EVENT REPORT
November, 29th Warsaw,Poland
OVERVIEW
WHAT: Marciano by Guess hosted a dinner for influencers, models and brand supporters to celebrate the FW22 Holiday collection on November, 29th .
The event took place in Warsaw restaurant ROXX, where a sit-down dinner with a unique Violin show were hosted.
The event space echoed the Marciano by Guess philosophy, focusing on luxury and branded set up.
WHERE: ROXX Restaurant, Warsaw - Poland
WHEN: November, 29th
OBJECTIVES:
● Secure visibility of Marciano by Guess Holiday collection in Poland
● Continue to raise awareness of the collection
● Strengthen the relationship between Marciano fashion influencers and models
GUESTS: 16 INFLUENCERS, VIPs & MODELS
SET UP & DECORATION
The dressing was kept to a luxury style with golden details and vintage and elegant decorations. White and gold flowers with feathers were central to the dinner tablespace. There were arranged additional branded elements including Marciano logo blocks, monograms, branded dessert, welcome sign, menus and place cards.
LIVE MUSIC AND VIOLIN SHOW
During the dinner, 1 DJ and 2 violinists exhibited in order to involve the guests to dance with them. The guests enjoyed the Violin and live music performance, representing the music and sounds that were popular in the 1920s and frequently revived.
GOODIE BAGS
Influencers received as goodie bag the new Marciano bags that resemble the style of the roaring 20’s.
ATTENDEES LIST – VIP & INFLUENCERS
Natalia Janoszek
Paulina Będzmirowska
Paulina Wysoka Blanka Stajkow
Natalka Dalka Marta Lech-Maciejewska Sonia Szklankowska Gabi Drzewiecka
Anna Markowska
Antonina Krzykacz Dorota Pietraszewska Natalia Kwiecińska
ATTENDEES LIST – VIP & INFLUENCERS
Agata Łoboda Megi Luka Bernarda Islamaj Karolina Pisarek
EVENT TOTAL RESULTS
GUESTS: 16
IMPRESSIONS ON GUESTS + MARCIANO ACCOUNTS: 10.2 M REACH ON GUESTS + MARCIANO ACCOUNTS: 1,9 M
GUESTS CONTENTS ER: 1.47%
INTERACTIONS ON GUESTS ACCOUNTS: 94 K
GUESTS CONTENTS EMV: € 178 K
Reach:Uniquevisitorswhohaveseenthecontentatleastonce
Impressions:Thenumberoftimesthecontenthasbeenviewed
Interactions:Thenumberoftimesfollowershaveengagedwiththecontent
ER:Levelofengagementreceivingfromanaudience
EMV:Evaluatethevalueofyourinvestmentininfluencermarketingeffort
RESULTS Influencers Publications Impressions Reach ER Interactions 16 141 9.8 M 1,9 M 1.47 % 93,9 K Influencer EMV € 178,8 K
INFLUENCES TOTAL
INFLUENCERS REACHED AUDIENCE - INSIGHTS
Breakdown by Gender Breakdown by Age Breakdown by Country Breakdown by City
Gender Size %
Female 5.9m 63.46%
Male 3.4m 36.54%
Age Size % 18-24 4.1m 44.03% 25-34 3.2m 34.32% 13-17 1.0m 11.1% 35-44 696.8k 7.52% 45-64 273.0k 2.95% 65+ 7.3k 0.08%
Country Size %
Poland 4.7m 60.78%
India 623.8k 8.05%
United States 513.8k 6.63%
Turkey 296.9k 3.83%
United Kingdom 278.4k 3.59%
Others 1.3m 17.12%
City Size %
Warsaw 644.8k 28.44% Krakow 154.7k 6.82% Wroclaw 129.3k 5.7%
Gdansk 113.0k 4.98%
Poznan 110.5k 4.87%
Others 1.1m 49.22%
@marciano SOCIAL SUPPORT
Average Reach: 18 K
Average Impressions: 329 K
@marciano SOCIAL SUPPORT
Average Reach: 2 K
Average Impressions: 2 K
INFLUENCERS COVERAGE
@annamarkowska_official FOLLOWERS: 394 K ER: 4%
INFLUENCERS COVERAGE
@antonina_krzykacz FOLLOWERS: 137 K ER: 5,5 %
INFLUENCERS COVERAGE
@antonina_krzykacz FOLLOWERS: 137 K ER: 5,5 %
INFLUENCERS COVERAGE
@antonina_krzykacz FOLLOWERS: 137 K ER: 5,5 %
INFLUENCERS COVERAGE
@antonina_krzykacz FOLLOWERS: 137 K ER: 5,5 %
INFLUENCERS COVERAGE
@bernardaislamaj FOLLOWERS: 25,3 K ER: 7,3 %
INFLUENCERS COVERAGE
@bernardaislamaj FOLLOWERS: 25,3 K ER: 7,3 %
INFLUENCERS COVERAGE
@bernardaislamaj FOLLOWERS: 25,3 K ER: 7,3 %
INFLUENCERS COVERAGE
@g_rulez FOLLOWERS: 136 K ER: 1,3 %
INFLUENCERS COVERAGE
FOLLOWERS: 136 K ER: 1,3 %
@g_rulez
INFLUENCERS COVERAGE
@meggluka FOLLOWERS: 133 K ER: 1,7 %
INFLUENCERS COVERAGE
@meggluka FOLLOWERS: 133 K ER: 1,7 %
INFLUENCERS COVERAGE
@meggluka FOLLOWERS: 133 K ER: 1,7 %
INFLUENCERS COVERAGE
@meggluka FOLLOWERS: 133 K ER: 1,7 %
INFLUENCERS COVERAGE
@meggluka FOLLOWERS: 133 K ER: 1,7 %
INFLUENCERS COVERAGE
@meggluka FOLLOWERS: 133 K ER: 1,7 %
INFLUENCERS COVERAGE
@meggluka FOLLOWERS: 133 K ER: 1,7 %
INFLUENCERS COVERAGE
@meggluka FOLLOWERS: 133 K ER: 1,7 %
INFLUENCERS COVERAGE
@meggluka FOLLOWERS: 133 K ER: 1,7 %
INFLUENCERS COVERAGE
@mirabelove FOLLOWERS: 128 K ER: 1,8 %
INFLUENCERS COVERAGE
@mirabelove FOLLOWERS: 128 K ER: 1,8 %
INFLUENCERS COVERAGE
@miss_dorota FOLLOWERS: 31,8 K ER: 3,3 %
INFLUENCERS COVERAGE
@miss_dorota FOLLOWERS: 31,8 K ER: 3,3 %
INFLUENCERS COVERAGE
@nataliakawiecinska
FOLLOWERS: 129 K ER: 25 %
INFLUENCERS COVERAGE
@nataliakawiecinska FOLLOWERS: 129 K ER: 25 %
INFLUENCERS COVERAGE
@nataliakawiecinska FOLLOWERS: 129 K ER: 25 %
INFLUENCERS COVERAGE
@nataliajanoszek FOLLOWERS: 1,8 M ER: 2,6 %
INFLUENCERS COVERAGE
@nataliajanoszek FOLLOWERS: 1,8 M ER: 2,6 %
INFLUENCERS COVERAGE
@nataliajanoszek FOLLOWERS: 1,8 M ER: 2,6 %
INFLUENCERS COVERAGE
@nataliajanoszek FOLLOWERS: 1,8 M ER: 2,6 %
INFLUENCERS COVERAGE
@superstylerblog FOLLOWERS: 162 K ER: 2 %
INFLUENCERS COVERAGE
FOLLOWERS: 162 K ER: 2 %
@superstylerblog
INFLUENCERS COVERAGE
@verycranberry FOLLOWERS: 36,1 K ER: 3,8 %
INFLUENCERS COVERAGE
@verycranberry FOLLOWERS: 36,1 K ER: 3,8 %
INFLUENCERS COVERAGE
@sonia.szklankowska FOLLOWERS: 204 K ER: 5 %
INFLUENCERS COVERAGE
204 K ER: 5 %
@sonia.szklankowska FOLLOWERS:
INFLUENCERS COVERAGE
@sonia.szklankowska FOLLOWERS: 204 K ER: 5 %
INFLUENCERS COVERAGE
@sonia.szklankowska FOLLOWERS: 204 K ER: 5 %
INFLUENCERS COVERAGE
@sonia.szklankowska FOLLOWERS: 204 K ER: 5 %
INFLUENCERS COVERAGE
@sonia.szklankowska FOLLOWERS: 204 K ER: 5 %
INFLUENCERS COVERAGE
@sonia.szklankowska FOLLOWERS: 204 K ER: 5 %
INFLUENCERS COVERAGE
FOLLOWERS: 117 K ER: 1 %
@modna_mama
INFLUENCERS COVERAGE
@modna_mama FOLLOWERS: 117 K ER: 1 %
INFLUENCERS COVERAGE
FOLLOWERS: 117 K ER: 1 %
@modna_mama
INFLUENCERS COVERAGE
@modna_mama FOLLOWERS: 117 K ER: 1 %
INFLUENCERS COVERAGE
@blikeblanka FOLLOWERS: 121 K ER: 1 %
INFLUENCERS COVERAGE
FOLLOWERS: 121 K ER: 1 %
@blikeblanka
INFLUENCERS COVERAGE
FOLLOWERS: 121 K ER: 1 %
@blikeblanka
INFLUENCERS COVERAGE
@natalkadalka FOLLOWERS: 51 K ER: 1,7 %
INFLUENCERS COVERAGE
@natalkadalka FOLLOWERS: 51 K ER: 1,7 %
INFLUENCERS COVERAGE
@natalkadalka FOLLOWERS: 51 K ER: 1,7 %
INFLUENCERS COVERAGE
@natalkadalka FOLLOWERS: 51 K ER: 1,7 %
INFLUENCERS COVERAGE
@natalkadalka FOLLOWERS: 51 K ER: 1,7 %
INFLUENCERS COVERAGE
FOLLOWERS: 956
ER: 1 %
@karolina_pisarek
K
INFLUENCERS COVERAGE
@karolina_pisarek FOLLOWERS: 956 K ER: 1 %