The Girl Scout Cookie Program Overview

JANUARY

THE GIRL SCOUT COOKIE PROGRAM OVERVIEW

The Girl Scout Cookie Program is a hallmark of Girl Scouts. People know us for our cookies, but it has also been the largest girl-led entrepreneurial program in the world since 1917! Girls learn how to make financial decisions, manage money, and develop customer service skills—which help them become the PAGE 4 | COOKIE SCOOP 2022 strong, confident women that they all have the potential to be.

Girls Learn Five Essential Skills

Our cookies are on a mission: to help girls learn five skills that are essential to leadership, to success, and to life.

Goal Setting

“I know I can do it!”

Girls learn how to set goals and create a plan to reach them! Girl Scout Cookie entrepreneurs are always on a mission. Whether it’s through an exciting new adventure, a service project to improve their communities, an amazing summer at camp, or an eyeopening STEM activity—the goal is always to power amazing experiences for themselves and their troops all year long, while helping others too!

Decision Making

“I make smarter decisions.”

Girls learn to make decisions on their own and as a team! Girl Scout Cookie entrepreneurs are leaders in the making. They make decisions about how to run and promote their cookie businesses, interact with customers, and spend their earnings. And when it comes time to make decisions in their personal lives, they’ll use what they learned selling cookies to make good choices.

Money Management

“I make change happen!”

Girls learn to create a budget and handle money! Girl Scout Cookie entrepreneurs are always sharpening their money smarts. By running their own cookie businesses, they learn how to make correct change for customers, count and manage their cash flow, and create a budget to fund the experiences they want to have with their troops.

People Skills

“I get a lifetime supply of confidence in every box.”

Girls find their voice and build confidence through customer interactions. Girl Scout Cookie entrepreneurs are relationship builders. By running their own cookie businesses, they gain valuable practice communicating with customers; talking about their product and goals; and resolving conflict in a positive, productive way—all skills that will help them succeed in school, in business, and in life.

Business Ethics

“Selling cookies is more than just business.”

Girls learn to act ethically, both in business and in life. Girl Scout Cookie entrepreneurs are honest, fair, and responsible. Through their cookie businesses, they learn to always do the right thing by their troop members, customers, and communities—lessons that will carry them for a lifetime of leadership and #winning!

COOKIE PROGRAM OVERVIEW

The 2022 Girl Scout Cookie Line Up

Adventurefuls™

New this year!

Announcing the new Adventurefuls cookie joining the nationwide lineup for the 2022 Girl Scout Cookie season! An indulgent brownieinspired cookie with caramel-flavored crème and a hint of sea salt, Adventurefuls take cookie lovers on a delicious taste adventure just like Girl Scouts go on their own amazing adventures through the program.

Thin Mints®

Crispy chocolate wafers dipped in a mint chocolaty coating.

Caramel deLites

Crispy cookies topped with caramel, toasted coconut, and fudge stripes.

Shortbread®

Traditional shortbread cookies.

Lemonades®

Savory slices of shortbread with a refreshingly tangy lemon-flavored icing.

Peanut Butter

Sandwich

Crisp and crunchy oatmeal cookies with creamy peanut butter filling.

Peanut Butter

Patties®

Crispy cookies layered with peanut butter and covered with a fudge coating.

Toast-Yay!™

Delightful toastshaped cookies full of French toast flavor with our signature trefoil on top.

Caramel

Chocolate Chip

Rich caramel, semisweet chocolate chips, and a hint of sea salt in a chewy gluten-free cookie.

The Cookie Program Makes Girl Scouts Possible

Key Dates for the 2022 Girl Scout Cookie Season

55%

23%

22%

Cookie Program Costs Troop Earnings & Girl Recognitions Girl & Volunteer Support Girl & Volunteer Support – $2.73

⚬ High quality Girl Scout programs in leadership, business, outdoors, and

STEM ⚬ Financial assistance & outreach to under served girls ⚬ Girl and volunteer recruitment and retention ⚬ Volunteer trainings, resources, and recognitions ⚬ Girl events and programs

Cookie Program Costs – $1.13

⚬ Cost of cookies and program operations

Troop Earnings & Recognitions – $1.14

⚬ Girl, troop, and service unit rewards ⚬ Girl and troop proceeds—used for field trips, camp, events, community service projects, program supplies, books, membership, and more

100% of the Cookie Program proceeds benefit Girl Scouts in the Missouri Heartland

jurisdiction. The annual membership dues fund our national organization, GSUSA. Proceeds from the Cookie Program stay here and are the largest source of income for girl programs, volunteer trainings, and more. They provide financial assistance to keep Girl Scouting available and affordable to all.

January 3: The Cookie Season Begins! January 3–21: The Initial Order Period February 11–18: Cookies are Delivered! February 10–April 3: Direct Sales Period April 3: Cookie Program Ends April 4–30: Cookie Season Wrap Up & Extended Sales Period

COOKIE PROGRAM OVERVIEW

New for the 2022 Girl Scout Cookie Season

Check out all the new for the 2022 Cookie Program—more information on each of the following topics can be found in this guide.

New Cookie: Adventurefuls!

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An indulgent brownie-inspired cookie with caramel-flavored crème and a hint of sea salt, Adventurefuls take cookie lovers on a delicious taste adventure just like Girl Scouts go on their own amazing adventures through the program.

New Virtual Office Hours

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Your Cookies+ Team will have virtual office hours for you to connect with us! Hop on a virtual Zoom meeting any Wednesday during the cookie season from 6–7 p.m. to visit, ask questions, and share best practices with each other.

Tiny URLs and Easy QR Codes

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QR Codes are an increasingly important part of today’s business operations, providing active ways for customers to remain safe and engage with your Cookie Program. A tiny URL is a customized, shortened redirect of a long link that to a web page.

Celebrating Kindness Campaign

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New this year, we’re kicking off a “Celebrating Kindness Campaign” and we want you to join us. Nominate a Girl Scout volunteer who inspires you with their kindness and compassion during this Cookie Season—each person nominated will receive the new Celebrating Kindness patch and recognition.

New Exciting Recognition Line Up

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To align with GSUSA policy, GSMH has retired the Free Memberships Incentive program for troops. Not to worry, we have exciting incentives that are full of adventure and girls can even adopt a real koala! But wait, there’s more—we are excited to introduced our enhanced Troop and Service Unit Bonus Programs!

2022 New Cookie Badges

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When girls sell Girl Scout Cookies, they are running their own business! Check out the new Cookie Badges, including Cookie Goal Setter, Cookie Collaborator, and Cookie Boss!