upmarketmarketing.com
FACEBOOK MARKETING OPTIONS With
1.71 BILLION MONTHLY ACTIVE USERS
(MAU’s), Facebook is the market leader for social networking sites. Facebook has a highly-developed advertising platform, that enables marketers to target your key customer. Attractive visual assets, such as graphics and videos, combined with compelling content will ensure your business finds success on Facebook.
66% Of all male-identified u.s. internet users use facebook.
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in 2106, the largest age demographic on facebook is 20 -39, which represents about 49% of all monthly active users.
76% Of all female-identified u.s. internet users use facebook.
36 Courtland Street, Suite A, Statesboro, GA 30458 Phone: 1.912.536.4898 • Email:sharon@upmarketmedia.net
upmarketmarketing.com
FACEBOOK MARKETING OPTIONS FAN PAGES VS PAID ADVERTISING Creating “organic” reach and engagement with compelling content in your fans newsfeed OR using various ad types and targeting to reach current of potential customers!
ADVANCED AUDIENCE TARGETING GEOGRAPHIC n Country n State/Province n City Zip Code n Exclusion
INTERESTS n Interests n Hobbies n Page Likes n Ads Clicked On
BEHAVIORS n Activities on or off FaceBook n Purchase Behavior or Intents
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DEMOGRAPHICS
Custom Audiences:
n Age n Gender n Language n Household Composition • Children/No Children • Homeowners/Renters n Income Level n Job Title n Relationship Status
n Target current customers by securely uploading a contact list of people you would like to reach.
Lookalike Audiences: n Find people who are similar to your customers or prospects by building a lookalike audience from Page fans, customer lists or website visitors.
Custom Audiences from a website: n Remarket to people on Facebook who have already visited your website.
36 Courtland Street, Suite A, Statesboro, GA 30458 Phone: 1.912.536.4898 • Email:sharon@upmarketmedia.net