GUECO GROUP
KEVIN GUECO YOUR REAL ESTATE AGENT
As a dedicated full-time real estate professional, Kevin Gueco combines an understanding of the real estate market with the latest technology in order to provide world-class service to his clients. Kevin was an early pioneer of using professional video production to market his listings, often resulting in sight-unseen, all-cash offers. This forward-thinking strategy integrated with Climb Real Estate’s print marketing, public relations, online marketing, social media, and hyper-local advertising all make Kevin’s marketing campaign for your property the most comprehensive in the industry. Kevin establishes clients for life by putting their interests first and by striving to exceed their expectations. He has the strategic industry partnerships that are necessary to better advise clients in the negotiation and marketing involved with real property sales transactions. A principled negotiator, he keeps issues in perspective and intuitively finds solutions. In today’s competitive marketplace, real-time information is vital to every real estate transaction. As your personal real estate consultant, Kevin is committed to doing his “HOMEwork” and yours. As a member of the nonprofit Home for a Home, Kevin donates a percentage of his income from each transaction to build a home for a family in critical need. When you choose to work with Kevin Gueco, you are improving the lives of families in one of the poorest areas of highland Guatemala by helping fund the construction of safe, secure homes in their village.
THE GUECO GROUP 1 Kevin Gueco Top Producer 2 Dallas E. Pardoe II Client Liaison 3 Justin Fichelson Client Liaison 4 Chris Lim Marketing Director 5 Brad Combs Transaction Manager
WORLD-CLASS LEADERSHIP
Climb’s leadership brings to the team a rich and diverse set of skills in marketing, technology, and operations. Their hands-on leadership style fosters a cohesive, collaborative approach to real estate that sets them apart in the industry. Winning strategies in sales and operations begin with identifying and meeting our customer needs. Our teams meet regularly to ensure we are continually evaluating processes to provide consistently superior performance internally and externally.
THE GUECO GROUP 1 Kevin Gueco Top Producer 2 Dallas E. Pardoe II Realtor 3 Justin Fichelson Realtor 4 January Brannon Realtor 5 Marcell Neri Realtor 7 Tiffany Combs Managing Broker/Partner 8 Eugene Pak SFAR President
CLIMB REAL ESTATE YOUR REAL ESTATE PARTNER
Founded in 2005 by the city’s most innovative agents, Climb Real Estate Group is one of the finest residential real estate brokerages in the Bay Area and is consistently ranked with the Top 10 agencies in San Francisco with over half a billion dollars in sales in 2013. Headquartered in San Francisco with five locations, Climb has a proven approach to the sales and marketing of residential homes. We offer sellers unmatched experience, research, knowledge, marketing, and sales acumen to obtain the best possible result—the highest price in the shortest amount of time.
238%
SINCE 2010
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OFFICE IN LOFT LISTINGS
IN SAN FRANCISCO
TOTAL GROWTH IN MARKET SHARE
6
TH
RANKED OFFICE IN SF
(TOTAL $ VOLUME FOR SFR/ CONDOS/ LOFTS)
RANKED OFFICE IN SF
5
TH
NUMBER OF LISTINGS SOLD FOR SFR/ CONDOS/ LOFTS
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DISTRICT 9
IN LISTINGS; BOTH # AND $ VOLUME
SOUTH BEACH
TOTAL $ AND TOTAL VOLUME
MISSION BAY TOTAL # OF LISTINGS
SOMA
# OF LISTINGS AND $ VOLUME OF LISTINGS SOLD
CENTRAL WATERFRONT
$ VOLUME OF SALES
YERBA BUENA
# OF LISTINGS AND $ VOLUME OF LISTINGS SOLD
GLOBAL REACH, LOCAL KNOWLEDGE READY TO SERVE IN ANY LANGUAGE
Our network encompasses thousands of sales associates in over 60 countries, including cities such as New York, London, Paris, Milan, Sydney, Beijing, Shanghai, Tokyo and Seoul. Through this worldwide referral network, we are able to bring in buyers from all over the globe. Our focus, however, is on the San Francisco market. Our Managing Broker serves on the Board of Directors for the state-level California Association of Realtors at the state and local level, while our co-founder and other top agents chair various committees such as the Governmental Relations, MLS, and YPN (Young Professional Network). This level of involvement ensures that our good standing with the real estate and local community positively affects the exposure of your home. We are multi-lingual: • Cantonese • French • Italian • Japanese • Korean • Mandarin
• Portuguese • Russian • Spanish • Tagalog • Vietnamese • German
WE KNOW TECH BUYERS
We represent a wide variety of buyers relocating to and moving within San Francisco. While buyers work in all fields including medical, banking, finance, health care, and fashion, we have a focus on technology. With our strong SEO, website and blog presence, Climb knows how to work and speak to home buyers working in technology. From CEOs to Product Managers, Senior Programmers to System Architects, IT Directors to Database Administrators, we know tech.
PLANNING PHASE
MARKETING TIMELINE
• Listing Agreement • Agency Relationship • Seller to exclude from MLS (during the off-market period) • Complete Disclosure Package • Marketing Document and Collateral • Open Pre-Escrow • Initial Professional Photographs • Solicit Property Improvements Painting, Staging,
POST-SALES CHECKLIST • Introduction to Escrow Manager • Escrow Coordination • Signing at Title • Transfer of Title • Disbursement of Funds to seller • Keys and Garage Clickers given to new owners
OFF-MARKET SALES PREPARATION • Internet, Network and Client • Listing Agreement based promotion •• Agency Relationship Flyer Marketing which propagates on 18 independent websites • Seller to exclude from MLS (during • the Liveoff-market on all CLIMB Print /Internet period) Channels • Complete Disclosure Package • Color brochures •• Marketing and of Collateral Top AgentDocument Network post Off-Market Listing • Open Pre-Escrow • Call area specific agents to inform of off-market listing • Initial Professional Photographs • Dedicated property website • Solicit Property Improvements Staging, • Painting, CLIMB Coming Soon Open House Newsletter
ADVISORY PHASE Finalize Pricing Strategy; Finalize Marketing Materials; Publish Complete Disclosure Package On-Market Sales: • Add to San Francisco MLS • Add to Realtor.com • Add to Climb Cross-Sell Sheet • New Listing Agent Caravan • Twilight Tour • Opening Reception/First Sunday Open House • Saturday/Sunday Open House • Email Blast to Agents and Brokers • Tuesday Broker Tours
DUE DILIGENCE
AGENCY PHASE
Facilitate Due Diligence
Daily Status Report Conference Call
Work with Appraiser to provide support of value
Weekend Traffic Reports
Assist With Closing Procedures Per Owner’s Request
Review Offers Negotiation Execute Purchase & Sale Agreement
YOUR MARKETING SUITE
Online, Print Publication, PR, and Collateral Services POWERFUL WEBSITES FOR STRONG LEADS We maintain a strong online presence through ClimbSF.com, our flagship website, and SFNewDevelopments.com, our highly rated blog site. Our website and blog generate over 75,000 unique visitors per month.
CLIMB EXPLORE Climb Real Estate has launched an exciting new alternative to map-based property search with the development of our new Climb Explore website. In partnership with Pitch Interactive, Climb Explore has reinvented real estate search, not in a traditional map-based format, but by looking at search with a more graphic and intuitive approach. Climb Explore provides users with up-to-the-minute data and interactive data visualization and tools for a more productive and richer search experience.
BLOGGING SFNewDevelopments.com is a top real estate blog published and maintained by Climb Real Estate which reports on real estate topics focused on new and recently built housing developments and their neighborhoods in and around San Francisco. The blog attracts viewers interested in buying or selling real estate in these neighborhoods, and provides a catalog of the events, news, and projects that constitute real estate new developments in San Francisco. Our mission is to help the general public understand the fast-paced changes happening in the real estate market and to collect and make that information available on one site.
VFLYER & TOP AGENT NETWORK Our online presence is further strengthened by our account at VFlyer, a site that disseminates property information to all the major real estate websites including Trulia, Zillow, Oodle, Vast, eBay Classifieds, Yahoo! Real Estate, OLX, HotPads, FrontDoor, Backpage, Realtor.com, and more. Off-market listings are also represented on TopAgentNetwork.com. Top Agent Network is a private online community where the top 10% real estate agents in local markets collaborate and exchange valuable non-MLS information.
CLIMB REAL ESTATE IPAD APP Buyers, sellers, owners, and luxury real estate aficionados can explore the world of extraordinary real estate through the convenience of our beautiful iPad app. Listings are updated in real time so users are up-to-date with what’s happening in San Francisco real estate. Our app displays high-quality photos and a full description for each of our properties, as well as a link to contact the listing agent directly from the mobile device. The app’s features include the ability to view all Climb’s current sales and rental listings as well as recently sold and rented properties. Users can browse agent profiles, save favorite properties, or share properties via email, Facebook, and Twitter. Our innovative app is just one more way that Climb is at the forefront of new technology.
SOCIAL MEDIA Social media is a very powerful way to reach techsavvy buyers in San Francisco. We increase your home’s visibility by implementing a social media campaign using Facebook, Twitter, Pinterest, Houzz, and YouTube. We have over 2,200 Twitter followers and over 2,300 Facebook fans, allowing us to reach up to 325,000 people. Our dedicated YouTube page maximizes search optimization for your property. Social media is a fluid environment and we are constantly on the lookout for the next great platform for marketing your home.
YOUR MARKETING SUITE
Online, Print Publication, PR, and Collateral Services VANTAGE Our cutting-edge monthly online magazine, Vantage, has garnered many followers since its launch in April 2011, with an average of over 50 reads and 400 impressions a month. Properties are featured in a high-end magazine format with show-stopping photos and maximum online exposure.
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1 Arterra 2-bed, 1-bath view condo at $1,199,000 MATT FINLEY / 415.412.6838 & HECTOR OROZCO / 650.255.3001 2 Bridgeview 1-bed+den, 1-bath city home at $735,000 TIFFANY COMBS / 415.710.0820 & HECTOR OROZCO / 650.255.3001 3 Updated 4-bed+family room, 1.5-bath garden home at $1,197,000 MICHELLE STEVENS / 415.637.1898 4 Union SF 2-bed, 2-bath townhome at $1,249,000 TODD MONTGOMERY / 415.203.6022 & MATT WOEBCKE / 415.553.0206 5 Bernal Heights 2-bad, 1-bath Victorian at $789,000 DANIELLE LAZIER / 650.241.9399 6 Artani 1-bed, 1-bath residence at $699,000 ALEXANDER FROMM LURIE / 415.696.0288 & DIRK KINLEY / 415.596.0010 7 Symphony Towers 1-bed, 1-bath at $599,000 EDIE NARRIDO / 415.215.2384 THIS PAGE
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1 Modern South Beach 2-bed+den, 2-bath loft at $1,349,000 MARK CHOEY / 415.630.0204 2 Potrero 2-bed, 2-bath home with private patio at $999,000 KENDRA WALL / 415.987.4420 3 The Potrero 1-bed+den, 1-bath condo (Inquire for price) KENDRA WALL / 415.987.4420 4 Portola 3-bed, 1-bath single-family home at $599,000 DIRK KINLEY / 415.596.0010 5 Downtown 2-bed, 2-bath city views at $1,049,000 MARK CHOEY / 415.630.0204
CLIMBSF.COM
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REAL ESTATE TIMES MAGAZINE We purchase four spreads in the Real Estate Times Magazine, a widely distributed print publication with further advertising on more than 14 websites. While most real estate advertising has moved online, The Real Estate Times is still the leading print publication for real estate in San Francisco. While Homes & Land annually distributes millions of magazines in 30,000 communities across North America, buyers and sellers turn to the locally distributed magazine to preview properties and qualify leads for those relocating to the area.
DIRECT MAIL & EVENT MARKETING We employ an aggressive direct mail campaign strategy to advertise your home. Resident letters are also sent to advertise your property to neighbors who may know someone looking to relocate to your area. In addition to Saturday and Sunday open houses, we also hold Tuesday Tour broker events, twilight tours, and special receptions.
PRESS AND PR Our firm and agents have been featured in the San Francisco Chronicle and San Francisco Examiner. We have advertised in contemporary lifestyle and art magazines such as the De Young and SF MOMA’s publications. Our agents have served as panelists and have spoken at SFAR’s YPN (Young Professionals Network). We are members of CREAA (the Chinese Real Estate Association of America) and participate regularly in their events. All of our listings are featured in the San Francisco Examiner Open House section. Climb properties have also appeared in San Francisco Chronicle’s “The Hunt” series.
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LIST ED AT
T LISTI NG AGEN O KEVIN GUEC Top Producer 415.418.8850 F.com kevin@climbS 77 CalBRE 014616
$1,7 49,0 00
PROPERTY STATEMENTS & BROCHURES Professionally designed and meticulously crafted property statements are printed in a variety of sizes to accommodate the needs of potential buyers. Our property statements are created to the highest graphic standards. The quality of the photographs, print, and layout enhance a buyer’s perception of value and help create a strong impression for your property.
ESTATE CLIMB REAL
but has not verified n to be correct accuracy. Buyers believes this informatio ility for its Climb Real Estate assumes no legal responsib n. n and their own satisfactio this informatio these issues to should investigate
OPEN HOUSE NEWSLETTERS, PROPERTY E-BLASTS & CRAIGSLIST SCHEDULED POSTINGS Our agents’ internal client lists are notified of new listings and open house schedules through our email marketing campaigns and monthly newsletter, which is sent to over 1,200 recipients every Friday. Craigslist postings are renewed 3 times a week. E-blasts for your listing and open houses are sent out to 700 real estate agents throughout the city.
STAGING PREPARING YOUR HOME FOR THE MARKET, PROPERLY Homes with staging spend 78% less time on the market (according to a recent survey by the Real Estate Staging AssociationÂŽ on the effectiveness of real estate staging).
STAGING’S IMPACT ON SALES PRICE
On average, staging a home increased the final sales price by $54,382 in the San Francisco Bay Area.*
RETURN ON INVESTMENT
While the average cost of staging a property was $3,305, the return on investment yielded $16.45 for every dollar spent on staging.*
OFFERS RECEIVED BY HOMEOWNERS
Professionally staged homes received an average of 4.7 offers, while unstaged properties received an average of only 3.7 offers.*
DAYS ON THE MARKET
Staging also shortens the length of time a property remains on the market. On average, in the Bay Area professionally staged properties in our sample were on the market 19 days, while their unstaged counterparts remained on the market an average of 23 days. In other words, unstaged homes stay on the market 4 days, or 26%, longer than professionally staged homes.
PRESENTATION
Before buyers enter a home on which they may potentially make an offer, the agent will work with you to ensure that all has been done to present your home in the best possible way to appeal to potential buyers.
* Survey of Bay Area Realtors by Destination Analysts, Inc.
CLIMB PHOTOGRAPHY
The hallmark of the Climb brand is the quality of our photography. Climb Real Estate partners with renowned photographers, and our properties are often featured in the New York Times, San Francisco Chronicle, and on HDTV. Together with the Marketing Director, we have created a look that showcases your home in the most favorable light. Our properties are often featured in The New York Times, San Francisco Chronicle, and on HGTV.
PRICING YOUR PROPERTY PRICING YOUR PROPERTY Your property is unique. In order to price your property effectively, we work diligently on your behalf to: • Consider the unique qualities of your property • Compare that property to others that are on the market and those that have recently sold • Analyze and establish the price range that will produce the most qualified buyers • Establish your property’s fair market value in relation to current conditions It is essential to price your property correctly as it comes to market. Overpricing your property can pose significant challenges. We have also used an off-market period to test pricing. This method has been very effective in the right circumstances.
ACTIVITY
BUYER INTEREST OVER TIME
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SALES RECORD Almost all investment literature warns you that past performance is no guarantee of future results. However, if you want to get a sense of the sales accomplishments of an experienced agent, check out some highlights of Kevin Gueco’s past transactions and notable sales. 718 Long Bridge St. #1609 | $2,700,000
400 Beale St. #1407 | $993,000
355 1st St. #2102 | $1,915,000
1019 Rhode Island St. | $965,000
420 Mission Bay Blvd. #1103 | $1,750,000
480 Mission Bay Blvd. #918 | $959,225
1452 Bush St. #20 | $1,700,000
1160 Mission St. #1207 | $945,000
1160 Mission St. #2313 | $1,680,000
420 Mission Bay Blvd. #410 | $926,000
212A Chattanooga St. | $1,650,000
420 Mission Bay Blvd. #411 | $915,750
145 Hampshire St. #B | $1,495,000
1160 Mission St. #1114 | $900,000
201 Sansome St, #804 | 1,475,000
1080 Sutter St. #201 | $885,000
435 China Basin St. #637 | $1,463,000
246 2nd St., #1306 | $880,000
420 Mission Bay Blvd. #509 | $1,385,000
555 4th St. #929 | $875,000
300 Berry St. #1308 | $1,375,000
177 Townsend St. #422 | $875,000
718 Long Bridge St. #311 | $1,372,300
1362 Stevenson St. | $870,000
1160 Mission St. #2013 | $1,325,000
25 Sierra St. #204 | $863,000
718 Long Bridge St. #706 | $1,306,200
1273A Rhode Island St. | $850,000
480 Mission Bay Blvd. #1508 | $1,290,000
435 China Basin St. #214 | 850,000
480 Mission Bay Blvd. #1008 | $1,260,170
177 Townsend St. #435 | $850,000
745 Clementina St, #B | $1,250,000
1160 Mission St. #1710 | $840,000
501 Beale St. #5D | $1,250,000
177 Townsend St. #435 | $840,000
1160 Mission St. #1708 | $1,245,000
16 Jessie St. #109 | $825,000
1160 Mission St. #1801 | $1,200,000
829 Folsom St. #616 | $800,000
435 China Basin St. #634 | $1,200,000
11 Avocet Drive | $785,000
1160 Mission St. #1606 | $1,199,000
7 Hallam St. #1C | $775,000
1160 Mission St. #1806 | $1,175,000
435 China Basin St. #340 | $768,000
718 Long Bridge St. #711 | $1,167,300
420 Mission Bay Blvd. #705 | $765,000
718 Long Bridge St. #904 | $1,146,200
1160 Mission St. #602 | $760,000
1788 Clay St. #211 | $1,143,000
1160 Mission St. #1910 | $755,000
325 China Basin St. #607 | $1,148,000
645 Haight St. #6A | $749,000
60 Prosper St. | $1,110,000
829 Folsom St #414 | $730,000
330 Mission Bay Blvd. #401 | $1,100,000
325 China Basin St. #106 | $720,000
1160 Mission St. #1108 | $1,100,000
177 Townsend St. #930 | $710,000
1160 Mission St. #606 | $1,000,000
TOP
PRODUCER 2009 - 2015
TOP 0.05% TOP 1% CONDO SALES
ALL SALES CITY-WIDE
18 300+
DEALS IN THE PAST 6 MONTHS
=5 TRANSACTIONS
CAREER DEALS
SIGNIFICANT SALES
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Over the years, Climb Real Estate has worked with some of the Bay Area’s most prestigious entrepreneurs in technology, banking, biotech and software. Some of these special home sales include San Francisco’s leading minds in gaming and social media.
1. 26 JOICE STREET - DOWNTOWN SOLD FOR $3,575,000 2. 21 FOUNTAIN - NOE VALLEY SOLD FOR $3,500,000 3. 1452 BUSH STREET #20 - NOB HILL SOLD FOR $1,700,000 4. 101 27TH AVE. - LAKE STREET SOLD FOR $3,925,000 5. 718 LONG BRIDGE #1609 - MISSION BAY SOLD FOR $2,700,000
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SUCCESS STORIES SELLER TESTIMONIALS
“Choosing Kevin was an easy decision for us based on his incredible track-record of selling units in our building and in other buildings in the area. Of the realtors we interviewed, he was definitely the most aggressive in how high of a price we could list the unit and had a plan to get us there. Additionally, due to the large volume of deals he handles, it was also clear that he was similarly incentivized to get the highest price possible for us (and his other seller clients) and raise the average price per square foot in the building as opposed to just getting a deal done as quickly as possible. Kevin quickly helped us to get our place staged, photographed and ready to be shown. He was also very flexible and accommodating of our schedules and our limited availability to show the unit. Ultimately, Kevin was able to sell our unit off-market very quickly at a price that exceeded our expectations. We would definitely use Kevin again for our future real estate needs and wholeheartedly recommend him.” - SAWAN & TINA “I actually gave Kevin a figure I thought was pretty high, and he confidently told me he believed he can get me more. I was skeptical, but a bit over a month later, Kevin got me $100k over asking and the record for highest $/SF in my building! I was in shock that Saturday morning Kevin sent me the offer. Kevin really does know what it takes to get a place sold (at a great price). Everything from his marketing strategy to negotiation skills were top notch. Kevin delivers... and lives up to the “top producer” title.” - RICKY Kevin just helped us sell our single-family home in Potrero Hill, and our experience with him was phenomenal. We were in the stressful position of having to hire a new agent after our original listing agent made several significant missteps in marketing our house, and Kevin was one of the three people we interviewed to take over the job. Though all three agents were qualified, Kevin set himself apart in that he was confident he could sell our house quickly and strategically. Though there are many good, responsive and personable real estate agents in San Francisco, Kevin is simply a cut above the rest. Here’s why: Use of technology: Kevin is at the forefront in his field of using the latest technology to streamline the selling process, market a property online, and maximize exposure to potential buyers. Flexibility: For being one of the top agents in the city, Kevin is remarkably flexible and willing to do whatever it takes to deliver for his clients. Results: Kevin sold our house in just a few weeks, to an allcash buyer and for a price that exceeded our expectations. We were able to close quickly and easily and it was all due to Kevin!” - EVA
“Kevin pulled in an all-cash offer $50,000 over our asking price, and the highest offer ever made for a similar unit in our building THREE DAYS after listing it with him. I would rate Kevin’s expertise and savvy on the real estate market, timing, and execution higher than any other agents we have dealt with over the years. In addition to his technical real estate expertise, Kevin is a master at handling relationships and the personal side of transactions, and is just an allround nice guy! I recommend him highly to any buyer or seller in the San Francisco market.” - ALBERT & DAVE “My husband and I are very happy and grateful for Kevin’s support in selling our SF condo. We had such an unusual situation that we needed an agent who could be completely customer-centric and think of our needs all along the way. Our location and time zone differences made it much more challenging for Kevin to liaise with us--he had a lot more work to do to make this all work. But throughout the process, we received top-notch service from Kevin. He managed to get a fantastic price much higher than expected. Many thanks Kevin! And hope I’ll be back in SF one of these days to be able to actually meet you face to face! “ - GRACE & DENNIS“ “Kevin Gueco was a true professional in every way from beginning to end. My penthouse was listed unsuccessfully for almost an entire year with another broker. We re-listed with Kevin and he sold it in two weeks! He was able to quickly identify the best buyer for our penthouse and get it into contract at a record high price for our building: $1,680,000! The moment we engaged Kevin, the showing activity increased and we received serious interest, so it was clear his marketing strategies were working. He is an expert in the San Francisco real estate market, and is a natural in representing both sellers and buyers. He followed through during the entire negotiation process and represented both buyer and seller in the best possible way, ultimately to a successful close for all. Hands down, a clear 5-star in my book!” - ADOREAN & SOPHIE
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CLIMB REAL ESTATE GROUP BAY AREA LOCATIONS
POTRERO HILL 251 Rhode Island, Suite #105 San Francisco, CA 94103 NOE VALLEY 3961 24th Street San Francisco, CA 94114 MISSION BAY 325 Berry Street, Suite #119 San Francisco, CA 94107 JACK LONDON SQUARE 201 4th Street, Suite #102 Oakland, CA 94607 AIRSTREAM On Location Bay Area, CA
GUECO GROUP t 415.418.8850 e kevin@climbsf.com w guecogroup.com # 01461677