Boomerang Greensboro

Action Greensboro launched the Boomerang Greensboro campaign in late 2020. Boomerangs are people who grew up in Greensboro or went to college locally and then moved back after spending time away. Boomerangs are unique because of their familiarity with Greensboro, local roots with family and friends, and special appreciation for the growth our community underwent while they were living elsewhere.

The presence of young people in Greensboro is a direct reflection of our health and well-being, and these individuals and families fuel economic growth. Like many other mid-sized cities across America, we continue to make our community attractive to “young transitionals.” And most recently, the COVID-19 pandemic has shifted interest to mid-sized communities for our quality of life and cost of living.

Phase one of the Boomerang Greensboro Campaign was a targeted marketing effort to potential Boomerangs who were identified by members of the Greensboro community at-large.

Since the launch of the Boomerang Greensboro campaign, 75+ degreed professionals have returned to Greensboro and connected to our relocation and welcome services. In 2022, we celebrated more than 20 new Boomerangs and their families return.

The campaign mailed special boxes of locally roasted coffee beans to prospective Boomerangs. The gift box also included customized cost of living comparisons to the metro area closest to the recipient. Several prospects reached out after receiving the gift expressing interest in learning more about relocation!

Meet Elijah Cone who boomeranged back from Los Angeles with his fiance Daixi. Elijah has found himself pleasantly surprised by how much Greensboro has to offer its residents these days, citing that lots of his friends have come back, too. He and Daixi are happy they traded hustle for hospitality.

Watch now: https://youtu.be/AQjERpyMX54