The Cookies (L to R): Lemonades™ • Thin Mints® • Peanut Butter Sandwich • Caramel deLites® • Trefoils® Peanut Butter Patties® • Toast-Yay!™ • Caramel Chocolate Chip • Adventurefuls™ • Raspberry Rally™ The Girl Scout Cookie Program provides Girl Scouts the ability to power unique opportunities and adventures for their troop while learning to think like an entrepreneur. New this year: • Direct-ship only cookie: Raspberry Rally™ • Shortbread cookies now called Trefoils® • Updated Caramel Chocolate Chip recipe: now made without eggs or butter (still gluten & nut free) 2022-23 Cookie Program Quick Bites Reference Guide for Troop Cookie Coordinators
How Order is Fulfilled/Girl Scouts Receive Credit
• Troop places a Planned Order in Smart Cookies and picks up inventory at a cookie cupboard
• Girl Scout returns to customer to deliver order
• TCC allocates packages to Girl Scouts in Smart Cookies
CShare Orders: Troop donates physical packages from inventory OR allocates packages to girls via Smart Cookies Virtual Cookie Share for GSEMA to donate packages
• Troop places a Planned Order in Smart Cookies and picks up inventory at a cookie cupboard
• Girls have cookies in hand to sell to customers
• TCC allocates packages to Girl Scouts in Smart Cookies
CShare Orders: Troop donates physical packages from inventory OR allocates packages to girls via Smart Cookies Virtual Cookie Share for GSEMA to donate packages
• Girl Scout reports orders (including CShare orders) to Troop Cookie Coordinator
• Troop places a Planned order in Smart Cookies and picks up inventory at a cookie cupboard
• Girl delivers order to customer
• TCC allocates packages to Girl Scouts in Smart Cookies
CShare Orders: Troop donates physical packages from inventory OR allocates packages to girls via Smart Cookies Virtual Cookie Share for GSEMA to donate packages
• Customer order is shipped directly to customer from the baker’s warehouse*
• Packages are automatically credited to Girl Scouts in Smart Cookies
CShare Orders: GSEMA buys and donates packages locally
2022-23 Cookie Theme
Getting Started
A successful Cookie Program
girl-led. Work with your troop to create a year-long activity plan,
Cookie Program Quick Bites
an online Prep Talk and/or
training videos.
each Girl Scout has cookie selling materials. Service Unit Cookie Mentors (SUCMs) for each town will provide TCCs with a packet of troop
Sellers
the GSEMA
Sellers
all necessary forms, trainings,
digital Cookie Book
in-depth
covers every aspect of the cookie program,
volunteers
a section
Cookie
Cookie Emails (every Sunday)
GSEMA Customer Care
Team App
Program team
provide
Team App on weather
on the program.
Sunday cookie emails will keep volunteers
Cookie Cupboard
Service Unit Cookie Mentor
Your local volunteer expert,
to be
can
app
and helpful tips. Download this
your smartphone, then search
Product Program” team.
Smart Cookies Help
gsema.org/forsellers Visit
For
webpage for
and the
(An
resource that
including
for new
called
Rookie).
Our
updated
Hotline 844-PB-PATTI (727-2884)
they
assist you throughout the program. If you need
introduced to your SUCM, please email customercare@gsema.org.
customercare@gsema.org
The Product
will
real-time updates via
closures, deadlines, urgent cupboard information,
free
to
“GSEMA
Tech support: 800-853-3730 or ABCSmartCookieTech@hearthsidefoods.com Direct Ship inquiries: ABCSmartCookieDirect@hearthsidefoods.com Digital Cookie Book For
Webpage o Join
review
o Ensure
is
then set cookie goals to support the troop budget. For a win-win cookie season, follow the checklist below. o Ensure all Girl Scouts are registered members for the 2022-23 troop year. o Complete the required paperwork (available at gsema.org/forsellers): o Troop Cookie Coordinator (TCC) Volunteer Agreement The Cookies (L to R): Lemonades™ • Thin Mints® • Peanut Butter Sandwich • Caramel deLites® • Trefoils® Peanut Butter Patties® • Toast-Yay!™ • Caramel Chocolate Chip • Adventurefuls™ • Raspberry Rally™ The Girl Scout Cookie Program provides Girl Scouts the ability to power unique opportunities and adventures for their troop while learning to think like an entrepreneur. New this year: • Direct-ship only cookie: Raspberry Rally™ • Shortbread cookies now called Trefoils® • Updated Caramel Chocolate Chip recipe: now made without eggs or butter (still gluten & nut free) 2022-23
Reference Guide for Troop Cookie Coordinators
Cookie Program Calendar 2022-23
Smart Cookies online Prep Talk (7 PM)
Smart Cookies registration email sent to all registered Girl Scouts and Troop Cookie Coordinators who have submitted the required paperwork
Girl Scouts can begin selling online through Smart Cookies
DECEMBER 2020
Smart Cookies online Prep Talk (7 PM)
Cookie Cupboards open (see schedules in Smart Cookies)
Scheduled withdrawal from troop bank account
All GSEMA offices and council cupboards closed for the holidays
2020
All GSEMA offices open
All GSEMA council Cookie Cupboards open
Smart Cookies online Prep Talk (7 PM)
Scheduled withdrawal from troop bank account
February
FEBRUARY 2021
withdrawal from troop bank account
National Girl Scout Cookie Weekend
Smart Cookies online Prep Talk (7 PM)
MARCH 2021
March
opt-out forms due to GSEMA and last day to register Girl Scouts for the Cookie Program
Cookie Program, all online ordering ends and all Cookie Cupboards close
Last day to allocate packages to Girl Scouts, review recognition orders, and transfer packages to troops in Smart Cookies (11:59 PM)
Scheduled withdrawal from troop bank account
APRIL
Scheduled withdrawal from troop bank account and last day for Girl Scouts to sell leftover cookie inventory
Recognitions arrive to Service Unit Cookie Mentors
MAY 2021
Cookies for a Cause at Hanscom Air Force Base
500 Club Celebration event at Canobie Lake Park
10
21
21
5
6
19
23
DECEMBER
3
5
12
16
13 Scheduled
17-19
28
1 Recognition
10
15
16
3
25
TBD
TBD
April
January November
December May/June
Smart Cookies • abcsmartcookies.com
Smart Cookies is the Girl Scout Cookie Program online portal. Volunteers and girls are able to manage every aspect of their cookie business from a smartphone, tablet, or computer.
Ordering Cookies for Troop
All cookies are ordered through Planned Orders in Smart Cookies and are picked up at Cookie Cupboards. The deadline to enter Planned Orders in Smart Cookies is 10 PM Sundays. Cookies can be picked up throughout the week by person listed in the Order Notes field within Smart Cookies. They will be required to show photo ID to pick up cookies.
TCCs can place as many orders as necessary throughout the cookie program. Cookies are ordered by the case. There are 12 packages in a case. To correct or adjust an order, call the Cookie Cupboard hotline at 844-727-2884.
Troop Cookie Coordinators use Smart Cookies to:
• place Planned Orders for troop cookies
• enter cookie booth locations
• accept credit card payments at cookie booths
• allocate packages to Girl Scouts
• find/share the Troop Direct Ship link
• submit recognition selections
• manage troop finances
• manage troop inventory Girl Scouts use Smart Cookies to:
• create goals
• send e-cards with their sales links to family and friends
• accept credit card payments
• track progress
• select recognitions
Inventory Tracking
TCCs needs to keep an accurate inventory of cookies on hand, and communicate with families throughout the program to avoid excess inventory. Unsold cookies are the troop’s responsibility.
Helpful Reports:
Troop Balance Summary Report: to review all financial transactions generated, and balance owed to GSEMA.
Girl Cookie Totals Summary Report: to see if package allocation to girls is up-to-date so they can track their progress toward their goals, like 500 Club.
Mobile and Ecard Summary Report: to check girls’ online sales progress. This report will help track orders collected online that require girl delivery.
Cookie Cupboard Locations
Cookie Cupboard Locations
Troop Online Selling
Troop Online Selling
Troop Direct Ship links (found in Smart Cookies) allow customers to buy cookies online from a troop. Troops may promote these links on personal or public webpages but not re-sale sites such as Craigslist, eBay, or Facebook Marketplace. Please first check with your Service Unit Cookie Mentor for schedules and policies.
Troop Direct Ship links (found in Smart Cookies) allow customers to buy cookies online from a troop. Troops may promote these links on personal or public webpages but not re-sale sites such as Craigslist, eBay, or Facebook Marketplace. Please first check with your Service Unit Cookie Mentor for schedules and policies.
The Cookie Connector (which allows visitors to the GSEMA website to buy cookies online from a randomly selected troop) is available starting November 21. TCCs must submit their Troop Direct Ship links to be included. The GSUSA Cookie Finder begins to automatically display all Troop Direct Ship links on February 18.
The Cookie Connector (which allows visitors to the GSEMA website to buy cookies online from a randomly selected troop) is available starting November 21. TCCs must submit their Troop Direct Ship links to be included. The GSUSA Cookie Finder begins to automatically display all Troop Direct Ship links on February 18.
Girl Scout Online Selling
Girl Scout Online Selling
Girl Scouts are encouraged to sell to their out-of-town friends and family networks via e-card and private social media and
Girl Scouts may also post their sales links on public-facing social media but need to adhere to GSEMA online safety policies.
Girl Scouts are encouraged to sell to their out-of-town friends and family networks via e-card and private social media and websites. Girl Scouts may also post their sales links on public-facing social media but need to adhere to GSEMA online safety policies.
Cookie
Schedule
Cookie Payment Schedule
cookie payments made to GSEMA are collected via scheduled automatic withdrawals from the troop bank account. Visit gsema.org/forsellers for more information.
of Balance Due to be
Bank Account
Dec
GSEMA will address delinquent
payment is not made by a caregiver who has taken responsibility for cookies, please complete and submit a Delinquent Payment Form, along with the Annual Girl Permission Form and all supporting documents, to Travis Sammons at tsammons@gsema.org, as soon as the situation occurs.
Balance Due as of Date Withdrawal Date Percent
Withdrawn from Troop
14 Dec 19 30% Jan 11 Jan 16 50% Feb 8 Feb 13 60% March 16 March 16 80% March 18 April 3 100%
Additional cupboard locations may be added, see Smart Cookies for details • Andover – 143 Abbot Street • Hingham – 26 Burr Road • Dorchester – 500 Morton Street • Gloucester – 42 Reynard Street • Marlborough – 212 Phelps Street • Middleboro – 111 E Grove Street • Waltham – 265 Beaver Street • Wayland – 24 Oxbow Road • West Dennis – TBD • Wrentham – 560 Washington Street, Unit 2 GSEMA’s health and safety policy does not allow cookies to be returned or exchanged in the Cookie Cupboard. However, you may exchange damaged cookie packages.
GSEMA will address delinquent payments. If payment is not made by a caregiver who has taken responsibility for cookies, please complete and submit a Delinquent Payment Form, along with the Annual Girl Permission Form and all supporting documents, to Travis Sammons at tsammons@gsema.org, as soon as the situation occurs.
Payment
All cookie payments made to GSEMA are collected via scheduled automatic withdrawals from the troop bank account. Visit gsema.org/forsellers for more information. Balance Due as of Date Withdrawal Date Percent of Balance Due to be Withdrawn from Troop Bank Account Dec 14 Dec 19 30% Jan 11 Jan 16 50% Feb 8 Feb 13 60% March 16 March 16 80% March 18 April 3 100%
Additional cupboard locations may be added, see Smart Cookies for details • Andover – 143 Abbot Street • Hingham – 26 Burr Road • Dorchester – 500 Morton Street • Gloucester – 42 Reynard Street • Marlborough – 212 Phelps Street • Middleboro – 111 E Grove Street • Waltham – 265 Beaver Street • Wayland – 24 Oxbow Road • West Dennis – TBD • Wrentham – 560 Washington Street, Unit 2 GSEMA’s health and safety policy does not allow cookies to be returned or exchanged in the Cookie Cupboard. However, you may exchange damaged cookie packages.
websites.
payments. If
All
The Perks
Troops earn $0.90 per package sold
Cadette, Senior, and Ambassador troops may choose to opt out of the recognition program and earn an additional $0.05 per package. Troops opting out of recognitions are still eligible for the 500 Club Event or alternate recognition, theme patch, and crossover patch (if participated in Fall Product Program) once they achieve the required milestone and packages are allocated in Smart Cookies.
Cookie Credits
In addition to recognition items, Girl Scouts can also earn Cookie Credits once they have sold 100 packages of cookies. Credits can be used for GSEMA programs and camp, in GSEMA shops, at camp trading posts, and for GSEMA or GSUSA Destinations programs. Note: Girl Scout troops that opt out of incentives do not earn cookie credits.
Packages
Troop Treasure
Troop Treasure is earned using the Per Girl Average (PGA) metric. PGA is calculated by dividing the number of total packages the troop sold by the number of Girl Scouts registered into the troop. Troop treasure is cumulative. Incentives for troop leader are:
• 125 PGA: Troop coordinators earn a Tote Bag (1 per troop).
• 140 PGA and Zero Inventory: Troop coordinators earn the Cookie Program Volunteer T-shirt (2 per troop).
500 Club
When Girl Scouts sell 500 packages or more of Girl Scout Cookies, they earn a spot in the prestigious 500 Club! Membership perks include an in-person celebration at Canobie Lake Park in the spring of 2023. The event (date to be announced in early 2023) includes a ceremony and giveaways, and Girl Scouts get a sneak-peek at the 2023-24 cookie program theme and mascot.
CEO for the Day
The GSEMA 2022-23 top cookie entrepreneur will be the CEO for the day and spend the day with CEO and senior staff to learn about leadership skills.
Lowell Girl Scout April, GSEMA’s 2021-22 Top Cookie Entrepreneur
Last year, Girl Scout Ambassador April sold 5,335 boxes of Girl Scout cookies and earned the top recognition to take over as GSEMA CEO for the day (pictured right). April said that she had a pretty simple strategy when it came to outselling her peers: she set up a table at the end of her street after school and kept at it, using social media to promote her efforts.
Number of
Sold Cookie Credit Earnings Rate (per pkg.) 100-200 $0.10 201-500 $0.15 501+ $0.20
