E GU Y LM C L A & R E C GUELMY
ALCOCER
Design Portfolio
PSS
(PRODUCT-SERVICE SYSTEM)
VISUAL DESIGN
Technology
Innovation
Design Research
Mobiles & Apps
Gamification
Social Networks
Graphic Design
I’m
GUE LMY A
product-service
system
designer
from Politecnico di Milano with graphic design background taken in Mexico. As
a
designer,
technology,
user
I’m
interested
experience,
on
social
and digital innovation, design research, applications,
gamification,
social
networks and human centered design. I like to discover insights and tranform this into design opportunities. I rather working in teams because I like to confront ideas and work together to improve them, but I’m capable also to work individually and organize workflow. I love films, Tv series and realities. A growing passion for cooking and discovering new kinds of food (specially asian). Like almost every designer I’m apple-addict. I also like to travel, reading, dance, hear music, specially 80’s and 90’s and navigate around the web.
PSS DESIGN
PRODUCT-SERVICE SYSTEM
signals
t
shelves with products
n
$
$
$ payment
website and blog
home
Brand Identity in Retail Space
2nd floor
CUVÈE
interactive order
CHOCOLAT
nurse
test
2010 bar service
nurse
The project was design a product service system in base of a physical space (retail store).
chatting
$ $ $
USER
$
payment
vending machine
first aid kit
music
Our concept was healing mind and body through the healing powers of chocolate. We wanted to play with combinations of chocolate that enhance its characteristics of healing. Among the properties of the chocolate we focused on 6 “problems” to fix throught chocolate in a fun way!. They are: Low Battery, Heartbreak, Body Care, Stress, Beauty and Inhibition. Offering different products and kits for every one of them. We divided the space into 3 different experience depending of the severity of your “problem”. Measured by an initial check-up. CUVÈE PHARMACY for a quick fix (retail store / 1st floor) CUVÈE INTENSIVE CARE for a long treatment (snack bar / 2nd floor) CUVÈE FIRST AID for the 24hrs emergencies (vending machine)
Project by: Guelmy Alcocer, Giulia Barra, Delia Bertato, Liu Lu, Daria Svirid
Product-Service System
PAGLIA E FIENO 2010 The challenge: Design a healthy food service system to make Milan a healthier city. Our concept “From the fields to nearby.� Paglia e Fieno is a service system to connect the products of Agricola Parco Sud (Farm located on the south of Milan) to the people in the city. We analized old values of Milk Stores(latterie) and in base of them, we designed this system that brings fresh and healthy food to different points of the city at different hours following routes.
Product-Service System
PAGLIA E FIENO 2010 The Van every morning pick the things from the farm and goes around the city. You can receive your order food (workers&students), go there, select and grill your vegetables (workers&students), or you can pass by and just pick it up in your way to home (commuters).
Project by: Valeria Adani, Guelmy Alcocer, Giorgio Campo, Ece Ozdil, Ana Palacios, Corina Macnovit, Xue Jing.
User Experience
SCARPET 2011 In-store touch-screen interface on the floor that provides a new experience for shopping shoes following the natural try-on position. Scarpet recognizes the different soles patterns and colors in order to identify specific sneakers model. Based on the concept of the fingerprints and the soles as the fingerprints of our shoes together with a surface to read them. Some benefits include freedom in the purchasing process, not wasting time waiting for salesman, personalized suggestions, international size recognition, real-time information about the shoes, allows interaction with personal devices and flexibility according to the customer.
Project by: Guelmy Alcocer, Ileania Fossati and Miguel Bello
Product Design
SWIRROLL 2010 The project was developing a product around the topic of “mobile lifestyle� Our concept was extra space for travelling with easy and safety access to your stuff in a fashion way. Swirroll is a family of fashion travelling scarves. Every member is unique. Due to its wires you can model it as you want. Be ready for any ocasion while travelling. Swirroll was born from the combination of the words: swirl and roll. Forms made by the product due to its internal wires. Swirroll was sold inside the event: Throught the box held on Politecnico di Milano Campus Bovisa on 06/22/2010. The event was the culmination of a 12 weeks studio with 55 designers from 20 countries, 24 products were presented. www.ttbox2010.com
Product Design
SWIRROLL 2010 Swirrolls can be use in some many ways, some of them represented on these illustrations. You can give him your own personality. Due to the external material (100% silk) it’s a perfect travelling companion to match with your clothing, looking good and keep your important things always near you.
Swirroll is also a single traveller. He was part of the exhibition CUMULUS @ SHANGAI 2010 with other 30 products from PSSD course. Organize by Tongji University. From 09/07/200 to 10/08/2010. www.cumulus2010tongji.org Project by: Guelmy Alcocer and Francesca Terzi.
Three Channels
s
Card *Cash
Pin *Cell Credits
PC User with cell phone
+ Map
*Credit card
Pin + website + p
Product-Service System
HOLYMESS 2011 Activate service
printer
Holy Mess is a new service to offer people an option to do something on Sunday. Holy Mess offers to connect people with both God and Devil to get a predetermined personal tour throughout Milan and learn both good and evil stories of the city The connection is stablished using a cellphone and the path is aided by a map.
The best two guides ever! - God and Devil - with more than two thousand years of experience- now available every SUNDAY to uncover for you the hidden secrets of Milan. Project by: Giorgio Campo, Ana Isabel Palacios, Guelmy Alcocer, Xue Jing, Francesca Terzi, Delia Bertato, Volkan Uysal
HOLY C
Tour s
Chur ches
Street
Buildings
CARD
Monument s
BU Y T OUR GENE RATE MA P
WEBSITE
SYSTEM MAP
Barilla Employer Branding
Y-QUEST 2011
The workshop consisted on new ways to recruit people for Barilla, specially young people from Generation Y. Y-QUEST is a service based on the rules of gamification and with a clear metaphore: super heroes and X-MEN school. Through digital and physical challenges studentes about to graduated, from participating schools, will increase and improve their super powers. There powers are specially selected from Barilla’s values. What they think a Barilla’s worker should be passion about. Students with the highest scores will receive on the graduation day a golden ticket- a full day pass to Barilla’s headquarters in Parma and the opportunity to work with them.
Project by: Giacomo Gallino, Ana Isabel Palacios, Angélica Bello, Guelmy Alcocer, Gustavo Primavera.
3G
4:08 PM Welcome
THE EXTRAORDINARY signager! YOUR SCORE UNTIL 20/05/2011
3G
4:08 PM
82
SHARE!
points
3
MOBIL
LE APP
3G BACK
4:08 PM
PASTA JUNKY
Superpowers:
Curiosity / Food Passion / Diversity
Pasta Junky is a 3 levels challenge. You have 20 minutes to complete every level. Your mission is to identify and write the correct name of the kind of pasta with a clue (the region where they come from). You’ll receive points after complete every level.
3G BACK
4:08 PM
MY UNIVERSITY STATUS
FIRST PLACE
POLITECNICO DI MILANO
average: 231 points
SECOND PLACE
Captain Fusilli,
League for gifted youngsters Chief
SHARE!
UNiversità comm. luigi bocconi average: 194 points
THIRD PLACE
UNiversità degli studio milano average: 191 points
fourth PLACE
Università Cattolica
Dedicated website with profile
Second medical opinion if you are not satisfied
AB EN
Prevention found
TING SYS T OR E M PP S
CORE SERVICE
SU
Special discount on local partners
LING SYSTE MS
Weekly payments (without notice it!)
Doctor de b Personal m assistance th calls or S
Online medical records for your doctors and you
Higher interest which helps you to pay your found Special events and talks
l e
bolsillo medical hrough SMS
Product-Service System
SALUD EN CUENTA 2012 SALUD en CUENTA is a Product-Service System to promote and increase health preventive actions through a saving-money program addressed to Mexican senior women and their main health issues. SALUD en CUENTA is an annual prevention program including four period. The four period goals are designated to cover the principal health issues of Mexican senior women. An important feature of SALUD en CUENTA is the fact that you can pay for it barely noticing it. Payments are divided into small weekly fees that almost every woman can afford. There are also different mechanisms around the service that help women pay this fee, such as: higher interest rate or reward system from local businesses. SALUD en CUENTA has also extra benefits that include: talks and events held by specialists according to the three-month theme because first-hand information is a valuable tool. There are also discounts on local businesses that will also contribute to their prevention found in every transaction. You can find a related website and online medical records.“Doctor de bolsillo� is a personal medical assistance through calls and SMS, and a second medical opinion upon request to guarantee an accurate result.
WEBSITE
ANNUAL CARNET
COUPON
&
VISUAL GRAPHIC DESIGN
Brand identity & User interface
ELEZIONI 2013 sole24ore.com 2013
http://www.ilsole24ore.com/elezioni2013 Branding and user interface for the realtime 36 hours special that Il sole 24 Ore had prepared for Italian’s elections with results, news, dossiers, videos and so much more. For this occasion, an special app was created to follow all the politicians through twitter. Team: Andrea Bene (UX) Andrea Clerici (PM) e Guelmy Alcocer (UI)
User interface
ENIGMATICA 24 sole24ore.com 2013 http://enigmatica.ilsole24ore.com The best way to learn about finance is through game. Enigmatica24 is a website were you can find four games and so many fun facts to discover the hottest topics and interesting information. Enigmatica24 is also improved for tablet gaming. Team: Andrea Bene (UX), Alfonso Auriemma (PM), Luca Catalano (sviluppo), Fabio Castaldo (sviluppo) e Guelmy Alcocer (UI)
User interface
INNER DESIGN 2013 Inner design is a design community and shop where you can find amazing products at very convenient prices. As part of the group of Il sole 24 Ore, we were in charge to redesign the shop. The new proposal is a very clean responsive design. We had to follow the actual color palette and to exalt the visual of the products. Team: Andrea Bene (UX) e Guelmy Alcocer (UI)
Brand identity & User interface
FIERA DELLE STARTUP 2013 Branding and website for the 2013 2nd edition of “La Fiera delle Startup�. It is an annual event hosted by Il sole 24 Ore where young people and entrepreneurs can show their products/ service searching for financial support. The website contained all the information for being part of the event as well as an archive of all the video proposals. The participants and the winner of this event could be also voted through social networks. Team: Andrea Bene (UX), Luca Catalano (sviluppo), Fabio Castaldo (sviluppo) e Guelmy Alcocer (UI)
User interface
STREAM24
MEDIACENTER 2013 Redesign of the old mediacenter which contains videos, photos and audios from all the sections and channels of Il sole 24 Ore. It was also redesign the photogalleries and video player.
User interface
L’ESPERTO RISPONDE 2013 L’esperto risponde is a classic tool from Il sole 24 Ore. The storic tool is still printed every week and sold with the newspaper. People can still send paper mails to the editorial staff and wait for an expert answer through the print versione. We were asked to update the online tool to make it more accessible to the user as well to integrate another product known as forum where the user can have faster answers in some periods. Team: Andrea Bene (UX), Marco Donna (PM), Andrea Bacchelli (sviluppo), Khurram Bashir (sviluppo), Riccardo Brambilla (team leader) e Guelmy Alcocer (UI)
PACKAGING
Branding
BOX FOR YOU MONDADORI 2011 BOX FOR YOU is the new line of gift boxes of Mondadori. It offers activities for leisure time for all the lovers of Taste, Wellness, Culture, Nature and Passion. For this project has been developed: packaging and all the means of communication such as advertising, displays, posters, catalogues, vouchers, banners and so on. Due to the success of this line, new boxes has been launched and added to the actual collection, such as the new line enjoy, a light version of the original ones. The BOX FOR YOU boxes are sold in 600 stores from the Mondadori network and online through bol.it.
MAGAZINE’S ADS
adv_sorrisi.indd 1
adv_panorama.indd 1
28/10/11 08:11
28/10/11 08:13
adv_flair.indd 1
laCULtURa | Weekend culturale (aperitivo) GA R
AN
TITO D A
DUE NOTTI CON PRIMA COLAZIONE ED APERITIVO PER 2 PERSONE IN UNA DELLE 60 CITTÀ D’ARTE ITALIANE PROPOSTE
ilVOUCHER pREpagatO
di pace
GA R
AN
TITO D
A
MA COLAZIONE PER 2 PERSONE IN UN AGRITURISMO OPOSTE IN ITALIA
1. scEGLI LA DESTINAZIONE NEL CATALOgO
ilBENESSERE | è ora del relax lVOUCHER pREpagatO
GA R
AN
TITO D A
UN TRATTAMENTO BENESSERE PER 1 PERSONA IN UNO DEI 120 CENTRI PROPOSTI IN ITALIA
2. PRENOTA TRAMITE IL NOSTRO SERVIZIO DEDICATO AL NUMERO 199.119.988
1. scEGLI LA dESTINAZIONE NEL CATALOGO
ilVOUCHER pREpagatO 3. cONsEGNA QUEsTO VOUChER PRESSO 1. scEGLI LA hAI DESTINAzIONE NEL CATALOgO LA STRUTTURA ChE SCELTO
2. PRENOTA TRAMITE IL NOSTRO SERvIZIO dEdICATO AL NUMERO 199.119.988
Trovi l’elenco delle strutture su www.boxforyou.it
REGOLAMENTO PER L’UTILIZZO Il presente voucher va consegnato presso la struttura che hai scelto.
3. cONsEGNA QUEsTO vOUChER o all’interno PRESSO catalogo. LA STRUTTURA ChE hAIdel SCELTO
EGOLAMENTO PER L’UTILIZZO
Il presente voucher è valido un anno a partire della data di acquisto.
Non saranno accettati sostitutivi, fotocopie.
2. PRENOTA TRAMITE IL NOSTRO SERvIzIO DEDICATO AL NUMERO 199.119.988
In assenza del voucher il servizio non verrà erogato dalla struttura. Il voucher vale per la fruizione di un solo servizio, a scelta tra quelli presentati nel catalogo o su www.boxforyou.it. La perdita o il furto del presente voucher non daranno diritto ad
www.boxforyou.it
alcun rimborso da parte di BOX FOR YOU.
presente voucher va consegnato presso la struttura che hai scelto.
3. cONsEGNA QUEsTO vOUChER PRESSO
on saranno accettati sostitutivi, fotocopie.
LA STRUTTURA ChE hAI SCELTO
assenza del voucher il servizio non verrà erogato dalla struttura.
voucher vale per la fruizione di un solo servizio, a scelta tra quelli
esentati nel catalogo o su www.boxforyou.it. perdita o il furto del presente voucher non daranno diritto ad
cun rimborso da parte di BOX FOR YOU.
www.boxforyou.it Trovi l’elenco delle strutture su www.boxforyou.it o all’interno del catalogo. Il presente voucher è valido un anno a partire della data di acquisto.
REGOLAMENTO PER L’UTILIZZO Il presente voucher va consegnato presso la struttura che hai scelto. Non saranno accettati sostitutivi, fotocopie. In assenza del voucher il servizio non verrà erogato dalla struttura. Il voucher vale per la fruizione di un solo servizio, a scelta tra quelli presentati nel catalogo o su www.boxforyou.it. La perdita o il furto del presente voucher non daranno diritto ad alcun rimborso da parte di BOX FOR YOU.
VOUCHERS
www.boxforyou.it
CHRISTM
28/10/11 08:10
MAS POSTER
CHRISTMAS FRAME
WEBSITE BANNERS
NOTEBOOK IN
NTERIOR
Branding
EXPERIENCE COLLECTION MONDADORI 2012 Emporio Mondadori launches the new collection ‘Experience Collection’, a line of customizable thematic notebooks, dedicated to all lovers of books, travel, gastronomy and enology. Experience Collection consists of four journals 100% customizables. For this project we have developed with four specialists in the area. A notebook ready to fill it up with your ideas with minimal graphics and innovative sections includes 250 stickers to enrich the ideas. These new notebooks are available in the Mondadori network and online through bol.it.
째 51 INTERNAZIONA
SALONE NAUTI
DI GENOVA
51 INTERNAZIONALE
1-9/10/
SALONE NAUTICO
DI GENOVA 1-9/10/2011
The world of the
51 INTERNAZIONALE
GENOVA
SALONE NAUTICO
DI GENOVA
The world of the
IL SALONE NAUTICO
genoaboatshow.com
sea
sea
POSTER PROPOSAL
1-9/10/2011
sea
SCOPRI IL SALONE
ORG
The
G
WEBSI
° 51 INTERNAZIONALE
ICO
ALE
SALONE NAUTICO
/2011
DI GENOVA
PRESS
° 51 INTERNAZIONALE
SALONE NAUTICO
DI GENOVA
The world of the
GENOVA
1-9/10/2011
1-9/10/2011
Presidente Fiera di Genova SpA
sea
Presidente UCINA
GENOVA
Il presente invito è strettamente indispensabile per l’ingresso all’Area Riservata e al Fieracongressi.
INVITATION PROPOSAL
DOWNLOAD THE APP ° 1-9/10/2011
The
world of the
sea
GENOVA
Genoa. More thanGENOVA you expect.
EVENTI INTERNAZIONALI
GANIZZA LA VISITA
e world of the
Branding
SALONE NAUTICO 2011 2011 Identity proposals for the 51 Salone Nautico di Genova 2011. Inspired on a world made of water, highlighting the destination: Genova.
CATALOGO ESPOSITORI
sea
INFO ESPOSITORI
Genoa. More than you expect.
ITE PROPOSAL
PRESS AREA
FOLLOW US!
With 1,300 exhibitors and 2,000 boats, from the smallest boats to super-yacht with a wide exposure in water and wholeness merchandise unparalleled International Boat Show is the global benchmark for the marine industry and for all boaters. Organized by Fiera di Genova in partnership with Ucina, the trade association of the recreational marine environment, is a perfect combination of business and upgrading, sea culture, sports and entertainment.
PRICE LISTS
CHRISTM
MAS COVER
Corporate Communication
VALLI
ARREDOBAGNO 2011 Valli Arredobagno changes it website depending of the season. For Christmas, this postcard was desgined for them. A snowball with little snowmen inside using Valli’s products to represent this event. Price list for the new lines of products were also designed, following the elements of the corporate identity of the brand. Valli Arredobagno was founded in 1990, the company gives the bathroom a revival today with a completely new perspective. ValliArredobagno goes beyond the bathroom concept, by focussing on innovative design using precious materials, accurate manufacturing and leading technologies.
COVER & INTERIORS
Editorial Design
SONZOGNO EDITORI 2012
Sonzogno is one of the oldest Italian publishers. For this publishing house, editorial projects as well as cover and interns cover has been made. Here are some of the cover and interiors of books in which I’ve participated. Sonzogno today is a publishing house which follows with great interest the readers’ tastes, trends, fashions and publishes books with a touch of class that makes them chic, from manuals to fiction Italian and foreign .
Interface Design
MEDIASET
PREMIUM PLAY 2012 Mediaset Premium Play is the most innovative TV-on-demand, offering each day more than 2000 content to choose from, to see when and where you want to: preview movies in HD, TV series, documentaries, cartoons, and the best of Mediaset programs from the last 7 days. I’ve participated in the update of their application for the iPad and for their website.
Branding
IT’S
SHANGHAI ITALIAN CENTER 2012 Logo winner of the Italian Center of Shanghai contest. On 18 May 2012, the Italian Center of Shanghai was officially inaugurated. It represents the first reopening of one of the Europeans’ pavilions who participated in the Shanghai Expo 2010. The Italian Center Shanghai will become a unique tool to promote the “Made in Italy”, affirming the excellent level of political, economic and cultural relations between Italy and China. The building was inspired by the famous stick game “Shaghai” and the inspiration for the logo came from the upper view of the building and the colors of the Italian Flag.
Corporate Communication
UNICEF YUCATAN 2006 The project was about protect the rights of the children of Yucatรกn. A Campaign for the rights of the children, like education, protection and being free of violence. Our concept was represent every stage of the childrenhood with an object
Corporate Identity
OLYMPIA 2008 Olympia is a Sports & Antiage Medicine Clinic. The project was designing a Corporate Identity for this new clinic. The Concept inspired from the name is based on the story of Sports. Olympic Games. Ancestral symbols of beauty and sports.. The target was sportist and not sportist people who whishes to start to practice a sport or people who wants to look and feel better.
Corporate Identity
LOGO DESIGN 2006 - 2012 1. CAISALUD. Logo for a Center of integrated care of the health. Took inspiration from the man of Vitruvio like symbol of medicine and equilibrated health. 2. FERNANDO FERREYRO. Nutritionist in Mérida, Yucatán, specialized on diets for people with cardiac diseases. This concept is what the logo represents. 3. DEQUIFARS. Redesign of Corporate Identity for a Producer of Hotel’s Amenities and product of daily beauty. The concept: A balance between chemist substances and nature. 4. SE BUSCA CASA. Logo for a digital service to find, look and offer in adoption pets. 5. RENTYUCATAN.COM. Logo for a service for renting houses on the yucatecan coast dedicated to retired foreigners who wants to rent a house on the beach for relaxing 6. COLEGIO JARDINES. Logo for an elementary school and kinder garden. 7. YAXUNAH. Logo for an educational community on the countryside of Yucatán. 8. PLANOMEX Logo for an american studio of architects who works for mexican living in USA. 9. GOURMETTERIA. Logo proposal for a food and wine gourmet store in center Treviso. 10. VIRAL MARKETING. Design of Corporate id. for Marketing digital agency specialize in massives e-mails. 11. PROSPERIDAD YUCATECA. Logo for a service of yucatecan food [vacuum-packed] in the area of national flights of MID Airport. 12. WISHLIFE. Logo for a new travel social network with base on Barcelona.
Guelmy Alcocer (MX)
Via Confienza N.70 Vercelli, Italia 13100 Viale Coni Zugna N. 59 Milano, Italia 20144 galcocerg@gmail.com galcocerg@hotmail.com +39 345 593 7674 +39 0161 253 890