(im)possibilities by siow werm goh

( IM ) POSSIBILITIES

SIOW WER M GO H

graduate portfolio

“ I mpossible situations can become possible miracles. ” — Robert H. Schuller

INTRODUCTION The difference between impossible and possible is two letters and it happens to be Iâ&#x20AC;&#x2122;m. As a visual communicator, I have to see things in various directions to open a world of possibilities. In every design process, seeing possibilities empower me and make the impossible possible. Design takes curiosity, passion, determination, and courage, when I faced with a design challenge I leave the impossible out of my mind. I believe in design, there are endless design solutions and possibilities to be observe, discover, and explore.

TABLE OF CONTENTS

ECHOES FROM THE SILENT KILLER

REVOLUTIONARIES IN EDUCATION

MOVING PERFECTION

A DROP OF ARTISAN

SYMPATHY FOR VENGEANCE

CAPTURE THE RHAPSODY

CATHOUSE CONFESSION

THE GRANDEUR OF SIMPLICITY

IMPRESSION OF ORIGINALITY

FROM TOURIST TO VILLAGER

/ 011

Pa per pro m o t i o n

/ 032

A dv ert i si ng Cam pai gn

/ 046

Brand M anual

/ 068

Pack a gi ng Desi gn

/ 078

Fi l m Fest i val

/ 104

M usi c Po st er

/ 110

Spec i al To pi c Bo o k

/ 126

Ty pe Spec i m en Box

/ 136

Pri nt M ak i ng

M FA T hesi s

/ 146

S I OW WE RM GOH

graduate portfolio

project

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPHY 3

client NE E NA H PA P E R

01 Project Title Mute

Category Book / Poster / Card

ECHOES FROM THE SILENT KILLER PAPER PROMOTION

Course Typography 3

Instructor Ariel Grey

This project encompasses areas of concept development, utilizing design and typography skills to send a direct message. The requirement is to conceptualize a unique theme to promote a specific paper line from an existing paper company. I chose to work with Neenah Paper Company and their Environment paper line.

S I OW WE RM GOH

graduate portfolio

project

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPH Y 3

client NE E NA H PA P E R

S I OW WE RM GOH

graduate portfolio

project

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPH Y 3

client NE E NA H PA P E R

S I OW WE RM GOH

graduate portfolio

project

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPH Y 3

client NE E NA H PA P E R

S I OW WE RM GOH

graduate portfolio

project

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPH Y 3

client NE E NA H PA P E R

S I OW WE RM GOH

graduate portfolio

project

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPH Y 3

client NE E NA H PA P E R

S I OW WE RM GOH

graduate portfolio

project

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPH Y 3

client NE E NA H PA P E R

S I OW WE RM GOH

graduate portfolio

project

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPH Y 3

client NE E NA H PA P E R

S I OW WE RM GOH

graduate portfolio

project

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPH Y 3

client NE E NA H PA P E R





  

  

  00

















  

www.neenahpaper.com









THOUGHTS ON ENVIRONMENT PAPERS FROM THE THINK ON PAPER SERIES OF PROMOTION FROM NEENAH PAPER INC



  

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

 

Conducting tests away from whale migratory paths. The use of passive sonar to determine the existence or absence of whales in the area before using the naval sonar could curb animal deaths. Simply having greater awareness and consideration for seasonal and migratory locations for these endangered creatures could lead to their preservation.







Naval sonar is important to America’s national defense and should be used when needed. Sonar could potentially eliminate a serious threat. At all other times, its use should be considered alongside the environmental impacts it may have. Limiting naval sonar use in frequency and in geographical scope, it seems like a reasonable solution to avoid unnecessary animal deaths.

  









Whales’ sensitive sonar detectors are directly damaged by the strong acoustic waves from the highintensity sonar, causing pain and disorientation which drives the whales to strand themselves on the beach. This explains the ruptures and hemorrhaging found in some of the whale victims. Another theory is that the exposure to the loud sonar noise causes the whales to become disoriented and confused, compelling them to the surface too quickly which causes decompression sickness.

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







  



////



  



Navy sonar has had a tremendous, detrimental impact on marine life. The U.S. Navy assumed responsibility for the marine mammal deaths from the mid-1980s up to 2009. Its own report concluded that whales suffered acoustic trauma consistent with sonar usage.



 



  









  

25,000 





WHALES HAVE BEEN KILLED BY NAVY SONAR SINCE 1986

 

project

graduate portfolio

S I OW WE RM GOH

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPH Y 3

client NE E NA H PA P E R

S I OW WE RM GOH

graduate portfolio graduate portfolio

project project

0101 0202 0303 0404 0505 0606 0707 0808 0909 1010

EC HOE S FROM THE SI LEN T KIL L ER

course

T Y POGRAPH Y 3

client NE E NA H PA P E R

S I OW WE RM GOH

graduate portfolio

project

R EVOLU TI ONARI E S I N EDUCAT ION

course

DESIGN OUT SIDE THE B OX

client U NE S CO & A P P L E

02 Project Title Education For All

Category Poster / Identity / App / Gift

REVOLUTIONARIES IN EDUCATION ADVERTISING CAMPAIGN

Course Design Outside The Box

Instructor Roland Young

The objective of this course is to challenge students to create an evocation campaign that focusing on conceptual thinking and communication effectively. This project is to choose an exciting company and create a creative idea and design solution for a social or political problem. I selected UNESCO and Apple as my companies to work on the social issue of education in Africa.

S I OW WE RM GOH

project

graduate portfolio

FOR MORE INFORMATION, VISIT

TEL: 1800-288-1234L

WWW.UNESCO.ORG/EDUCATIONFORALL.HTML

FAX: 1800-288-1234

AND CULTURE

UNITED NATION EDUCATION, SCIENCE

AFRICA: EDUCATION FOR ALL 2015

EDUCATE/ NOT EDUCATE

Education System In Africa Based On Agriculture Technology It need a fresh angle for a new start for Africa’s children to develop the world next power. Education for every kid in Africa for a better country.

EDUCATION FOR AFRICA 2015 The knowledge of agricultureas

a learning tool for children in Africa

EDUCATION Education For All

BY UNESCO

Agricultural education with technology

AFRICA 2015 Education For All

The Next Education Improves life increase production, conserve resources, provide nutritious foods.

UNITED NATION EDUCATION, SCIENCE AND CULTURE

Education for all 2015

Africa

THE BEST KNOWLEDGE IS FROM OUR OWN LAND

AFRICA

For Prosperity & Development

education through real life

Agricultural education is instruction about crop production, livestock management, soil and water conservation, and various other aspects of agriculture.

www.unesco.org

Improves the quality of life for all people by increase production, conserve resources, and provide nutritious foods.

UNITED NATION EDUCATION, SCIENCE AND CULTURE

EDUCATION FOR ALL 2015

After The End Of The World Human Evolved Again In Africa

EDUCATION FOR ALL

Education System For Africa Children

Just Like The Education System In Africa It need a fresh angle for a new start for Africa’s children to develop the world next power. Education for every kid in Africa for a better country.

Africa is considered by most paleoanthro pologists to be the oldest inhabited territory on Earth, with the human species originating from the continent

AFRICA: EDUCATION FOR ALL 2015 Education System In Africa Based On Agriculture Technology It need a fresh angle for a new start for Africa’s children to develop the world next power. Education for every kid in Africa for a better country.

THE AID THAT AFRICA REALLY NEED The map of Afica and the interaction of those region. Using this as a teaching tool for the children in Africa.

Two mind think alike can develop a country and bring a nation together.

AGRICULTURE & TECHNOLOGY Not dumping of food aid by rich countries that destroy local efforts to produce; not the imposition of industrial-style agriculture – based on chemicals and "high-yielding" seeds – in our countries, with the paradoxical outcome of greater production of a few food crops, accompanied by even worse hunger, and by environmental degradation. Pesticides and chemical fertilizers eventually degrade the soil, leading to declining productivity, and the high cost of those inputs will deepen the divide between rich and poor farmers, swelling the ranks of the hungry.

THE AID THAT AFRICA REALLY NEED

AGRICULTURE & TECHNOLOGY

Not dumping of food aid by rich countries that destroy local efforts to produce; not the imposition of industrial-style agriculture – based on chemicals and "high-yielding" seeds – in our countries, with the paradoxical outcome of greater production of a few food crops, accompanied by even worse hunger, and by environmental degradation. Pesticides and chemical fertilizers eventually degrade the soil, leading to declining

Improves the quality of life for all people by

Africa

THE BEST KNOWLEDGE IS FROM OUR OWN LAND

Education for all 2015

AFRICA

For Prosperity & Development

education through real life

Agricultural education is instruction about crop production, livestock management, soil and water conservation, and various other aspects of agriculture.

www.unesco.org

Improves the quality of life for all people by increase production, conserve resources, and provide nutritious foods.

UNITED NATION EDUCATION, SCIENCE AND CULTURE

R EVOLU TI ONARI E S I N E DUCAT ION

course

client U NE S CO & A P P L E

EDUCATION FOR ALL 2015

DESIGN OUT SIDE THE B OX

After The End Of The World Human Evolved Again In Africa

Just Like The Education System In Africa

EDUCATION FOR ALL

It need a fresh angle for a new start for Africa’s children to develop the world next power. Education for every kid in Africa for a better country.

Knowledge is in the culture

Education System Africatechnology Children Education in For Agiculture

AFRICA: EDUCATION FOR ALL 2015

Africa is considered by most paleoanthro pologists to be For te future of Africa the oldest inhabited territory on Earth, with the human species originating from the continent

Inteligence

Endurance

Hope

Humanity

Achiement Strength

Improves the quality of life for all people by increase production, conserve resources, and provide nutritious foods.

The Next Education Language In Africa For African Agricultural education is instruction about crop production, livestock management, soil and water conservation, and various other aspects of agriculture.

Power

THE AID THAT AFRICA REALLY NEED Knowledge is in the culture Education in Agiculture technology For te future of Africa

educAtion FOR ALL

2015

educAtion FOR ALL 2015

love

of those region. Using this as a teaching tool for theBeginning children in Africa. Unity The map of Afica and the interaction Persistence New

UNITED NATION EDUCATION, SCIENCE AND CULTURE

Agricultural education is instruction about crop production, livestock management, soil and water conservation, and various other aspects of agriculture.

Love, Unity

Help, Aid

Education, Knowledge, Speech, Meeting, Thinking

Technology

Two mind think alike can develop a country and bring a nation together.

Food, Tools, Survive, Live

Agricultural: Farming, Land, Crops, Harvest

Did you know the land of Africa is a golden place for agriculture

Did you know what Africa need now is Education, Technology & Agriculture

Import, Export, Growth

THE AID THAT AFRICA REALLY NEED

AGRICULTURE & TECHNOLOGY

The New African Education Agricultural education is instruction about crop production, livestock management, soil and water conservation, and various aspects of agriculture.

Humanity

Endurance

Latest Technology

Inteligence

Traditional Method

UNITED NATION EDUCATION, SCIENCE AND CULTURE

NEXT WORLD POWER

THE

The New Education In Africa For African

Improves the quality of life for all people by increase production, conserve resources, and provide nutritious foods.

EDUCATION in AFRICA

Hope

Achiement Strength

Improves the quality of life for all people by increase production, conserve resources, and provide nutritious foods.

Power

africa 20

love

Education For All Agricultural education with technology The New Education

Agricultural Improves theeducation quality is instruction about crop production, of life for all livestock people management, soil and water conservation, and various other aspects of agriculture. by increase production, conserve resources, and provide nutritious foods.

EDUCATION FOR ALL 2015 Not dumping of food aid by rich countries that destroy local efforts to produce; not the imposition of industrial-style agriculture – based on chemicals and "high-yielding" seeds – in our countries, with the paradoxical outcome of greater production of a few food crops, accompanied by even worse hunger, and by environmental degradation. Pesticides and chemical fertilizers eventually degrade the soil, leading to declining productivity, and the high cost of those inputs will deepen the divide between rich and poor farmers, swelling the ranks of the hungry.

2015

educAtion FOR ALL 2015

G A RICULTURE & TECHNOLOGY

educAtion FOR ALL

Unity

Persistence

New Beginning

UNITED NATION EDUCATION, SCIENCE AND CULTURE

Agricultural education is instruction about crop production, livestock management, soil and water conservation, and various other aspects of agriculture.

Love, Unity

Help, Aid

Education, Knowledge, Speech, Meeting, Thinking

Technology

Food, Tools, Survive, Live

What Kind of Aid Does Africa Need? Food, Technology, Money or Others?

Agricultural: Farming, Land, Crops, Harvest

Import, Export, Growth

The New African Education Agricultural education is instruction about crop production, livestock management, soil and water conservation, and various aspects of agriculture.

CONSTRUTION

AGRICULTURE & TECHNOLOGY THE AID THAT AFRICA REALLY NEED AN AFRICA EDUCATION SYSTEM FOR AFRICAN

S I OW WE RM GOH

graduate portfolio

Agricultural education with technology

AFRICA 2015 Education For All The Next Education Improves life increase production, conserve resources, provide nutritious foods.

project

R EVOLU TI ONARI E S I N EDUCAT ION

course

DESIGN OUT SIDE THE B OX

client U NE S CO & A P P L E

S I OW WE RM GOH

graduate portfolio

project

R EVOLU TI ONARI E S I N E DUCAT ION

course

DESIGN OUT SIDE THE B OX

client U NE S CO & A P P L E

S I OW WE RM GOH

graduate portfolio

project

R EVOLU TI ONARI E S I N E DUCAT ION

course

DESIGN OUT SIDE THE B OX

client U NE S CO & A P P L E

S I OW WE RM GOH

graduate portfolio

project

R EVOLU TI ONARI E S I N E DUCAT ION

course

DESIGN OUT SIDE THE B OX

client U NE S CO & A P P L E

S I OW WE RM GOH

graduate portfolio

project

R EVOLU TI ONARI E S I N E DUCAT ION

course

DESIGN OUT SIDE THE B OX

client U NE S CO & A P P L E

S I OW WE RM GOH

graduate portfolio

project

M OV I NG PE RFE CTI ON

course

N AT URE OF IDEN T I T Y

client O CE A N PACI FI C

03 Project Title The Brand New Wave

MOVING PERFECTION BRAND MANUAL

Category Identity / Book / Packaging

Course Nature of Identity

Instructor Hunter Wimmer

The intent of this course was to create a new identity for a brand by expanding the audience and type of products in a new direction. The goal of this project was to visually and verbally understands and defines the personality, identity and substance of these businesses through the creation and execution of brand and identity programs. I choose to re-brand Ocean Pacific to invigorate the brand and bring it to the top of its market place.

S I OW WE RM GOH

graduate portfolio

project

M OV I NG PE RFE CTI ON

course

N AT URE OF IDEN T I T Y

client O CE A N PACI FI C

OCEAN PACIFIC

S I OW WE RM GOH

graduate portfolio

project

M OV I NG PE RFE CTI ON

course

N AT URE OF IDEN T I T Y

client O CE A N PACI FI C

S I OW WE RM GOH

graduate portfolio

project

M OV I NG PE RFE CTI ON

course

N AT URE OF IDEN T I T Y

client O CE A N PACI FI C

S I OW WE RM GOH

graduate portfolio

project

M OV I NG PE RFE CTI ON

course

N AT URE OF IDEN T I T Y

client O CE A N PACI FI C

S I OW WE RM GOH

graduate portfolio

project

M OV I NG PE RFE CTI ON

course

N AT URE OF IDEN T I T Y

client O CE A N PACI FI C

S I OW WE RM GOH

graduate portfolio

project

M OV I NG PE RFE CTI ON

course

N AT URE OF IDEN T I T Y

client O CE A N PACI FI C

S I OW WE RM GOH

graduate portfolio

project

M OV I NG PE RFE CTI ON

course

N AT URE OF IDEN T I T Y

client O CE A N PACI FI C

S I OW WE RM GOH

graduate portfolio

project

M OV I NG PE RFE CTI ON

course

N AT URE OF IDEN T I T Y

client O CE A N PACI FI C

S I OW WE RM GOH

project

graduate portfolio

›

OUR COMPANY

Take A Tour

SUSTAINABILITY

RESPONSIBILITY

PRODUCTS

SERVICES

›

Ocean Pacific Coalition

Wave Forecast

Surf, Music & Art

Latest News & Updates LATEST BLOG ENTRIES

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NEWS

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Careers

Customer Service 1-800-730-0220

Store Locator

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Search Index Page Description

client O CE A N PACI FI C

OCEAN PACIFIC COALITION

Involve

Learn

Friends Of Earth

Ocean Pacific

OCEAN PACIFIC COALITION

N AT URE OF IDEN T I T Y

OCEAN PACIFIC

course

Ocean Pacific Coalition

M OV I NG PE RFE CTI ON

S I OW WE RM GOH

graduate portfolio

project

M OV I NG PE RFE CTI ON

course

N AT URE OF IDEN T I T Y

client O CE A N PACI FI C

S I OW WE RM GOH

graduate portfolio

project

A D ROP OF ARTI SAN

course

PACKAGE DESIGN 2

client FI L I P P O B E R I O

04 Project Title Fillipo Berio Olive Oil

A DROP OF ARTISAN PACKAGING DESIGN

Category Packaging / Identity

Course Package Design 2

Instructor Paul Kagiwada

This project challenge student to redesign a current label of a common supermarket brand product as well as create new packaging for the same brand product to an upscale market. This project is to create a strong shelf set in the busy supermarket setting and creates a compelling packaging for different settings and against the competition. I selected Filippo Berio, a brand of olive oils that can easily be found in most supermarkets in United States.

S I OW WE RM GOH

graduate portfolio

project

A D ROP OF ARTI SAN

course

PACKAGE DESIGN 2

client FI L I P P O B E R I O

S I OW WE RM GOH

graduate portfolio

project

A D ROP OF ARTI SAN

course

PACKAGE DESIGN 2

client FI L I P P O B E R I O

S I OW WE RM GOH

graduate portfolio

project

A D ROP OF ARTI SAN

course

PACKAGE DESIGN 2

client FI L I P P O B E R I O

S I OW WE RM GOH

* Percent Daily Values (DV) are based on a2,000calories diet.

SaturatedFat 2g

Aromatic and full flavor ed, Filippo Berio Olive Oil is Ideal or f dressing and marinating and enchanes the fla vor of any dish. And olive oil is heart healthy, so enjoy better heart health and tasty meals with Filippo Berio Ol ive Oil.

%DV*

2% 10%

Trans Fat 0g

Cholesterol 0mg

Sodium 0mg

Total Carb 0g

Packed in Italy with select olive oils from Italy, Spain, Greece and Tunisia.

Protein 0g

For great testing recipe visit: www.filippoberio.com Imported by: SALOV CORP. North America. Hackensack, NJ 07601

CHICA G

Not a significant source of dietary fiber,sugars, calcium, iron, vitamin A and vitamin C

Amount /Serving

Total Fat 14g 2

LYO N

Serving Size 1 tbsp Servings About 18 Calories 120 Calorie from Fat 120

73 18

Nutrition Facts

project

graduate portfolio

893 O1

NET 8.45 FL OZ 250 ML

* Percent Daily Values (DV) are based on a2,000calories diet.

SaturatedFat 2g

%DV*

2% 10%

Trans Fat 0g

Cholesterol 0mg

Sodium 0mg

Total Carb 0g

Packed in Italy with select olive oils from Italy, Spain, Greece and Tunisia.

Protein 0g

For great testing recipe visit: www.filippoberio.com Imported by: SALOV CORP. North America. Hackensack, NJ 07601

CHICA G

Not a significant source of dietary fiber,sugars, calcium, iron, vitamin A and vitamin C

Amount /Serving

Total Fat 14g 2

LYO N

Serving Size 1 tbsp Servings About 18 Calories 120 Calorie from Fat 120

73 18

Nutrition Facts

893 O1

NET 8.45 FL OZ 250 ML

* Percent Daily Values (DV) are based on a2,000calories diet.

SaturatedFat 2g

%DV*

2% 10%

Trans Fat 0g

Cholesterol 0mg

Sodium 0mg

Total Carb 0g

Packed in Italy with select olive oils from Italy, Spain, Greece and Tunisia.

Protein 0g

For great testing recipe visit: www.filippoberio.com Imported by: SALOV CORP. North America. Hackensack, NJ 07601

CHICA G

Not a significant source of dietary fiber,sugars, calcium, iron, vitamin A and vitamin C

Amount /Serving

Total Fat 14g 2

LYO N

Serving Size 1 tbsp Servings About 18 Calories 120 Calorie from Fat 120

73 18

Nutrition Facts

893 O1

NET 8.45 FL OZ 250 ML

%DV*

2% 10%

Trans Fat 0g

Cholesterol 0mg

Sodium 0mg

Total Carb 0g

Packed in Italy with select olive oils from Italy, Spain, Greece and Tunisia.

Protein 0g

For great testing recipe visit: www.filippoberio.com Imported by: SALOV CORP. North America. Hackensack, NJ 07601

CHICA G

Not a significant source of dietary fiber,sugars, calcium, iron, vitamin A and vitamin C

SaturatedFat 2g

893 O1

* Percent Daily Values (DV) are based on a2,000calories diet.

Amount /Serving

Total Fat 14g 2

LYO N

Serving Size 1 tbsp Servings About 18 Calories 120 Calorie from Fat 120

73 18

Nutrition Facts

NET 8.45 FL OZ 250 ML

A D ROP OF ARTI SAN

course

PACKAGE DESIGN 2

client FI L I P P O B E R I O

S I OW WE RM GOH

graduate portfolio

project

SY MPATHY FOR VE NGE ANCE

course

IN T EGRAT ED COM M U NI CAT I O N

client PA R K CHA N WO O K

05 Project Title The Wrath of Retribution

Category Identity / Poster / Ticket / Book / Trailer

SYMPATHY FOR VENGEANCE FILM FESTIVAL

Course Integrated Communication

Instructor Hunter Wimmer

The hope of this project is to create a film festival through integrated cross media materials based on the theme and distinctive visual style from the chosen filmmaker. The project consisted of conceptualizing and design a complete system to form this film festival for the selected director. I created a film festival for Park Chan Wook, a South Korean film director.

S I OW WE RM GOH

project

graduate portfolio

FEATURES Sympathy For Mr. Vengeance Lady Vengeance Old Boy Joint Security Area Three Extremes

The Path Of Revenge Leads To Self-Destruction In The Films Of Park Chan Wook

SEPTEMBER 18 â&#x20AC;&#x201C; 26, 2009 Wiltern Theater @ Koreatown, Los Angeles

1800-WRATH-09 www.thewrathofretribution.com

SY MPATHY FOR VE NGE ANCE

course

client PA R K CHA N WO O K

IN T EGRAT ED COM M U NI CAT I O N

The Path Of Revenge Leads To Self-Destruction In The Films Of Park Chan Wook

SEPTEMBER 18 – 26 THE WILTERN THEATER Koreatown, Los Angeles

FEATURES JOINT SECURITY AREA SYMPATHY FOR MR. VENGEANCE OLDBOY LADY VENGEANCE

n.com retributio ww w .thewrathof

Chan Wook ion In The Films Of Park Leads To Self-Destruct The Path Of Revenge

/ 8 pm SEPTEMBER 18 – 26 Koreatown THE WILTERN THEATER, Los Angeles, CA 90010 3790 Wilshire Boulevard, FOR MR. VENGEANCE, AREA, SYMPATHY JOINT SECURITY THREE EXTREMES OLDBOY, LADY VENGEANCE,

FEATURES

SPECIAL EVENTS

by the director and Guest appearance new unreleased film of special screening

www.thewrathofretri

bution.com

THREE EXTREMES

S I OW WE RM GOH

graduate portfolio

project

SEPTEMBER

The Wiltern Theater Koreatown, Los Ang The Path Of Revenge Leads To Self-Destruction In The Films Of Park Chan Wook

SY MPATHY FOR VE NGE ANCE

R 18 – 26

geles

course

IN T EGRAT ED COM M U NI CAT I O N

FEATURES: JOINT SECURITY AREA, SYMPATHY FOR MR. VENGEANCE, OLDBOY, LADY VENGEANCE, THREE EXTREMES

www.thewrathofretribution.com

client PA R K CHA N WO O K

S I OW WE RM GOH

graduate portfolio

project

SY MPATHY FOR VE NGE ANCE

course

IN T EGRAT ED COM M U NI CAT I O N

client PA R K CHA N WO O K

S I OW WE RM GOH

graduate portfolio

project

SY MPATHY FOR VE NGE ANCE

course

IN T EGRAT ED COM M U NI CAT I O N

client PA R K CHA N WO O K

S I OW WE RM GOH

graduate portfolio

project

SY MPATHY FOR VE NGE ANCE

course

IN T EGRAT ED COM M U NI CAT I O N

client PA R K CHA N WO O K

S I OW WE RM GOH

graduate portfolio

project

SY MPATHY FOR VE NGE ANCE

course

IN T EGRAT ED COM M U NI CAT I O N

client PA R K CHA N WO O K

S I OW WE RM GOH

graduate portfolio

project

SY MPATHY FOR VE NGE ANCE

course

IN T EGRAT ED COM M U NI CAT I O N

client PA R K CHA N WO O K

S I OW WE RM GOH

graduate portfolio

project

SY MPATHY FOR VE NGE ANCE

course

IN T EGRAT ED COM M U NI CAT I O N

client PA R K CHA N WO O K

client

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The Path Of Revenge Leads To Self-Destruction In The Films Of Park Chan Wook

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The Path Of Revenge Leads To Self-Destruction In The Films Of Park Chan Wook

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PARK CHAN WOOK

OLDBOY

Park Chan Wook is a South Korean filmmaker and screenwriter. He was born August 23, 1963 in South Korea. Park Chan Wook has a degree in philosophy from the University of Sogang, South Korea. During his studies, he started a cinema club call “Movie Gang” where he devoted himself to the cinema by publishing critical reviews and articles on contemporary cinema.

Oldboy is a 2003 South Korean film directed by Park Chan-wook. It is based on a Japanese manga of the same name written by Nobuaki Minegishi and Garon Tsuchiya. Oldboy is the second installment of The Vengeance Trilogy, preceded by Sympathy for Mr. Vengeance and followed by Sympathy for Lady Vengeance. The film follows the story of one Oh Dae-Su, who is locked in a hotel room for 15 years without knowing his captor's motives. When he is finally released, Dae Su finds himself still trapped in a web of conspiracy and strangeness. His own quest for vengeance becomes tied in with romance when he falls for an attractive sushi chef. The film won the Grand Prix at the 2004 Cannes Film Festival and high praise from the President of the Jury, director Quentin Tarantino, who could not persuade the members of the jury to give it the Palme d'Or over Fahrenheit 9/11. Critically, the movie has been well received in the United States, with an 81% "Certified Fresh" rating at Rottentomatoes.com. Film critic Roger Ebert has claimed Oldboy to be a "...powerful film not because of what it depicts, but because of the depths of the human heart which it strips bare". In 2008, CNN named it one of the ten best Asian films ever made.

After graduation he entered the cinema world in 1988. He wrote articles on film, and later became an assistant director for his friend Kwak Jae-Young, who was a debutante director. In 1992, his first movie, The Moon Is The Sun’s Dream, had no success and he faced the darkest period of his career, but he still continued working on his next film. Later he met Lee Joon-Ik and Jo Cheol-Yyeon, big producers in those years, and they worked together on Anarchists. He turned down the offer to direct because he wanted to focus on his second film, Trio. In 1997 Trio proved Park’s mastery of the camera, but the response to this film was quite cold and Park’s career almost stopped there.

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Without giving up, he proposed Sympathy for Mr. Vengeance to various producers, but he didn’t get any results. In 1999 Judgement by Park was chosen for the Clermont Ferrand Short Film Festival. Park refused again the director post offer by Cineworld because he received a more attractive offer from Myung Films, a big film production house that could potentially change his whole career.

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The Path Of Revenge Leads To Self-Destruction In The Films Of Park Chan Wook

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FILMOGRAPHY Director The Moon Is... the Sun's Dream (1992) Saminjo (1997) Judgment (1999) Joint Security Area (2000) Sympathy for Mr. Vengeance (2002) If You Were Me (2003) Oldboy (2003) Three Extremes (2004) Lady Vengeance (2005) I'm a Cyborg, But That's OK (2006) Thirst (2009) Writer The Moon Is the Sun's Dream (1992) Saminjo (1997) Judgment (1999) Anarchists (2000) Joint Security Area (2000) The Humanist (2001) Sympathy for Mr. Vengeance (2002) A Bizarre Love Triangle (2002) If You Were Me (2003) Oldboy (2003) Three Extremes (2004) Lady Vengeance (2005) Sonyeon, Cheonguk-e gada (2005)

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06 Project Title Exodus

Category Poster

CAPTURE THE RHAPSODY MUSIC POSTER

Course Type Experiments

Instructor Stan Zieka

Visualize a song by creating a poster using experimental projected type. The poster must exhibit the mood and visual translation of the song relying solely on the outcome of the projector with pictures and type printed on transparency paper and material. The objective is to experiment designing with type and images in different production method to achieve different result. I pick the song “Exodus” by Maksmi Mrvica

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Maksim Mrvica ////// The Piano Player

03//EXODUS

The inner cry of my soul believing that It will reach its dream one day. Should I or shouldnâ&#x20AC;&#x2122;t I forget about my responsibility? Put the heavy responsible on my shoulder and look for my own sky. No matter how many complaints towards this world, I wonâ&#x20AC;&#x2122;t be weak and depraved. I will bravely do my best to continue walking to achieve my dream. I must crawl up step by step and wait for the sun to shine on me. If the sunshine sprinkles on the road then I won't be afraid of being broken-hearted; I will continue searching and never give up because I know this small sky of mine has a big dream. I will be the highest point, and enjoy the sky full with the dream of mine. The tears and sweat that have dropped; there has to be a day when I have a sky that belongs to me. Let the wind blow dry this heavy shell of mine carries a small dream with big hope. I know the day when I have a sky that belongs to me is near.

CAP TU RE THE RHAPSODY

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client M A KS I M M R V I CA 105

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107

07 Project Title We Are All Whores

CATHOUSE CONFESSION SPECIAL TOPIC BOOK

Classification Book / Identity / Research

Course Visual Communication Lab

Instructor Phil Hamlett

The purpose of this project was to develop a distinctive voice as a designer, examine the designerâ&#x20AC;&#x2122;s role in society then explore and express a controversial topic. This project focused on research, collaboration, and storytelling. I decided to take on the challenging topic of prostitution.

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08 Project Title Frutiger Font Study

Category Typography / Label

THE GRANDEUR OF SIMPLICITY TYPE SPECIMEN BOX

Course Type Systems

Instructor Jennifer Sterling

The goal of this project is to analyze, study, emulate and experiment with the chosen typeface. We designed based on the exercise of the typographic master Wolfgang Weigart and Emil Ruden and incorporate skills in organization, hierarchy, layout, and grid system. This exercise helped students to archive a better understanding of the attention to detail in typography. Frutiger was use throughout this project.

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M OVTH ING E PE GRAND RFE CTI EUR ONOF SI MP L ICIT Y

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I M P RE SSI ON OF ORI GI NAL IT Y

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SIL K SCREEN / L ET T E R P R E SS

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09 Project Title Traditional Printing

Category Poster / Book / Postcard

IMPRESSION OF ORIGINALITY PRINT MAKING

Course Silk Screen / Letterpress

Instructor Macy Chadwick

Discover how to incorporate two aesthetics, handmade and digital art for visually communicating a message effectively. Traditional handcraft such as hand set type, linoleum cuts, letterpress and silkscreen as well as their processes and techniques are covered.

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M OVIIM NP GRE PESSI RFE ON CTI OF ONORI GI NAL IT Y

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client NOT O CE AANP P PACI L I CA FIBCL E

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MFA T HESIS

client M A L AYS I A

143

10 Thesis Title Truly Malaysia

Category Web / Poster / Logo / Book /Postcard

FROM TOURIST TO VILLAGER MFA THESIS

Instructors Phill Hamlett / Ariel Grey / Troy Alders / Nathan Durrant

A graphic design thesis is designed to explore the techniques and forms of graphic design in a new and creative way. It defines the connection between conceptual thinking, personal voice, and the ability to create a compelling and crafted visual communication design that support a concept based in research that address the design problems. Studentâ&#x20AC;&#x2122;s skills, innovation, and knowledge in the selected topic are demonstrated when the thesis being presented.

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Rural Development

Increase Economic Growth

Culture Heritage Wildlife Restoration Green Hotel Concept

Improve Malaysiaâ&#x20AC;&#x2122;s Tourism

Sustainable Tourism

Culinary Heritage Architectural Preservation Preserve Malaysiaâ&#x20AC;&#x2122;s Biodiversity

Unique Vacation

Adventure Experience Nature Exploration

Nature Adventure

Culture Experience

A Better Future

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Truly Malaysia

ARRIVE AS A TOURIST, DEPART AS A VILLAGER

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“ Today’s accomplishments were yesterday’s impossibilities ” — Robert H. Schuller

ACKNOWLEDGMENT This book would not have been possible without the kind support and help of many individuals. I would like to express my special gratitude and thanks to my instructors, Mary Scott, Phill Hamlet, Hunter Wimmer, Roland Young, Ariel Grey, Jennifer Sterling, Lian Ng, Macy Chadwick, Michael Kilgore, Nathan Durrant, Paul Kagiwada, Stan Zieka, and Troy Alders. Iâ&#x20AC;&#x2122;m grateful for my advisors, Julianne Kan , Nancy Westsmith, Scot Crisp, Steve Abney, and Susan Pasley. My appreciations also go to my classmates and friends near and far. This includes Alice Hsu, Angella Tsai, Celeste Yang, Celia Leung, Daniel Tran, David Holl, Elsa Chung, Jenny Pan, Juan Li, Keira Yang, Lanny Konver, Liz Chang, Michael Bell, Michael Geary, Mike Moss, and Shadow Chen. Special thanks to Zack Fu, and Shereen Kang for generously helped me out with their abilities. I wish to express my love and gratitude to my beloved families, especially my parents Michael Goh Ah Tee and Rosemary Sia Cheng Yin for their support, dedication, understanding, and endless love.

Academy of art university School of Graphic Design Course Senior Portfolio Instructors Mary Scott, Chair, School of Graphic Design Roland Young, Chair, School of Advertising SI OW W E R M G O H Email gswerm@gmail.com Phone 415 230 9432 Title of Book (IM)POSSIBILITIES Photography Zack Fu, Siow Werm Goh Cover Stock Lineco Book Cloth Text Stock Finch Fine Paper Fonts FF Din, Adobe Garamond, Bodoni Software Adobe Creative Suite 5 Printer Graphic Imagery, South San Francisco Bindery Cardola-James Binding, San Francisco © 2012 Siow Werm Goh No part of this book maybe used or reproduced in any manner without written consent of Siow Werm Goh. All Right Reserved. www. i a mwe r m. co m