can help fight hunger in Australia, then we are proud to work with Foodbank in using whatever tools we can provide to bring this project to fruition,” she said. GS1 Australia LiNK | Issue 28 | Spring 11 | 11
INDUSTRY NEWS
Bar codes
safeguarding the world’s newborn As a midwife with extensive experience in Australia and Britain, Natasha Ogelsby was increasingly alarmed by reported errors in the identification of infants in hospitals. “I could no longer stand back and watch the real and potential infant identification errors that were happening around me. This was not only happening in hospitals where I worked in the UK and Australia, but countless reports of infant identification errors were becoming more and more prevalent around the world,” Ogelsby said. In Queensland alone there had been 4,544 new born-infants wrongly identified, she said. After studying for her Masters of Midwifery in 2004, Ogelsby continued to work as a midwife while researching and developing a solution to the identification problem.
GS1 Australia LiNK | Issue 28 | SPring 11 | 12
“By far the biggest issue with errors in identification is with the management of breast milk. In one study 50 per cent of babies were at risk of being given the wrong breast milk. Often these babies are premature and are in special care units so they are particularly vulnerable to infection. If they are given the wrong breast milk they have to be tested for HIV and hepatitis for the next six months. And if an infant is given breast milk that is past its use-by date, it has to have its stomach pumped.” Ogelsby is a mother of five daughters and knows what it is like to be a parent of a newborn and the impact of potential infant identification errors on families. She devised Babywatch, an infant identification and baby management system that she developed in consultation with CMO Global, a global quality, audit, risk and compliance management software company. Babywatch is a wristband bar code system that works in conjunction with mobile handheld PDA scanners. It tracks, verifies, monitors and logs all actions and procedures involving newborns during their stay in hospital, from birth to discharge or transfer to another hospital. It can cover the entire hospital operation from point of admission and patient bedside to pharmacy, laboratory and blood bank, according to Ogelsby. Using bar codes, Babywatch enables caregivers to positively identify the infant when removed or returned to the mother and link anything collected from, administered to or performed on that infant. Not only does the system log that this action has occurred, consequently charting the information, but it also eliminates all possibility of human error in the baby identification process when completing such actions on the baby.
Through a unique, dual-checking system, Babywatch acts as a “second pair of eyes”, ensuring that the correct baby is with the right mother, or the right baby is drinking the right expressed breast milk for example, thus totally eradicating errors. “The system can be integrated with care plans including feed schedules. Where the mother is expressing milk but is not resident in the hospital, the system can alert her via SMS when milk stocks are running low and she needs to bring in more milk. “With real-time documentation and comprehensive data collection and verification, the system eliminates illegible handwriting and signatures in records. Bar coding minimises human error and improves patient safety,” Ogelsby said. Babywatch enables a hospital to monitor, evaluate and improve on its current procedures, systems and quality management and to manage the risk of wrongly identified babies. In Australia Ogelsby is working with Peacock Bros., a GS1 Australia Alliance Partner, to implement the system in Australian hospitals. Peacock Bros. supply, install and support worldleading bar code data capture equipment and software and label printing systems.
David Perry, Peacock Bros. Healthcare Enterprise Solutions Manager, said the company recommends the Zebra HC100 wristband printer, with GS1 DataMatrix bar codes, is used to print infants’ wristbands. “GS1 DataMatrix is sufficiently small to fit on the wristband yet can carry a lot of information. Zebra’s solution has been developed specifically for the needs of healthcare providers and makes wristband printing easier and more cost-effective than laser solutions. The printer detects wristband size – adult, pediatric, infant – and automatically calibrates its settings for optimal print quality,” Perry said. “Also by using the small GS1 DataMatrix bar codes, you can print them multiple times around the wristband, eliminating the need to disturb the infant or parent when trying to get a clear view for scanning the bar code. It might not sound like much but disturbing the infant is a big deal and the parents don’t get much sleep as it is, so it’s another definite plus for GS1 standard bar codes,” he said. Tania Snioch, GS1 Australia Industry Manager – Healthcare, said GS1 standards have a significant part to play in initiatives such as Babywatch. “Use of GS1 global standard bar codes and globally unique patient identifiers mean that wristbands applied in one hospital or location can be used in other care facilities without the risk of duplication or patient misidentification. “This also eliminates the need to remove and replace wristbands as patients move between facilities, and the inherent risk associated with this,” she said.
“ …Babywatch acts as a ‘second pair of eyes’, ensuring that the correct baby is with the right mother, or the right baby is drinking the right expressed breast milk for example, thus totally eradicating errors.
”
GS1 Australia LiNK | Issue 28 | Spring 11 | 13
INDUSTRY NEWS
Bid to establish
Reverse logistics pilot planned
messaging standards for General Merchandise sector
The GS1 Australia Consumer Electronics Working Action Group (CEWAG) is planning to run a pilot to establish an industry-endorsed messaging standard for reverse logistics. This initiative is supported by companies including Dick Smith, Retravision, Bing Lee, Panasonic, Canon, Sunbeam, Sony, TNT Express, Star Track Express, TIC Group, Yusen Logistics and is facilitated by GS1 Australia. The group is currently reviewing the GS1 international messaging standards used to capture returns and develop a set of Australian Consumer Electronics returns messages which when adopted will provide trading partners with a standardised, paperless process to conduct and monitor returns. Interested parties wishing to join and participate in this project please contact Lisa Caponio, Senior Advisor – GS1 Australia on 1300 366 033. For more information on the group visit the GS1 Australia website.
The General Merchandise MIG Harmonisation Group has been set up to work with GS1 Australia to create a set of harmonised Message Implementation Guidelines (MIGs) to be used in Electronic Data Interchange (EDI), or eMessaging, across the general merchandise sector. Seven strategic retailers, along with selected suppliers, transport providers and value-add network services (VANS) have agreed to work together to review their MIG structure. They will then develop a set of harmonised messaging standards which, when adopted, will remove costly ad-hoc mapping to suppliers when dealing with many different operational processes. They will also agree to adopt the newly developed MIG Management Process which will give GS1 Australia the ability to review and manage all MIG change requests in line with global standards.
Monash Project cash aids blind Following the closure of the Monash Pharmacy Project, the charity Visual Independence has received a cash boost of more than $21,000. The project helped to set the standards that companies in the healthcare sector can use as they become increasingly active in the area of eCommerce and supply chain management. Phase 1 was concluded mid-2004 and demonstrated that the GS1 System could be successfully implemented within the Hospital Pharmaceutical Supply Chain. Phase 2 commenced in mid-2005 and was funded by industry contributions. This phase involved broader implementation of the processes used during the demonstration phase – to additional suppliers as well as all hospitals in the Southern Health network. In parallel there was a roll-out of the functionality by other
Victorian public hospitals. In addition, the scope was expanded to include data synchronisation via the National Product Catalogue (NPC). Being undertaken by the various supply chain initiatives being undertaken the Australian healthcare sector and the work program of the National E-Health Transition Authority (NEHTA), the decision was made to finalise the project. At the time of project closure a proportion of the industry contributions remained, and were returned to the original contributors. Some of the participants, whose remaining contributions totalled about $21,532.56, decided to donate to Visual Independence, a charity that makes talking bar code
GS1 Australia LiNK | Issue 28 | SPring 11 | 14
scanners available to blind and low-visioned people in Australia. Visual Independence founder Bernie Slagtman said the charity had already allocated units to two people – one in Noarlunga, South Australia, where a couple are both living without vision and the second to a woman in East Gippsland who has no support in the home environment. “We are about to allocate a third unit to a blind couple living in Aspley, Queensland,” he said. Slagtman and partner Robert Spicer attended a staff meeting at Clifford Hallam Healthcare (CH2), one of the companies that donated their share of the project’s surplus contributions, and talked to staff about the benefits an ID Mate talking bar code scanner can provide. Robert is blind and having the use of an ID Mate has given him back a good degree of independence. Using data downloaded from GS1net (called the National Product Catalogue in Healthcare) the scanner identifies objects and products by reading their bar codes and speaking a description.
Ged Halstead, CH2’s Chief Information Officer and former leadership member of the Monash Project, said: “CH2 is happy to support a charity that is making such a difference to people’s lives. The presentation from Bernie and Robert helped all of us realise that bar codes aren’t just important in a supply chain environment, but can be part of ensuring quality of life.” Slagtman said Visual Independence was now a national Lions International project with all clubs committing to this project around the nation. Since its inception, over $500,000 worth of technology has been distributed to clients, thanks to volunteers. He believes that GS1 Australia’s role supporting the organisation by providing basic product information from GS1net and fundraising to buy scanning units has been a significant part of the success of the organisation. “There are still many more in need and we estimate that in Australia there are still some 4,500 people who would directly benefit from a grant to supply an ID Mate talking bar code scanner,” Slagtman said.
INDUSTRY NEWS
New NEHTA Supply Chain head to pursue national approach
As the recently appointed Manager Supply Chain at the National E-Health Transition Authority (NEHTA), Mark Brommeyer appreciates the responsibility he has accepted in having the baton passed to him for the next phase in the eHealth Supply Chain Reform Program.
Paying tribute to the enormous amount of work done by others in NEHTA over the past five years, Brommeyer said the previous phase had put the critical infrastructure components, such as the National Product Catalogue (NPC), in place and created the NEHTA electronic Procurement (eMessaging) Guidelines to be used by suppliers and public and private healthcare providers alike. Brommeyer said the essence of his role was to improve efficiencies in the “back office” so more resources can be released back to the front line As a registered nurse with over 20 years experience in the health sector and eHealth change management he understands the importance of doing just this. Brommeyer has been involved in the integration of information and communication technologies to support, connect and provide healthcare across distance and time barriers. He has provided eHealth consultancy and IT project management services in public and private health sectors in Australia, New Zealand, Malaysia, China, England, Wales and, most recently, Ireland. There are three core areas of focus for the eHealth Supply Chain Reform Program under Brommeyer’s lead: Increasing the population of the NPC with supplier pricing and product data and the use of the NPC by both the private and public healthcare sectors Overseeing the increased adoption and use of NEHTA eMessaging in a nationally consistent way as part of the implementation of NEHTA’s eProcurement Solution Looking at how increased usage of the NPC can be used as a tool to help drive reform of the tender process in both the public and the private healthcare sectors. The objective being that both purchasers and suppliers can realise the value and savings from using a national, single source of data for a critical business process. For Brommeyer the key is a coordinated national approach and working in consultation with both the demand and supply side of the supply chain. “We have been mandated to work with all eight states and territories as well as the Federal level and private sector organisations to streamline the Australian healthcare supply chain. Our partnership with GS1 Australia is invaluable our ongoing pulse-ad-artwork-CMYK-3mm-bleed.pdf 1 in7/05/10 10:26 AM program,” he said.
Global GS1 Healthcare Conference to come Down Under The Global GS1 Healthcare Conference will be held in Sydney in March next year, bringing together all related healthcare supply chain stakeholders to advance the development and adoption of global standards.
The conference will cover the latest trends and developments in using the GS1 standards to improve patient safety and supply chain efficiency, and will be an opportunity for healthcare supply chain stakeholders to learn from colleagues and peers how to use the GS1 standards to benefit their business. Site visits to healthcare facilities that are implementing the GS1 standards will also be on the agenda. Key international and local speakers will address the conference which will be opened by Maria Palazzolo, CEO, GS1 Australia, Peter Fleming, CEO, National eHealth Transition Authority, (NEHTA) and Ulrike Kreysa, Director, Healthcare, GS1 Global Office. It is expected that between 200 and 250 stakeholders from
more than 25 countries will participate in the conference, including representatives from: (Inter-) Governmental bodies and regulators Healthcare providers Pharmacists Manufacturers Distributors and wholesalers Logistics providers Industry associations Solution providers GS1 Member Organisations representing local communities. The conference will be held from Tuesday, 20 March to Thursday, 22 March 2012 at Doltone House, Darling Island Wharf, Sydney. It will be preceded on Monday, 19 March by training sessions for buyers and suppliers wishing to hear about best practice recommendations, learnings and guidelines, as well as practical implementation steps to help them commence data synchronisation. The conference will be run on a cost-recovery basis. Details and registration will be available at www.gs1au.org next month.
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industry news
GS1 Australia sponsors AAAA Awards
The Australian Auto Aftermarket Expo and Collision Repair Expo held at the Melbourne Exhibition Centre in May exceeded expectations by attracting 12,625 trade visitors to the largest aftermarket trade show held in the Victorian capital. The Australian Automotive Aftermarket Association (AAAA) Awards, which were presented during the expo, were sponsored by GS1 Australia. AAAA Executive Director Stuart Charity said the attendance figure for the 2011 Expos was remarkable given that there were only an estimated
15,000 aftermarket mechanical and collision repair workshops in the whole of Australia. “We were also delighted with the significant increase in interstate and international visitor numbers this year. I would also like to thank GS1 Australia for supporting the awards and the AAAA looks forward to working with them in the future,” he said.
This year the AAAA received over 200 entries for the awards. The winning companies and individuals were formally recognised at an industry breakfast and gala banquet that attracted a record 930 attendees for the combined events. A full list of award winners can be seen at http:// www.aaaa.com.au/awards.asp
“ We were also delighted with the significant increase
in interstate and international visitor numbers this year. I would also like to thank GS1 Australia for supporting the awards and the AAAA looks forward to working with them in the future.
”
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INDUSTRY NEWS
ALC
Officeworks holds supplier seminars
Australia’s largest office products retailer, Officeworks, took another step in helping its suppliers get on board the GS1net data synchronisation service, holding two successful seminars for suppliers in Sydney and Melbourne. A total of 68 suppliers attended in Sydney and 97 attended in Melbourne representing 103 supplier businesses. In March this year Officeworks commenced a project to implement GS1net as the standard process for exchanging item master data with its suppliers over the coming year. The seminars were an opportunity for Officeworks to provide confirmation of their commitment to the project and to advise suppliers of the benefits to their businesses of adopting GS1net for master data synchronisation. Bonnie Ryan, Industry Engagement Manager, GS1 Australia, said the seminars had been very well received and there had been very positive feedback from suppliers attending. Suppliers wanting to use GS1net to synchronise item data electronically with Officeworks must register with GS1net at www.gs1au.org/services/gs1net/ or contact GS1 Australia on 1300 366 033.
Hardware group turns to social media
launches standards working group
Agribusiness call to suppliers The Agribusiness GS1 Standards Group (AGSG) will be publishing a call to action following Supply Chain week. New industry numbering and bar coding guidelines are set to impact all suppliers to the Agribusiness Sector and the AGSG is calling on all suppliers to apply the guidelines to their products and all levels of packaging. The group is finalising the industry guidelines document and it will be released soon. The steering committee of the AGSG, which comprises representatives from key industry suppliers and distributors is calling on all suppliers in the sector to get involved with this initiative to drive down costs in the agribusiness supply chain.
The Australian Logistics Council (ALC) has recently established an ALC Supply Chain Standards Working Group in conjunction with GS1 Australia. The purpose of the Group is to enable the Australian transport and logistics industry to improve supply chain efficiency and product traceability. This Group will be resourced by GS1 Australia, but would comply with the ALC Governance Framework and would report to the ALC Board. Nominations are now open and anyone can be nominated. For more information on the Working Group please view the Terms of Reference on the ALC website: http://austlogistics.com.au
“The purpose
of the Group is to enable the Australian transport and logistics industry to improve supply chain efficiency…
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The Hardware GS1 Action Group (HGAG) has turned to social media networking site LinkedIn to connect with the hardware sector. HGAG has set up a group in LinkedIn to discuss supply chain issues in the hardware sector and to publicise events. John Szabo, Industry Manager, GS1 Australia, said the group was in a formative phase but anyone wishing to participate in the conversation should join. GS1 Australia LiNK | Issue 28 | Spring 11 | 17
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GS1 Australia LiNK | Issue 28 | SPring 11 | 18
Š 2011 Datamax-O’Neil. All rights reserved.
get smart
GS1works ushers in new, interactive supply chain management training
GS1 Australia has introduced a new GS1works tour into its award-winning Supply Chain Knowledge Centre. This is a new, interactive supply chain training module using touch-screen technology and videos. GS1works focuses squarely on the supply chain challenges facing businesses of all sizes today and how the GS1 standards can be used to contribute to their solution. The Supply Chain Knowledge Centre is a life-size model of a typical supply chain, demonstrating the GS1 standards in action from the receipt of raw materials, through the production process into warehousing and distribution and through to the back of retail store and point of sale. GS1works is appropriate for many different audiences, from senior executives to supply chain operations personnel. Its content is rich and can be tailored to deliver an understanding of the strategic, operational, industry-specific or company-level application of the GS1 System. GS1 staff will deliver your GS1works presentation keeping your desired learning level outcomes in mind.
Access to the centre is free as part of a GS1 Australia membership although prospective members are also welcome to attend on a complimentary basis. GS1works brings to life the business solutions offered by the use of GS1 standards including unique identification, bar coding, eMessaging and data synchronisation and also highlights emerging technologies such as EPC/RFID. A GS1works tour will complement GS1 Australia’s in-depth training series of Learn, Knowledge and Masterclass classroom options. While the centre has been designed to meet the needs of multiple industry sectors, the training modules are flexible, so content can be tailored to meet specific industry or individual company needs. GS1 Australia expects to open GS1works in Sydney in late 2011. For more information about GS1works call 1300 366 033 to speak to a member of the GS1 Australia Training Services team.
“ GS1works
brings to life the business solutions offered by the use of GS1 standards.
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alliance partner advertorial
Data accuracy underpins Peerless system Peerless Foods is the largest privately owned manufacturer and marketer of edible oils, fats and margarines in Australia and supplies both the domestic and international markets. The company operates a fully integrated electronic forecasting, production, ordering and distribution system, Peercore, allowing a Just In Time (JIT) process to be implemented in many parts of their supply chain. Adrian Hamilton, Chief Information Officer for Peerless Holdings, said by assigning GS1 Global Trade Item Numbers (GTINs) to all levels of packaging in the company’s ERP system, they have been able to automate every aspect of the company's business processes – from forecasting and ordering, to
production, packaging, and distribution – to enable a just-intime manufacturing process. “From telemarketing sales assistants to electronic warehouse, online shipping and transport systems, these internal programs result in faster turnaround lead times from placement of orders to receipt of goods by their customers. “We have real-time inventory with our forklift pick-up system delivering visibility to our customer service team so that if a customer places an order we know exactly what stock is available and what production is being planned. For Peerless Holdings stocktakes are a thing of the past,” he said. “This has enabled us to have 100 per cent data accuracy, which allows us to seamlessly trade electronically with our big retail customers.”
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The Peercore system was developed in-house over the past nine years and is based on the Ingres open-source database technology with an Open Road .NET front end. The manufacturer has spun off an IT arm, Peercore IT Services, to commercialise and sell the product and support services. “The implementation of Peercore has resulted in significant improvements in bottom-line productivity to PeerlessIT customers. Designed specifically for operation in organisations involved in distribution, manufacturing and services, Peercore offers each of these industry groups an environment particularly tailored to their specific needs. This provides the competitive edge critical to the success of every business,” Hamilton said. The Peerless board and executive team had recognised that the implementation of technology was a key business driver. The sale of software and services offsets some of Peerless's IT costs and the annual saving from using open source rather than a commercial ERP system were very significant. “Having open source allows flexibility to do whatever we need to do. We can develop enhancements to the system very easily without being hampered by expensive development fees or licence costs charged by the big commercial solution providers,” Hamilton said. “Our solutions encompass Enterprise Resource Planning, Customer Relationship Management and Supplier Relationship Management as well as Supply Chain Management. We focus on low cost of ownership, a short and easy implementation cycle and user friendliness,” he said. For further information regarding Peercore IT’s solution visit www.peercore.com.au
“Having open
source allows flexibility to do whatever we need to do.
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alliance partner advertorial
UMD adding ‘eyes’ and ‘ears’ to software Unique Micro Design (UMD) and the Information Communication Technology (ICT) industry are driven by the need to add “real-time visibility” to the enterprise.
This is achieved by adding “eyes” and “ears” to software via edgeware and intelligent sensor networks using technologies such as: RFID Mobility Bar coding Wireless Standards are essential to ensure interoperability between systems. In particular UMD only promotes the use of GS1 EPC standards for all UHF RFID applications. The UMD Industry Forums are an ongoing series of events that educate attendees about, and demonstrate various aspects of edgeware (data capture) technologies, applications and trends. UMD’s second industry forum, held at GS1 Melbourne in July, featured two key vendors: – Honeywell Scanning & Mobility – a leading manufacturer of high-performance image and laser-based data collection hardware, including rugged mobile computers and bar code scanners. – Zebra Technologies Corporation – who provide the broadest range of innovative technology solutions to identify, track, and manage the deployment of critical assets for improved business efficiency. Zebra’s core technologies include reliable on-demand printers and state-of-the-art software and hardware solutions.
“ It allows us to
Geoffrey Ramadan, Managing Director of UMD, said the GS1 facilities in Mount Waverley were a venue of choice for UMD Industry Forums and other events. “It allows us to leverage our GS1 membership by providing excellent facilities including parking and a convenient (near freeway) location. It also allows us to enhance our invited partners’ experience by providing complementary technology showcases and information on GS1 standards,” he said.
leverage our GS1 membership by providing excellent facilities including parking and a convenient location.
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GS1 Australia LiNK | Issue 28 | Spring 11 | 21
alliance partner advertorial
Mobile Marketing – Retail’s Next Frontier Retailers are constantly looking for new strategies to attract new consumers. Advancements in bar code scanning technology, such as the emergence of area-imaging scanners that can read bar codes from mobile phone displays, now make it possible for consumers to receive and redeem coupons on their mobile phones via email or SMS/MMS messages. Retailers scan the coupon directly from the digital display of the consumer’s mobile device at the point of sale, which eliminates the need to carry paper print-outs and ultimately increases customer satisfaction. These advancements provide retailers with new opportunities to engage with their customer base in real time, while saving costs and waste associated with paper coupons. This new use of the mobile device is much more than just a “neat trick”. Coupons are a timetested and effective marketing tool. The typical bar codes used in this type of marketing tactic are linear bar codes and 2D bar codes, both available through the GS1 System. In the “Mobile Couponing Survey” conducted by Harris Interactive on behalf of Honeywell, 86 per cent of adults polled have redeemed traditional paper coupons from a
newspaper or magazine and 65 per cent of adults have redeemed electronic coupons from the Internet or through email. The same survey showed that 46 per cent of adults polled who own a mobile phone are at least somewhat likely to try receiving and redeeming bar coded coupons via their mobile phones. ABI Research reports that 63 per cent of consumers feel a coupon is the most valuable form of mobile marketing, yet retailers have so much more to be excited about. With consumers’ lifestyles becoming increasingly phone-centric, more functions are migrating there. Starbucks recently launched a mobile device application that would replace the plastic gift card, allowing the bar code to be scanned directly from the mobile device screen. The key to successful mobile marketing is getting all the pieces working together.
GS1 Australia LiNK | Issue 28 | SPring 11 | 22
Well-designed marketing campaigns need to target the correct customer with the right promotion. Next, the right bar code needs to be utilised to ensure that it will be properly displayed on each customer’s mobile device. The GS1 System is fully equipped to ensure Australian retailers are able to obtain the best bar codes to execute such programs. Of equal importance, the proper bar code scanner must be utilised. Only scanning devices that use area-imaging technology will correctly scan bar codes from the screen of a mobile device. Given the increasing popularity of mobile couponing, mobile ticketing and eLoyalty applications (applications that replace traditional loyalty cards with electronic loyalty cards), enterprises would be wise to begin implementing devices that are capable of reading bar codes directly off the screen of a mobile device. Honeywell Scanning & Mobility offers a fleet of area-imaging scanners that fulfil the bar code scanning needs of retailers interested in pursuing mobile marketing:
For more information, please visit www.honeywellaidc.com Honeywell Scanning & Mobility, APAC No. 221, Xinghai Street, Suzhou Industrial Park, China