The Girl Scout Cookie Program Overview

The Girl Scout Cookie Program

OVERVIEW

The Girl Scout Cookie Program is a hallmark of Girl Scouts. People know us for our cookies, but it has also been the largest girl-led entrepreneurial program in the world since 1917! Girls learn how to make financial decisions, manage money, and develop customer service skills—which help them become the strong, confident women that they all have the potential to be.

Girls Learn Five Essential Skills

Our cookies are on a mission: to help girls learn five skills that are essential to leadership, to success, and to life.

Goal Setting

“I know I can do it!”

Girls learn how to set goals and create a plan to reach them! Girl Scout Cookie entrepreneurs are always on a mission. Whether it’s through an exciting new adventure, a service project to improve their communities, an amazing summer at camp, or an eyeopening STEM activity—the goal is always to power amazing experiences for themselves and their troops all year long, while helping others too!

Decision Making

“I make smarter decisions.”

Girls learn to make decisions on their own and as a team! Girl Scout Cookie entrepreneurs are leaders in the making. They make decisions about how to run and promote their cookie businesses, interact with customers, and spend their earnings. And when it comes time to make decisions in their personal lives, they’ll use what they learned selling cookies to make good choices.

Money Management

“I make change happen!”

Girls learn to create a budget and handle money! Girl Scout Cookie entrepreneurs are always sharpening their money smarts. By running their own cookie businesses, they learn how to make correct change for customers, count and manage their cash flow, and create a budget to fund the experiences they want to have with their troops.

People Skills

“I get a lifetime supply of confidence in every box.”

Girls find their voice and build confidence through customer interactions. Girl Scout Cookie entrepreneurs are relationship builders. By running their own cookie businesses, they gain valuable practice communicating with customers; talking about their product and goals; and resolving conflict in a positive, productive way—all skills that will help them succeed in school, in business, and in life.

Business Ethics

“Selling cookies is more than just business.”

Girls learn to act ethically, both in business and in life. Girl Scout Cookie entrepreneurs are honest, fair, and responsible. Through their cookie businesses, they learn to always do the right thing by their troop members, customers, and communities—lessons that will carry them for a lifetime of leadership and #winning!

COOKIE PROGRAM OVERVIEW

Raspberry

Rally™

The 2023 Girl Scout Cookie Line Up

Online Only

New this year!

Introducing the new Raspberry Rally! This thin, crispy cookie infused with raspberry flavor and dipped in chocolaty coating is sure to become a new favorite—some may even say it’s the sister cookie to the beloved Thin Mints! Raspberry Rally is exclusively sold online and directly shipped to customers. Offering Raspberry Rally online allows Girl Scouts to learn new skills and build their ecommerce business.

Thin Mints®

Crispy chocolate wafers dipped in a mint chocolaty coating

Trefoils®

Iconic shortbread cookies inspired by the original Girl Scout recipe

Adventurefuls™

Indulgent brownie-inspired cookies with caramel flavored crème and a hint of sea salt

Crisp and crunchy oatmeal cookies with creamy peanut butter filling

Peanut Butter

Patties®

Crispy cookies layered with peanut butter and covered with a chocolaty coating

Caramel

Chocolate Chip

New Recipe

Caramel, semi-sweet chocolate chips, and a hint of sea salt in a delicious cookie*

Caramel deLites®

Crispy cookies topped with caramel, toasted coconut, and chocolaty stripes

Toast-Yay!™

French Toast-inspired cookies dipped in delicious icing

Peanut Butter

Sandwich

Lemonades®

Savory slices of shortbread with a refreshingly tangy lemon flavored icing

The Cookie Program Makes Girl Scouts Possible

Key Dates for the 2023 Girl Scout Cookie Season

58%

21%

21%

Cookie Program Costs Troop Earnings & Girl Recognitions Girl & Volunteer Support Girl & Volunteer Support – $3.51

⚬ High quality Girl Scout programs in leadership, business, outdoors, and

STEM ⚬ Financial assistance & outreach to under served girls ⚬ Girl and volunteer recruitment and retention ⚬ Volunteer trainings, resources, and recognitions ⚬ Girl events and programs

Cookie Program Costs – $1.24

⚬ Cost of cookies and program operations

Troop Earnings & Recognitions – $1.25

⚬ Girl, troop, and service unit rewards ⚬ Girl and troop proceeds—used for field trips, camp, events, community service projects, program supplies, books, membership, and more

100% of the Cookie Program proceeds benefit Girl Scouts in the Missouri Heartland

jurisdiction. The annual membership dues fund our national organization, GSUSA. Proceeds from the Cookie Program stay here and are the largest source of income for girl programs, volunteer trainings, and more. They provide financial assistance to keep Girl Scouting available and affordable to all.

January 6: The Cookie Season Begins!

January 6–20: The Initial Order Period

February 9–17: Cookies are Delivered!

February 9–March 26: Direct Sales Period March 26: Cookie Program Ends

March 27-29: Cookie Season Wrap Up

March 27–April 30: Extended Sales Period

COOKIE PROGRAM OVERVIEW

New for the 2023 Girl Scout Cookie Season

Check out all the new for the 2023 Cookie Program—more information on each of the following topics can be found in this guide.

New Cookie: Raspberry Rally!

Page 6

A thin, crispy cookie infused with raspberry flavor, dipped in chocolaty coating. This cookie is sold exclusively online. Raspberry Rally's are the perfect cookies to get Girl Scouts excited for the 2023 Cookie Program!

Introducing Trefoils

Page 6

Our beloved Shortbreads have gotten a new name! New this year, Trefoils will have the same name nationwide—joining Thin Mints and Adventurefuls as the third national cookie! Don't you worry, the cookie will still be just a delicious with its new name!

Cookie Retail Price & Troop Proceeds

Pages 11, 24-25

Girls and troops will be able to earn more to power their Girl Scout experience! The retail price for cookies has been set at $6 for the 2023 Cookie Program for all varieties. With this retail price, Junior troops and above have the opportunity to earn up to $1 per package of cookies sold! Daisy and Brownie troops have the opportunity to earn up to $0.95 per package!

New Exciting Recognition Line Up

Pages 23-25

Being a Girl Scout is all about creating new experiences. This year, girls have the opportunity to earn a trip to Savannah, Georgia—the birthplace of Girl Scouting—as a 2023 Cookie Recognition! For those not ready for travel, don't worry, we have some new exciting incentives for you too! More electronics are available than ever before—including a laptop!

New Cookie Cupboard Ordering Process

Pages 36-37

Making sure there are enough cookies when and where girls are ready to sell is a priority for the 2023 Cookie Program. To help make this possible, placing a pickup order at Cookie Cupboards will look new this year. Planned Orders will be the only way to place orders for pickup. For more information of the new planned order process please see page 36.