77th CANNES FILM FESTIVAL

77TH INTERNATIONAL CANNES FILM FESTIVAL

May 17th - May 18th

MARCIANO by GUESS AT CANNES FILM FESTIVAL

WHAT:

On the occasion of the prestigious Cannes Film Festival, MARCIANO by GUESS organised two special initiatives to enhance its presence in the country and elevate the perception of the brand.

The first activity saw the creation of two custom-made dresses for models and one-time Miss France Indira Ampiot and Diane Leyre . Very elegant, they charmed on the Montée des Marches while interpreting the brand's made-to-measure creations.

To amplify this special initiative, it has also been organized a lunch at the famous Hotel Martinez: a celebration of the Cannes Film Festival Week lthat brought together a select group of French influencers & socialites present in Cannes for the event.

WHEN:

Diane Lyre - Montée des Marches May 17th

Influencers Lunch: May 17th

Indira Ampiot - Montée des Marches: May 18th

OBJECTIVES:

✓ Elevate the perception of the Marciano by GUESS brand

✓ Offer an experience that lasts in our guest’s minds

✓ Maintain and strengthen the relationships with local influencers & socialite

✓ Strengthen the Brand Awareness

✓ Elevate the brand perception

MONTÉE DES MARCHES -

INFLUENCERS ACTIVATION

Indira Ampiot Diane Leyre

FOLLOWERS: 419 K

AUDIENCE CREDIBILITY: 80 %

Two French celebrities participated at Cannes Film Festival wearing Marciano total looks custommade and a unique piece from the archive.

FOLLOWERS: 588 K

ENGAGMENT RATE: 3.73%

AUDIENCE CREDIBILITY: 90 %

COUNTRIES: FRANCE

CITY: BAIE-MAHAULT

ENGAGMENT RATE: 4.50%

COUNTRIES: FRANCE CITY: PARIS

MARCIANO LOOK CREATION

Indira & Diane both shared some inspiration and relevant information on their dreams dress that helped our seamstress skilled hands to prepare different proposals in line with their inspirations to pick from.

LOOK FINAL SELECTION

Diane fell custom made heavy silk crepe, one shoulder, thigh split maxi gown in Bright Fuchsia, with dramatic maxi cape sleeve.

Indira, instead, selected an archive long, red, silk crepe gown, with an elegant round neckline that perfectly enhanced her beauty

FITTING MOMENTS

Before the red carpet in Cannes, and to make this occasion even more special, both were invited to a private fitting at our PR agency's showroom in the heart of Paris for the final make-over.A haute couture seamstress perfectly tailored their dresses and made all the necessary finishing touches.They picked the shoes that matched their dresses and Indira also chose a set of earrings and a bracelet from the Fine Jewellery collection to match her dress for a sophisticated and elegant look.

MONTÉE DES MARCHES

Screening of ""Kinds of kindness" during the 77th edition of Cannes Film Festival.

Screening of “Emilia Perez” during the 77th edition of Cannes

MAY, 18TH 2024 (CANNES)

INDIRA AMPIOT

Film Festival

MAY, 17TH 2024 (CANNES)

DIANE LEYRE

INDIRA & DIANE RESULTS

Influencers Publications (Total no. of Publications)

(Sum of Impressions)

of

Influencer EMV (Sum of Influencer Media Values)

(Sum of Interactions / Sum of Followers and Video Views) Interactions (Sum of Interactions)

Reach: Unique visitors who have seen the content at least once

Impressions: The number of times the content has been viewed

Interactions: The number of times followers have engaged with the content

ER: Level of engagement receiving from an audience

EMV: Evaluate the value of your investment in influencer marketing effort

DIGITAL PARTNERSHIP

A special digital collaboration with GALA FRANCE through Instagram and TikTok covering 1 IG REEL, 5 Instagram Stories, and 5 TikTok Videos. The coverage on GALA’s platforms reached more than 2,6 M impression.

741K followers

10,4M subscribers

INFLUENCERS EXCLUSIVE LUNCH

, 15 KOLs, including the talents who will walk the red carpet, were invite to enjoy an amazing sea front lunch at the beach at Hotel Martinez – Restaurant La Plage

The legendary Hotel Martinez's restaurant La Plage faces a private beach that is a popular address for the international elite. Designed by the architect PierreYves Rochon, this beach is a hymn to the Roaring Twenties and the Mediterranean. Everything here is designed to offer an exclusive experience in a very chic and elegant setting.